Hotel le a
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Transcript of Hotel le a
![Page 1: Hotel le a](https://reader036.fdocuments.in/reader036/viewer/2022081602/54772656b4af9f6a1d8b45c0/html5/thumbnails/1.jpg)
Hotel Le ASearch Engine Optimization Process
Cynthia BaertCaroline Boda
Nodira Mavlyanova
![Page 2: Hotel le a](https://reader036.fdocuments.in/reader036/viewer/2022081602/54772656b4af9f6a1d8b45c0/html5/thumbnails/2.jpg)
Step 1: Search by brand name
![Page 3: Hotel le a](https://reader036.fdocuments.in/reader036/viewer/2022081602/54772656b4af9f6a1d8b45c0/html5/thumbnails/3.jpg)
Step 2: Search by brand+location
![Page 4: Hotel le a](https://reader036.fdocuments.in/reader036/viewer/2022081602/54772656b4af9f6a1d8b45c0/html5/thumbnails/4.jpg)
Step 3: Search by hotel type+localization
![Page 5: Hotel le a](https://reader036.fdocuments.in/reader036/viewer/2022081602/54772656b4af9f6a1d8b45c0/html5/thumbnails/5.jpg)
ResultStep 1: To find the hotel by name was easy, the hotel was on top of the list
Step 2: We had the same result as step 1
Step 3: We found out that in a first line there were 3 PPR and followed by the another hotel and the 3rd party side known as boutiquehotel.com The hotel we were looking for came up 4th on the list.
![Page 6: Hotel le a](https://reader036.fdocuments.in/reader036/viewer/2022081602/54772656b4af9f6a1d8b45c0/html5/thumbnails/6.jpg)
Third party analysisThird party analysisWe found that the pictures were not the same between the hotel’s website and 3rd party’s site
3rd party’s hotel presentation Myboutiquehotel.com
The hotel’s website picture
![Page 7: Hotel le a](https://reader036.fdocuments.in/reader036/viewer/2022081602/54772656b4af9f6a1d8b45c0/html5/thumbnails/7.jpg)
CONCLUSION
While searching hotel Le A on the website, we found out different elements in 3 rd parties:- Pictures were not the same in comparison to the hotel’s website- Description of the rooms were different
What steps should the hotel take to:
-Make better use of its own websiide by improving the photos and give a clear description of the rooms- Maximize listing in 3rd parties: we found only two 3rd parties: myboutiquehotel.com and expedia.com