Hot Hand Merchant Network
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Transcript of Hot Hand Merchant Network
Mobile Web Advertising
Partnership Strategy
What is the Mobile Web…
• Web sites which are specifically designed to be viewed on mobile devices such as mobile phones and PDAs
• It can enable access to information, anytime and anywhere there is cell phone coverage
• It provides vast connectivity. One-third of humankind currently has access to the Internet through a mobile device
Source: “Mobile Web Sites: Designing for Mobility”, a new report from Jupiter Research.
Effective Strategy…
Effectiveness of a Mobile Web Advertising and Promotion Strategy…
• 58 million U.S. consumers recall seeing
mobile ads on their mobile phones
• Half of all data users who recall seeing
mobile ads in the previous 30 days said they
responded to a mobile ad in some way
Source: Nielsen Mobile Study
Mobile Web Advertising Keys…
For mobile Web advertising to generate repeated use, it must…
1. Be user friendly
2. Provide dynamic promotions
3. Have a recurring consumer benefit or
incentive
Effective Tool for Reaching Gen Y…
Generation Y
• The first generation to grow up with technology
• They are glued to their phones
• Web savvy multi-taskers
• Mobile and active
An Economic Powerhouse…
The Elusive 18 – 24 Year Old Consumer…
• Economic Influencers – Cal students contribute $395
million annually into the Bay Area economy of which
$282 million are spent in the city of Berkeley
• The Cal Community – Cal students are a highly-
motivated, multi-cultural and loyal group. Over 170,000
Cal Alumni live in the Bay Area
• Generation Y - The Millennial Generation – Cal
students born after 1980 are part of a highly-sociable,
influential, and achievement-oriented group of
consumers. They’re 40 million strong and expected to
earn upwards of $3 trillion by 2017
Sources: UC Berkeley Economic Impact Study, UCB Student Research Center’s Student Housing and Transportation Survey and Marketwire
•Hothand becomes an integral part of Cal’s communication system
•Provides a more effective platform for partners to reach students, campus and community supporters
•Co-branded relationship helps to begin the conversation with consumers
The University and Hothand Partnership…
HOTHAND’s platform…
• Gives consumers QUICK ACCESS to
relevant merchant content, information and
promotional offers
• Creates INSTANT VALUE for the consumer
• Stimulates REPEAT pay-per-click searches
because merchant offers are constantly
updated
Advantages of Hothand Platform…
Merchants enjoy 24/7 web access to post, schedule and change all information consumers view
How it Works – Merchant Network…
Merchant Network – “Hot Deals”
1. Consumers click on “Hot Deals” icon from the easy to
navigate menu-based platform
2. Icon leads consumer to Hot Deals page that includes your
promotional material
3. Consumers click on your promotion to receive your Hot Deal
Integrated Promotional Channels…
Promotion of the University and Hothand partnership
via an integrated platform including:
• Online – Cross promotional opportunities highlighted in monthly
newsletter sent to over 20,000 student and non-student members
• Email – Monthly deals included in co-promotional emails sent to
student and non-student members
• Print – Co-branded promotional materials distributed by the Cal
Student Street Team during selected experiential events throughout the
academic year
• Experiential Channels – Face-to-Face sampling opportunities that
engage consumers across product or service categories
Merchant Network Benefits…
• Ready to implement
menu-based patented
platform
• Platform that provides
consumers with incentive
for recurring usage
• Ongoing consultation
and strategic planning via
Hothand and the
University
Provides a GREEN & sustainable alternative promotion for an eco-friendly target group.
Sponsorship Opportunities…
• Limited number of sponsorships available
• Premier recognition as a sponsor
• Your banner at the top of every mobile
web page
• Links to your information, promotion or
call to action
• Also includes all the Merchant Network
capabilities and benefits
Getting Started…
Next Steps:
1.Become a Cal Rec Sports partner
2.Schedule a time to develop your customized strategy
3.Launch. Engage. Repeat.
Mobile Web Advertising
Partnership Strategy