Houston roundtable
13
Social Media Exposed www.SocialMediaDelivered.com Tuesday May 18, 2010 What It Is and What It’s Not Presented By: Speaker: Eve Mayer Orsburn CEO of Social Media Delivered
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Transcript of Houston roundtable
SocialMediaExposed
www.SocialMediaDelivered.com
TuesdayMay18,2010
WhatItIsandWhatIt’sNot
PresentedBy:
Speaker:EveMayerOrsburnCEOofSocialMediaDelivered
Agenda
‐WhatisSocialMedia?
‐WhatdoesSocialMediaInclude?
‐WhyuseFacebook?
‐WhyuseTwitter?
‐WhyuseLinkedIn?
‐SocialMediaPrinciples
‐TheSocialMediaEquationTM
WhatisSocialMedia?
AnONLINECOMMUNITYsharedwithpeoplewholikeanddosimilarthingsthatyoulikeanddo
AplacetohaveaCONVERSATIONwithcolleagues,fellowconsumers,andcustomers
AplacewherepeopleGIVEandGETinformationaboutthingsthatinterestthem
SocialMediaissimplypeopleCOMMUNICATINGthroughnewtechnologies
WhatdoesSocialMediaInclude?
FACEBOOK:thelargestsocialmedianetwork
TWITTER:Amicro‐blognetwork
LINKEDIN:#1Professionalnetworksite
FOURSQUARE:socialmediaapplicationthatsharesauser’s‘location‐base’
Othernetworksitesinclude:Flickr,MeetUp,Reddit,andStumbleUpon
WhyuseFacebook?
Outof400millionusers,70%arebasedoutsidetheU.S.+60millionstatusupdatesarepostedeachdaySiteisavailableinover70languagetranslationsAverageuserbecomesa‘fan’of4pageseachmonthMorethan3billionphotosareuploadedeachmonth
INSERTADOLPHUSFANPG/WALL
WhyuseTwitter?
105millionusersAverageuserage=31Genderuse=53%Female;47%MaleMajorityhasannualHHIncomebetween$30k‐$60kPlatformforMarketing,PRandCustomerRelations
TwitterProfileExample
Insert 21CD screen shot
WhyuseLinkedIn?Thereare+65millionregisteredusers.Anewmemberjoinsapproximatelyeverysecond.Approximately11millionusersarefromEurope.
ExecutivesfromallFortune500companiesareLinkedInusers
80%ofHRrecruiterswilluseLinkedIntomakeahiringdecision
LinkedInProfileExample
SocialMediaPrinciples
‐StartwithaGOALinmind‐YouDONOThavetobeeverywhereallthetime!‐EstablishemployeeusageGUIDELINES‐LISTENCAREFULLYthenmonitorcontinuously‐BePREPAREDtoactquicklywhenrequired‐ Eachsocialmediavehicle(e.g.Twitter)requiresatleast32hours/month‐ Considerout‐taskingforarapid,professionalEFFECTIVEstart
TheSocialMediaEquation™
INFORMING20%+ENTERTAINING20%+INTERACTING40%+CONVERTINGTOBUSINESS20%=BUSINESSSUCCESS
TimeSpentshouldbea80:20ratio:80%givingtoyouraudience20%askingforwhatyouneed
TheidealSocialMediaconversationequationis:
LearnMore…
FreeSocialMediaTipsHere:www.Twitter.com/LinkedInQueenwww.Twitter.com/SocialMediaDel
SocialMediaisallwedo.
Gotowww.SocialMediaDelivered.comforacomplimentaryE‐Book:SOCIALNETWORKINGANDITSGOVERNANCEINTHEWORKPLACE
GotQuestions?Wantacopyofthispresentation?ContactGaryMurphy:[email protected]
