Hotello Top Finance Part 1
17
2005: TRUST IN ESTABLISHED INSTITUTIONS AND AUTHORITY SHIFTING TO PEERS 2006: “A PERSON LIKE ME” MOST CREDIBLE SPOKESPERSON 2007: BUSINESS MORE TRUSTED THAN MEDIA AND GOVERNMENT SOURCE: EDELMAN SURVEYS OF TRUST.
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Trendssession in the Amsterdam World Trade Centre on dec 4th 2007
Transcript of Hotello Top Finance Part 1
2005:
TRUST IN ESTABLISHED
INSTITUTIONS AND AUTHORITY
SHIFTING TO PEERS
2006:
“A PERSON LIKE ME”
MOST CREDIBLE
SPOKESPERSON
2007:
BUSINESS MORE TRUSTED
THAN MEDIA AND GOVERNMENT
SOURCE: EDELMAN SURVEYS OF TRUST.
(RE)ACTION SITES…
INTERNET…
1. STATIC.
2. VOLUME GROWTH.
3. VOLUME EXPLOTION:
SEARCH / ALGORITHMS
APPLICATIONS
550.000.000.000 PEOPLE ON
LINE
4. PEOPLE/CONNECTING
SOCIAL MEDIA
WEB1.0
WEB2.0
SEE PART 2 !!