PROCEEDING

Program Conference and ABSTRACT

Pursuing Pentahelix Industry Collaboration: An ASEAN Regional Integration Challenge

October 14th – 15th 2015

Bali, Indonesia

The Global Advanced Research Conference on Management and Business Studies

(GARCOMBS)

Hosted by:

PREFACE The Global Advanced Research Conference on Management and Business Studies (GARCOMBS) is the academic forum for the presentation of new advances and research results in the fields of Management and Business. The GARCOMBS 2015 will be held on October 14-15, 2015 in Bali, which is now a major heart of tourist place of Indonesia. The Conference venue will be held in Inna Grand Bali Beach Hotel, Indonesia. The GARCOMBS 2015 conference will bring together leading international researchers, practitioners, and scientists in universities and industries. Considering the needs for responding the complex and dynamics environment, the second international joint conference will be focused on: Pursuing Pentahelix Industry Collaboration: An ASEAN Regional Integration Challenge. Theoretical and empirical papers are also invited for submission to six major areas. A. Organizational Behavior, Leadership and Human Resources Management B. Innovation, Operations and Supply Chain Management C. Marketing Management D. Financial Management and Accounting E. Strategic Management, Entrepreneurship and Contemporary Issues F. Green Business

Organizing Committee The Global Advanced Research Conference on Management and Business Studies (GARCOMBS)

Table of Content

Welcoming message from The Rector of Unpad 4 Welcoming message from The Dean of Faculty of Economics and Business Unpad 5 Welcoming message from The Director of Doctorate of Management (DIM) FEB Universitas Padjadjaran

7

Welcoming message from President Garcombs Commitee 9 Official GARCOMBS Commitee 10 Map Venue 13 Overview Agenda 14 Oral Presentation Agenda 15 Poster Sessions and Networking 28 ABSTRACTs 39 City Tour Information 310 Co-Host 316 Sponsorship 317 DIM Profile 318 Pictures 327

REMARKS

RECTOR OF UNIVERSITAS PADJADJARAN

Assalamu’alaikum wr.wb., Warm greeting! It is a great pleasure to welcome you all in the Global Advanced Research Conference on Management & Business Studies (GARCOMBS) 2015 in Bali. Selamat Datang! This international conference is another proof that Universitas Padjadjaran (UNPAD) has strong commitment to pursue its vision, which is being an internationally recognized leading university in 2026. UNPAD is a big university and one of the top five universities in Indonesia. UNPAD has consistently encouraged all its faculties to speed up their institutional development programs by joining multilateral collaboration. The collaboration, like what we have seen in this joint international conference, enables us not only to access broader stakeholders and networks, but also to realize the program more effectively and efficiently. That participants are gathered in Bali, with such varied representation, is expressive demonstration to the great interest of practitioners and academicians in Management and Business issues. Hopefully the participants can find new potential academic collaboration involving multi-institutions during this event. Nevertheless, while you are in Bali, you need to spare your time to enjoy the warm hospitality of the island. Bali is the most wanted tourism destination in the world, and well known as Gods Island. The island offers a lot of interesting places to visit, as well as traditional art performances to watch and art product shops to explore. So, I wish you enjoyable moment in Bali. Wassalamu’alaikum wr.wb. Rector, Universitas Padjadjaran Prof. Dr. med.Tri Hanggono Ahmad, dr.

REMARKS HEAD OF DOCTORATE PROGRAM IN MANAGEMENT UNIVERSITAS PADJADJARAN Assalamu’alaikum wr.wb., It gives me a great pleasure to welcome all of you in the Global Advanced Research Conference on Management & Business Studies (GARCOMBS) 2015 in Bali. This event is organized by the Doctorate Program in Management (DIM), Faculty of Economics & Business, Universitas Padjadjaran, Bandung. This event is greatly supported by our valuable partners. Therefore, on behalf of the organizing committee, and DIM UNPAD, I hereby express my gratefulness to 1) PT. Telkom; 2) Bank BJB; 3) Durakij Pundit University Thailand; and 4) KEDGE Business School France; for their significant support to the conference. Last but not least, I would also like to thank to several partners for their cooperation in this event. They are PT. Biofarma, Bank BNI, Bank BRI Jawa Barat, Telkom Regulatory, PT.PELNI, PT. Perhutani, PT. Kabepe Chakra, PT. Alfamart, STMT Trisakti, PT. Promosindo Medika, Mr. Iwa Kartiwa, Mr Irwan Lubis, and Mr Sigit Rahardjo. May our synergy last long. Participants in this conference come from seven countries, including Indonesia, France, Thailand, Sudan, Malaysia, Sweden, and India. From almost 300 papers submitted in this conference, only the best 30 papers will get published in one of the following affiliated international journals: a) International Journal of Business & Globalisation; b) Academy of Strategic Management Journal; c) Academy of Marketing Studies Journal; d) Academy of Entrepreneurship Journal; and e) Academy of Accounting & Financial Studies Journal. Meanwhile, as you are here in Bali, in one of the best tourism spot in the world, you may want to relax your tension little while after the conference. There are so many well-known destinations in this Island to explore. I wish all participants a great academic and leisure time here. Thank you for coming. Enjoy the beauty of Bali! Wassalamu’alaikum wr.wb. Bali 14 October 2015 Head, Doctorate Program in Management UNPAD Prof. Dr. Ernie Tisnawati Sule

WELCOMING SPEECH FROM

THE PRESIDENT OF GARCOMBS 2015 COMMITTEE Warm greeting! Dear participants, On behalf of the organizing committee, we would like to welcome you to Bali and to GARCOMBS 2015 in Inna Grand Bali Beach, Sanur. This conference has three main objectives, i.e., to help participants get inputs for their research improvement, expand their academic networks, and enjoy the beauty of Bali. GARCOMBS2015 organizing committee kindly re-introduces the academic-tourism concept, in which academic event is designed to provide economic impacts on tourism industry. By consistently doing this, we expect to broaden the impact of our academic event in the near future, particularly on tourism business development. We hope you can enjoy academic atmosphere during the conference as well as leisure time in Bali. Thank you for your participation in GARCOMBS2015. 3rd GARCOMBS Chairman, Erie Febrian, SE, MBA, M.Comm, PhD

OFFICIAL GARCOMBS 2015 COMMITTEE ADVISORY COMMITTEE

- Prof. Dr. med. Tri Hanggono Achmad, dr. (Rektor Universitas Padjadjaran)

- Nury Effendi, S.E, M.A., Ph.D (Dekan FEB Universitas Padjadjaran) STEERING COMMITTEE

- Prof. Dr. Hj. Ernie Tisnawati Sule, SE. M.Si (Ketua DIM Universitas Padjadjaran)

- Prof. Dr. Armanu Thoyib, SE, M.Si (Ketua DIM Universitas Brawijaya)

- Prof. Dr. I Ketut Rahyuda, SE, MSIE (Ketua DIM Universitas Udayana)

- Prof. Dr. Sucherly, SE, MS

- Prof. Dr. Dwi Kartini, SE, Spec. Lic

- Prof. Dr. Yuyus Suryana, SE, MS

- Prof. Dr. Ina Primiana, SE, MT

- Diana Sari, SE, M.Mgt, Ph.D REVIEWER

- Prof. Dr. Armanu Thoyib, SE, M.Si

- Prof. Dr. Mts. Arief, MM, MBA, CPM

- Prof. John Paul

- Assoc. Prof. Dr. Varakorn Samakoses

- Prof. Dr. Ir. Jann Hidajat Tjakraatmadja, MSIE

- Prof. Dr. I Ketut Rahyuda, SE, MSIE

- Prof. Dr. Amrik Sohal

- Daniel Prajogo, Ph.D

ORGANIZING COMMITTEE

President : Erie Febrian, Ph.D Vice President : Dr. Umi Kaltum Secretary 1 : Efrata Denny Saputra Yunus Secretary 2 : Wardhana Treasury 1 : Nani Treasury 2 : Neneng Marketing & Conference Relations : Nina KH Conference Coordinator : Md Kamarujjaman

Events Coordinator: 1. Agus Kaharuddin 2. Syahmardi Yacob 3. Ifada Rahmayanti 4. Wa Ode Likewati

Logistics:

1. Saimin 2. Supiana 3. Nano Supriatna

Documentation & IT:

1. Dani Wahdani 2. Candra Gunawan

Office Secretariat:

1. Majelistha 2. Nina 3. Teguh

Room Liaison Officer:

1. Wayan Yuniari 2. I Wayan Wina Widyatama 3. Achmad Anshori 4. Luh Ketut Wahyuning 5. Kadek Yoga Aditya 6. I Gusti Ngurah Bagus Adi Mas Putra 7. Luh Putu Savitri Karina Anandasari 8. Made Ayu Oktaviana 9. Ni Made Diah Urmila 10. Ni Luh Made Dwi Indri Mutia Mahayani 11. Putu Adi Surya Lesmana 12. Ni Kadek Dwi Suputri Duryana 13. I Gusti Putu Aditya Saputra 14. Kadek Leny Puspita Dewi 15. I.G.A.A Karishma Maharani Raijaya 16. Eduardo Edwin Ramda 17. Cindy Caroline 18. Nyoman Ayu Oktaviani 19. Haniffa Arista Putri 20. Gita Syeba Lubis

