Housing n Cont

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NAME ROLL NO

VINAY DHAGE 7716

MEGH DUNDH 7722

ODELIA FERNANDES 7723

SALONI JALANI 7739

PRANAV KARNAVAT 7748

GROUP 9


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IT HAS A HIGHLY

TANGIBLE PRODUCT

SERVICE LIES IN

PLANNING,

CONSTRUCTING ANDMANAGING

ATTITUDE TO BE

SHIFTED FROMPRODUCT EXCELLENCE

TO SERVICE

ASSURANCE


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` ITS CONTRIB TION WAS 9% IN 008-09

` GROWTH WAS 7. % IN 008-09

` PROVIDES EMPLOYMENT TO MORE THAN 3%OF THE POP LATION

` C RRENT SIZE- $70.8 BILLION, OF WHICH 87KEY PLAYERS CONTRIB TED 1/3rd & REST ISDISTRIB TED AMONG 5000 PL S SMALLERPLAYERS


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THE CLIENTS

THE C STOMERS

THE CONS MERS


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DOCUMENTATIONS AND PERMITS

1. B ILDING COMMENCEMENT CERTIFICATE

. FLOOR SPACE INDEX (FSI)

3. OCC PATION CERTIFICATE

4. COASTAL RECOVERY ZONE (CRZ)


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FLUCTUATIONS IN PRICES OF INPUTS :

MANY BUILDERS TEND TO STOP WORK

CHANGES IN DEMAND

FUTURE GROWTH & RESALE VALUE

STAMP DUTY & REGISTRATION


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CREDIBILITY OF THE COMPANY/ FIRM

PERCEIVED IMAGE OF THE PROPERTY

DEVELOPED

BUILDING FACILITIES


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PRE-STR CT RED CONCRETE BLOCKS

MIXT RE OF CEMENT AND SAND

OTHER EQ IPMENT


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PLANNING STAGE

IMPLEMENTATIONSTAGE

POSTCONSTR CTIONSTAGE

WORKING OF CONSTR CTION

SECTOR


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`

CORE PROD CT BASICOFFERING

` FORMAL PROD CT-

C STOMER EXPECTATION

` A GMENTED PROD CT-INCREASE COMPETITION


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Core ProductAccommodation/

Living Space

Formal Product

Augmented Product

Brand name

Reputation of

Hiranandani Builders

Utilities like

Electricity, Water

supply, gas, etc.

Excellent Interiorsand architecture

Wide Roads networkwithin the 50-acre

complex and other

essential

infrastructure

Location Plush

green locality of

Powai

Well-furnished

houses with a/cs

Elevators

24 hrsTelephone/Internet

Connectivity through

fibre optic cables.

Unique sewage

recycling system

Modern accessories

and designer ware

Fire fighting

department

Innumerable Banks

within the township

Transport

facilities for

township

members

Property

management division

Horticultural

department

Retail Division

Entertainment

Department

Car Parking

Facilities

Clubhouses

Restaurants and

food joints

ICSE board School

run by Hiranandani

Foundation Trust

RODAS AnEcotel Hotel

State of the art

communications

and security and

safety systems


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COMPANY

INTERMEDIARIES

C STOMERS


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Agreeing the price for

a piece of work seals

the relationship

between contractor

and the client. It is the

central feature, and

reflects the value

placed on therelationship.


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Example:-


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LOCATION RESIDENTIAL COMMERCIAL

COLABA 18000 - 45000 17000-55000

C FFE PARADE 15000 - 45000 1000 - 55000

NARIMAN POINT 10000 - 40000 11000-17000

CH RCHGATE 10000 - 5000 11000- 000

MARINE LINES 8500 - 17000 9000 - 18000

FO NTAIN AREA 5000 - 7500 5500-11000

BALLARD ESTATE 7000 - 17000 8000 - 16000

KALBADEVI 4500 - 7500 4000 - 7500

BYC LLA 4000 - 11000 5500 - 1 000

GIRGA M 8000 - 0000 7000 - 1 000

MARINE DRIVE 10000 - 30000 11000 - 6000

OPERA HO SE 9000 - 0000 18000 - 3 000

MALABAR HILL 14000 - 45000 10000 - 45000

NEAPEAN SEA ROAD 14000 - 45000 10000 - 49000

WARDEN ROAD 9000 - 30000 10000 - 17000

PEDDAR ROAD 9000 - 30000 9000 - 31000

WORLI 10000 - 35000 11000 - 6000

PRABHADEVI 7500 - 5000 7500 - 31000

PAREL 6500 - 16000 6500 - 19000

DADAR 6500 - 16000 5500 - 1 000

MAHIM 5000 - 14000 3500 - 11000


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BANDRA - EAST 6000 - 500 11000 31000

