Hostway Project Management Communication
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Transcript of Hostway Project Management Communication
![Page 1: Hostway Project Management Communication](https://reader034.fdocuments.in/reader034/viewer/2022042713/54955445ac7959092e8b4dfa/html5/thumbnails/1.jpg)
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Who we are
• One of the largest global hosting companies
• 13 countries
• 15 datacenters
• 1.4 million hosted websites
• over 600.000 clients worldwide
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In Romania we host
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But who are WE?
• Lucian Ghinda - Research and Development Manager
• Ioana Hreninciuc - Marketing Manager
• We’re part of a wonderful team and we’re here to tell you about what we do and how we do it
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Simple Project Management
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We’re talking about
How to put your own ideas into practice
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I have an idea
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Pre-implementation phases
• Phase 1: I have an idea
• Phase 2: I think of my friends who could love to get involved
• Phase 3: Share information and adjust the initial idea
• Phase 4: We decide when and where to have the project planning
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Pre-implementation phases
• Phase 1: I have an idea
• Phase 2: I think of my friends who could love to get involved
• Phase 3: Share information and adjust the initial idea
• Phase 4: We decide when and where to have the project planning
![Page 10: Hostway Project Management Communication](https://reader034.fdocuments.in/reader034/viewer/2022042713/54955445ac7959092e8b4dfa/html5/thumbnails/10.jpg)
Project Planning
• Vision:
• Provide online presence for anyone.
• Goals:
• Register automatically a domain name .RO
• Install a blog platform on the domain name
• Provide hundreds of themes for customers
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Project Planning
• Vision:
• Provide online presence for anyone.
• Goals:
• Register automatically a domain name .RO
• Install a blog platform on the domain name
• Provide hundreds of themes for customers
![Page 12: Hostway Project Management Communication](https://reader034.fdocuments.in/reader034/viewer/2022042713/54955445ac7959092e8b4dfa/html5/thumbnails/12.jpg)
Project Planning
• Strategies:
• Goal: “Register automatically a domain name .RO”
• Strategy 1: Contact RoTLD to set-up a procedure about domain name registration
• Strategy 2: Create an automatic system to communicate with RoTLD for registering domains
![Page 13: Hostway Project Management Communication](https://reader034.fdocuments.in/reader034/viewer/2022042713/54955445ac7959092e8b4dfa/html5/thumbnails/13.jpg)
Project Planning
• Strategies:
• Goal: “Register automatically a domain name .RO”
• Strategy 1: Contact RoTLD to set-up a procedure about domain name registration
• Strategy 2: Create an automatic system to communicate with RoTLD for registering domains
![Page 14: Hostway Project Management Communication](https://reader034.fdocuments.in/reader034/viewer/2022042713/54955445ac7959092e8b4dfa/html5/thumbnails/14.jpg)
Project Planning
• Tasks for Strategy 2:
• 1. Create Database model
• 2. Create Model for communication with RoTLD to support Register and Delete
• 3. Read response from RoTLD using IMAP and save status in database
![Page 15: Hostway Project Management Communication](https://reader034.fdocuments.in/reader034/viewer/2022042713/54955445ac7959092e8b4dfa/html5/thumbnails/15.jpg)
Project Planning
• Tasks for Strategy 2:
• 1. Create Database model
• 2. Create Model for communication with RoTLD to support Register and Delete
• 3. Read response from RoTLD using IMAP and save status in database
![Page 16: Hostway Project Management Communication](https://reader034.fdocuments.in/reader034/viewer/2022042713/54955445ac7959092e8b4dfa/html5/thumbnails/16.jpg)
Project Planning
• Finalize planning
• For each strategy:
Who is responsible for this strategy?
What are the estimates for each task?
What are the deadlines for each task?
• After all strategies are covered, create a planning view (GANTT) containing all resources, deadlines and estimates
![Page 17: Hostway Project Management Communication](https://reader034.fdocuments.in/reader034/viewer/2022042713/54955445ac7959092e8b4dfa/html5/thumbnails/17.jpg)
Project Planning
• Finalize planning
• For each strategy:
Who is responsible for this strategy?
What are the estimates for each task?
What are the deadlines for each task?
• After all strategies are covered, create a planning view (GANTT) containing all resources, deadlines and estimates
![Page 18: Hostway Project Management Communication](https://reader034.fdocuments.in/reader034/viewer/2022042713/54955445ac7959092e8b4dfa/html5/thumbnails/18.jpg)
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ACTION
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Thank you
Lucian Ghinda | R&D Manager
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How to prove you are THAT smart
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We’re talking about
How to make everyone else believe you really
are as good as you think
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I have a product. Now what?!
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Think about:
• Why would anyone buy it? Is it the best [or at least a good] solution to a problem?
• How will people find out about it?
• Why would they buy IT and not an alternative?
• What will happen to this motivation in the future?
• How can you make people love you and just stick around?
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It’s not what you do, it’s
WHY YOU DO IT.
1.
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Does it…
• Stand for what you believe in?
• Motivate you to keep learning?
• Help others?
• Say something about the person using it?
• Work?
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Excellence!
2.
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Choose to:
• Be the best at whatever you’re doing – in any possible way
• Be very different at least under 1 crucial aspect
• Be ready to fight – against the competition, laziness, detractors, or just about anyone trying to hold you down
• Say NO – when you know you won’t perform
• Allow only the best and the brightest at your side
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Making it happen…
3.
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Case study: Hostway VDS Flexserver
PROs:- High-performance- Latest techology- Good company background
CONs:- Difficult to understand- More expensive- Heavy competition
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Solution 1: the safe way
• Media presence – IT and business publications – editorial segment
• Online advertising campaign
• Presence at industry events – NetCamp
• Initiated partnership with Microsoft
Success rate: 30%…we couldn’t make people get it
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Solution 2: going direct
• Strong focus on direct contact – reached aprox. 100 agencies
• Intense trial campaign
• Directly explained product features
• Increased focus on relationships and connection with market leaders: Microsoft, bloggers (Refresh.ro, Manafu, Bobby Voicu)
• Lowered cost
Success rate: 70%… people realized it’s cool
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Learn to:
• Scout for alternatives to safe ways
• Accept some change on your product or strategy – as long as it doesn’t alter your product or business core
• Not compromise – don’t make your product just like everyone else’s just because you think it would sell that way – remember that it’s not what you do but WHY YOU DO IT
• Do a lot with very little – web 2.0 makes this possible
• Make the right friends
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Love is a consequence of the good things you do
for others
4.
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Case study: Hostway VDS Flexserver
What we did: - We built trust- We accepted a smaller profit- We gathered feedback and focused on the relevant features- We went to the people that mattered- We invested in startups
What we didn’t do:- We didn’t compromise quality- We didn’t cancel the product- We didn’t stop investing- We didn’t stop researching- We didn’t give up
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… or your permanent added value
4.
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Invest in:
• The voices that matter – don’t go for the mass but for your niche
• Talent – the people you can help now that will be advocates tomorrow
• Those who promote the same values as you – even if in different fields
• Giving - first offer support before expecting any back
• Supporting your audience – empower those you work for
• Your team – the people most likely to promote you, stick with you and believe in you – the ones that are the most believable because they know the most
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There’s no point in doing it… if it isn’t FUN!
5.
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Thank you
Ioana Hreninciuc | Marketing Manager
Lucian Ghinda | R&D Manager