Hot, Warm and Cold Leads: Engaging Your Prospective Members
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Transcript of Hot, Warm and Cold Leads: Engaging Your Prospective Members
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HOT, WARM,
AND COLD LEADS:
Rotary International | Membership Development | October 2017
ENGAGING YOUR PROSPECTIVE MEMBERS
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BEFORE AND AFTER THE WEBINAR
• Ask district leaders to assign leads to your club
• Develop a clear process for responding to leads
• Access and update the status of lead online
• Follow up with leads effectively
How comfortable are you managing membership leads through My Rotary?
Never heard of membership leads 42%
Not comfortable 27%
Somewhat comfortable 18%
Extremely comfortable 12%
We use a different system for tracking potential members
1%
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WITH US TODAY:
• Regional Membership Officers
• Ted Waters, Rotary club of Manly Australia
• Scott Yochum and Pepper Pettit, a.k.a“Scott and Pepper,” Dawson County Rotary Club
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SCOTT & PEPPER
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WHO ARE MEMBERSHIP LEADS?
ProspectiveMembers
Relocating/RejoiningMembers
ReferredMembers
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ROTARY.ORG/JOIN
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MANAGING MEMBERSHIP LEADS
District reviews information
Relationship established
Club updates status
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WHO ARE THESE PROSPECTIVE MEMBERS?
• Prospective, relocating, or referred members
• 50% hear about Rotary through a personal connection
Membership Leads Current Rotarians
Under 40 63% 5%
Women 35% 21%
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REAL PEOPLE, REAL STORIES
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WHO CAN MANAGE LEADSRoles
(as reported to Rotary International)
Receivese-mail
Can manage (update status,
admit)
Can viewthrough
“Manage” page
President X X X
Membership Chair X X X
Secretary X X X
Executive Secretary X X X
All Current Officers X
Assistant Governor assigned to club
X X
Officers elect X
Immediate Past Officers X
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WHAT DOES MANAGE MEAN?
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1 JULY 2016 – 30 JUNE 2017
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1 JULY 2016 – 30 JUNE 2017
Club Level Leads
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54% : No longer interested in Rotary at all
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WHY DO PEOPLE JOIN ROTARY?
DEVELOP RELATIONSHIPS
&
MAKE A DIFFERENCE
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SUBJECT LINE: ROTARY MEMBERSHIP INQUIRY
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MANAGE MEMBERSHIP LEADS PAGE
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MEMBERSHIP LEADS – MANAGE
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MEMBERSHIP LEADS - MANAGE
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MEMBERSHIP LEADS - MANAGE
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MEMBERSHIP LEADS - MANAGE
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MEMBERSHIP LEADS - MANAGE
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MEMBERSHIP LEADS - MANAGE
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MEMBERSHIP LEADS - MANAGE
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MEMBERSHIP LEADS – BEST PRACTICES
• Get to know your lead
• Find the right fit
• No lead left behind
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MEMBERSHIP LEADS – CALL TO ACTION
• Discuss the value of managing leads online
• Clarify the process for contacting leads and updating a status
• Talk with your District leaders about receiving leads and your club experience
• Encourage new leads by listing rotary.org/join on website and brochures, and referring qualified candidates
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QUESTIONS?THANK YOU