HOUSTON METHODIST SIGNAGE GUIDE...1/2X 1/2X 1/2X 1/2X X Houston Methodist Sign Guidelines These...

HOUSTON METHODIST SIGNAGE GUIDE

012019

Houston Methodist | Sign GuidelinesThese drawings are for the sole purpose of demonstrating design intent only and are not intended for construction purposes. Resulting working drawings, shop drawings and contract documents including permit documents are beyond the scope of this document and are not the responsibility of BrandActive International Inc. or Houston Methodist. © 2016 BrandActive International Inc. All rights reserved.

2

The Houston Methodist Signage Guide provides an expanded overview of the Houston Methodist brand on signage. It is a companion volume to the Houston Methodist Brand Guide and the Sign Standards and Technical Specifications document for covering specific topics, including sign types and sizes, and visual presentations in various settings.

The Signage Guide is intended to align with our brand standards that establish consistency in our look and feel.

Since our founding in 1919, the Houston Methodist brand has reflectedexcellence and innovation. Adhering to our brand standards is essential to our identity, which embodies unparalleled safety, quality, service and innovation.

INTRODUCTION


3

Logo Usage 4-6

Typography 7

Colors, Pictograms and Arrows 8

M 9

Sign Types 10-14

Messaging 15

Exterior Channel Lettersets 16-19

Site Identifiers 20-21

Pylons 22-23

Monoliths 24-25

Post and Panels 26

Parking Regulatory 27

Wall Signs 28-29

Regulatory Panel 30-31

Door Vinyls 32-34

Reception Lettersets 35-37

Interior Directories 38

Approvals 40

TABLE OF CONTENTS

1/2X 1/2X

1/2X

1/2X

X


4

In terms of scale, the word “Methodist” should always be the largest word in the logo. The lettering above and below “Methodist” is in all caps, and the size of those letters should be no more than half the height of the M in Methodist.

Clear space around the logo should always be maintained at a minimum of 1/2X, where X is the height of the M in “Methodist.” The word “HOUSTON” is all caps and aligned left above “Methodist,” while text below “Methodist” is all caps and aligned right.

The alignment of the logo cannot be altered, but the size of the tagline or entity name can be modified for visibility. New logos cannot be created.

Visit marketing.houstonmethodist.org/brand to download the standard logos.

LOGO USAGESpacing , Alignment & Size

The scale of the entity name has intentionally been altered for signage. When fabricating the sign, the vendor will determine the size of the entity name to maximize the visibility.

https://marketing.houstonmethodist.org/brand/

Sponsorship Logo LockupLogo for Houston Texans is

outlined in white

Logo for Houston Texans is outlined in white


5

Shown here are lockup options when using the Houston Methodist brand with our affiliate logos. The lockup can only be used with the Houston Methodist leading medicine and Orthopedics & Sports Medicine logos. The lockup is used for official affiliates; it cannot be used for internal co-branding.

The Houston Methodist logo is in black. The logos for external affiliates are in color.

Lockup presentations are subject to creative approval by the Houston Methodist sponsorship activation manager and marketing team.

Contact Creative Services at [email protected] for approved logo lockups.

LOGO USAGESponsorship Logo Lockup

mailto:creative-approvals%40houstonmethodist.org?subject=

Co-branded Logo Lockup


6

The logos for Houston Methodist and Weill Cornell Medicine, along with the words “INSTITUTE FOR ACADEMIC MEDICINE” are not to be changed. The words “DEPARTMENT OF MEDICINE” can be changed, to the name of another academic department.

INSTITUTE FOR ACADEMIC MEDICINE

DEPARTMENT OF MEDICINE

LOGO USAGECo-branded Logo Lockup


7

All messages on signs should use the Apex New Medium typeface in black. This includes identification and directional messaging as well as street addresses.

Any messages for alerts must use Apex New Medium typeface in red. The word “EMERGENCY,” for example, is always in red and in all capital letters.

For all numerals on signs, use the typeface Frutiger 65 Bold in black.

Typeface for sign text: Apex New Medium in black

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz&

Typeface for numerals: Frutiger 65 Bold in black

1234567890

Typeface for alert text: Apex New Medium in red

EMERGENCY

TYPOGRAPHY

Methodist Blue 99 77 25

9 18 74 126

PMS C M Y K R G B

Methodist Blue 99 77 25 9 18 74 126

Light Champagne 37 38 45 2 165 148 138

Beige 25 24 28 0 193 184 175

Black 0 0 0 100 0 0 0Process Black

295

Red 0 93 76 0 247 50 63032

Colors

Pictograms

Arrows


8

From a visual standpoint, our logo colors help signify our brand and must be consistently applied when used in our marketing materials. Use the color control standards (shown at right) to ensure that colors are applied correctly.

