How a conflict changes the way how people on Fandoms
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Transcript of How a conflict changes the way how people on Fandoms
How a conflict changes the way how people behave on Fandoms
An investigation of Shipper’s Fight in Facebook groups
Cleyton Souza¹³, André Rolim¹4, Jonathas Magalhães¹³, Evandro Costa¹³, Joseana Fechine¹, and Nazareno Andrade²
LIA-UFCG¹, LSI-UFCG², TIPS-UFAL³, IFPB4
Brazil
Schedule
• Introduction
• Methodology
• Understanding Shippers Fight
• The Role of the Virtual Space in Shipper’s Conflict
• Conclusion and Future Work
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Introduction
• How a conflict changes the way how people behave on Fandoms
– Fandom = Kingdom of Fans
• How I Met Your Mother [Brazil]– It is a Facebook group with 15k members
– It reunites fans of the TV show How I Met Your Mother
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Context (Spoiler Alert!)
• How I Met Your Mother
– It is an American sitcom
– It ended in 2014, with nine seasons
– Story: • Ted (a narrator from the
future - 2030) is telling hiskids how he met theirmother
• The story starts in 2005
• “The mother’’ only appearsin the last season (2014)
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Introduction
• How a conflict changes the way how people behave on Fandoms
– Fandom = Kingdom of Fans
• How I Met Your Mother [Brazil]
• A investigation of Shipper’s Fight in Facebook groups
– What is a Shipper?
• Shipper ≈ Relationship– Fans of couples
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Context
“Mosbatsky” prefer Robin&Ted “Swarkles” prefer Robin&Barney
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Introduction
• Our analysis focuses on mainly understanding
– Why Do people feel motivate to discuss about fictional couples?
– How Do this discussions affect the members’ behavior?
– What is the role of the group architecture in these discussions?
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Methodology
• This is a mixed research presenting a constructive point of view
• The research method is called privileged ethnographic or “aca-fen”
• We used three sources of data
– 25 Posts from the group
– Interviews with 10 members (5 ♀ 5 ♂)
– Google questionnaire answered by 403 members
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People who answered our questionnaire (1)
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People who answered our questionnaire (2)
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People who answered our questionnaire (3)
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People who answered our questionnaire (3)
Awareness of the Conflict × Time in the Group
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Understanding Shippers Fight
• How I Met Your Mother [Brazil] has collectively decided rules.– There were request to make Shipper’s discussion
forbidden.
– 65% of respondents believe that Shipper’s discussion is a recurrent topic among the group activities.
– It is notable that the Fandom is split in three main subgroups: Shippers of Ted and Robin, Shippers of Barney and Robin and Those Who Are Indifferent.
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Understanding Shippers Fight
Agreement Percentage about the Fandom Split(aggregate by favorite couple’s choice)
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Understanding Shippers Fight
• Why do people feel motivate to debate about fictional couples?
– “–It’s something that happens in almost every show; Shippers struggling is common”
– “–They talk about that because have nothing better to do”
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Culture
• “–some fans take the show to serious”
• “–There are people who raising the flag of a couple and want to defend it as if it were a football team”
• “–the show is a significant part of their lives”
• “–to everyone who keeping discussing about fictional couples: go get a football team to cheer; it is well better!”
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Identity
• “–People identify with characters and start to wish their happiness; for this reason, it is common a feeling of transference, where they imagine themselves in the character place and create expectations about what is better to each one”
• “–These things of prefer one or other couple have no argument, we simply like and we identify with different things. It is like everything in life”
• “–they wish other people feel the same way”
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Understanding Shippers Fight
• What are the consequences of this conflict?
– Swarkles are winning
• “–Mobastsky team lost a long time ago”
• “–It is like apartheid”
– Mosbatsky avoid post content about Ted & Robin
• “–It would be followed by a bunch of negative comments”
• “–I said that I root for Ted & Robin and they scold me; I even left the group, but decided come back”
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Understanding Shippers Fight
How Swarkles are seen in the group How Mosbatsky are seen in the group
Mosbatsky accepted a subservient role assigned by Swarkles.
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Understanding Shippers Fight
• Swarkles believe that, since Ted & Robin probably will not end up together, it is nonsense cheer for this couple.
• The most interest thing is that Mosbatskythemselves think that way.
• The role assigned to Mosbatsky changes their normative sense and makes most of them behave different from others members. – They assume that share Ted & Robin content is
prejudicial to the good living in the group (LS, TM).
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Why are Swarkles winning?
• Mosbatsky are minority and see the Swarkles as a dominant group inside How I Met Your Mother [Brazil]
• MAJORITY
• CANON
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The Role of the Virtual Space in Shipper’s Conflict
• “Shipping” discussion is not usual outside the group
– People tend to avoid conflict offline, where discussion and possible aggressive outcomes have high costs. Even more if the offline discussion happens with relatives or close friends.
– In the virtual space, however, as opinions are broadcasted in a common space, it becomes harder to avoid conflict.
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The Role of the Virtual Space in Shipper’s Conflict
• The architecture of Facebook groups favors these two kinds of Shippers “find” themselves– there is a public space where users can unsupervised post
content (video, photo or text);– all content published in that space is visible to everyone in
the group; – people can like and comment posts, according their
interests.
• Mosbatsky are exposed to Swarkles content and vice versa. – The discussions happen because “some members of the
group cannot ignore when they disagree”.
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The Role of the Virtual Space in Shipper’s Conflict
• We inquiry respondents if they believe that the way how Facebook groups works facilitate that Shippers of different couples find each other to discuss:– 92% agreed. However, when we asked if a changing in
that way would reduce or eliminate these discussions from the group, 58% disagree.
– This means that, they believe, even architecture having its effect, these discussions would come to light anyway, regardless the way how the group works.
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When these discussions end
• According interviewees, a Shipper’s discussion only stops when – It becomes too much exhausting and people get tired of
defend their positions. • This begins when the discussion attracts too much attention and
the number of people involved rises. • Then, comments rate start to increase together with mean size of
comments. • Finally, people loose focus and change the topic to “zoeira”
• Respondent’s answers led to the same observations; “get tired of discuss” (28%) followed by “change the topic to zoeira” (24%) were the two main reasons to end a discussion.
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Conclusion and Future Work
• This work presented a brief overview about phenomena that happens in a group called How I Met Your Mother [Brasil]
• We observed that people change their behavior due a conflict with others members
• We are studying how our observations related to others contexts and how they can be used to affect the living in the group
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How a conflict changes the way how people behave on Fandoms
An investigation of Shipper’s Fight in Facebook groups
THANK YOU VERY MUCH!