Map Venue

Overview Agenda 3rd GARCOMBS 2015

1st Day-14th October 2015

Grand Inna Bali Beach Hotel Sanur

Time Breakdown Activities Location

14.00 - 17.30 Registration (Bring Transfer Slip, Paper Code) Agung Room

17.30 - 19.00 Gala Dinner + Cultural Activities Indonesian Local cultural show

Agung Room

17.30 - 18.00 Dinner Agung Room

18.00 - 18.05 MC Opening Agung Room

18.05 - 19.00 Welcoming Dancing + Legong Dance Agung Room

19.00 - 21.30 Opening Ceremony Agung Room

19.00 - 19.05 Indonesia Raya Agung Room

19.05 - 19.10 Welcoming Speech: Prof. Dr. Ernie Tisnawati Sule, SE, M.Si

Agung Room

19.10 - 19.20 Welcoming Speech + Opening: Prof. Dr. med. Tri Hanggono Achmad, dr. (Rector of Padjadjaran University)

Agung Room

19.20 - 19.25 Praying Agung Room

19.25 - 20.00 Key Note Speaker: Prof. Dr. I Gde Pitana (Representation of Ministry of Tourism)

Agung Room

20.00 - 20.15 Plenary Session 1: Prof. John Paul (Kedge Business School France)

Agung Room

20.15 - 20.30 Plenary Session 2: Prof. Dr. Ina Primiana, SE, MT (Padjadjaran University Indonesia)

Agung Room

20.30 - 20.45 Plenary Session 3. Asst. Prof. Dr. Teerasak Khanchanapong (Dhurakij Pundit University Thailand)

Agung Room

20.45 - 21.00 Plenary Session 4. Ir. Moh. Awaluddin, MBA (PT.Telkom)

Agung Room

21.00 - 21.30 Question and Answer Agung Room

21.30 - 21.45 Closing + Announcement + Photo Session Agung Room

2nd Day-15th October 2015

Time Breakdown Activities Location

07.30 - 09.30 Class Session I Classroom

09.30 - 09.45 Coffee Break + Poster Presentation Agung Room

09.45 - 11.45 Class Session II Classroom

11.45 - 12.45 Lunch Break + Poster Presentation Agung Room

12.45 - 14.45 Class Session III Classroom

14.45 - 15.00 Trip Preparation Hotel Lobby

15.00 - 16.00 Journey to Tanah Lot Bus

16.00 - 16.30 Photo Session Warung Mandala Tanah Lot

16.30 - 18.30 Sight viewing Tanah Lot + Free Time

Tanah Lot

18.30 - 19.30 Kecak Dance Tanah Lot

19.30 - 19.40 Move to Restaurant Warung Mandala Tanah Lot

19.40 - 21.00 Gala Dinner + Closing Warung Mandala Tanah Lot

21.00 - Return to Hotel Bus

RUNDOWN ORAL PRESENTATION

HUMAN RESOURCE MANAGEMENT ISSUES October 15th, 2015, Legong Room, Second Floor

Time Paper Code

Paper Title& Presenter Session Chair

& PIC

07.30-09.30

G010 Leadership For Public Leaders In Indonesia Muhtosim Arief

Dharma Deo Sharma

G014 Group Emotional Intelligence On Effectiveness Total Rewards Prima Vandayani

G015

The Role Of Personal Values, Behavior, In The Cross-Cultural Interaction Through The Organization's Environment In Banten Province – Indonesia Rusman Frendika

G028 Efforts In Performing Multilevel Modelling To Improve Learning Organization Research Rina Anindita

G040

The Influence Of Organizational Climate And Employee Commitment To Employee Performance Regional Secretariat Ngawi Regent Ifada Rahmayanti

G063 The Readiness Of Organization To Adapt The Future Ratri Wahyuningtyas

G145

The Model Of Strategic Planning, Human Capital Competence, And Corporate Governance In Increasing The Competitiveness And Its Effect On The Corporate Performance (Survey On Finance Sector Of The State Owned Governance In Indonesia) Harry Soeratin

G192

Career Planning As A Strategy To Increase Educators Performance Through The Work Attitude And The Meaning Of Working ( A Study In Private Colleges In West Java) Ifada Rahmayanti

09.30-09.45 Coffee Break OC & LO

09.45-11.45

G097

Human Capital Training Model To Develop Work Opportunity For Local People At Geothermal Project Cibuni West Java Joeliaty Sufwana

Prerapha Taweesuk

G114 The Influence of Strategic Human Resources Management on Empoyee Engagement Christanto Triwibisono

G073

Job Insecurity As Moderation Effect A Commitment Employees Of Intention To Quit In The Banking Sector Bandung Deddy Rusyandi

G174

Work Status, Satisfaction And Organizational Citizenship Behavior (Ocb): A Case Study Of Syariah Bank In Bangka, Province Of Bangka Belitung Hamsani

G175

Neoclassical Growth Model :Application To The Analysis Of Human Capital For Regional Development Aulia A. Abdhy

G177 Understanding And Leading Generation Of Various Groups In The Workplace Rita Yuni Mulyanti

G092 Quality Management Systems And Performance Organization Koernia Purwihartuti

G196 Spirituality And Leadership: A Case Study Of A Business Leader In Indonesia Marwansyah

11.45-12.45 Lunch Break OC&LO

12.45-14.45

G218

Designing Training And Development Model Based On Social Preneurship To Create Sustainable Competitiveness For Employee Penta Sukmawati

Che Maznah Mat Isa

G230 Human Resources Planning (The Strategy Of Successful Organization) Yudhi Dien

G239 The Influence Of Merit Pay Towards The Achievement Motivation Febi Inas Anisah

G249 Spirituality In The Workplace To Create A Professional Resource Rolland Fanggidae

G250

Talent Management, Quality Management, And Good University Governance: Conceptual Framework From Human Resource Management Perspective Donni Juni Priansa

G262

The Organizational Culture And Transformational Leadership, The Influence To The Performance Of Study Program By Learning Organization Agus Fauzi

RUNDOWN ORAL PRESENTATION

OPERATION AND MARKETING MANAGEMENT ISSUES October 15th, 2015, Pended Room, Second Floor

Time Paper Code

Paper Title& Presenter Session Chair &

PIC

07.30-09.30

G111 A Case Study Of Analytic Hierarchy Process Modeling For Research & Development Project Selection Johnny

Aditya M.Salya

G044

Effect Of Supply Chain Management Practices, Supply Chain Strategy And Environmental Uncertainty Of Competitive Advantage And Impact To Business Performance Satria Yunas

G045

Current Findings Of Performance Management Practices Of State Own Energy Company In Indonesia (Case Of PT XYZ) Muhammad Tresnadi Hikmat

G062

Inventory Planning Policy Using P Model (Periodic Review) Inventory Management For Starter Pack (Case Study: Telecommunication Company In Indonesia) AV. Rahajeng Widyarsih

G119 How To Build Sustainable Innovation Capability In Supply Chain Management Paul John, Zhou Yanhua

G261

Predictive Modeling For Entry Timing Decisions Of Malaysian Construction Firms In International Markets Che Maznah Mat Isa

G002 Influence Of Supply Chain Integration On Company Performance In Indonesian Pharmaceutical Industry Efrata Denny Saputra Yunus

09.30-09.45 Coffee Break OC & LO

09.45-11.45

G001 The Feasibility Of Implementing E-Commerce In Sudan Hayder A. A. Mohammed

Johannes

G006

Market Orientation, Buyer-Supplier Relationship And Firm Performance With Dynamic Capabilities As An Intervening Variable: A Research Model Moh Farid Najib

G007 Hedonic Motivation, Intention And The Demand For Luxury Brand Counterfeit Product Musnaini, Syahmardi Yacob

G016

Bilding The Tourist Trust Based On Integrated Marketing Communication And Tourist Experience (A Survey To The Culture And Marine Tour Object At Tour Destination Of Ambon Island) Dian Utami Sutiksno

G018 Do Indonesian Consumers Have Intention To Purchase Low Price Cars? Edhie Budi Setiawan

G019

The Influence Of Collaborative Communication And Franchisee Trust On Franchisee Intention To Remain In Franchise System In Aceh Provice Erlinda

G033 Marketing Agility (Study On Export Manufacturing Smes In East Java Indonesia) A. Yahya Surya Winata

11.45-12.45 Lunch Break OC&LO

12.45-14.45

G035 Consumers` Trust As The Mediating Factor Of Insurance Buying Intention In Indonesia Hasyim

Pherapa

G037

Effect Of Market Orientation On Marketing Performance Through Innovation In Small Industrial Melayu Woven Fabrics Riau Province Rosmayani Thamrin

G042

The Effect Of Core Quality, Relational Quality, Perceived Value, Customer Satisfaction And Service Switching Towards Custome Loyalty At Beauty Clinic Lusi Suwandari, Nur Chairul Afif

G047

Perception Toward Service Quality Of Police: A Comparison Between Police Family Members And Non-Family Members Zulnaidi Yaacob

G052 Understanding Of Customer Loyalty At Islamic Banks In Indonesia : A Qualitative Study Resanti Lestari

G051 The Development Of Integrated Marketing Communication (IMC) Concept Arfendo Propheto

G060

The Emergent Of Brand Image And Industry Attractiveness On Competitive Strategy And Hotel Business Performance: A Study In Indonesian Hotel Industry Nila Krisnawati

RUNDOWN ORAL PRESENTATION MARKETING MANAGEMENT ISSUES October 15th, 2015, Joged Room, Second Floor