Methodist Blue is used specifically for channel lettersets and vinyl graphics. In addition, Houston Methodist signage uses Light Champagne and Beige. This color combination produces a neutral but sophisticated color palette for signage.

Each pictogram used for signage must have a white background. This provides a sharper contrast with the image for optimal visibility. Arrows shown on this page are the only approved arrows for use on directional signage.

To learn more about colors, pictograms and arrows, please refer to the Houston Methodist Sign Standards and Technical Specifications document.

COLORS, PICTOGRAMS AND ARROWS


9

The Houston Methodist M comes from the Houston Methodist logotype, which is set in Miller typeface. A representation of the Houston Methodist brand, the M is meant to be bold, powerful and inspire confidence.

While in most cases the M should appear in black, exceptions can be made subject to creative approval. For example, making the M beige on a light champagne background creates a tone-on-tone look. This technique has been used for the wayfinding signs at Texas Medical Center.

This document further explores the use of the M. Also, refer to the Houston Methodist Sign Standards and Technical Specifications document to learn more.

M

PURSUANT TO SECTION 30.06, PENAL CODE (TRESPASS BY LICENSE HOLDER WITH A CONCEALED HANDGUN), A PERSON LICENSED UNDER SUBCHAPTER H, CHAPTER 411, GOVERNMENT CODE (HANDGUN LICENSING LAW), MAY NOT ENTER THIS PROPERTY WITH A CONCEALED HANDGUN.

PURSUANT TO SECTION 30.07, PENAL CODE (TRESPASS BY LICENSE HOLDER WITH AN OPENLY CARRIED HANDGUN), A PERSON LICENSED UNDER SUBCHAPTER H, CHAPTER 411, GOVERNMENT CODE (HANDGUN LICENSING LAW), MAY NOT ENTER THIS PROPERTY WITH A HANDGUN THAT IS CARRIED OPENLY.

THIS IS A TOBACCO FREE CAMPUS.

ESTE ES UN ESPACIOLIBRE DE TABACO.

DE CONFORMIDAD CON LA SECCIÓN 30.06 (TRASPASO

ILEGAL POR EL TITULAR DE LA LICENCIA CON UN ARMA DE

FUEGO OCULTA), UNA PERSONA CON LICENCIA BAJO EL SUB CAPITULO H, CAPITULO 411, CÓDIGO GUBERNAMENTAL

(LEY DE LICENCIA PARA PORTE DE ARMAS DE FUEGO), NO

PUEDE ENTRAR A ESTA PROPIEDAD CON UN ARMA DE

FUEGO OCULTA.

DE CONFORMIDAD CON LA SECCIÓN 30.07 DEL CÓDIGO

PENAL (TRASPASO ILEGAL POR EL TITULAR DE LA LICENCIA

CON UN ARMA DE FUEGO LLEVADA ABIERTAMENTE),

UNA PERSONA CON LICENCIA BAJO EL SUB CAPITULO H,

CAPITULO 411, CÓDIGO GUBERNAMENTAL (LEY DE

LICENCIA PARA PORTE DE ARMAS DE FUEGO), NO PUEDE

ENTRAR A ESTA PROPIEDAD CON UN ARMA DE FUEGO

LLEVADA ABIERTAMENTE.

SWEETWATERPAVILION

THIS DOOR IS CLOSED FROM6:00 PM TO 6:00 AM.

PLEASE ENTER HOSPITAL THROUGHEMERGENCY ENTRANCE AFTER HOURS.

ESTA PUERTA SE MANTIENECERRADA DESDE LAS

6:00 PM HASTA LAS 6:00 AM.

FUERA DEL HORARIO DE TRABAJOPOR FAVOR ENTRE AL HOSPITAL

POR LA PUERTA DE EMERGENCIA.

Patient Admi�ing& DischargeMedical Office Buildings 1 & 2

No Soliciting 101 Anywhere Street

701 South Fry Road

Main EntranceMedical OfficeBuilding 1 & 2

Hospital

EMERGENCYHospitalParking

PatientAdmi�ing &Discharge

MAIN ENTRANCE

PatientParking

Blue Stripe Area

“Pursuant to Section 30.06, Penal Code (trespass by holder of license to carry a concealed handgun), a person licensed under Subchapter H, Chapter 411, Government Code (concealed handgun law), may not enter thisproperty with a concealed handgun.”

