Hotmob Newsletter - Jan 2015 - Advertise on LeTV!
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E-Newsletter Jan｜2015
Transcript of Hotmob Newsletter - Jan 2015 - Advertise on LeTV!
E-Newsletter Jan｜2015
6,000,000!viewership / month
640,000!mobile phone users
210,000!tablet users
Advertise on LeTV now!
UNIQUE Ad Formats on LeTV
1. PopupA popup image appears when the app is launched, and closes automatically after 3-5 seconds.
UNIQUE Ad Formats on LeTV
2. Runway banner
A banner appears in the list of featured content.
UNIQUE Ad Formats on LeTV
3. Pause AdAd appears when the video content is paused. Users have to closee the ad to go back to the video.
UNIQUE Ad Formats on LeTV
4. 15s / 30s Pre-roll Ad15s / 30s video ad appears before selected content is played.
Maxim’s CNY CampaignBackground!!For Maxim’s annual CNY campaign this year, Maxim’s will be promoting 2 of its festive delights, the Radish Cake and Palmier, through mobile marketing and interaction, to attract the younger segment of consumers.
Execution!!In keeping with traditional associations of “Luck” during CNY, the interactive campaign creatively uses the HTML5 slot machine to roll out auspicious greetings, featuring the 2 promotional products randomly. !
Campaign Highlights
Maxim’s CNY Campaign
Portals Buy out to Apple Daily
Campaign Period Jan 20, 2015!
Ad Format HTML5 Pop Up!
Background!!To promote the first–ever Nike Women’s 10K and NTC Tour - this campaign looks to build awareness amongst young women to join the race.
Execution!!Unique, eye-catching ‘Event of the Day’ feature for users’ convenient search on information and event details. Supplemented by newsfeed on Timable’s Facebook Page. ! Timable Facebook Page Newsfeed
Campaign HighlightsNike Women Race Campaign
Nike Women Race Campaign
Portals Timable iPhone, Android and website; Timable Facebook Page
Campaign Period Jan 20, 2015!
Ad Format Event of the Day Facebook newsfeed!
Event of the Day on Timable iPhone & Android Apps
We see a year-on-year increment in average CTR. Through our review of campaigns in 2014 and user behavior analysis, we conclude this may be due to: 1. Users getting used to receiving information via mobile; 2. Our growing network size as we capture more unique users than previous year; 3. The quality of campaign in terms of improved creativity and interaction.
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