Hotel Industry
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Transcript of Hotel Industry
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Hotel Industry
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BELLAGIO LAS VEGAS
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Pearl Continental
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Marriott Hotel Islamabad
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Waqas AkramMuhammad Bilal
Muhammad ShehbazMuhammad Waheed
Bilal Anees Ahmad Firaz
Hotel Industry
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Salient Features to explainDefinitionObjectivesSegmentationsProductsDifferentiationPrice RangePromotion tools
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What is Hotel Industry?“A Building Where Travelers Can
Pay for Lodging and Meals and Other Services”
Objectives of Hotel Industry
Customer Satisfaction
Health
Safety Environment
To Promote Tourism
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Segmentation Three Star
Five Star
Seven Star
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Products
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Promotion
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Brands
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Differentiation Service Differentiation: 1. 24 Hour Room Service 2.Fully Equipped Fitness Centers
3. Spacious Guest Rooms 4. Swimming Pools.
Personnel Differentiation:1. Dress Code 2. More Face-to-face Dealing
3. Hospitability 4. Creating Friendly Atmosphere
Product Differentiation:1. Restaurant As a Product 2. Quality Food
3. Afternoon Snacks 4. In-room Coffee & Newspaper
Image Differentiation:1. Exterior Design of Building 2. Clean Parking Lots
3. Reservation System 4. Hygenic Environment