Doris � ZHANG

Hotel InnovationSelf enrichment

Doris(Shiju)ZHANG SHTM-PolyU

Doris � ZHANG

ontents1

2

3

4

Customized � Service

Intelligent Service

Life � Style

Entrepreneurship � Support

Doris � ZHANG

Part ONE

Doris � ZHANG

Ø Generation � Y

Ø Occupation � Identity

Ø Cross � Industry � 

Customer Trend Analysis

Customized Service1Part Hotel  Innovation  Solution  1

Doris � ZHANG

Ø Individual � Service � Culture

Ø Differentiation � Need

Ø Privacy � Assurance

Culture Trend Analysis

Customized Service1Part Hotel  Innovation  Solution  1

Doris � ZHANG

Customized Service 1Part Hotel  Innovation  Solution  1

Gen  Y OccupationIdentityØ Comfortable � with � 

changes � & � flexibleØ EgoismØ Chase � The � New � 

Ø Privacy � NeedØ Cross � Industry � Cooperation

ØCustomized � 

Service

Trend  Effect

Doris � ZHANG

Ø Cross � industry � cooperation � with � Simmons

Ø Individual � Bedding � Selection

Ø O2O � Concept � 

Four Seasons Hotel

Customized Service1Part Hotel  Innovation  Solution  1

Doris � ZHANG

Ø New means of traveling from one

Four Seasons property to another

Ø Hotel industry first fully branded

private jet in 2015

Ø Culinary Discoveries by Chef. Rene

Redzepi

Private Jet Service

Customized Service1Part Hotel  Innovation  Solution  1

Doris � ZHANG

Ø Cross � industry � cooperation � 

with � Coca � Cola

Ø W � Bali-Seminyak created � 

the � first � W � Sound � Suite

Ø W � Sound � Suite � expanded � 

to � W � hotel � in � Hollywood, � 

Barcelona, � Seattle, � etc. � 

W Hotel

Customized Service1Part Hotel  Innovation  Solution  1

Doris � ZHANG

PartTWO

Doris � ZHANG

Intelligent Service2Part Hotel  Innovation  Solution  2

Trend � Analysis

Gen � Y � prefer � Tech � Tool

Efficiency � Need

Privacy � Need

Doris � ZHANG

Hotel Loyal Program Promotion Need

Guest

No need to contact sbelse at all

DifferNo need to

wait for check-inat the front

Improve Booking

Self Check-in

Privacy Assurance

Efficiency

Service Goal

Intelligent Service2Part Hotel  Innovation  Solution  2

Doris � ZHANG

Starwood � Hotel � & � Resort-SPG � Keyless

Ø W � Hotel

Ø Aloft � Hotel

Ø Element � Hotel

Intelligent Service2Part Hotel  Innovation  Solution  2

Doris � ZHANG

Hilton � Hotel � & � Resort

Ø VR � Technology

Ø 360 � Degree � Travel

Ø Official � Website � Booking � Promotion � 

Intelligent Service2Part Hotel  Innovation  Solution  2

Doris � ZHANG

PartTHREE

Doris � ZHANG

Life Style3Part

F&B

Room

SPA

MICE

Children � Program

Hotel  Innovation  Solution  3

Doris � ZHANG

F&B

Ø Accor Hotel create inner

vegetable garden

Ø Goal of 1000+ vegetable

gardens created in the 3900

Accor Hotels before 2020

Life Style3Part Hotel  Innovation  Solution  3

Doris � ZHANG

Room

Ø NH Hotel create floor sensor lights

Ø Sensors automatically turn on dimmed lights under the bed and on bathroom floor

Ø No readjust night vision or disturb sleeping partner

Life Style3Part Hotel  Innovation  Solution  3

Doris � ZHANG

Ø Banyan Tree Hotel encourage

its own spa spread outside

Ø Not only other hotel, but also

office building, apartment,

shopping hall, club, and etc.

Life Style3Part Hotel  Innovation  Solution  3

SPA

Doris � ZHANG

MICE

Ø Shangri-la Hotel execute total

electric reservation

Ø Event operation also without

paper consumption

Life Style3Part Hotel  Innovation  Solution  3

Doris � ZHANG

ChildrenProgram

Ø Children accompany program

Ø Hotel tour (many stations)

Ø As a little hotel explorer

Ø Gain a gift at the final station

(e.g. Teddy Bear)

Life Style3Part Hotel  Innovation  Solution  3

Doris � ZHANG

Part

FOUR

Doris � ZHANG

Entrepreneurship Support4Part

Catering  Lab Innovation ReputationProject Incubator Profit Industry Influence Power

Hotel  Innovation  Solution  4

Marriott � Hotel � & � Resort

Doris � ZHANG

Monday √ √ √

Location London London Berlin Budapest

Wednesday Marriott � Hotel � Park � Lane

√St PanctasRenaissance � 

Hotel

Marriott � Courtyard � 

DanubePromenade

Industry Bar Food Coffee Beer

Friday √

Roofnic MI+ME Hashtag Marionett Craft

Entrepreneurship Support4Part Hotel  Innovation  Solution  4

Incubator

Marriott � Canvas � Lab

Doris � ZHANG

by Ashley Dawes

Roofnic

Ø Rooftop � Bar

Ø Rustic � Style

Ø Summer � Garden

Ø 1000+ � Cocktail � sold � per � day

Entrepreneurship Support4Part Hotel  Innovation  Solution  4

Doris � ZHANG

by Andrew Nadin

MI+ME

Ø Name � from � Milk � & � Meet

Ø British � cheese

Ø High � quality � snake

Ø Material � from � local � market

Entrepreneurship Support4Part Hotel  Innovation  Solution  4

Doris � ZHANG

Hashtag Coffee Shop

Ø Coffee � & � Tea � Drink

Ø Dessert

Ø Comfortable � Vibe

Entrepreneurship Support4Part Hotel  Innovation  Solution  4

Doris � ZHANG

by Imre Toth

Marionett Craft

Ø Craft � Beer � House

Ø Industrial � Style

Ø Best � Artisanal � Beers � on � Tap

Ø Waterfront � Popular � Aim

Entrepreneurship Support4Part Hotel  Innovation  Solution  4

Doris � ZHANGJan

Feb

Mar

Apr

May

JulAug

Sep

Oct

Nov

Dec

Jun

Doris � ZHANG

THANKS2016.06.22