“Conforme a a la Sección 30.06, Códigon Penal (la entrada ilegal por poseedor de la licencia para llevar una pistola ocultada), una personalicenció bajo Subchapter H, el Capitulo 411, El Código del gobierno (ocultó la ley de pistola), no puede entrar esta prpeidad con una pistola ocultada.”

Towing Enforced at all times.Unauthorized vehicles parked in reserved spaces,driveways or valet area will be towed at owner’s or operator’s expense.

(713) 228-2221

No Parking

No Soliciting


CardiovascularCenter

Patient Parking

Baker Road Exit

EMERGENCY

Women’s Center

More than 20’

Skyline

Up to 20’

10’ and less

SHORT RANGEMEDIUM RANGELONG RANGESKYLINE

Smith TowerParking


10

Note: When the facade is long and narrow, the name of the hospital should be pulled out from under the logo because of space constraints. The word “Methodist” should be the largest word.

SIGN TYPES










FUEGO OCULTA.









SWEETWATERPAVILION







“Pursuant to Section 30.06, Penal Code (trespass by holder of license to carry a concealed handgun), a person licensed under Subchapter H, Chapter 411, Government Code (concealed handgun law), may not enter thisproperty with a concealed handgun.”

“Conforme a a la Sección 30.06, Códigon Penal (la entrada ilegal por poseedor de la licencia para llevar una pistola ocultada), una personalicenció bajo Subchapter H, el Capitulo 411, El Código del gobierno (ocultó la ley de pistola), no puede entrar esta prpeidad con una pistola ocultada.”


(713) 228-2221

No Parking

SHORT RANGELONG RANGE

Smith TowerParking

More than 20’

Skyline

Up to 20’

10’ and lessPatient Admi�ing& DischargeMedical Office Buildings 1 & 2

No Soliciting 101 Anywhere Street

701 South Fry Road

Main EntranceMedical OfficeBuilding 1 & 2

Hospital

EMERGENCY

PatientParking

Blue Stripe Area

No Soliciting


CardiovascularCenter

Patient Parking

Baker Road Exit

EMERGENCY

Women’s Center

HospitalParking

PatientAdmi�ing &Discharge

MAIN ENTRANCE

MEDIUM RANGESKYLINE


11

SIGN TYPES - ILLUMINATED

3

Hospital

Parking

Patient

Admi�ing &

Discharge

PURSUANT TO SECTION

30.06, PENAL CODE

(TRESPASS BY LICENSE

HOLDER WITH A CONCEALED

HANDGUN), A PERSON

LICENSED UNDER

SUBCHAPTER H, CHAPTER

411, GOVERNMENT CODE

(HANDGUN LICENSING LAW),

MAY NOT ENTER THIS

PROPERTY WITH A

CONCEALED HANDGUN.

PURSUANT TO SECTION

30.07, PENAL CODE


HOLDER WITH AN OPENLY

CARRIED HANDGUN), A

PERSON LICENSED UNDER




MAY NOT ENTER THIS

PROPERTY WITH A HANDGUN

THAT IS CARRIED OPENLY.

THIS IS A TOBACCO

FREE CAMPUS.

SWEETWATER

PAVILION

THIS DOOR IS CLOSED FROM

6:00 PM TO 6:00 AM.

PLEASE ENTER HOSPITAL THROUGH

EMERGENCY ENTRANCE AFTER HOURS.

ESTE ES UN ESPACIO

LIBRE DE TABACO.

DE CONFORMIDAD CON LA

SECCIÓN 30.06 (TRASPASO

ILEGAL POR EL TITULAR DE LA

LICENCIA CON UN ARMA DE

FUEGO OCULTA), UNA

PERSONA CON LICENCIA BAJO

EL SUB CAPITULO H, CAPITULO

411, CÓDIGO GUBERNAMENTAL

(LEY DE LICENCIA PARA

PORTE DE ARMAS DE FUEGO),

NO PUEDE ENTRAR A ESTA

PROPIEDAD CON UN ARMA DE

FUEGO OCULTA.


SECCIÓN 30.07 DEL CÓDIGO

PENAL (TRASPASO ILEGAL

POR EL TITULAR DE LA


FUEGO LLEVADA

ABIERTAMENTE), UNA




(LEY DE LICENCIA PARA PORTE

DE ARMAS DE FUEGO), NO

PUEDE ENTRAR A ESTA


FUEGO LLEVADA

ABIERTAMENTE.

ESTA PUERTA SE MANTIENE

CERRADA DESDE LAS


FUERA DEL HORARIO DE TRABAJO

POR FAVOR ENTRE AL HOSPITAL


THIS IS A TOBACCO

FREE CAMPUS.