Time Paper Code

Paper Title & Presenter Session Chair

07.30-9.30

G075 Factor Analysis Experiental Marketing Student Which Study At STIE Ekuitas Bandung Deni Hamdani

Hayder A. A. Mohammed

G079 A Study On Employee Perception Of Retention Strategies With Reference To Software Industry In India K. Maran

G081

The Role Of Green Innovation Adoption In Determining Organizational Performance: An Empirical Evidence From Hospitality Industry In Pangandaran Edy Suroso

G083

The Models Of Tourism Sector Development Of Bandung Regency And Jember Regency In Relating With Own-Source Revenue Elizabeth Tiur Manurung

G078 Impact Of Foreign Direct Investment On Automobile Sector: An Empirical Study With Reference To India K. Maran

G090 Spirituality As One Dimensional Concept In Market Orientation Jajang Burhanuddin

G115 Coherent Strategy Life Science Company To Achieve Competitive Advantage In The Global Marketplace Evi Sylvia

G091 The Analysis Of Household Involvement Toward Prepaid Electricity Usage At Jambi City Johannes And Jhoni Pasaribu

09.30-09.45 Coffee Break OC&LO

09.45-11.45

G126 The Using Marketing Metrics To Measure Customer Value Nanang Suryadi

Aditya M.Salya

G127

Market Reaction Around Ex-Dividend Dates: Empirical Study Using The Agriculture Firms In Indonesia Stock Exchange Bram Hadianto

G128

The Attractiveness Of Differentiation Marketing In Korean Restaurant At Cihampelas Walk Bandung Using Discriminant Analysis (Study At Korean Mujigae Resto And Yoogane) Aldina Shiratina

G129 Study On Health Service Management Regional Public Hospital Raden Mataher Zulfina Adriani

G141

Company Reputation And Customer Relation Management Influence To Competitive Advantage And Its Influence On Purchasing Decision (The Research On Indonesian Sphygmomanometers Global Business Customers) Gagan Sugandi

G142 Improve Marketing Performance Telecommunication Industry In Indonesia Dewi Mustikaningsih

11.45-12.45 Lunch Break OC&LO

12.45-14.45

G191

Entrepreneurial Marketing To Innovation And Its Impact On Business Performance On Small Industries Of Wearing Apparel Sambudi Hamali

Hayder A. A. Mohammed

G202

Mapping The Development (Trend) Of Researches In The Field Of Marketing Management For Company Type Of Cooperative Rizal Ramdan Padmakusumah

G207 Indonesia Performance On Global Competitiveness Market In Asean Teuku Abdullah Sanny

G214

Influence Of Experiental Marketing, And Customer Satisfaction Of Customer Loyalty To The 3 Star Hotel 5 In Bandung And Surrounding. Henny Utarsih

G162

A Study Of Political Choice Among Political Parties In Legislative Election 2014:The Case Of Jawa Barat I Electoral District Agus Aribowo

RUNDOWN ORAL PRESENTATION

MARKETING AND FINANCIAL MANAGEMENT ISSUES October 15th, 2015, Kecak Room, Second Floor

Time Paper Code

Paper Title & Presenter Session Chair

07.30-09.30

G223 Opinions On Marketing Mix Strategy Of Organic Vegetable And Fruit Entrepreneurs In Thailand Prerapha Taweesuk, Teerasak Khangchanpong

Prerapha Taweesuk

G226

The Relationship Of Entrepreneurial, Market Orientation, Marketing Mix Strategy, And Business Performance Cecep Hidayat

G234

The Influence Of Service Quality, Product Quality, Price And Switching Cost On The Customer Satisfaction And It’s Implication On Customer Loyalty (Study On Prepaid Card User IM3 In Lampung) Rahmat Simon Gultom

G232 Branding Strategy Development Based On Innovative Behavior Popy Rufaidah

G243

Influence The Marketing Mix And Business Customer Buying Behavior On Customer Loyalty At PT Sapta Larona Muda Chree Dasri

G268 Green Consumer Behavior: Concept, Dimension And Proposition Julina & Popy Rufaidah

G270 Strategy Formulation For Penetrating Market: A Case Study Of Abdul-Aziz Kindergarten Aldio Pramudya Gunadi

09.30-09.45 Coffee Break OC&LO

09.45-11.45

G272 Service Devlivery And Corporate Performance: Case In Indonesia Port Business Miskul Firdaus

Budi Harsanto

G274 The Relationship Between Market Orientation On Performance Marketing: A Research Model Rizki Zulfikar

G247 Customer Value, Customer Relationship And Its Effect OnReputation Of Courses In Jakarta Miguna Astuti

G011 The Influence of GCG on Earning Management Mardiani Tanjung

G012 Week Of The Month On The Monday Effect: Evidence From The Indonesian Stock Exchange Ika Pratiwi Simbolon

G022

Analysis Of Good Corporate Governance (Gcg) Quality, Information Technology (It) Cost And Human Resources Development (Hrd) Cost Against Performance Of Indonesian Conventional Banks Listed In Idx Year 2008 To 2013 Apep Mokhamad Komarna Noormansyah

11.45-12.45 Lunch Break OC&LO

12.45-14.45

G024

The Impact Of Taxation And Macroeconomic Condition On Bank Capital Structure And Profitability Of Indonesian Banking Sector Yuli Teguh Hidayat

Mery Citra

G029 Contagion And Systemic Risks : The Case Of Indonesian Banking Alfiana

G034 Shareholders’ Preferences On Initial Leverage In The Determination Of Firm’s Leverage Nurdin

G039

Liquidity Adjusted Capital Asset Pricing Model: A Critical Review Erna Garnia

G043 Developing Islamic Financial Literacy Index : A Conceptual Paper Taofik Hidajat

G053

The Comparative Analysis Of Mixed, Stock, And Fixed Income Portfolios Performance At Bullish And Bearish Market Conditions In Indonesia Capital Market Annisa Hartika

G054

Good Corporate Governance Preception And Program Funds Of Corporate Social Responcibility Case Of Corporation In Indonesia Oktovianus Nawa Pau

RUNDOWN ORAL PRESENTATION

MARKETING AND FINANCIAL MANAGEMENT ISSUES October 15th, 2015, Ball Room #1, First Floor

Time Paper Code

Paper Title & Presenter Session Chair

07.30-09.30

G058

Hybrid-Ann Prediction Method For Stock Indices High-Frequency Trading Around Macroeconomic News Announcements : A Review Of Literature Andy Ismail

Teuku Abdullah Sanny

G074 The Influence Of Stock Ownership Structure On The Capital Structure And The Firm Performance Dede Hertina

G091 The Analysis Of Household Involvement Toward Prepaid Electricity Usage At Jambi City Johannes And Jhoni Pasaribu

G116

Sustainability Of Microfinance Services To The Poor : An Intermediation Approach Of Islamic Microfinance In Indonesia Besse Wediawati

G131 Firm’ Specific Factors, Country’ Specific Factors, And Firm’ Investment In Indonesia Atong Soekirman

G133 The Analysis Of Financial Ratio On Predicting Earning Growth In Selected Mining Company Purwanto

09.30-09.45 Coffee Break OC&LO

09.45-11.45

G139 Effect Of Capital Structure Toward Firm Value At Different Levels Of Managerial Ownership Leni Susanti

Nila Krisnawati

G134 The Influence Of Fundamental Analysis And Systematic Risk Towards Stock Price Of Banks In Indonesia Purwanto And Erynda Bhita Safira

G143 The Task Uncertainty Role As Moderator Between Knowledge Management And Quality Budget In Public Sector Muhammad Ishak

G159

The Influence Of Value Creation And Competitive Strategy And Business Performance Of Business Units Of Green Tea Product Industry In Indonesia Sukiman

G172

The Influence Of Bank Internal Financial Characteristic: Liquidity, Capital Adequacy, Intermediary Function, Market Discipline, And External Banking Conditions To The Bank Performance By Using Seemingly Unrelated Regression (SUR) Ahmad Herlanto Anggono

G160 The Influence Of Intern Audit Toward Good Governance At Banten Province Rakhmini Juwita and Galuh Tresna Murti

11.45-12.45 Lunch OC&LO

12.45-14.45

G161 Testing Indicators Determinants Of Financial Distress On Manufacturing Companies In Indonesia Eka Bertuah

Dharma Deo Sharma

G170

The Influence Of Company Resources And Partnership Strategy On Competitive Strategy And The Implication On Company Performance Of Banking Industry In Indonesia Tri Wintarto

G171

The Influence Of Value Creation And Competitive Strategy On The Performance Of Go Public Banking Companies In Indonesia Verry

G181 Analysis Of Capital Market Reaction To Oil Price Change Aldrin Herwany

G185 Analysis Of Macro Economy On Stock Price Indexes Eka Sutisna

G186 Fundamental Analysis And It’s Impact To Price Earning Ratio Of The Banking Stock In Bursa Efek Indonesia M. Chaldun

RUNDOWN ORAL PRESENTATION FINANCIAL AND STRATEGIC MANAGEMENT ISSUES October 15th, 2015, Ball Room #2, First Floor

Time Paper Code

Paper Title & Presenter Session Chair

07.30-09.30

G197

Banking Financial Performance Model In Indonesia Before And After Implementation Of PBI No.13/1 / Pbi / 2011: Regional Development Bank 2009-2014 Lis Sintha

