Hotels and mobile technology - Kerry Kennedy of Omni Hotel and Resorts HITEC 2011
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o All omnihotels.com content added o Improved platform for future growth o Full guest loyalty functionality o Dynamic search o Location based services / GPS o Incorporates social channel presence o Better user experience o Fits/extends the brand
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Transcript of Hotels and mobile technology - Kerry Kennedy of Omni Hotel and Resorts HITEC 2011
o All omnihotels.com content added
o Improved platform for future growth
o Full guest loyalty functionality
o Dynamic search
o Location based services / GPS
o Incorporates social channel presence
o Better user experience
o Fits/extends the brand
Hyper Proximity Marketing allows businesses and destinations to deliver value and high
impact content to consumers at the point of purchase or point of influence
via their mobile device. In the case of Omni Hotels, it allows us to reach our guest with
value-added promotions and special offers during their stay to increase ancillary revenue and guest
satisfaction.
It breaks mobile marketing down to a hyper local level to drive structured engagement at the
point of sale.
Facebook Rate Results
Facebook Omni Hotels Booker
Determine your goals:
o Ask yourself why
o What do you hope to accomplish with mobile
o What are the defined key metrics of success
Determine your strategy:
o In-house or outsourced
o Technology and resources
o Site vs. app – or both
o Determine other applicable uses
o Mobile branding
o Hyper-proximity marketing
o Flash sales