PURSUANT TO SECTION 30.06,

PENAL CODE (TRESPASS BY

LICENSE HOLDER WITH A

CONCEALED HANDGUN), A PERSON

LICENSED UNDER SUBCHAPTER H,

CHAPTER 411, GOVERNMENT CODE

(HANDGUN LICENSING LAW), MAY

NOT ENTER THIS PROPERTY WITH

A CONCEALED HANDGUN.



LICENSE HOLDER WITH AN OPENLY

CARRIED HANDGUN), A PERSON





A HANDGUN THAT IS CARRIED

OPENLY.

SWEETWATERPAVILION


6:00 PM TO 6:00 AM.




CERRADA DESDE LAS





ESTE ES UN ESPACIO

LIBRE DE TABACO.

DE CONFORMIDAD CON LA SECCIÓN

30.06 (TRASPASO ILEGAL POR EL

TITULAR DE LA LICENCIA CON UN ARMA

DE FUEGO OCULTA), UNA PERSONA CON

LICENCIA BAJO EL SUB CAPITULO H,

CAPITULO 411, CÓDIGO GUBERNAMENTAL

(LEY DE LICENCIA PARA PORTE DE

ARMAS DE FUEGO), NO PUEDE ENTRAR

A ESTA PROPIEDAD CON UN ARMA DE

FUEGO OCULTA.


30.07 DEL CÓDIGO PENAL (TRASPASO

ILEGAL POR EL TITULAR DE LA LICENCIA

CON UN ARMA DE FUEGO LLEVADA

ABIERTAMENTE), UNA PERSONA CON






FUEGO LLEVADA ABIERTAMENTE.

Houston MethodistTo All OtherBuildings

Smith Tower

PURSUANT TO SECTION

30.06, PENAL CODE



HANDGUN), A PERSON

LICENSED UNDER




MAY NOT ENTER THIS

PROPERTY WITH A

CONCEALED HANDGUN.

PURSUANT TO SECTION

30.07, PENAL CODE



CARRIED HANDGUN), A





MAY NOT ENTER THIS



THIS IS A TOBACCO

FREE CAMPUS.

SWEETWATERPAVILION


6:00 PM TO 6:00 AM.



ESTE ES UN ESPACIO

LIBRE DE TABACO.DE CONFORMIDAD CON LA




FUEGO OCULTA), UNA








FUEGO OCULTA.






FUEGO LLEVADA

ABIERTAMENTE), UNA






PUEDE ENTRAR A ESTA


FUEGO LLEVADA

ABIERTAMENTE.


CERRADA DESDE LAS





PURSUANT TO SECTION

30.06, PENAL CODE



HANDGUN), A PERSON

LICENSED UNDER




MAY NOT ENTER THIS

PROPERTY WITH A

CONCEALED HANDGUN.

PURSUANT TO SECTION

30.07, PENAL CODE



CARRIED HANDGUN), A





MAY NOT ENTER THIS



THIS IS A TOBACCO

FREE CAMPUS.

ESTE ES UN ESPACIO

LIBRE DE TABACO.





FUEGO OCULTA), UNA








FUEGO OCULTA.






FUEGO LLEVADA

ABIERTAMENTE), UNA






PUEDE ENTRAR A ESTA


FUEGO LLEVADA

ABIERTAMENTE.

SWEETWATER

PAVILION


6:00 PM TO 6:00 AM.




CERRADA DESDE LAS





PURSUANT TO SECTION

30.06, PENAL CODE



HANDGUN), A PERSON

LICENSED UNDER




MAY NOT ENTER THIS

PROPERTY WITH A

CONCEALED HANDGUN.

PURSUANT TO SECTION

30.07, PENAL CODE



CARRIED HANDGUN), A





MAY NOT ENTER THIS



THIS IS A TOBACCO

FREE CAMPUS.

SWEETWATERPAVILION


6:00 PM TO 6:00 AM.



ESTE ES UN ESPACIO

LIBRE DE TABACO.DE CONFORMIDAD CON LA




FUEGO OCULTA), UNA








FUEGO OCULTA.






FUEGO LLEVADA

ABIERTAMENTE), UNA






PUEDE ENTRAR A ESTA


FUEGO LLEVADA

ABIERTAMENTE.


CERRADA DESDE LAS





1 Monument

LEGEND

2 Post and Panel

3 Monolith

4 Lettersets

5 Wall Sign

6 Vinyl Graphics

6

3

2

1

6

4 4

5

6

76

2

6

5

5

7 Pylon

A

B

C

D


12SIGN TYPESSite Schematics

THIS IS A TOBACCO

FREE CAMPUS.



