Hotel Social Media
12
SOWETO HOTEL 23 rd AUGUST 2010
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Transcript of Hotel Social Media
SOWETO HOTEL
23rd AUGUST 2010
OVERVIEW
1. HOTELS ON SOCIAL MEDIA
2. SOWETO HOTEL SOCIAL MEDIA PRESENCE
3. SERVICES
4. RETURN ON INVESTMENT
5. PRICING AND PACKAGES
HOTELS ON SOCIAL MEDIA
• HYATT HOTEL FREE INTERNET USAGE FOR GUESTS WHO
BECOME FANS OF THE FACEBOOK PAGE.
• SHERATON HOTEL “STORIES” GUEST SHARE THEIR
EXPERIENCES ON SOCIAL MEDIA PLATFORMS.
• RESERVATIONS ON FACEBOOK PAGE.
• CRM VIA TWITTER
• LAST MINUTE SPECIALS ON SOCIAL MEDIA NETWORKS
• VIRTUAL HOTEL PRESENCE ON FOURSQUARE &
SECOND LIVE
HOTELS ON SOCIAL MEDIA
HOTELS ON SOCIAL MEDIA
SOWETO HOTEL SOCIAL MEDIA PRESENCE
A GREAT WEBSITE IS NOT
THE ANSWER.
THE NEW WEB PRESENCE
• IDENTIFY YOUR COMMUNITY
• TALK
• TAKE PART – USE MANY SPACES ONLINE
• ONE TO ONE RELATIONSHIPS
• CREATE A SOCIAL MEDIA COCKTAIL
SOWETO HOTEL SOCIAL MEDIA PRESENCE
SOWETO HOTEL ON SOCIAL MEDIA
• Customised FACEBOOK Page instead of
current Facebook group and TWITTER
Pages with Fan Management
application.
• Social Media Monitoring for Soweto
Hotel.
• Youtube Profile with video Search
Engine Optimization.
SERVICES
• Social Media Reporting
• Social Media CRM
• Soweto Stories
ROI
• A SOCIAL MEDIA STRATEGY FOR SOWETO
HOTEL WILL FACILITATE GLOBAL
CONVERSATIONS AND INTERACTION WHICH
CREATES “BUZZ” AND INTEREST.
• PERMANENT BASE OF FANS FOR FUTURE
COMMUNICATION.
PACKAGES
STARTER
• SETUP (FACEBOOK, TWITTER & YOUTUBE)
• REPLIES WITHIN 24HOURS
• GROW PAGE & 1 UPDATE A DAY
• FACEBOOK ADVERTISING ($25)
PRO
• SETUP (FACEBOOK, TWITTER & YOUTUBE)
• REPLIES WITHIN 24HOURS
• GROW PAGE & UNLIMITED UPDATES A DAY
• FACEBOOK ADVERTISING ($100)
