CASE STUDY, HotelTonight

DocuSign’s Digital Transaction Management solution increases speed and ease of contract signing for hoteliers around the world

HotelTonight Closes Deals Faster by Signing

99.5% Deals with DocuSign for Salesforce

Highlights

Eliminated paper-based contracts with 99.5% of contracts DocuSigned

Increased efficiency, speed and ease of contract signing for hoteliers around the world

Improved accuracy of customer information enterprise-wide

SummaryHotelTonight is the world’s first travel service designed exclusively as a mobile app. On any given night around the world, 40 percent of all hotel rooms are empty. There wasn’t an easy way to get a last-minute hotel as a traveller, nor for hotels to efficiently fill up rooms that would otherwise go empty. That was where HotelTonight came in. HotelTonight used DocuSign’s Digital Transaction Management (DTM) platform to close deals faster, while creating a faster, easier, more convenient and secure experience for its hotel

ChallengeHotelTonight bridges the gap for travellers looking for last minute rooms and hotels needing to sell them. The company was built on the premise that every interaction is as seamless and frictionless as possible. With HotelTonight, a traveller gets a room quickly for a great price and a hotel fills a room that would have otherwise gone vacant. HotelTonight’s preferred platform to run its business is from a mobile device, especially as it added hotel partners all around the globe. Yet prior to deploying DocuSign for Salesforce, this innovative mobile-only company was sending out its 15-page contracts via email for hoteliers to print, sign, scan and email back. Not digital, not mobile, and certainly not efficient.

Speed and ease of use are so

important for HotelTonight and

DocuSign was the perfect partner

to bring those same things to the

way we work with hotels.

Sam Shank,

CEO

DocuSign makes doing business with HotelTonight easierSolutionDocuSign for Salesforce has automated HotelTonight’s contract process. “Speed and ease of use are so important for HotelTonight,” said Sam Shank, CEO of HotelTonight. “DocuSign was the perfect partner to bring those same things to the way we work with hotels.”

DocuSign’s Digital Transaction Management platform has given HotelTonight the ability to keep its business and contracts fully digital in the cloud. “The process is simple for hoteliers. They can quickly, easily and securely complete a contract with HotelTonight on any device, from anydwhere in the world,” says Jared Simon, COO of HotelTonight. “Every time we make a process easier, like with DocuSign, it helps our partners and customers become more interested in working with us.”

ResultsToday 10,000 hotels around the world give HotelTonight their last-minute inventory. “I would say 9,950 of those partners have been signed up via DocuSign as we learned early on the tremendous value that the company’s DTM platform provides,“ says Simon. “And, no matter where I am in the world, I can track at any time how many hotels we have in the production pipeline as well as which account manager is having the most success – all from my mobile device with DocuSign.”

By integrating DocuSign with Salesforce, HotelTonight is able to ensure accuracy. He adds, “It’s the hotelier that is entering the information versus us. DocuSign’s integration with Salesforce ensures one version of the truth based on what hoteliers provide us. As soon as they DocuSign, our systems are updated with their current information.”

For HotelTonight, there is a direct relationship between the ease of which the company allow partners to work with it, and their willingness to work with the company.

“Every time we make it easier to do business with HotelTonight, the more competitive we become,” concludes Simon. “With DocuSign, our hotel partners enjoy doing business with us. That is real value for HotelTonight.”

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DocuSign, Inc. (DocuSign®), The Global Standard for Digital Transaction Management™ helps organizations achieve their digital transformations for dramatic ROI, increased security and compliance, and better experiences for customers, partners, suppliers and employees. DocuSign automates manual, paper-based processes with the only open, independent, standards-based DTM platform for managing all aspects of documented business transactions. DocuSign empowers anyone to transact anything, anytime, anywhere, on any device securely.

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