LICENSE HOLDER WITH A

CONCEALED HANDGUN), A PERSON





A CONCEALED HANDGUN.



LICENSE HOLDER WITH AN OPENLY

CARRIED HANDGUN), A PERSON





A HANDGUN THAT IS CARRIED

OPENLY.

SWEETWATERPAVILION


6:00 PM TO 6:00 AM.




CERRADA DESDE LAS





ESTE ES UN ESPACIO

LIBRE DE TABACO.


30.06 (TRASPASO ILEGAL POR EL

TITULAR DE LA LICENCIA CON UN ARMA

DE FUEGO OCULTA), UNA PERSONA CON






FUEGO OCULTA.


30.07 DEL CÓDIGO PENAL (TRASPASO

ILEGAL POR EL TITULAR DE LA LICENCIA

CON UN ARMA DE FUEGO LLEVADA

ABIERTAMENTE), UNA PERSONA CON






FUEGO LLEVADA ABIERTAMENTE.

PURSUANT TO SECTION

30.06, PENAL CODE



HANDGUN), A PERSON

LICENSED UNDER




MAY NOT ENTER THIS

PROPERTY WITH A

CONCEALED HANDGUN.

PURSUANT TO SECTION

30.07, PENAL CODE



CARRIED HANDGUN), A





MAY NOT ENTER THIS



THIS IS A TOBACCO

FREE CAMPUS.

SWEETWATER

PAVILION


6:00 PM TO 6:00 AM.




CERRADA DESDE LAS





A B

DC


13

A – LETTERSETLettersets are most effective when placed on a building’s highest point facing a major road or highway for maximum visibility, and can be easily viewed from a distance.

B – MONUMENTThe monument sign identifies the main entrance for visitors who approach the site. The monument may include the service line and street address.

C – POST AND PANELPost and panel signs are secondary identifiers for a specific location after visitors enter the campus.

D – VINYL GRAPHICSVinyl graphics are used on glass doors to identify all main entrances. They provide brand impact and display regulatory information as visitors approach the doors.

SIGN TYPESSite Schematics

PURSUANT TO SECTION

30.06, PENAL CODE



HANDGUN), A PERSON

LICENSED UNDER




MAY NOT ENTER THIS

PROPERTY WITH A

CONCEALED HANDGUN.

PURSUANT TO SECTION

30.07, PENAL CODE



CARRIED HANDGUN), A





MAY NOT ENTER THIS



THIS IS A TOBACCO

FREE CAMPUS.

SWEETWATER

PAVILION


6:00 PM TO 6:00 AM.



6Hospital

Parking

Patient

Admi�ing &

Discharge


14

Do not place a sign where the view is obstructed by bushes, trees or other objects.

Do not position a sign facing away from the primary flow of traffic, because visitors may easily miss the entrance.

Do not place signs in close proximity, as this risks confusing visitors.

SIGN TYPESIncorrect Use


Hospital Parking

Free Garage Parking

No Soliciting

Shipping/Receiving

Revenue Cycle

Medical Plazas I & II705 & 707 S. Fry Rd.

Medical SpecialtyPavilion

No Emergency Dept.on Campus

Main Entrance


15

Effective directional and informational signs display clear, concise messages that can be read quickly and easily. Maintain consistency on all signs at a hospital location, starting with directional arrows on the left, followed by the information. Language that is appropriate and sensitive to the public should be used (e.g., accessible parking vs. handicapped parking).

MESSAGING

Preferred Logo Color

Secondary

Tertiary

1/2X

1/2X

1/2X

1/2X

1/2X

1/2X

X

X

X

Center

Center

Center


16

Channel letters are highly effective in branding a building exterior. They are viewable from long distances and act as a beacon that draws people toward the building. These signs act as the primary source of brand identification at a facility.

Methodist Blue lettersets are the preferred look for consistency with the Houston Methodist brand. Methodist Blue lettersets are used on lighter, neutral backgrounds whereas white letters are available and can be used on dark backgrounds for better visibility.

Black letters are available under special circumstances (such as meeting municipality requirements), subject to creative approval by Houston Methodist’s marketing team.

EXTERIOR CHANNEL LETTERSETSColor Choices

Align with architectural feature such as windows

1/2X

1/2X

1/2X

1/2X

X

X

Center

1/2X


17

The size of channel letters depends on the space available on the building facade. To maximize brand impact, maximize the letterset size within the facade space while maintaining clear space requirements.

Only in instances where the available facade space is limited in height, the horizontal version of the logo can be used. Regardless of the layout, “Methodist” should be the largest word.