Che Maznah

Mat Isa

G194 The Effect Of The Foreign Bank Penetration To The Bank Concentration And The Impact On The Banking Profitability: The Case Of Conventional Bank In Indonesia Raya Panjaitan

G198 Financial Literacy And Islamic Financial System: A Literature Study Rike Setiawati

G204 Investment Competitive Strategy Analysis: Case Study Of Bengkulu Province Musriyadi Nabiu

G206 The Impact Of Financial Conglomeration On Risk And Return Performance In Indonesia Banking Industry Taufiq Hidayat

09.30-09.45 Coffee Break OC&LO

G225

Society assistance financial report based on financial accounting standard of entities without public accountability standard in encouraging Small and middle enterprises development Galuh Tresna Murti

Zhou Yanhua

G235 Credit Risk Management To Reduce Of Non-Performing Loans To Banks In Indonesia Ramli

G236 Securities And Its Impact On Banking Performance Sri Mulyantini

G242

Agency Cost And Investment To Dividend And Implications On Leverage In The Context Of Changes In Capital Structure.( Study Foreign Investor And Domestic Investor In Indonesia) Yofy Syarkani

G227 How Do Strategic Capabilities And Niche Marketing Strategy Affect The Effectiveness Of Value Co Creation? Diaz Pranita

G276

Good Corporate Governance Perception And Program Funds Of Corporate Social Responcibility Case Of Corporation In Indonesia Naz’aina

G121

Customer Retention Created By Customer Characteristics, Customer Satisfaction, Performance Of Service Delivery, Brand And Switching Barrier (A Study Of Customers Domestic Scheduled Flight Service Juliater Simamarta

11.45-12.45 Lunch OC&LO

12.45-14.45

G009 Business Strategy In Optimalizing The Realization Performance Of Food And Energy Security Credit (FESC) Kristina Lestariningsih

K.Maran

G013

Effect Created By The Power Of Competition In Digital Creative Industry And Value Creation Toward Competitive Strategy And Implications To Business Performance (A Survey In Digital Creative Industry In Indonesia) Muhammad Awaluddin

Business-Level Strategy On The Banking Industry In Dealing With The Similarity In Industry (Isomorphism) Ferry Novindra Idroes

G023 Efficiency And Innovation In Pharmaceutical Industry In Indonesia Ratna Komara

G032 Implementation Of Six Sigma Methods In Micro Small And Medium Intrerprises(SMEs) Merita Bernik

G036 Achieving Competitive Advantage Through Developing Green Corporate Image Sri Widyastuti

RUNDOWN ORAL PRESENTATION STRATEGIC MANAGEMENT ISSUES October 15th, 2015, Ball Room #3, First Floor

Time Paper Code

Paper Title & Presenter Session Chair

07.30-09.30

G055 The Influence Of Value Creation And Business Strategy On The Internet Service Provider In Indonesia Henry Christiadi

Nila Krisnawati

G064 Finding The Strategic Solutions Towards The Implementation Of Space Technology Program In Indonesia Brian Pratistha

G069 The Concept Of Core Competencies In Business Organization Hamdi Harmen

G072 The Formation Of Dynamic Capability On Indonesian Credit Co-Operatives Muhtosim Arief

G038

The Influence Of Entrepreneurial Orientation And Dynamic Capabilities Towards Business Strategy Implementation Effectiveness And Its Role To Build Sustainable Competitive Advantage Of E-Commerce Based Sme In Indonesia John Sihotang

G050

The Influence Of Partnering In TQM Practices, Innovation, And Its Impact On Project Performance In Residential And Non Residential Building In Jakarta And Bandung Firdaus Basbeth

09.30-09.45 Coffee Break OC&LO

09.45-11.45

G082

Strategy Implementation As An Intervining For Company’s Resources And Regulations In Order To Form Business Performance Elfien Goentoro

Dharma Deo Sharma

G088

The Influences Of Partnership Strategy And Competitive Strategy On Business Performance Of Minimarket Chain In Indonesia Hans Harischandra Tanuraharjo

G105 Effect Of Capabilities Resources To Cross Functionals Coordination In The Micro Footwear Industry In West Java Utangjujur

G107 The Development Model Of Value Creation For Competitive Advantage Yenny Maya Dora

G108

The Influence Of Distinctive Capability And Functional Strategy On The Business Performance ( Survey On Shipyard Industry In Indonesia) Wahyuddin Bagenda

11.45-12.45 Lunch OC&LO

12.45-14.45

G253

The Influences Of Company Resources And Value Creation On Business Performance (A Research On Rural Bank Owned City District Government Of West Java And Banten) Iwa Kartiwa

Zhou Yanhua

G021 Business-Level Strategy On The Banking Industry In Dealing With The Similarity In Industry (Isomorphism) Ferry Novindra Idroes

G132

Innovation And R&D Partnership It’s Impact On Competitiveness And Implication To Pharmaceutical Companies Performances Mas Rahman Roestan

G140 Business Transformation And Business Performance PT Len Industri (1991 – 2014) Abraham Mose And Syaifuddin

RUNDOWN ORAL PRESENTATION

STRATEGIC MANAGEMENT , ENTERPRENEURSHIP AND SMALL MEDIUM ENTERPRISES, AND CORPORATE SOCIAL RESPONSIBILITY ISSUES October 15th, 2015, Laksamana Room#1, First Floor

Time Paper Code

Paper Title & Presenter Session Chair

07.30-09.30

G260

Diversification Strategic Option In Indonesia Shippingindustry With Specific Reference To PT. Lautan Nusantara Nano Aryono

Budi Harsanto

G164 Effectiveness In Implementation Of Corporate Strategy Eri Novari

G165

The Influence Of Value Creation And Competitiveness Strategy On Business Performance (A Survey On Non-Machine Woven Industry In West Java) Ade Sulchi

G211

Effect Of Business Strategies, Regulatory Support, Leadership, And Work Culture On Business Performance And Impact On Competitiveness Of Bank Of Jabar And Banten (BJB) Ahmad Irfan

G087

Analysis Of The Effect Of Export Sme Owner Competencies On Export Smes Performance Of Bandung City Wa Ode Zusnita Muizu, Yusuf Pankesit

09.30-09.45 Coffee Break OC&LO

09.45-11.45

G031

The Influence Of Entrepreneurship Characteristic And Market Orientation On The Competitive Advantage And Its Effect Towards Business Performance (Case Study At Sentra Rajut Binong Jati Bandung) Dwi Wulandari

Mery Citra

G056

Networking And Entrepreneurial Orientation In Increasing Innovation And The Impact On Business Performance For Women Entrepreneur In Jakarta Province Aryanti Puspokusumo

G216

The Application Of Multi-Criteria Decision Making For Strategy Formulation To Develop Organic Agriculture In Bengkulu Province Teguh Adiprasetyo

G094

The Influence Of Entrepreneurial Mindset Toward Competitive Advantage Of Young Entrepreneurs In West Java New Entrepreneur Program Meriza Hendri

G120 Capabilities, Business Strategy And Performance : A Case In Internet Service Provider In Indonesia Nurul Hermina

11.45-12.45 LUNCH OC & LO

12.45-14.45

G104

Entrepreneurial Leadership roles in promoting entrepreneurship, Team Creativity, and New Venture Performance in Indonesian’s SME Start-Ups Urip Sedyowidodo

Wardana

G184

The Adoption Knowledge Management In Small And Medium-Sized Enterprises On Competitive Environment Nizar Alam Hamdani

G155

The Influence Of CSR Program Towards Company's Reputation And Customers Loyalty In Formulating The Policy Of Company's For Company Performance Improvement Nur Hassim Rusdi

G059 Application Of Lean Manufacturing In Reducing Chrome Waste On Sukaregang Tannery Industry Muhamad Dzikron

G159

The Influence Of Value Creation And Competitive Strategy And Business Performance Of Business Units Of Green Tea Product Industry In Indonesia Sukiman

G158

The Impact Of Foreign Franchise Characteristics And Entrepreneurial Orientation On Competitive Response And Local Franchise Performance : Evidence From Indonesia Rambat Lupiyoadi

RUNDOWN ORAL PRESENTATION

GENERAL MANAGEMENT ISSUES October 15th, 2015, Laksamana Room #2, First Floor

Time Paper Code

Paper Title & Presenter Session Chair

G066

The Moderating Role Of Organizational Culture On The Relationship Between Leadership And Project Performance In Residential And Non Residential Construction Building In Jakarta Firdaus Basbeth

Mery Citra

G222

Increasing Organizational Commitment: The Role Of Leadership Style Christanto Triwibisono

G224

The Effect Of The Big Five Personality Traits On The Performance Of Pt.Century 21 Liberty Employees Refi Endo

G269

Sustainability Of Indonesian Mining Companies Through Implementation Assessment Of Principles Of International Council On Mining And Metal Dede Abdul Hasyir

G008 Profile Of Syari’a Banking Marketers in Surah Al-Mudatsir Ayat 1-7 Perspective Afif Zaerofi

09.30-09.45 Coffee Break OC&LO

09.45-11.45

G085 The Determinants And Consequences Of E-Retail Service Quality Fitroh Adhilla

K. Maran

G117

Market Strategy And Market Orientation And Its Effect On Uniqueness Resources Through Marketing Performance Empirical Studies On: Small Industries Product Processing Seaweed In South Sulawesi Mohammad Risal

G121

Customer Retention Created By Customer Characteristics, Customer Satisfaction, Performance Of Service Delivery, Brand And Switching Barrier (A Study Of Customers Domestic Scheduled Flight Service Juliater Simamarta

