Hotelier, Get More Direct Bookings with BookingDirection
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Solution Overview | June 2015
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Transcript of Hotelier, Get More Direct Bookings with BookingDirection
Solution Overview | June 2015
The Typical Booking Journey
OTAs YourWebsit
eOTAs
OTAs YourWebsit
e
1. Most users start their research on Google
2. After seeing your Hotel on an OTA
3. 52% of shoppers will visit your hotel’s website
4. Only to return to the OTA to book YOUR, or worst, ANOTHER Hotel
5. With BookingDirection, you can stop your customers on your
website.
Before
After
Why Customers Buy From OTAs and Not From You?
• Many customers believe that OTAs automatically have lower prices when it comes to hotel rooms as opposed to actual hotel websites.
• OTAs create a sense of urgency by, for example showing the customer who else is looking at the room right now, etc.
• OTAs provide a smooth, responsive and multilingual user experience upon the booking pages (the conversion funnel)
• OTAs allow users to see the full picture and compare between hotels
BookingDirection Demo
Summary
Potential customers see your hotel on an OTA website
Many of them will visit your hotel’s website to get to know you better
With BookingDirection, your hotel gets more direct bookings and increase net revenue
Most of them will eventually book your hotel directly through the OTA or even worse, they will end up booking other hotel
Thank you
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> We’re a click away: [email protected]://www.bookingdirection.com/