Center alignment of the lettersets on a building facade is preferred. Lettersets should be mounted on a clear facade free of obstructions while maintaining clear space requirements.

When using the horizontal configuration, consider aligning the letters with the building’s architectural features while maintaining clear space requirements.

EXTERIOR CHANNEL LETTERSETS

Align with architectural feature such as windows

1/2X

1/2X

1/2X

1/2X

X

X

Center

1/2X


18

Lettersets with the flame and cross should be centered and only be used over the main entry at hospitals and Emergency Care Centers.

To learn more about channel lettersets, please refer to the Houston Methodist Sign Standards and Technical Specifications document.

EXTERIOR CHANNEL LETTERSETSFlame and Cross


19

Do not align the channel letterset to the edge of the building facade. Clear space must surround the logo per Houston Methodist requirements.

Do not use the white letterset against a light background since it provides little contrast.

Do not adjust the logo lockup alignment in any way.

Do not use Methodist Blue lettersets on dark backgrounds. White lettersets should be used in these cases for better visibility.

EXTERIOR CHANNEL LETTERSETSIncorrect Use

101 Anywhere Street

701 South Fry Road

Main Entrance


20

The monument sign, shown at the far right in both illustrations, is the preferred design of the primary site identifier. Monument signs identify the main hospital entrance for drivers and pedestrians. They also affirm the impact of the Houston Methodist brand.

In addition to the monument sign, the pylon sign is taller and provides brand visibility from a longer distance. Please refer to the Houston Methodist Sign Standards and Technical Specifications document for more information.

SITE IDENTIFIERS

Anywhere Street101 Anywhere Street

701 South Fry Road

Main Entrance


21

The primary site identifier monument and pylon signs are internally illuminated. To learn more about the sign types and illumination, please refer to the Houston Methodist Sign Standards and Technical Specifications document.

SITE IDENTIFIERS - ILLUMINATED

& DischargeMedical Office Buildings 1 & 2

Hospital Parking

Free Garage Parking

No Soliciting

Shipping/Receiving

Patient Admi�ing


22

Pylon signs are designed to provide clear direction and information while maintaining brand visibility. They are especially effective when positioned at large intersections and along highways, where drivers have a clear line of sight from a distance.

Pylon signs should be placed at the perimeter of the campus to provide brand impact and identify major entrances.

PYLONS

& DischargeMedical Office Buildings 1 & 2

Hospital Parking

Free Garage Parking

No Soliciting

Shipping/Receiving


23

Pylon signs are internally illuminated. To learn more about the pylons and illumination, please refer to the Houston Methodist Sign Standards and Technical Specifications document.

PYLONS - ILLUMINATED

Medical SpecialtyPavilion

Kingsland Blvd

705 707I II


24

Monolith signs are primarily used to direct vehicle traffic or identify our building facilities. These signs are placed in high-traffic areas, strategic vehicular decision points and intersections within a campus.

Monolith signage does not contain the Houston Methodist logo. Instead, it has a small, dark band with the Houston Methodist “M” at the upper right corner. It is best used on-campus, since visitors and patients will already have passed the branded site identifier signage on the way in to the property.

Generally, signage size depends on the amount of copy and intended usage. The most common size and configuration of directional monolith signs is 6 feet high with six interchangeable blades. Ten-foot monolith signs are also available.

MONOLITHS


25

Monoliths can be internally illuminated.

Monoliths that are not illuminated will always use black reflective vinyl for directional messaging. This ensures the messages are visible at night.

To learn more about the monoliths and illumination, please refer to the Houston Methodist Sign Standards and Technical Specifications document.

MONOLITHS - ILLUMINATED

16655 Southwest Frwy.

SweetwaterPavilionNorth Entrance

Deliveries for HoustonMethodist


26

Post and panel signs are primarily used to direct vehicle traffic or identify buildings.

These signs are simple and cost-effective. Post and panel signs contain a small number of directional or identification messages. Post and panels are placed at intersections, within a campus or in front of buildings.

Post and panel signs are nonilluminated and use black reflective vinyl for messaging. This ensures the messages are visible at night.

Using the taller post and panel signs is preferred for directional purposes on a hospital campus. The low post and panel signs are best used as identifiers in front of buildings.

POST AND PANELS

PatientParking

Blue Stripe Area

PatientParking


27

Parking regulatory signs are used when there is limited space in parking lots to identify where patient, physician or emergency parking is located.

These signs are not branded but follow the look and feel of the sign family. They are nonilluminated and use black reflective vinyl for directional messaging. This ensures the messages are visible at night.

