MarketingAlliesCall#1Monday-August12,2019

Hosted by: Zach Sykes, Octagon

Kathryn Harvey, Neue South Madeleine McGee, Together SC

#yalltogetherSCPlanningTeam

ZachSykes,OctagonKathrynHarvey,NeueSouthCollectiveDeniseHoward,EasternCarolinaCommunityFoundationSheilaCaldwell,TheHeart2HeartFoundationCheriseArrendale,CentralCarolinaCommunityFoundationSaraBlancke,Boys&GirlsClubsoftheCrescentRegion

JoeyWallace,UnitedWayoftheMidlandsPaigeKnowlson,PattersonsAcademyMadeleineMcGee,TogetherSC

OurAim-Whatis#yalltogetherSC?

1.  Expand#yalltogetherSCtocelebrateandconnectgreatpeopledoinggoodwork,notjustfor#GivingTuesday

2.  Engagemarketing“dogooders”whowanttocollaborate3.  Overseespecialprojects:GivingTuesday,2020Census&More4.  Hostmonthly1-hourcall-in“worksessions”toheargreattips

frommarketingpeers&designcollaborationsyoucanuse,too

5.  SharetheimpactofournonprofitsandmarketingalliesworkingtogetherforthebettermentofourSouthCarolina

Today’sTopics–AllinOneHour

1.  Welcome–OurTeam&Who’sonthecall?2.  OurAim-Whatis#yalltogetherSC?3.  #GivingTuesday/#BrewGoodSC4.  2020Census#CreativesForTheCount5.  Marketingtipsandtricks–creatingaPRcalendar6.  Howcanwehelpyou?7.  Whatelsewouldyouliketoseehere?

Welcome“Do-Gooders!”ALittleInstantPolling

SURVEYQUESTION1:WhatpartofSouthCarolinadoyouaimtoreachwithyourcommunicationsefforts?(Ex.CharlestonCounty,EntireStateofSC,Upstate,CityofGreenwood,etc.)

MoreInstantPolling

SURVEYQUESTION2:Whydidyousignupforthesecalls?

CornerstoneProjects

Whatweheard…

Afterlastyear’s#yalltogethersccampaign,weheardfromparticipatingnonprofitsthatconveningmultipleorganizationsforadayofeventthatwouldbringmoremediaattentionandpeopletothecausewouldbe

mosthelpful…notaddinganothercampaigntothemix.

Wherebettertoconvenefolksthanalocalbreweryorcoffeeshop!

Introducing#BrewGoodSC

#BrewGoodSCDec.3,2019

WHO: TogetherSCnonprofits,SCBrewersGuild*,Neue South&Octagon(Possiblyacoffeechain)

WHAT: ACommunityGatheringWHEN: 5–9pmonTuesday,December3,2019WHERE: AnywhereGoodCanbeBrewed-localbreweries,

coffeeshops,etc. *TheGuildhasaround50ofthe90breweriesinthestatethataremembers.UpstateLiability,CarolinaBarHouse,ThomasCreek,RJRockers,SwampRabbitLowcountry:Tradesmen,CommonHouseAleWorksMidlandsSteelHand

#BrewGoodSCDec.3,2019

WHY:•  Ourgoalwillbecommunityfocusedinanefforttoexpandthe

GivingTuesdayfocusbeyondfundraisingandbringcommunitiestogethertolearnaboutandactontheneedsofareanonprofits.

•  Wewillprovidehighvisibilityopportunitiestogarnerawarenessandmediaattentionandprovidemarketingtoolkitsforeachpartner.

•  Thinkwecanhave5+eventshappeningsimultaneouslyacrossthestate?

#BrewGoodSCDec.3,2019

HOW:Nonprofitswillofferinteractive,creativeactivitiesthatencourageattendeesto#BREWGOODSCbygiving:•  TIME-Pledginghourswillvolunteerin2020•  GOODS-Collectingneededsupplies•  VOICE-Signingletterstoelectedofficials•  KINDNESS-Writingthankyounotesforthenonprofits.•  INSPIRATION–Participatinginconversationsaboutcritical

communityissues•  TALENT:Buildingsomethingneededlike“booknooks.”•  DOLLARS:Challengingyourpeerstogive

EngagingOurNetworks

Using

NewPower

NextSteps

•  Review#BrewGoodmemoemailedtoyouafterthiscall.

•  Talkwithyourteamastowhatmightworkforyourorganization.Considerpotentialpartners.

•  BringquestionsandideastoSept.9thcall•  Whatwouldyouwantthat’snotincluded?•  Willitworkforgroupstoselforganize?•  Doyouwanttemplatesforvariousactivities?

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SURVEYQUESTION3:Whatexcitesyouthemostaboutthesepreliminaryplans?

MoreInstantPolling

SURVEYQUESTION4:Wouldyoubewillingtoorganizealocalgathering?Ifso,pleaseshareyourcontactinformationinthechatboxsowecangetintouchwithyousoon.

•  Atruecollaboration!

•  Focusingonselectedhard-to-countpopulations:Children0-5,AfricanAmericanmen,andtheLatinxpopulation

•  Goals:10%improvementintheirreturnsandfortargetedgeographies.80%self-returnstatewide

•  Raisingfundsforminigrantstogroupsonthegroupengaginghard-to-countpopulations.

