7/17/2019 Horror Film Poster Analysis

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Horror Film Poster Analysis

7/17/2019 Horror Film Poster Analysis

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This is the film poster for scream 4. When looking at the poster we are drawn into looking at the main

image held in the center of the poster. It presents an image of a mask which is featured throughout the

scream films, so the audience can make a direct link as to what the film is without looking at the title.

The mask is a dull grey which contrasts with the lack ackground, lack symolises death and

mystery. We can also say thatthe lack has een used to

emphasise the fear of the

unknown. !ooking ack at the

mask we can make a

connection etween the

e"pression on the masks face

and the title of the film,

scream. The mask is a

con#entional feature on the

poster as masks are

commonly used in horror films.

They are #ery effecti#e as they

hide the identity of the #illains,

lea#ing a sense of mystery.

Also if you take a closer look at

the mask you$ll notice that

gradually from top to ottom

the mask slowly merges from

the mask to a knife.Iconography is used again

relating to the knife. %nifes are

fre&uently used in horrors, it

suggests to the audience that

#iolence and death will occur

 within the film. At the top of the

poster we see some te"t which

reads '(ew )ecade. (ew

*ules.$ This is used to engage

the audience$s attention and to

inform them that things are going to change. +uggesting that this scream film may e different

compared to the pre#ious ones, which means you$ll ha#e to watch it to find out. !ooking at the mo#ie

title on the poster, it is #ery simple yet effecti#e. The 'A$ in scream has een replaced with a 4 to

symolise it$s the forth film. The te"t is a similar colour to the mask to match, howe#er the 4 is red. We

associate the colour red with lood, danger and #iolence which links into the genre of the film. Also if

you look carefully at the release date you$ll see that they ha#e smartly used the red four again. Another

smart feature you can see within the title is the '$. The centre of the points down, which looks like a

dagger.