Hover for Publishers and advertisers
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Transcript of Hover for Publishers and advertisers
![Page 1: Hover for Publishers and advertisers](https://reader033.fdocuments.in/reader033/viewer/2022052506/55784f11d8b42a2f6a8b4cb4/html5/thumbnails/1.jpg)
HoverAds turn keywords into brand ambassadors
hover.in allows portals & blogs to show contextual content when
readers hover over keywords and phrases within the article
HoverLeads allows marketers to drive lead-generation
HoverAds allows custom-shaped & regular CPM ad-units
As seen circa August 2010 in
Contextual browsing for websites
Contextual advertising for marketers
HoverAds
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adsads
'Kw to Brand' recall
contextualcontextual browsingbrowsing
Why in-text makes senseAt the confluence of contextual browsing & advertising
while users are reading & engaged with content
Capturing intent in the TG
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Hover over targeted kwsBrand: Sikkim Manipal, 2 Million hovers tied to edu words
while users are reading & engaged with content
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Seamless Call-to-actionBrand: Symbiosis, 100+ leads per day + facebook likes
Results in kw to brand recall “ ” eg: Education = Your Brand
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CPM or CPL campaignsOver 30-40 edu/career + news portals, TG: 18-25 yrs
Eg: when any City is mentioned, show a local deal
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CPM or CPL campaignsOver 30-40 edu/career + news portals, TG: 18-25 yrs
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Custom Shaped HoveradsCPM ad-units showcasing brands like never before
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TG : 18-25 yrs IndiansEducational-Career Portals + Others based on campaign
http://indiaeducation.net http://maharashtraeducation.net http://puneeducation.net http://delhieducation.net http://tamileducation.net http://mumbaieducation.net http://upeducation.net http://rajasthaneducation.net http://keralaeducation.net http://adhraeducation.net http://haryanaeducation.net http://westbengaleducation.net http://andamaneducation.net http://hyderabadeducation.net http://pondicherryeducation.net http://bangaloreeducation.net http://chandigargheducation.net http://uttaranchaleducation.net http://meghalayaeducation.net
Edu-career contd.http://freshersworld.com http://jntuworldportal.blogspot.com/ http://admissionnews.com http://globalshiksha.comhttp://managementparadise.com http://indicareer.com
Newshttp://oneindia.inhttp://expressindia.com http://dinamalar.com Businesshttp://businessworld.inhttp://financialexpress.com
Our FocusUntil march 2011 → edu-career portalsMarch – August → finance & auto Aug – Dec 2011 → others
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Running a campaignDashboard to add kws & creative, pause/edit, see reports
Or ask your media planner to get in touch
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FAQ'sfor marketers,media planners to run a campaign on Hover
➔ What kind of campaigns can Hover run ? CPM and CPL starting at Rs. 100/- .
➔ What kind of ad-units does Hover serve ? Form-based banners, Custom-shaped ads ( 200x200) Display banners ( 100x80 img & text, as on Facebook )
➔ How many impressions,leads can I expect?Typically a million impressions or 1000's of leads / campaign
➔ On what portals ? What audiences ? We currently run on 30-40 edu-career portals with TG of 18-25
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Thanks.
Contact
Bhasker Kode aka Bosky Arun PrabhudesaiCEO, [email protected] [email protected] Hover Technologies Pvt. LtdPune | Mumbai | Delhi | Bangalore http://hover.in
HoverAds turn keywords into brand ambassadors
Bosky (+91 9767644631) or Arun ( +91 9822575676)