G199 The Influence Of Social Media On Moslem Consumer Behaviour Shinta Rahmani

G203 The Creation Of Value In The Political Marketing On Political Parties In The City Pekanbaru Gatot Wijayanto

G220 Overall Advertising Involvement Effect On Brand Attitude And Its Impact On Consumer Behavior Dwinto Martri Aji Buana

G227 How Do Strategic Capabilities And Niche Marketing Strategy Affect The Effectiveness Of Value Co Creation? Diaz Pranita

11.45-12.45 Lunch OC&LO

12.45-14.45

G241 The Impact Of Customer Relationship Marketing Strategy Toward Loyalty At Small Medium Enterprises, Aditya M.Salya, Christophe Benahvent

Johannes

G264 Marketing Strategy Of Words-In-Mouth Deliver Customer Value In Consumer Products In Indonesia Handry Sudiartha Athar

G265 Promotion And Designan Analysis To Corporate Image PT. De Bale Property Lombok Handry Sudiartha Athar

G003 The Impact Of Automated Teller Machine Toward Cost Efficiency Of The Banks In Indonesia Tofik Hidayat

G100

Analysis Of Earning Management And Underperformance In Companies Which Pursue Policies Ipo (Case Study In Companies That Go Public In Indonesia Stock Exchange Indonesia 2012-2013) Rr.Yoppy Palupi Purbaningsih

G136

The Influence Of Firm Characteristics On Capital Structure And Firm Value (Empirical Study Of Indonesia Insurance Companies) Didy Handoko

G178 Analysis On The Factors Causing The Bankruptcy Of Domestic Airline Companies In Indonesia Suharto Abdul Majid

RUNDOWN ORAL PRESENTATION

GENERAL MANAGEMENT ISSUES October 15th, 2015, Wibisana Room, First Floor

Time Paper Code

Paper Title & Presenter Session Chair

07.30-09.30

G070 Leadership on knowledge sharing activities Dian Alfia Purwandari

Wa Ode Likewati

G205 Is Financial Literacy Adequate To Discipline Financial Institutions In West Java? Wardhana

G254

he Effect Of The Implementation Of Government Internal Control System (Gics) On The Quality Of Financial Reporting Of The Local Government And Its Impact on the Principles of Good Governance: A Research in District,City, and Provincial Governement in South Sumatera Peny Cahaya Azwari

G005

Designing Performance Management System Using The Balanced Scorecard Method In Non-Profit Organization (Study Case: United In Diversity) Dara Maisarah

G017

Key Performance Indicator (KPI) Validation Methodology To Assess Performance Management System Effectiveness In Oil And Gas Company Amalia Wine Prasetya

G278 Dividend Policy On State Owned Enterprises Sulaeman Rahman Nidar

G030

The Influence Of Product Innovation And Process Innovation Toward Business Performance At Online Business Ziviti Projects Gheassani Filma Izani

G276

Good Corporate Governance Perception And Program Funds Of Corporate Social Responcibility Case Of Corporation In Indonesia Naz’aina

09.30-09.45 Coffee Break OC&LO

09.45-11.45

G179

Market-Based Strategy To Bring The Competitive Advantage Into Reality In The Indonesian Aviation Business (A Bibliographical Study) Suharto Abdul Majid

G156

Analysis Of Sovereign Rating Indicators Ahmad Hamdi

G271

The Effect Of Dynamic Capability To Technology Adoption And Its Determinant Factors For Improving Firm’s Performance; Toward A Conceptual Model Zainal Arifin

G103 Analysis Of The Entrepreneurs Characteristics Of Mses Tempe In Bogor, West Java Tita Nursiah

G144 Product Clustering By Enterpreneurial Students In Medan City Ani Murwani Muhar

G195

Could Creative Economics Be A Sustainable Competitive Advantage In Indonesia ? A Study Of Business Model Development On The Indonesian Creative Industries Siti Wulansari

G256

The Impact Of Cooperative Entrepreneurs’ Commitment, Creativity And Innovativeness Toward Competitive Advantage And It’s Implication To Sustainable Competitiveness Of Women‘S Cooperatives In West Java Sri Djatnika

G275 Effect Of Work Meaning On Work Performance Among Javanese And Non Javanese Entrepreneurs In Indonesia Eddy Soeryanto Soegoto

G067

The Influence Of Corporate Governance On Csr And Its Impacts On Performance In Top 100 Listed Companies In Indonesia Taridi Kasbi Ridho

11.45-12.45 Lunch OC&LO

List Of Poster Presentation By Issues

Issue: Human Resource Management

No Paper Code

Authors Paper Entitle Presentation

Mode

1 G057 Kartono Personality and Organization Politics Toward on Performance of Employees

Poster

2 G086 Gairah Sinulingga

The Influence Of Motivation And Discipline Against Productivity Of Employees' Work Performance At PT. Telekomunikasi In Flexi Kandatel Management Unit Of West Jakarta

Poster

3 G093 Henny Setyo Lestari The Effect of Intellectual Capital on Insurance Company Performance in Indonesia

Poster

4 G096 Tia Novianty

The Achievement Of Competitive Advantage Through Internal Service Quality By Improving The Recruitment System And Human Resource Development

Poster

5 G099 R. Suyudi Muriawan

The Impact Of Competency On The Performance Of Village Facilitator (A Survey On The National Community Empowerment Program Independently Urban PNPM-MP In Bandung Regency)

Poster

6 G101 Silvy Sondari Gadzali The Influence Of Principal Vocational High School (SMK)Competenceson The Quality Of Education Services In Subang District

Poster

7 G110 Isniar Budiarti

Knowledge Management And Intellectual Capital: Theoritical Framework Perspective From Human Resource Strategies And Practices

Poster

8 G113 Desmiza The Analysis Of Agency Theory And Its Effect On Corporate Governance

Poster

9 G130 Sri Indarti Lecturer Research Productivity At The Faculty Of Economics, University Of Riau And Factors Affecting”

Poster

10 G146 Hady Siti Hadijah

The Role Of Intellectual Capital In Mediating Knowledge Management Influence On Performance Bumn Bank Branch Offices In Jawa Barat

Poster

11 G149 Rojuaniah Conceptual Model Intrapreneurship Behaviour And The Implication In Construction Company

Poster

12 G151 Evi Susanti Literature Based Research : How Islamic Work Ethics Affect Shareholder Value In Business

Poster

13 G152 Sri Sundari The Implications Of Leadership And Organizational Culture On Knowledge Management

Poster

14 G213 Lita Wulantika The Effect Of The Big Five Personality Traits On The Performance Of Pt.Century 21 Liberty Employees

Poster

15 G215 Harun Heri Trismiyanto

Intellectual, Intelligence And Emotional Intelligence On Performance Principals Small Businesses In Handicrafts In Bandung

Poster

16 G237 Hery Winoto Tj Human Capital Competitiveness Of Indonesian Human Resources In Facing Asean Economic Community Of 2015

Poster

17 G246 Karman Analysis Of Human Resources Management System In Anticipation Of Industrial Disputes In Western Java

Poster

18 G230 Yudi Dien Human Resources Planning ( The Strategy of Successfull Organization)

Poster

19 G176 Yufrida Inluence of Leadership to Development of Human Resources to Manufacture Company at West Java

Poster

List Of Poster Presentation By Issues

Issue: Operation Management

No Paper Code

Authors Paper Entitle Presentation

Mode

1 G219 M. Riza Sutjipto New Product Development Innovation Model In Telkom Innovation & Design Center (IDEC)

Poster

List of Poster Presentation By Issues

Issue: Marketing Management

No Paper Code

Authors Paper Entitle Presentation

Mode

1 G041 Nursaban Rommy The Influence Of Destination Personality And Perceived Value On Destination Image In National Park Wakatobi

Poster

2 G049 Ryan Kurniawan The Influence of Retailing Mix and Retail Image for Customer Loyalty

Poster

3 G065 Sri Sarjana The Impact Of Manufacturing Capabilities And Market Orientation On Manufacturing Performance (Case Study At Industrial Park)

Poster

4 G071 Aisah Asnawi

The Implementation Of City Branding Strategy Model To Enhance Competitiveness At Travel Destinations Marketing Performance In Maluku

Poster

5 G080 Dwi Suryatini, Helman Fachri

The Effects Of Perceived Quality Of Service, Relationship Quality And Delivery Process Of Silk System Service On Service Value And Its Implications On Institutional Image Silk In Indonesia

Poster

6 G124 Sudarmo Soewartini

Market Strategy And Marketing Mix Strategy In Creating Competitive Advantage, And Its Implication Toward Marketing Performance At Bottled Water Business In Jabodetabek

Poster

7 G147 Khusnul Khotimah

Event And Experiential Marketing To Increase Net Marketing Contribution Margin (Nmcm) Through Customer Value (Survey On PT. Garuda Indonesia, Tbk. 2015)

Poster

8 G157 Doddy Rahadi, sucherly, Ernie Sule Tisnawati

Effect of Market Orientation on Competitive Strategy to Integrated Agro Industry In Indonesia

Poster

9 G166 Ade Dikdik Isnandar

Purchasing Behavior Factors And Housing Environment On Purchasing Decision Making Process Of Property Products

Poster

10 G187 Ridho Bramulya Ikhsan

The Influence Of Marketing Relationship, Service Quality, Customer Orientation Of Service Employees On Customer Satisfaction And Behavioral Intention And It’s Impact On Customer Retention (A Study On Customer Bank In Lampung)