CurrentPartners

What:SouthCarolina#CreativeForTheCountcreate-a-thon

Who:TogetherSC,2020SCCounts,USCensusLabs,NeueSouth,CommunityPartners,NonprofitMarketers,and3-5AdAgencies.

When:October14th,ColumbusDayWhere:Columbia

EventFormat:Ahalfdayworkshopwhereteamswillrapidlyproducevisualcontentonthe2020Census,targetedtohard-to-countcommunitiesinSouthCarolina,tobeusedbykeynonprofitsandadvocacyorganizations.ThegoalistogeneratecompellingmediathatspreadCensusawareness,helporganizationsdobetterdigitaloutreach,andinoculateagainstdisinformation.

Why:Targetedhard-to-countpopulationsidentified-children0-5(parentsof),AfricanAmericanmen,andtheLatinxpopulation–deservetobecountedandcommunicatedwithinawaythatresonateswiththem.

WhyThe2020CensusMatters

THE CENSUS IS NOT EQUAL OPPORTUNITY Overcount

•  Non-HispanicWhites•  Homeowners(proxyforhigherincome)•  Collegestudentslivingaway

fromhome•  Olderpeople

Undercount(historicallyharder-to-countgroups)•  Peopleofcolor;American

Indiansonreservations•  Youngchildren(ages0-4)•  Renters(proxyforlowerincome)•  Immigrant/LEPhouseholds

“Counteveryoneonce,onlyonce,andintherightplace”

WhyThe2020CensusMatters

2020 CHALLENGES

Internetasprimaryresponseoption,addressingthedigitaldivide

Reducenumberoffieldstaff,largerterritories

Delayedcommunicationsplan InadequatefundinghasaffectedcensusoperationsimplementationCommunityreluctance

WhyShouldYourOrganizationParticipate?

•  Helpgiveavoicetothevoiceless.•  Strengthenyourgrassrootscommunications.•  Bepartofacommunitycollaboration.•  Developyourmarketingchops.

HowMightYourOrganizationParticipate?

•  VolunteertoserveonyourlocalCompleteCountCommittee•  Includeinyourspring2020communicationsplansoutreachtothoseyouservetoencouragetheirparticipationintheCensus.

•  Engagetrustedmessengers.•  HosteventsatwhichclientscancompletetheCensusonline.•  Utilizeoneofthe2020SCCountsgrantsofferedtohelpwithimplementation.

Today’sTips&Tricks:CreatinganAnnualPRCalendar

CheriseArrendaleCentralCarolina

CommunityFoundation

Why?

•  Providesroadmaptoyouandyourstaff/team•  Allowsyoutothinkstrategicallyaboutmessages–notjustreact•  Avoidsmixedmessagesand“allaction,notraction”communications•  HelpsyouprioritizeandsayNO•  Givesyouroomtoreactwhenneeded

Resources

Key Elements

•  CommunicationChannels•  ContentTopics/Messages•  WhenContentWillBePublishedAlsonicetoinclude:•  StageorStatusofContent•  WhoisResponsible•  ConversationsorDetailsabouttheContent(photos,quotes,etc.)

My Experience

My Experience

BigPictureTimeline

IndividualCampaigns

EditorialCalendar To-DoList

My Experience

My Experience

My Experience

Asana.com

Questions?

MoreInstantPolling

SURVEYQUESTION5:Canyoupleaseshare3specifictopicsthatyouwouldlikeustocoverinthismanneronfuturecalls?

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SURVEYQUESTION6(Finalquestion!)Pleasesharereactionsoftoday’scall.Whatelsedoweneedtoknoworwouldyouliketosee?

NextSteps•  JoinFacebookGroup

https://www.facebook.com/groups/yalltogethersc/

•  Jointhefreewebinar:10FundraisingTipsforaSuccessful#GivingTuesday2019–NonprofitTechforGoodonTuesday,August13th

•  Talkwithyourteamastowhatmightworkforyourorganizationfor#BrewGoodSC&2020Census

•  BringquestionsandideastoSept.9thcall

•  ReviewonesheetsandpresentationsharedonTuesday,August13th

Markyourcalendar!September9October9

November11December3-GivingTuesday!(Noscheduledcall)

December9

January12February10

March4–6SC’sNonprofitSummit(Noscheduledcall)March9

April1–2020CensusLaunch(Noscheduledcall)April13May11June8

BringontheQuestions!

NEXTCALL:

MONDAY,SEPTEMBER9•12pmSametime,Sameplace

ActionsShouldBe:

SUCCESS–sixqualitiestheHeathbrothersseebehindastickyidea:•  Simple•  Unexpected–surprisesyouandmakesyouwanttoknowmore•  Concrete–createsaclearmentalpictureforpeople•  Credible-usesstatistic,expertendorsements•  Emotional–appealstodeephumaninstincts•  Stories–takesyouonajourneythathelpsyouseehowanexisting

problemmightchange.•  S-successACE-DesignprincipleskeytomakinganideaspreadfromNewPower•  Actionable•  Connected•  Extendable/Replicable