PARKING REGULATORY

Smith TowerParking


28

While lettersets are the preferred method of branding for building facades, there are some cases where a wall sign (A) or box sign (B) is used, especially in situations where removing an old letterset could cause damage to the facade.

The difference between these wall signs is the priority of the message. If the hospital facility is the primary message you want to communicate, use illustration A as your guide. If the building name is the primary message, use illustration B.

At nonhospital locations, wall signs or box signs are used if the building owner will not allow channel lettersets.

WALL SIGNS

A

B

Smith TowerParking


29

Wall signs can be illuminated internally or by using black reflective vinyl. Internal illumination is used over building entries to ensure visibility from a distance at night. For less prominent signage that is closer to eye level, black reflective vinyl is typically used.

To learn more about the wall signs, please refer to the Houston Methodist Sign Standards and Technical Specifications document.

WALL SIGNS - ILLUMINATED


30

Nontraffic regulatory signs, which are available off the shelf and do not require branding, are preferred for use where appropriate at Houston Methodist locations.

Please ensure the same style of sign is ordered to ensure consistency around the site.

To learn more about regulatory and branded regulatory signs, please refer to the Houston Methodist Sign Standards and Technical Specifications document.

REGULATORY PANELOff the Shelf


(713) 228-2221

No Parking

No Smoking

Houston Methodist is a tobacco-free facility.

For the health and safety of our patients, physicians, employees and visitors the use of tobacco is prohibited.

No Parking

Houston Methodist

To All OtherBuildings


31

Custom regulatory signage should only be used if off-the-shelf signage does not exist. This type of signage requires prior approval from the Houston Methodist marketing team.

If a specialized sign is needed, please refer to the Houston Methodist Sign Standards and Technical Specifications document for guidance on layout, colors and content.

REGULATORY PANELCustomized




SWEETWATERPAVILION









FUEGO OCULTA.






















FUEGO OCULTA.









HOUSTON METHODISTCANCER CENTER







Align AlignAlign Align AlignAlign Align

LA NOTA DE LA SEGURIDAD LA VIGILENCIA VIDEO EN EL USO EN ESTOS LOCAL

ESTO ES UN TABACO LIBERTA CAMPUS.

SECURITY NOTICE: VIDEO SURVEILLANCE IN USE ON THESE PREMISES.




DE CONFORMIDAD CON LA SECCIÓN 30.06 (TRASPASO ILEGAL POR EL TITULAR DE LA

LICENCIA CON UN ARMA DE FUEGO OCULTA), UNA PERSONA CON LICENCIA BAJO EL SUB

CAPITULO H, CAPITULO 411, CÓDIGO GUBERNAMENTAL (LEY DE LICENCIA PARA

PORTE DE ARMAS DE FUEGO), NO PUEDE ENTRAR A ESTA PROPIEDAD CON UN ARMA DE

FUEGO OCULTA.

DE CONFORMIDAD CON LA SECCIÓN 30.07 DEL CÓDIGO PENAL (TRASPASO ILEGAL POR EL TITULAR DE LA LICENCIA CON UN ARMA DE

FUEGO LLEVADA ABIERTAMENTE), UNA PERSONA CON LICENCIA BAJO EL SUB CAPITULO H, CAPITULO 411, CÓDIGO GUBERNAMENTAL (LEY DE LICENCIA PARA PORTE DE ARMAS DE FUEGO),

NO PUEDE ENTRAR A ESTA PROPIEDAD CON UN ARMA DE FUEGO LLEVADA ABIERTAMENTE.

NORTH PAVILION NORTH PAVILION

Align AlignAlignAlignAlignAlign

Single Door Double Doors

Separated Double Doors


32

Vinyl graphics are used on glass doors to identify main entrances at all Houston Methodist locations.

In addition, vinyl graphics display information regarding hours, tobacco-free areas and penal code messaging prohibiting firearms.

Refer to the illustrations on this page for the placement of vinyl graphics on glass entrance doors, which face the exterior of the building.

The Houston Methodist logo always appears on the entrance door, with adjacent supporting messages and pictograms appearing on the window.

For more information about vinyl graphics, please refer to the Houston Methodist Sign Standards and Technical Specifications document.

DOOR VINYLSExterior

DEPARTMENT OFNEUROSURGERY


Gavin W. Britz, MDChairman

David S. Baskin, MDJ.Bob Blacklock, MD

Robert G. Grossman, MDPaul J. Holman, MD

Rob G. Parrish, MD, PhDRichard Simpson, MD, PhD

Todd W. Trask, MDY. Jonathan Zhang, MD

David A. Cech, MD

SWEETWATERPAVILION







Align

A

B C D E

The department or center name should appear above the logo, while any practice information or doctor list should appear below it.