Poster

11 G234

Ridho Bramulya Ikhsan, Sandriana, Edi Budi S, Miskul Firdaus

The Influence Service Quality Product Quality, Price and Switching Cost toward Satisfaction and its impact on loyalty of IM3 card user (Study IM3 prepaid card user in Lampung)

Poster

12 G267 Alexandre Desousa Guteres

An Analysis of Marketing Mix-7 (Product, Price, Promotion, Place, Participant, Process, and Physical Evidence) on Marketing Performance in Tourism Industry

Poster

13 G180 Nina Kurnia Hikmawati

The Influence of Relationship Marketing and Marketing Mix on Customer Trust of Mobile Telecommunication Service Operator Company in Indonesia

Poster

14 G173 Rina Djunita Pasaribu

Customer Demand And Supplier Performance In Fixed Broadband Indonesia Competitive Strategy

Poster

15 G201 Rizal Ramdan Padmakusumah

The Practice Of Strategic Marketing Management At Cooperative Enterprise (Case Study Of Successful Cooperatives In West Java - Indonesia)

Poster

List of Poster Presentation By Issues

Issue: Financial Management

No Paper Code

Authors Paper Entitle Presentation

Mode

1 G025 Jacinta Winarto Macroeconomic Influences And Equity Market Returns In Indonesia

Poster

2 G095 Muhammad Akbar

How The Pattern Of Strategy And Organization Structure Affecting The Corporate Governance Of Bank

Poster

3 G102 Sri Marti Pramudena

Factor Analysis Of Fundamental, Reputation Management, Ownership Management And Conditions Of Macro Conditions In Predicting Financial Distress (Case In Manufacturing In Indonesia)

Poster

4 G109 Darwin Nahwan Effect Of External Debt On Workfieldexpension By External Debt User In The Housing Sector

Poster

5 G118 Tongam Lumban Tobing

Organizational Effectiveness As Impact Of Strategic Management, Corporate Governance And Law Discretion: Case Study On Banking In Indonesia

Poster

6 G125 Farida Titik Kristanti

Do Ceo Quality And Corruption Affect To Financial Distress? Emprical Study On Property Companies Indonesia

Poster

7 G148 Paulina Yuritha Amtiran

Factor Beta (Β), Macroeconomic And Political Connection To Return Shares Of Banking Sector In Indonesia Stock Exchange

Poster

8 G154 Hendra Yuharmain.

An Impact Study Of Rural Credit Bank Existence Towards Micro And Small Businesses In Padang City

Poster

9 G193 Kusiyah The Determinant of Capital Adequacy Ratio for Islamic Bank in Indonesia

Poster

10 G200 Ratna Komala Putri

Impact Of Learning Organization, Knowledge Management, Organizational To Organizational Performance

Poster

11 G217 Ahmad Faisol The Effect Of CSR Disclosure On Company Value (Comparison Between Sri-Kehati Indexes And Islamic Jakarta Indexes)

Poster

12 G228 Linna Ismawati Utilization Of Resources In Competitive Strategy Implementation To Increase Financial Performance

Poster

14 G231 Arief Senjaya Does Your Price Reflect Your Environmental Risk? (Related To The Mining Industry In Indonesia)

Poster

15 G245 Nana Priathana The Effect Of Protection Factor On The Profit Of The Future Brokers At Jakarta Future Exchange (JFX)

Poster

16 G251 Lela Nurlaela Wati

Political Connections On Conglomerates Contemporer

Poster

17 G252 Tita Deitiana

The Effect of Manajerial Behaviour on Dividend Policy And Impact To Stock Market Capitalization (Study On Lq 45 Companies Listed In Indonesian Stock Exchange)

Poster

18 G257 R Adjeng Adjeng Mariana F

Earning Money Through Creativity, Customer - Management Relation And Cost Determination Influences To The Innovation Of The Pride Products

Poster

19 G276 Indra Jaya

Marketing Strategy Performance for Decision Making In Choosing the Head of Regional Community (A Survey on the Election of Governor of North Sumatera Province, Indonesia)

Poster

List of Poster Presentation By Issues

Issue: Strategic Management

No Paper Code

Authors Paper Entitle Presentation Mode

1 G020 Hastjarjo Penta Helix On Real Estate Indonesia: Toward To Development Of One Million Houses Successfully

Poster

2 G026

Agus Kaharuddin. Wahyudi Hisardan

Transient Competitive Advantage Readiness: Findings From Hotels, Cafés, And Fashion Retails In Bandung, Indonesia

Poster

3 G068 Asharini Lahasa

The Influence Of Quality Management And Technological Innovation Against Competitive Advantages And Its Impact On Small And Medium Entreprises' Performance In Southeast Sulawesi

Poster

4 G070 Afriapollo Syafaruddin

Strategy Of Leadership And Innovation Against Company Performance In Improving / Strategy Of Leadership And Innovation Against Company Performance In Improving Sustainable Competitive Advantage (Case Study At PT. Pegadaian Persero Jakarta)

Poster

5 G077 Dian C Anggara The Influence Of Company Reputation And Competitive Strategy On The General Insurance Company Performance In Indonesia

Poster

6 G009 Kristina Lestari Business Strategy in Optimimazing the Realization Performance of Food and Energy Security Credit (FESC)

Poster

7 G112 Irwan Lubis The Influence of Company Relationship Competitiveness on Coompany Perfomance of Banking Companies in Indonesia

Poster

8 G122 Yanto Ramli

The Influence Of Innovation Management And Competitive Strategy Towards Business Performance Of Organic Fertilizer Industries In Indonesia

Poster

9 G123 Shohibul Imam

The Influence Of Resources And Partnership Toward The Business Performance Of Regional Water Company (Pdam) In Indonesia Based On The Strategic Orientation As Moderating Variable

Poster

10 G138 R. Agung Nugroho

The Influence Of Competitive Strategy And Business Partnership On Business Performance Of Textile Industry In Indonesia

Poster

11 G163 Syahmardi Yacob Do really competitive strategy and strategic alliances effect on retail business performance?: Evidence the minimart retail in Jakarta and Bandung City

Poster

12 G168 Ayu Kurnia Putri

The Influence Of Distinctive Capability And Competitive Strategy On Marketing Performance Of Furniture Product Industry In Indonesia

Poster

13 G182 Radix Iwan Sipayung

The Influence Of Innovation Management And Competitive Strategy On Business Performance Of Creative Industry In The Province Of West Java

Poster

14 G189 M. Basuki Wibowo

The Influence Of Company Partnership And Reputation On Company Performance Of Ferry Services Companies In Indonesia

Poster

15 G229 Imas Soemaryani Network Governance Model In Value Chain (Survey On Capture Fisheries Fishermen In Indramayu)

Poster

16 G258 Umi Kaltum Development O Internet Television Services Using Technology Acceptance Model(Case Study In Indonesian People)

Poster

17 G259 Sigit Rahardjo The Utilization Of Resources And Regulation Along With Company’s Strategies In Managing Oil And Natural Gas Industry In Indonesia

Poster

List of Poster Presentation By Issues

Issue: Enterpreneurship And Small Medium Enterprises

No Paper Code

Authors Paper Entitle Presentation

Mode

1 G183 Yuyus Suryana Sudarma, Wa Ode Zusnita

The Development Of Woman’s Entrepreneurship Potential And Characteristic

Poster

2 G184 Nizar Alam Hamdani

The Adoption Knowledge Management In Small and Medium –Sized Enterprises On Competitive Environment

Poster

3 G188 Hamidah Factors Affecting Performance Of Small Industries Of Using Leather As Its Raw Materials In West Java

Poster

4 G190 Samidi Business Model Creation And Development: Regional Owned Enterprises Telemathic Industrial Sector

Poster

5 G248 Asep Mulyana Culinary Entrepreneurial Competence Development In Bandung Potential Tourism

Poster

List of Poster Presentation By Issues

Issue: General Management

No Paper Code

Authors Paper Entitle Presentation

Mode

1 G137 Aswanti Setyawati, Lira Agussinta

The Influence of Leadership and Organizational Culture Against Employees' Performance at PT Jasa Angkasa Semesta (JAS) Soekarno-Hatta 2014

Poster

2 G212 Rifqi Alimubarok

The Influence Of Islamic Perspective Organization Culture And Islamic Work Ethic Toward Job Satisfaction And It's Impact On Employee's Work Performance

Poster

3 G106 Wien Dyahrini

Application Of Total Quality Management (TQM) On Oparating Performance In Creating Competetive Advantage Corporate Services Transportation (Bus) In West Java

Poster

4 G153 Diana Damey

The Influence Of Brand Image And Competitiveness On Company Performance Of Textile Industry In Indonesia

Poster

5 G240 Ferikawita M. Sembiring

Analysis Of Beta Value Based On The Fowler And Rorke Method And Dual Beta Method

Poster

235

MARKETING STRATEGY OF WORDS-IN-MOUTH DELIVER CUSTOMER VALUE IN CONSUMER PRODUCTS IN INDONESIA Handry Sudiartha Athar andre_sudiartha@yahoo.com