BANDRA - WEST 6500 - 000 11000 4000

KHAR - EAST 5000 - 9000 9000 18000KHAR - WEST 8000 - 17500 11000 1000

SANTA CR Z - EAST 5 00 - 9000 6000 1 500

SANTA CR Z - WEST 7000 - 5000 7000 6000

VILE PARLE - EAST 6000 - 11500 6000 19000

VILE PARLE - WEST 6500 - 1000 8000 4000

ANDHERI - EAST 5000 - 7500 6500 8500

ANDHERI - WEST 6000 - 15000 5000 8500

JOGESHWARI 3800 - 6500 3500 6000

GOREGAON 3400 - 7 00 3000 8000

MALAD 3400 - 6000 5000 9000

KANDIVALI - EAST 3000 - 5600 4000 5500

KANDIVALI - WEST 3100 - 5700 4500 8500

BORIVALI - EAST 3500 - 5700 4500 6500

BORIVALI - WEST 3000 - 6300 4000 6000

DAHISAR 1600 - 5300 600 3800

MIRA ROAD 1000 - 751 000 4800

BHAYANDER 1000 - 00 000 4600

NAIGAM 600 - 1450 700 1900

VASAI 700 - 1750 1100 3500


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WADALA 700 - 8000 4000 - 7 00

KINGS CIRCLE 3500 - 10000 5000 - 1 000

SION 3800 - 1 000 3500 - 9000

K RLA 800 - 7000 4000 - 8000

CHEMB R 3500 - 7000 4500 - 8000

GHATKOPAR 4500 - 8500 5000 - 19000

VIKHROLI 3500 - 7500 3500 - 6500

BHAND P 3600 - 4500 3000 - 6500

NAH R 3100 - 4100 3000 - 6500

M L ND 3600 - 6 00 3000 - 6 00

THANE 000 - 5000 500 - 6000

M MBRA 850 - 900 1000 - 00

VDOMBIVLI 1 00 - 000 1000 - 500

KALYAN 900 - 500 500 - 3000

AMBERNATH 600 - 1000 900 - 1300

BADLAP R 700 - 800 1000 - 1500


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PROMOTION


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1. STALLS AND EXHIBITIONS


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2. HOARDINGS, PAPER ADS AND BROCHURES


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SPONSORSHIP AT DANDIYAS AND DAHIHANDIS

THRO GH WEBSITES AND SMSes ANDCINEMA ADS

MARKETING THRO GH ESTATE AGENTS


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BACK OFFICE FRONT OFFICE

PEOPLE


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We will work with

the best people - treat

them well, expectalotand the rest will

follow


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PHYSICAL EVIDENCE


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Its weight is equivalent to

50,000 African elephants

The length of the bridge is 63

times the height of the Qutub

Minar in Delhi

The length of steel wires used

in the project is equivalent to the

circumference of the Earth


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External

marketing(making

promises)

CustomersProviders

Company

Internal

marketing

(enablingpromises)

Interactive

marketing

(keeping promises)

SERVICE TRIANGLE


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Rewards

Service

triangle

Housing

industry


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Privatesector housingboomandcommercialbuildingdemands

Construction of themulti buildingprojects

on the feasible locations in thecountry.

Goodstructurednational network facilitates

the boom ofconstruction industry.

Lowcost labor force is widelyavailable

across thecountry.

Sufficientavailability of rawmaterial and

natural resources in thecountry issupportive

for the industry.

STRENGTHS


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Huge amount of mony need to be

invested in this industry andinefficiency may lead to high level ofrisk.

Training itself has become achallenge.

Improve in long-term careerprospects is highly required to

encourage staff retention and newentrants.

Outsourcing of large contracts

becomes difficult.

WEAKNESS


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100% FDI in construction industry

Public sector projects through PublicPrivate Partnerships

Financial supports like loan are easilyavailable

Land Availability


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Long term market instability anduncertainty may damage the

opportunities

Infrastructure safety is achallenging task in construction

industry.

Competitors are emerging in the

industry by leaps and bounds.

THREATS


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STRENGTH

Beautiful Architecture

Brand Name

Ambience

Proximity to Market,Schools, Hospitals

Close to Nature

HIRANANDANI


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WEAKNESS

Less MarketShare

Large ratio ofbuilt up to carpet

HIRANANDANI


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OPPORT NITIES

International Market

Can Get into developmentof Public sector projects

Demand for more houses

HIRANANDANI


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Competition

Government policies

HIRANANDANI

THREATS


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Housing n Cont

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