HOUSE OF QUALITY

Dr. Yoji Akao, who originally developed QFD in Japan in 1966

BUILDING HOUSE OF QUALITYList Customer Requirements (What’s)List Technical Descriptors (How’s)Develop Relationship (What’s & How’s)Develop Interrelationship (How’s)Competitive AssessmentsPrioritize Customer RequirementsPrioritize Technical Descriptors

QUALITY FUNCTION DEPLOYMENT(QFD)

Translates the “voice of the customer” into technical design requirements

Displays requirements in matrix diagramsFirst matrix called “house of quality”Series of connected houses

House of Quality

Trade-off matrix

Design characteristics

Customer requirements

Target values

Relationship matrix Competitive assessment

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HP Pavilion dv6t Quad vs. Dell XPS 15

HP VS DELLHP Pavilion dv6t Quad

Edition Dell XPS 15

Price Rs 68000 Rs 79000Screen 15.6” Full HD, anti-glare 15.6” Full HD, glossy

Processor Intel Core i7-2670QM Quad-Core

Intel Core i7-2670QM Quad-Core

RAM 8GB 8GBStorage 1TB 5400RPM 1TB 5400RPM

Graphics AMD Radeon HD 7690M 2GB

Nvidia GeForce GT 540M 2GB

Battery 6-cell 6-cellOptical Drive Blu-ray reader Blu-ray readerWebcam Yes YesWeight 5.78 pounds 5.96 poundsThickness 1.23~1.39 inches 1.3~1.5 inchesWarranty 1-year 1-year

HOUSE OF QUALITYCUSTOMER REQUIREMENT W COMPETITIVE ASSESSMENT

1 2 3 4 5

PROCESSER 5 Hp D

RAM 5 Hp D

GRAPHIC CARD 5 D Hp

DISPLAY 5 Hp D

WEIGHT 5 D Hp

STORAGE 5 HP D

COST 5 D Hp

CONCLUSION

HP has to focus on attribute like screen, cost .DELL XPS has to focus on Attribute like Graphic card and cost .

SONY PSP GO VS DSI XLDSi XL PSP Go

Size Two 4.3″ Screen(1) One 3.8″ ScreenWeight 11 oz (314 grams) 5.6 oz (158 grams)(1)

Game compatibility All recent DS games plus online DSi Store(1)

Only downloads from Playstation Store

Multimedia capabilities

Images, Some audio, but no Mp3 or video

Multiple image, audio, and video formats(1)

Storage 256MB internal flashDS cartridges for games (1)32GB expandable

16 GB internal flashNo UMD drive for games32GB expandable (1)

Price Rs 10200(1) Rs 12400

HOUSE OF QUALITYCUSTOMER REQUIREMENT W COMPETITIVE ASSESSMENT

1 2 3 4 5

SIZE 5 XL PSP

WEIGHT 5 XL PSP

GAME COMPACTIBILITY 5 PSP XL

MULTIMEDIA CAPABILITIES 5 PSP XL

STORAGE 5 XL PSP

COST 5 PSP XL

CONCLUSION

PSP go has to focus on attribute like screen , game compatibility , storage and cost .DSL XL has to focus on Attribute like Multimedia capabilities and Weight.