Hotel websites comparison ex 2
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Hotel websites comparison: The General Paris http://www.legeneralhotel.com Les Jardins du Marais http://www.lesjardinsdumarais.com By Alena CHIKALEVA & Lauriane LAURENT
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Transcript of Hotel websites comparison ex 2
Hotel websites comparison:
The General Paris http://www.legeneralhotel.com
Les Jardins du Marais http://www.lesjardinsdumarais.com
By Alena CHIKALEVA & Lauriane LAURENT
Quantitative
EASY TO FIND?Le General Paris:
O 1st on organic research + Google map
O Many 3rd parties follow the website on SE like Trip Advisor, Booking.com
O On paid research, hotel occupies the whole advertising banner at the top of the Google page
Les Jardins du Marais:O 1st on organic
research+Google mapO Not many 3rd parties
(Trip Advisor was the 1st but on 5th position)
O Separate website for the restaurant of the hotel
EASY TO FIND?
Le General Paris: Les Jardins du Marais:
EASY TO USE?Le General Paris:
O Not convenient: no sign informs us that we have to click on the picture to enter the actual website = loss of time
O Once we are on the website, everything is clear, we can access all the information we need by clicking on the links.
Les Jardins du Marais:
O Website is very convenient to use: everything is on the main page.
EASY TO USE?
Le General Paris: Les Jardins du Marais:
ENGAGEMENT?Le General Paris:
O Clients can contact the hotel via email, direct message (even introduce you to the person you will be in contact with), phone, and they can leave reviews and see the hotel guests’ comments.
Les Jardins du Marais:O The same information
are provided (phone number, email and direct message possibility). The difference with the other site is that direct messages are secured.
O Hotel proposes newsletters.
ENGAGEMENT?
Le General Paris: Les Jardins du Marais:
EASY TO SHARE?Le General Paris:
O The on-site digital tools are Facebook and the hotel blog.
O On the blog, the hotel gathered the main social networks like Twitter, Flickr, Funky videos etc. On the blog, there are also RSS feed and Atom feed .
Les Jardins du Marais:
O The on-site digital tools are Facebook, Twitter and the hotel blog.
EASY TO SHARE?
Le General Paris: Les Jardins du Marais:
QUALITATIVE
Market positioning?Le General Paris:
O The hotel wants to attract people not interested in standardized hotel, people who want a luxury, trendy and cosy atmosphere, feeling more like home with personal attention provided from the staff.
Les Jardins du Marais:O The hotel wants to
attract people who are looking for a quiet, silent, convivial and luxury place at the heart of the busy Paris. It is more a hotel for the couples and families.
Distinctive?Le General Paris:
O The hotel affirms itself by the personnalized design of the website (ex: 3D presentation of each room), music reflecting the atmosphere of the hotel, a text written like a poem (very short sentences and no verb) and adressing the customers directly and making him feel like home and familiar to the place.
Les Jardins du Marais:O The photos on the main
represents very well the specificity of the hotel, designed by a uncommon creator: Stark
O Texts are very rich in information but neutral compared to Le General.
Distinctive?O The physical
aspect of the hotel itself, reflected by the photos, proves the unique identity of the hotel.
O The design of the website itself is personnalized, with pictures and music.
Expressed level?Le General Paris:
O From the start, the website conveys a cosy and chic atmosphere through the text (use of vocabulary) and the pictures. The guests know they are dealing with a upscale hotel, offering a cosy and trendy atmosphere.
Les Jardins du Marais:
O From the start, on the 1st page, the hotel affirms its positioning as a Boutique hotel, so not part of a standardized chain.
What to do to improve? Le General Paris:O Add languages like
Spanish, German, Russian, Chinese etc.
O Improve the main page by making more obvious the entry in the website (ex: write on the photo « Click here to enter »)
O Introduce the team to make the site even more personal
O Add a career and opportunities link
O Create a mobile application
Les Jardins du Marais:O The hotel already has a
very complete website so not many improvement are to be done.
O They could add videos and a 3D tour of the hotel
O Add access to hotel guests comments and the possibility to add new reviews.
CONCLUSIONO Both the hotels have a very well design website, including
most of the modern digital tools to share information with the clients and make them participate to the hotel ‘s life and popularity growth.
O Hotels use many pictures and videos so the sites are not only convenient and rich in information but also very entertaining, appealing and enjoyable for the potential guests.
O A few details may be improved for both of them but it will not really impact their efficiency and attraction.
O We notice that both have a very distinguish and personal design which reflect the personnality of each hotel. They give a clear image of the atmosphere they want to convey so the client knows straight away whether they are the kind of hotels they are looking for.
