HOST AN EARTH

OPTIMISM SISTER EVENT

INSPIRING ACTION BY SHARING

WHAT’S WORKING IN CONSERVATION

JOIN THE GLOBAL EARTH OPTIMISM MOVEMENTand work with us to engage billions of people in envisioning a positive future for our planet.

Be a part of innovative environmental success stories for nature, culture and society.

ABOUT EARTH OPTIMISMIn celebration of the 50th Anniversary of Earth Day in April 2020:• Smithsonian Institution’s Conservation Commons

will host its Earth Optimism Summit from April 23-25 in Washington, DC.

• Cambridge Conservation Initiative will host its Earth Optimism Summit on April 25th in the UK.

Both Summits will feature solutions and real, scalable progress in today’s conservation actions. The best minds, boldest experiments, and most innovative community practices will teach us how topreserve biodiversity, protectnatural resources, andaddress climate change.

JOIN THE MOVEMENTThroughout 2020, hundreds of sister events will take this action-oriented narrative global and demonstrate that change is possible.

The phenomenon of sharing success stories – across discipline, geography,and scale – will unite people and create synergies across places, times and cultures. Let’s shift the global dialogue and raise ambition for a sustainable future.

SISTER EVENT FAQWHAT IS A SISTER EVENT?A Sister Event can take many forms.It can be a summit, a meeting, an exhibition, a watch party, a nature or birding walk, an event… whatever is best for your organization.

WHEN SHOULD I HOSTMY SISTER EVENT?Most Sister Events will occuron or around Earth Day on April 22nd, but can take place any month of 2020.

EARTH OPTIMISM 2020

© Embassy of France in the United States

WHY HOST A SISTER EVENT?BE PART OF A GLOBAL MOVEMENTEngage people in creating and implementing a positive vision for our planet.

BUILD/EXPAND YOUR NETWORKUse this opportunity to collaborate with other organizations in your community. Grow existing relationships and discover new partners (social organizations, civic groups, faith-based and community outreach organizations, schools, universities, etc.)Get creative! Intersectional alliances are most powerful, and there are always new engagement opportunities.

SISTER EVENT IDEASPossible sister event ideas include, but are not limited to:• Information booths / Demonstrations • Expert panels • Public Program / Lectures • Environmental Film Screening and Discussion • Festivals, Arts and Culture Celebrations• Exhibitions• Community tours, geology hikes, nature

and birding walks• Competitions• Environmental Cleanup or other action campaign• Watch Party

The summits in Washington, DC and Cambridgewill be available free and live via webcast

• Partner with local venues and environmental organizations for support and donations…

© Embassy of France in the United States

SPEAKERS AND TOPICSWe recommend that you focus on stories that highlight what is working in your community. We also encourage you to engage youth whenever possible.

ASK THE FOLLOWING QUESTIONS TO HELP YOU DETERMINE THE RIGHT CONTENT:• What methods and strategies are being exercised

and have had positive impact?• Is there a story of positive change to tell?• Is there a pattern of success that can be

duplicated or scaled for others to follow?• Are there guides and organizations to

recommend that can help change makers adopt and scale successful strategies

SISTER EVENT SUPPORTShared educational resources and curricula accessible via our website:

• Guide for Greening your events• Communications Packet including

Press Release template, Participants Survey,Logo and Brand Guide

• Social Media Toolkit andapproved graphics for content

PRESS AND MEDIAWe encourage you to promote your event on your website and through social media, news outlets, community posters, or local newspapers.• Use #EarthOptimism• We can also support your efforts through our social

media efforts, our website and media outreach.

CONNECT IN REAL TIMESister events can connect with the DC Summit in real time via the digital campaign (EOTV) and social media channels. We also can consider live streaming or video messages during the Washington DC summit. Additionally, it might be possible to request a Smithsonian expert to come speak at a sister event depending on location, dates and content.

DOCUMENT YOUR EVENTWe recommend that you document your event from planning through implementation. This will be a valuable tool to help spread the word post-event, as well as create important archival content for future generations of Earth Optimists.

SUGGESTED CONTENT AREAS:• Take photos/videos to post on social media• Solicit participant feedback via surveys,

guest books, and informal interviews• Collect anecdotes to use in future

publications and promotional materials• Share your pictures, videos, and

participant quotes with us so thatwe can amplify your reach

HOW DO I BEGIN?HOW DO I JOIN AS A SISTER EVENT?Co-branding your event as an Earth Optimism Sister Event is easy – simply go to “Add your event” and allow an average of 5 - 10 business days for review and approval before you will receive a branding toolkit. We will consider submissions from museums, universities, non-profits, government agencies, businesses, etc.

It is recommended to add your Sister Event by February 20th, 2020 to ensure that we can include it in our digital communications plan.

A GLOBAL COMMUNITYTogether, we are building a global community of practice focused on what is working in conservation and how we replicate and scale up best practices and innovative ideas. Only with the possibility of solutions will people feel motivated and empowered to make change. Join the movement and create change.

For further information, please contact the Earth Optimism team at EarthOptimism@si.edu.