Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source...

30
24 Hour OpenHouse Matthew Rathbun, Broker ABR, ABRM, AHWD, BPOR, CDPE, CRB, ePRO, GREEN, GRI, SFR, SRS, SRES EarthCraft and Eco-Broker Certified

Transcript of Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source...

Page 1: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

24HourOpenHouse

Matthew Rathbun, BrokerABR, ABRM, AHWD, BPOR, CDPE, CRB, ePRO, GREEN, GRI, SFR, SRS, SRES 

EarthCraft and Eco-Broker Certified

Page 2: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

www.TheAgentTrainer.com/24HourOpenHouse

Page 3: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

WhyAn OnlineOpenHouse

Page 4: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

Customer

Page 5: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

38%

33%

14%

6%

5%

2%1%

1%

Source: 2011 NAR Profile of Buyer and Sellers

Internet (38%)Realtor (33%)Yard Sign (14%)Home Builder (6%)Friend/Relative (5%)Knew Seller (2%)Flyer/House Book (1%)Print Media (.87%)

How The Buyer Found

Their Home

Page 6: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

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4 4 4Source

Internet - 88% REALTOR® - 87% Yard Sign -55%Open House - 45% Print/Newspaper - 45% Home Magazine - 19%Home Builder - 16% Relo Company - 4% Television - 4%Billboard - 4%

Source NAR Profile of Buyers and Sellers 2011

Tools Buyers Used to Find Homes

Page 7: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

Getting FoundSearch Engine Optimization

KeyWords Easy Web Addresses

Inbound LinksReferral Links

Page 8: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

Wix.com Webs.com

Google.com/sites Wordpress.com

Free Hosting Websites

Page 9: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

What is HTML?

Page 10: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

HTML to Reality...

Page 11: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

LifestyleMarketing

Page 12: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

Imagine setting in your cozy sunroom on a warm spring morning, reading a book or laughing with family in Ladysmith,VA. This amazing sunroom comes with 4 bedrooms, 3 full baths & 2 car garage. Enjoy over half an acre while playing volleyball, enjoying a garden or having a family cookout. Seller also including the private master with oversized closet, private bathroom, jacuzzi, cherry hardwoods, fireplace, granite counters & tall cabinets.

This?

...or That?

Home has 4 bedrooms, 3 full baths, 2 car garage and over half an acre of land. Great house. Motivated Seller, bring all offers. Home is subject to Short Sale.

Property Descriptions

Page 13: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

YouTube.com

Page 14: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

www.walkscore.com/professional/badges.php

Page 15: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

www.zillow.com/webtools/widgets/

Page 16: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

www.zillow.com/webtools/widgets/

Page 17: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

www.zillow.com/webtools/widgets/

Page 18: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

Issuu.com

Page 19: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

www.picasaweb.google.com

Page 20: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

Google.com/maps

Page 21: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

Magic Plan

Page 22: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

Promotingour

OpenHouse

Page 23: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

www.Google.com/addurl

Page 24: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

68%of Real Estate

Buyers search From A mobile Device before speaking to an Agent

Page 25: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

Mobile Consumer

Page 26: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

www.HowToGoMo.com

Page 27: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

QR Codes

Page 28: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper
Page 29: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

Business Cards

HomeBooksFor Sale Sign

Page 30: Hour OpenHouse - Matthew Rathbun · 7/24/2013  · 64 0 22.5 45 67.5 90 88 87 55 45 30 19 16 Source 4 4 4 Internet - 88% REALTOR® - 87% Yard Sign -55% Open House - 45% Print/Newspaper

Facebook.com/mattrathbun

@mattrathbun

[email protected]

www.TheAgentTrainer.com

YouTube.com/MattRathbun1