Hotel hungaria house of content
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Transcript of Hotel hungaria house of content
![Page 1: Hotel hungaria house of content](https://reader033.fdocuments.in/reader033/viewer/2022052418/5882a6741a28ab92618b7161/html5/thumbnails/1.jpg)
HOUSE OF CONTENT
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Mensen houden van verhalen!
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Wetenschappelijk bewezen!
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INTERRUPTIE MARKETING
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Consument is resistent aan overvloed van advertenties
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Technologische evoluties belemmeren interrupties
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Eenrichtingsverkeer
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Versnippering media
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Besparen op het marketingbudget
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MERKEN willen: relevant en experten zijn,
willen gewild en vertrouwd zijn,willen connecteren, ...
MENSEN willen: oplossing probleem,authenticiteit,dialoog, ...
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PUSH/PULL
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PUSH
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PULL
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CONTENT MARKETING
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RELEVANTIE
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CONTENT IS NIET KING MAAR LAKEI
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PARTNERSHIP MET VLAM
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KANALEN: waar zit je publiek?
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JANI TV
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WAARDEN
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SOCIAL INFLUENCERS
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Céline & Talisa
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DATA "Het Paard van Troje"
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ENGAGEMENT
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MENSEN HOUDEN VAN VERHALEN!
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LIEVER PULL DAN PUSH
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RECLAME MAAKT JE WAT WIJS,CONTENT MARKETING MAAKT JE
WIJZER!
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CONTENTMARKETING IS EENCOMMITMENT, GEEN CAMPAGNE!
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DENK ALS EEN UITGEVER EN NIET ALS EEN MARKETEER
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HOUSE OF CONTENT