Houseparty: The Golden Minute - Mobile Growth Analysis
Transcript of Houseparty: The Golden Minute - Mobile Growth Analysis
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Housepartythe golden minute
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Most apps on the market fail at making a great first impression ✨
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of users abandon an app after only 1 use
Localytics, May 2016 http://info.localytics.com/blog/23-of-users-abandon-an-app-after-one-use
23%
on average
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To hook new users,the first minute is golden.
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One app nails this first minute.
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Houseparty lets you jump into video chat “parties” of up to 8 people simultaneously.
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Houseparty is growing really fast
They reached 1.2 million Daily Active Users
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Every day, people spend 20 million minutes hanging out on it!
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Let’s have a look at their first minute.
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Oh, I just received an invite from my friend Ben!
Let’s see how it goes.
Add me on Houseparty!Username: ben 👉
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A few seconds to download the app, signup and give authorizations
1 2 3
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This is where it gets interesting
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Before showing me what the app is about, I’m asked to give access to my contacts
1 2
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Then I land on this screen
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Nothing happens…
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But this random fun fact is kind of funny
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What I don’t know is that at the same time, all my friends just received this notification!
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They just have to open the app…
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And they are here with me!
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When my friends arrive, their friends too immediately get a notification so that they can join the party!
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Less than a minute into the app and I’m already having fun with two friends!
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A fun crowd of friends welcoming you is the best first experience you can have.
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And I’m only one tap away from inviting new friends that are not
yet on the app!
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Intuitive product
✅ Amazing first experience
Super easy invite flow
✅
✅
The Houseparty formula:
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This is how you get viral!