Faculty of Economics and Business Universitas Mataram

ABSTRACT

This study aims to determine the influence of WOM marketing strategy (WOM Negative, Positive WOM, Reputation, Fascination and Community Effects) to Customer Value. Multiple linear regression analysis was used as an analytical tool in this study. The results showed that the effect on the reputation of Positive WOM begins with how the reputation of providing strategic impact on increasing customer value. Advertising appeal may affect the realization of Positive WOM through a process and mechanism for gradual strategy, directed and continuous. Effects community is another important element in mengimplemetasikan Positive WOM will provide the community because of the effects of the dominant strategic impact on the improvement of Positive WOM. Keywords: Reputation, Advertising Appeal, Community Effects, Customer Value

G264

1

MARKETING STRATEGY OF WORDS-IN-MOUTH DELIVER CUSTOMER

VALUE IN CONSUMER PRODUCTS IN INDONESIA

Handry Sudiartha Athar

andre_sudiartha@yahoo.com Faculty of Economics and Business

Universitas Mataram

Abstrak

This study aims to determine the influence of WOM marketing strategy (WOM Negative, Positive WOM, Reputation, Fascination and Community Effects) to Customer Value. Multiple linear regression analysis was used as an analytical tool in this study. The results showed that the effect on the reputation of Positive WOM

begins with how the reputation of providing strategic impact on increasing customer value. Advertising appeal may affect the realization of Positive WOM through a process and mechanism for gradual strategy, directed and continuous. Effects community is another important element in mengimplemetasikan Positive WOM will

provide the community because of the effects of the dominant strategic impact on the improvement of Positive WOM. Keywords: Reputation, Advertising Appeal, Community Effects, Customer Value

2

1. Introduction Business development is rapidly increasing nowadays forced the company

to face stiff competition. Similarly, competition in the consumer products business. Facts show sales of various types of consumer products continues to

increase. These conditions make the manufacturers to further improve its innovation by launching new products to enhance customer value as well in its market domination. This is in accordance with the basic principles proposed by Woodruff (2007) that in principle the goal of the company is to maintain and

develop an understanding and knowledge well enough to be customers. In other words, the company's success in the measure of the ability of the company to meet customer needs and expectations. Customer value (customer value) is a manifestation of all the company's efforts aimed at meeting the expectations and

needs of customers as well as reflected in the goods and services offered to customers (Huber, et.al, 2001). PT. Unilever Indonesia, Tbk. is a multinational company engaged in the field of consumer products found customers' perception of value for the quality offered

relatively higher than the competitors will influence the level of customer loyalty, the higher the value perceived by the customer, the more likely the relationship (transaction) , One of the marketing strategies implemented by PT. Unilever Indonesia, Tbk.

Words are strategy-of-Mouth (WOM) marketing. Words-of-Mouth (WOM) marketing deserve to be picked, but because the cost is relatively inexpensive as well as WOM has a greater impact than written information. Further information on WOM is believed to draw attention to the information, detain people for not

turning and increase accessibility so as to improve the delivery of customer value.

2. Theoritical Review Konsep Nilai Pelanggan dan Strategi Pemasaran Words-of-Mouth

Customer value according to Kotler (2006) represents the difference between total customer value and total customer cost. Total customer value is a set of benefits expected by customers of the particular product or service. Total customer cost is a set of expected costs incurred by customers to

evaluate, acquire, use and dispose of the product or service. Based on the above definition, the Customer Value is the ratio or difference between the perceived benefits customers by the sacrifices made by these customers to be able to use the products / services it receives. Thus customers

will prefer products according to its purchasing power by considering customer value (customer value) that will be receiving the highest net. Customer value (customer value) is the net difference between total customer value with a total customer cost. To increase the customer value, marketers

must be able to identify sources of customer value carefully, so that the right marketing strategy. Although the value of customers have discovered and applied by many

3

companies of more than 2 (two) decades ago, but in fact according to Woodruff (2007) is still a lot of companies have not been able to realize customer value in marketing activities of their overall findings of Smith and Colgate (2007) confirmed and at the same time identify the cause of the

failure of the company to implement customer value. The findings showed that the cause of their failure are (1) the Company did not understand the theory and the concept of customer value. (2) The Company did not understand how to realize the value of their products according to customer

wishes. Customer ratings in relation to the product, there are some things that

can affect the value of customers, among others (Rifelly, 2001): a. Performance Value

A value that indicates how much the product can meet the usability, especially concerning the quality of the product itself. b. Price Value A value that indicates the amount of money and sacrifice that must be paid

customers for the product. c. Social Benefit A social benefits derived from products From some of the research that has been done by several researchers obtained

a definition of customer value. Customer value is the customer's overall assessment of the usefulness of a product that is based on the perception of what is acceptable and what is given (Zeithaml, 2007). Perception buyers about the value that describes a comparison between the quality or benefit that

they feel the product with the sacrifices they feel when paying the price of the product. In order to create customer value, business should see itself as a solution provider, is more than just a seller of the product or service (Best,

2005). Customer problems should be seen more broadly beyond the products and services with a more comprehensive understanding of the needs and situation of the user by its customers. This provides an opportunity for the company to create the benefit-benefits that add value to its customers.

When customers are faced with various offers, the customers bid estimate which will provide the highest value. They act in order to maximize the value, the search is limited by cost and lack of knowledge, mobility, and income. They will establish the value and act on that expectation. The value of the

customer thinks is the difference between the evaluation of prospective customers all the benefits and all the costs of certain bid and other alternatives are considered. The fact whether a bid meets the expectations will affect the value of customer satisfaction and the possibility of repurchase. Buyer will be

satisfied after the purchase offer depends on performance in meeting the expectations of buyers. Satisfaction is feeling happy or upset someone who emerged after comparing the performance (results) are considered products of

4

the performance (or outcome) is expected. Meet customer satisfaction is essential for companies that want to retain customers in the long term, because they meet the feelings of pleasure and avoid feeling disappointed customer, it means that business processes will

continue and the company will continue to grow. And at this point a lot of companies that focus on high customer satisfaction, as customers have a sense of satisfaction that is easy to change your mind when you get a better offer. Moreover, conditions are now more competitive for companies in terms of

competition to captivate the customer. A very satisfied customer will remain loyal in a longer time, buy more

when the company introduced new products and update products there, talking about things that are good about the company and its products to his

family, his family, relationships and all companion taulannya. Submission something about the company from a single customer to other customers or to prospective customers of the company concerned is what is called Words of Mouth (WOM) Marketing.

Words of Mouth (WOM) Marketing Association (WOMMA), an attempt to pass the information from one customer to another customer (www.womma.com accessed 21 November 2010). WOM marketing strategy according to WOM is to give customers a reason to talk about the company's

products and services, and facilitate such talks occur. Words-of-Mouth (WOM) can not be made - made or created. Trying to create - create WOM highly unethical and can give the opposite effect. Worse, these efforts can damage a company's reputation. WOM marketing strategy is also an art or

science of establishing good communication and mutual benefits from customer to customer and customer to the manufacturer. In a broad sense WOM communication includes some information about a targeted object (eg a company or brand) are transferred from one individual to another individual

either directly or through other communication media (Brown et.al, 2005). Further Brown et.al (2005) said the Words of Mouth (WOM) occurs when customers talk to others about his opinion about a brand, product, service or specific company to others. When customers deploy an opinion

about the goodness of the product is referred to as positive WOM; but negative WOM means if customers disseminate his opinions about the ugliness of a company's products. Positive WOM can mean that if a person doing business with a

company and do a recommendation to others about the company and praised the quality of the company's stretcher (Brown et.al, 2005). In the previous study claimed that the positive WOM nine times more effective and is a form of traditional advertising that can change a person's unhappiness or neutrality

becomes a positive attitude toward a product / service. Study referenced interest born of criticism DeCarlo et.al (2007) in previous studies, which lack special attention by the research institute,

5

particularly antecedents measurements of interest referencing the product is still very limited. There is a growing view and guide researchers and practitioners, which the customer interest referencing the company's products is an important process and stages. When the product was introduced in the

market and at the same time customers get to know and analyze those products. The emergence of high interest to refer customers show customers like the product. Taste like and then proceed with recommending the product on the other hand, means customer satisfaction and assess the product was

superior (Allen, 2001). Many things and topics discussed by customers in various good chance conversation between friends, in the family, office or campus. There are so many rumors (buzz) that spread in the middle of the customers both

positive and negative. This rumor is often called word of mouth and if the rumors related to a product or a company it creates word of mouth marketing (WOM). Word of mouth marketing is a real phenomenon that often prevail in the life of the customer. Customers often unconsciously act as a "marketer" of

a product (such as movies) are considered satisfactory and at other times the customer can only act as a "terrorist" when disappointed by the particular product or company. Marketing paradigm of the 21st century world, including Indonesia

began to shift from heavy advertising to great word of mouth (MIX). In the survey MIX magazine in late September 2007 involving thirty professional marketer Indonesia, obtained a fact that word of mouth is believed by marketers to encourage purchases by customers, can affect a community, have

an impact because it acted by a third-party trust, efficient because it does not require substantial funds (low cost), can create a positive image for the product and be able to touch the emotions of customers. Marketers in the survey also recognize that advertising is not enough anymore be a tool to

communicate with customers because customers tend to get bored seeing the advertising (MIX).

Gambar 1. Kerangka Berpikir

Reputasion

AdvertisingAppeal

Community

effects

6

3. Hypotesis Are Reputation, Fascination and Community Effects effect on

Customer Value.

