HOTEL PROFITABILITY REIMAGINED · 2017-11-22 · Profitable Rooms Who are we? What do we do? Where...
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HOTEL PROFITABILITY REIMAGINED
Transcript of HOTEL PROFITABILITY REIMAGINED · 2017-11-22 · Profitable Rooms Who are we? What do we do? Where...
HOTEL PROFITABILITY REIMAGINED
1.ABOUT US Who are we?
Founded in 2011
224 Hotel Customers
21 Full Time Associates
880 Mill USD Managed
Deep revenue management expertise from brands like Marriott International Inc., Hilton Worldwide, Starwood, Taj Hotels and Intercontinental Hotels Group
Exclusive program management to ensure success
Digital marketing expertise with Pepsi Co, Aditya Birla Group, Max India, G-Star, Armani Jeans
Average increase of 8% RevPAR
Dedicated remote management infrastructure
ADDRESSA-570A Sushant Lok-1,Gurgaon 122002, Haryana India+91-1244300442
ProfitableRooms
Who are we? What do we do? Where to find us?
We Cater to Clients Across the World
2.OUR OFFERING How we can help
achieve your goals?
Provides cutting edge REVENUE MANAGEMENT, DIGITAL MARKETING &
ONLINE DISTRIBUTION SERVICES to enhance your hotel’s PROFITABILITY
PRODUCTS
OUR OFFERINGS
SERVICESBUSINESS INTELLIGENCE
Rate IntelligenceReputation Intelligence
DISTRIBUTIONCRSChannel Manager
CUSTOMER RELATIONSHIP MANAGEMENT
DIGITAL ASSET MANAGEMENTWebsite Development & MgtAPP Development & Mgt
MARKETINGSearch Engine Optimization 2017Search Engine MarketingSocial Media Mgt & OptimizationEmail Marketing / Campaign MgtContent Marketing
REVENUE MANAGEMENTRate and Inventory Mgt360 Remote Revenue Mgt
ONLINE REPUTATION MANAGEMENT
HOW CAN HELP?
PROFITABLE CONVERSION
(REVENUE MANAGEMENT, PRICING)
ACQUIRING CUSTOMERS
(WEB DEVELOPMENT, SMO, SEO, SEM)
ONLINE REPUTATION
(ON SITE AND POST CHECK OUT)
How Drives Direct Bookings
ACQUISITION ….. CONVERSION ….. REPUTATION
Drive Direct Bookings - Marketing
Meta
Bill Board Effect
SocialDrive Direct Bookings -Optimization
SEO
SEMDisplaySearch
Re-Marketing
Onsite Conversion
BE –Sequencing
BE -Merchandising
SITE SPEED
SITE NFR
RATE PARITY
RATE COMPETITIVENESS
How Drives Direct Bookings
SearchSEOSEM
SocialSMMSCM
LinkContentListingsTMS
DirectE-mailOfflineLoyalty
Discover
Consider
Convert
Convert
A/B Testing (i.e. Rate Widget)Multi VariateMouseflowGoogle AnalyticsFirebase
Rate Guarantee• Parity• Unauthorized Representation• Guarantee breach source
Online Reputation• ORM Basic• ORM Advanced
Online Credibility
Traffic Funnel
ACQUISITION ….. CONVERSION ….. REPUTATION
ACQUIRING CUSTOMERS
WEBSITE & APP DEVELOPMENT
SEO 2017 SEMCONTENT
MARKETINGEMAIL
MARKETINGSOCIAL MEDIA
PROFITABLE CONVERSION
RATE INTELLIGENCE
REPUTATION INTELLIGENCE
CENTRAL RESERVATION
SYSTEM
CHANNEL MANAGER
CUSTOMER RELATIONSHIP MANAGEMENT
REMOTE REVENUE MANAGEMENT
Services Bronze Silver Gold
Revenue Strategy Call * * *
STR Analysis * * *
Transient pricing * * *
Future Pick Up Pace * * *
Channel Strategy * * *
Business Mix Analysis * * *
BI Analysis * *
Group Evaluation * *
Previous day Booking * *
90 day Forecasting * *
Annual hotel Budget *
RFP Coaching *
Revenue Scorecard *
ACQUIRING ….. CONVERSION ….. REPUTATION
ONLINE REPUTATION
INHOUSE TOOLS
ACQUIRING ….. CONVERSION ….. REPUTATION
40 Million
Facebook Engaged users
995On Property Alerts
1557Negative
Messages handled
18 Tweet
Trending
22KSales
opportunities identified
50%of reviewers read
reviews before making hotel
bookings
38%of reviewers willing to more for better
experience
40%of reviewers who
leave hotel websites to validate their decisions book
elsewhere
ONLINE REPUTATION MANAGEMENT
ACQUIRING ….. CONVERSION ….. REPUTATION
Thanks!Its just the beginning
Varun Dewan
Founder & Commercial DirectorProfitable Rooms
eMail: [email protected]: +91-9811303404 | skype: varun-dewanwww.profitablerooms.com