33

Vinyl graphics are also located on the doors of many practices within the Houston Methodist organization. The design of interior door vinyls should follow the same look and feel as the exterior door vinyls (see p. 32). On single doors that have a full window pane (A), the dusted crystal band with the appropriate logo in Methodist Blue and an inscribed branded M should be used. All text above and below the crystal band is aligned right. For doors with smaller windows, the Houston Methodist logo is always horizontally centered on the door, maintaining clear space requirements. For doors with frosted or dusted vinyl on the glass surface, the Methodist Blue version of the logo (B) is preferred. If adding supporting text (C), use black vinyl for both. For doors containing glass without frosted or dusted vinyl backgrounds (D and E), use black or white vinyl for the logo and supporting text, depending on visibility.

DOOR VINYLSInterior - Single Door


ADVANCEDORGAN FAILURE

MANAGEMENTCLINIC

ADVANCEDORGAN FAILURE

MANAGEMENTCLINIC

Align

Align Align

A

B C


34

On double doors that have full window panes (A), use the dusted crystal band with the appropriate logo in Methodist Blue and an inscribed branded M on each door. All text outside the crystal band is right aligned on the right-hand door. For double doors with smaller window surfaces (B), the logo is in black or white, depending on visibility and centered on the left-hand door, maintaining with clear space requirements. The practice name is right aligned, on the right-hand door, and centered vertically in relation to the logo.

For double doors with frosted or dusted vinyl on the glass surface (C), the logo is centered on the left-hand door in black vinyl, maintaining with clear space requirements. The practice name is right aligned, on the right-hand door, and centered vertically in relation to the logo in black vinyl.

DOOR VINYLSInterior - Double Doors

For reception lettersets using the sponsorship logo lockup or the Weill Cornell co-branded lockup, please refer to pages 5-6 for layout.


35

Reception signs are typically installed in patient-facing areas where there is high visibility. These areas include main lobbies, registration desks and waiting rooms.

Brushed aluminum plate is the preferred material for reception lettersets. Black plate letters can be used as an alternative if the color of the wall is very light.

Sign placement should provide clear visibility to visitors entering the space (such as the main lobby, directly behind the reception desk, or adjacent to the reception desk). The wall where the sign will be installed should be clear of light fixtures, clocks, switches or other wall features.

To learn more about reception signs, please refer to the Houston Methodist Sign Standards and Technical Specifications document.

RECEPTION LETTERSETS

AlignCenter


36

For Houston Methodist centers that have a proper name, such as the Concussion Center, use all caps in Apex New Medium, and center align the name. The logo is right aligned below the name, maintaining the clear space requirement.

RECEPTION LETTERSETSCenter Name

HOUSTON METHODISTDEPARTMENT OF MEDICINE

Interior

Exterior

SPG

Align

Align

Align

Center

Center

Center


37

The configurations for brushed aluminum letters depend on where they are used.

Interior:For centers, institutes, etc., that are inside a building, do not use the words “Houston Methodist” with the logo. If no logo is present, then add “Houston Methodist” to the name.

Specialty Physician Group:For Houston Methodist Specialty Physician Group (SPG) signage, the words “Houston Methodist” must accompany the practice name (ex. Houston Methodist Surgical Associates) regardless of whether a logo is used with the name.

Exterior:For building exteriors of centers, institutes, etc., use the words “Houston Methodist” along with the logo. The name is center aligned. The logo is right aligned below the name, maintaining the clear space requirement.

If a logo exists for a hospital or practice, there is no need for a plain text option.

RECEPTION LETTERSETSCenters, Institutes and Practices

3 4

1 2

ExitWaiting LobbyElevators

Labor & DeliveryPatient Rooms 1200 - 1250

Postpartum Patient Rooms 1251 - 1300

Postpartum Waiting Room


38

Each facility has its own unique wayfinding system. Any new directory or wayfinding signage within a hospital campus or other facility should be designed to match the style of sign already in place at that particular location.

INTERIOR DIRECTORIES


39

Send all signage designs to [email protected] before they are fabricated. Please include a photo of the space where the sign will be installed and a mockup of the sign being requested. Email [email protected] with questions.

Signage approvals process1. Business owner contacts facilities maintenance services (FMS)2. FMS works with the business owner and sign vendor on design3. FMS submits artwork for creative approval 4. FMS works with business owner on local approvals (Doctors, administrators, local marketing teams, etc.)5. FMS fabricates sign

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