Word of Mouth has an influence that is so important. Word of Mouth

into force because humans are social creatures, like talking to one another

about the good and bad (Jerram, 2003). Word of Mouth provide an experience

that is credible and timely, while according Kartajaya (2007) Word of Mouth

is the most effective communication mediums. According to the results of an

online survey of its global customers by Nielsen in April 2007 in 47 countries,

Indonesia ranks in the top five countries are regarded as a form of Word of

Mouth marketing communication that the most credible for the customer.

Indonesia with 89%, is under Hong Kong (93%) and Taiwan (91%). Under

Indonesia after India and South Korea were respectively 87%. Five countries

are also included in a series of countries that most customers rely on the

recommendations of others about a product or brand.

Jerram (2003) stated smart company will use word of mouth

marketing (WOM) for delivering customer value better than other companies,

as well as communicate the quality of products that have the advantages of

other companies' products. There are several ways to start a company WOM

(Needham, 2008). First, WOM can be started with ads on television. If the

theme of the ad interesting and communicative and able to convey the

message in accordance with the advertised product, the WOM will begin after

the advertisement hit the target customer; Second, the company can give gifts

to customers with specific criteria in various areas of marketing. If the reward

system was followed by the good quality of the products offered, the WOM

will be started from the system's gift; Third, companies can organize events

that attract targeted customers, for example by performing bands or demos of

the products offered or other events. When the event was a success and was

held for the entire region of the target market, and the products offered are

also in accordance with the needs of customers both value and quality, then

WOM will also be spread from one customer to other customers.

Based on the above it can be stated that the marketing strategies of

word-of-mouth (WOM) can be used to deliver customer value both to address

the needs of customers or to mengkomukasikan other attributes of the

products offered.

7

Sample case

PT. Unilever Indonesia, Tbk. Has been growing rapidly and is widely known

by the people of Indonesia. In all regions of Indonesia, it is likely that the

products of Unilever Indonesia has become a familiar part part of people's

lives. Every day around the world, people use Unilever products.

Unilever Indonesia is growing with the vision to continue to develop

our brands and products to keep pace with changing consumer life. This vision will be achieved through the company's mission is to create a better future every day and aim to serve people around the world with products that are good for them and good for others.

Unilever Indonesia to manage and develop the company's business in a responsible and sustainable. Values and standards apply Unilever Indonesia summarized in "Our Business Principles". Unilever Indonesia also shared standards and values with business partners, including suppliers and

distributors. Unilever Indonesia has six factories in Jababeka Industrial Estate, Cikarang, Bekasi, and two factories in the Industrial Area Rungkut, Surabaya, East Java, with headquarters in Jakarta. Unilever Indonesia products

amounted sekuitar 32 major brands and 700 SKUs, marketed through a network involving approximately 370 independent distributors that reach hundreds of thousands of stores scattered throughout Indoneisa. These products are distributed through its own distribution centers, additional

warehouses, depots and other distribution facilities. As a company that has a social responsibility, Unilever Indonesia to run its Corporate Social Responsibility (CSR) wide. The fourth pillar of the program is the company's environment, nutrition, hygiene and Sustainable

Agriculture. CSR programs including among others the campaign Handwashing with soap (Lifebuoy), program Dental and Oral Health Education (Pepsodent), Traditional Food Conservation program (Bango) and Combating Hunger program to help Indonesian children who are

malnourished (Blue Band). Events or implementation of CSR programs mentioned above are the right tools to deliver customer value and to communicate the product benefits Unilever Indonesia, which is expected to take place in word-of-mouth (WOM)

marketing.

4. Discussion

Unilever Indonesia has grown into one of the leading companies for products Home and Personal Care and Foods & Ice Cream in Indonesia. In conducting its business, Unilever Indonesia is not just selling the product

8

only, However Unilever Indonesia is also trying to deliver value to customers. Efforts to deliver customer value is reflected in the objectives of the company Unilever Indonesia is to create a better future every day; make customers feel good, look good and get more out of life with brands and services that provide

benefits for them as well as others; inspire people to perform small acts every day which when combined will make great change to the world; and constantly develop new ways of doing business that allows us to grow while reducing environmental impact.

Unilever Indonesia using the smart way to deliver customer value while meeting its debt to the community through programs of Corporate Social Responsibility (CSR) Unilever Indonesia. For example, the soap ad Lifeboy. In the Kifeboy advertising Unilever Indonesia tried clicking exposes

CSR program through devotion to cleanliness and environmental health. In the implementation of this Lifeboy CSR program is told that Unilever Indonesia to invite the community to cooperate to clean up the environment. After cleaning up the environment the public are invited washing hands with

soap Lifeboy stay healthy in order to avoid germs. The same was done for the cleanliness of the schools that are in the target market area Lifeboy soap. Behind this story is actually Unilever Indonesia wants to deliver customer value in the form of hygiene and health care to all its customers. Once the

customer value is embedded in the minds of customers, the implementation of CSR programs, hygiene and health together Lifeboy, will spread throughout the territory of Indonesia by word-of-mouth that begins from areas or schools where the program is implemented.

Likewise, the program Dental and Oral Health Education (Pepsodent) which give customers value about the importance of maintaining oral hygiene from an early age. Ad serving Unilever Indonesia states that dental health care to education customers who indirectly Unilever Indonesia wanted to convey

that the company has a value of dental health that will be delivered to the customer. Furthermore, once Unilever Indonesia using ingenious ways in menafaatkan word-of mouth marketing about Pepsodent toothpaste that will be discussed by families in Indonesia.

In Traditional Food Conservation program (Bango) and Combating Hunger program to help Indonesian children who are malnourished (Blue Band), Unilever Indonesia expects more effect nationwide again. With the launch of this program, word-of-mouth marketing products of Unilever

Indonesia will be more certain to spread to all corners of Indonesia. Things that Unilever Indonesia is above the company's efforts to deliver customer value through word-of-mouth marketing associated with Corporate Social Responsibility (CSR). Unilever Indonesia's effort was successfully

combine all three. This is contrary to pernytaan Brown et.al (2005) which states that the words-of-mouth (WOM) can not be made - made or created. Trying to create - create WOM highly unethical and can give the opposite

9

effect. Marketing strategy words-of-mouth that intentionally are designed together the delivery of customer value and its Corporate Social Responsibility (CSR) has received the aspirations of all its customers. It was proven that the current Indonesian society is entirely a customer of Unilever

Indonesia.

5. Conclusion a. Reputation is an important element in mengimplemetasikan customer value,

on the other hand shows that the effect on the reputation of Positive WOM begins with how the reputation of providing strategic impact on increasing customer value. b. Advertising appeal may affect the realization of Positive WOM through a

process and mechanism for gradual strategy, directed and continuous. Therefore the management of Unilever Indonesia should understand this basic process, while retaining and improving Positive WOM. c. Effects community is another important element in mengimplemetasikan

Positive WOM will provide the community because of the effects of the dominant strategic impact on the improvement of Positive WOM.

Bibliography Afiff, Adi Zakaria and Riffely Dewi Astuti, (2009), The Additional of Spiritual Dimension on customer Value to Investigate The Relationship of Customer Value,

Customer Satisfaction and Behavior Intention on Satisfaction and Behavior Intention on Islamic Banks Saving Products in Indonesia, Asean Marketing Journal, Vol. 1 No. 1. Allen, Michael W., 2001 “A Practical Method for Uncovering The Direct and Indirect

Relationship Between Human Values and Consumer Purchase, Journal of Consumer Marketing, Vol. 18.

Best Roger J. 2005. Market-Based Management: Strategies for Growing Customer Value and Profitability. New Jersey: Person Education, Inc.

Brown, Tom J., Thomas E Barry., Peter A Dacin., Richard F Gunst, 2005, Spreading the Word: Investigating Antecedents of Consumers’ Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context, Journal Academy of Marketing Science. Vol. 33 No. 2.

DeCarlo, Thomas E; Russel N. Laczniak; Carol M. Montley; Sridhar Maraaswami, 2007. Inflence of Image and Familiarity on Consumer Response to Negative Word of Mouth Communication About Retail Entities, Journal of Marketing Theory and Practice, Vol. 15.

10

Huber, Frank Andreas Hermann, Robert E. Morgan, 2001, Gaining Competitive Advantage Through Customer Value Oriented Management, Journal of Consumer Marketing, Vol. 18.

Jerram, Adrienne. 2003. Let Your Students Do The Talking-The Power Of Word Of

Mouth Marketing. Dalam Education Marketing Magazine, Issue 30. Kartajaya, Hermawan. 2007. How Challenger Competing: by Word of Mouth . Dalam

Majalah Swa 09/XXIII/26 April-9 Mei 2007. Kottler, P., dan G. Amstrong. 2006. Prinsip-prinsip Pemasaran. Edisi ketiga, jilid 1,

Penerbit PT.Prenhallindo, Jakarta. Needham, Adrew. 2008. Practitioner Perspective: Word of Mouth, youth and the their

brands. Journal of Young Consumers, Vol. 9 No. 1, hal 60-62.

Smith, J. Brock and Mark Colgate, 2007, Customer Value Creation : A Practical Framework, Journal of Marketing Theory and Practice, Vol. 15. No. 1.

Woodruff Robert B. 2007. “Customer Value: The Next Source for Competitive Advantage”, Academy of Marketing Science Journal, Vol. 25, No. 2.

Zeithaml, V. 2007. “Consumer Perceptions of Price, Quality, and Value : A Means – End Model and Synthesis of Evidence”, Journal of Marketing, Vol. 52.