How 300 Retailers Use Email Marketing
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Transcript of How 300 Retailers Use Email Marketing
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PAM NEELYbuild your list, build your business
How 300 RetailersUse Email Marketing
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For six months I surveyed how 300 Internet retailers did their email marketing, collecting every email they sent and recording exactly how they attracted new subscribers and handled unsubscribes.
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I discovered some startling missed opportunities, but also found some very promising trends.
These are the highlights of what I found. Go to PamNeely.com to get the rest of the report.
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1st missed opportunity:not using email at all,
or never sending an email
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2nd missed opportunity:not sending a welcome
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3rd missed opportunity:pop-ups
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4th missed opportunity:no re-engagement effort
after unsubscribe
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5th missed opportunity:not using double opt-in
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The good news: most make it easy to unsubscribe
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The good news: few messages went to spam/bulk folder
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The good news: most use inline forms for sign-ups
Box: An inline form where the user enters their email address.
Image: A call to action formatted as an image. The visitor has to click on the image to begin the signup process.
Text: A text link that brings the user to a new page to subscribe.
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Want to know where most of these retailers
put an opt-in box?
Or which email service providers they use?
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Or how their emails look on mobile devices?
Or what the most common incentive to sign up is?
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Then sign up for email updates at PamNeely.com
to get the full report.