Horizon 2020 funding for companies(SME Instrument & EIC Pilot)

Heini Günther23.01.2019

Horizon 2020 – Structure and themes

I Excellent Science II Industrial Leadership III Societal Challenges

1. European Research Council (ERC)2. Future and Emerging Technologies

(FET).a) Openb) Proactivec) Flagships

3. 3. Marie Skłodowska-Curie (MSCA) –actions: training, career development and mobility for researchers

4. 4. Research Infrastructures

1. Leadership in Enabling and Industrial Technologies

1.1. ICT1.2. nanotechnology1.3. materials1.4. biotechnology1.5. manufacturing and processing1.6. space

2. Risk finance:loans & equity funding

3. Innovation in SMEs

1. Health, demographic change and wellbeing

2. Food security, sustainable agriculture and forestry, marine, maritime and inland water research and bioeconomy

3. Secure, clean and efficient energy4. Smart, green and integrated transport5. Climate action, resource efficiency and

raw materials6. Europe in a changing world: inclusive,

innovative and reflective societies7. Secure societies – protecting freedom

and security of Europe and its citizens

20% of the budget or pillars II + III to SMEsSME Instrument(1/3)Collaborative projects (2/3)

Science with and for society, Spreading excellence and widening participation

Joint Research center JRC European Institution of Innovation and Technology EIT

Nuclear research EURATOM

Always a grant

Reserach and Innovation Action

100 % of direct costs + 25% to

cover indirect costsPre-

payment,then based on reported actual

costs

Innovation Actionà 70 % of direct

costs (non-profit 100 %) + 25% to

cover indirect costs

à SME Instrumentand Fast Trackto Innovation

Technology Readiness Level & Funding rates

Reasearch Market

Differences Horizon 2020 vs. national funding: • Higher funding rates for industry• Pre-payments• Close to market activities funded with grants

1 2 3 4 5 6 7 8 9Basic principlesobserved

ConceptFormulized

Proof of Concept

Validationin lab

Technicalvalidation in relevantenvironment

Demonstrationin relevantenvironment

Demo inoperationalenvironment

System completeand operational

Commer-cial

. IA: 70 %SME Instrument TLR 6à

RIA: 100 %

How to participate?Collaborative project• ”The usual” EU project, most of the money allocated

through these instruments• Implemented in European co-operation• Research or Innovation focus – long term activity• Usually wide approach, not driven by one company • Expected impact on European competitiveness and

societal benefits• For companies that need to work with other European

partners in order to achieve their goals

SME Instrument• One company applications (or consortium of SMEs) • More flexible application process: bottom-up continuous call (4 cut-offs/year)• Fast international growth through commercialisation of a new product or service• Heavy competition, low success rates• Only the SME is funded, subcontracting is allowed• 24 months, € 0,5 – 2,5 M€

Fast Track to Innovation• support for industry-driven close-to-market innovation actions (bottom-up)• 3-5 partners, 36 months/€ 3 M€• continuous open call (cut-off dates)

Collaborative projects (Top Down...)

Each participantfunded by EU

Topics, calls, budgets and

timetables in the Work Programme

Ana R. City of Madrid

Gunilla P.Volvo Buses

Erkki N. University of Oulu

Consortiummin. three independent organisations from three

MSs / associated countries

How it works

Implemented in European co-operation: common proposal & project

Real value frompartnerships and

networks

You can only applywhen the topic is

called for

Collaborative project – how?

Ø Who are the best partners for this?Ø Complementary consortium with companies,

universities, research institutes, end usersØ Partnering platforms, networking events,

seminars, connections to researchorganisations etc.

Ø Coordination not recommended for small companies or newcomers(financial capacity, administrativeoverhead)

Ø The proposal is prepared within the consortium. Know your rights and responsibilities!

Find your partners

Who takes the lead?

Write the application

Bottom up; SME Instrument & other EIC Pilot funding

FET Open

• Offers support for visionary, interdisciplinary research, helping to develop cutting-edge research and innovation that will create tomorrow's new markets.

ü Challenging Current Thinking: research and innovation actions open to all, especially also ambitious high-tech SMEs and excellent young researchers; grants of up to EUR 3 million

ü Coordination and Support Actions: helping foresight, community building and communication and dissemination activities

ü Innovation Launchpad: helping exploitation of results (value creation from business opportunities); grants of ca. EUR 0.1 million

Fast Track to Innovation (FTI)

Fully-bottom-up innovation support programme promoting close-to-the-market innovation activities open to industry-driven consortia that can be composed of all types of participants. It can help partners to co-create and test breakthrough products, services or business processes that have the potential to revolutionize existing or create entirely new markets.

* 3-5 legal entities | 70 % grant (+25 %) | EUR 3M.* Majority of the funding to industry (E.g. min. 60 % OR industry partners in the same consortium: 2/(3-4) or 3/5.

SME InstrumentFully-bottom-up innovation support for a SME with funding rate of 70 % (+25 %). Promotes a radically new idea underpinned by a business plan for rolling out marketable innovation solutions and with ambitions to scale up.

Phase I: A lump sum of €50 k for 6 months. -> Feasibility study phase; technical and commercial potential of a ground-breaking, innovative idea and develop it into a credible business plan for scaling it up.

Phase II: Project funding of €0.5-2.5M for 12-24 months.-> Develop business concept further into a market-ready product, service or process aligned with your company's growth strategy. Activities could, for example, include trials, prototyping, validation, demonstration and testing in real-world conditions, and market replication/scaling up activities. Technology Readiness Level (TRL) of 6 or above is envisaged.

SME Instrument – Phase II

Phase II: Project funding of €0.5-2.5M for 12-24 months.-> Develop business concept further into a market-ready product, service or process aligned with your company's growth strategy. Activities could, for example, include trials, prototyping, validation, demonstration and testing in real-world conditions, and market replication/scaling up activities. If the activity concerns a primarily technological innovation, a Technology Readiness Level (TRL) of 6 or above is envisaged.

SME Instrument – who?

For SMEs with truly innovative product / servicewith significant commercial potential

”European Champion League”Only for-profit SMEs(individualSMEs orconsortiumof SMEs) fully bottom up

For companiesaiming at fastinternational

growth

Innovation very close to commercialis

ation – notR&D funding!

Cut-off4x / year for Phase 1 and

Phase 2

SME Instrument – what?

Input: • Idea/Concept :

• “Business Plan I” (~10 pages)

Activities:• Feasibility of concept

• Risk assessment

• IP regime

• Partner search

• Design study

• Pilot application intention

Output: elaborated

• “Business plan II”

Lump sum: ~ 50.000 ۥ ~ 6 months

Phase 3: Commercialisation

• Promote instrument as quality label for successful projects

• Support via networking , training, coaching, information, addressing i.a. IP management, knowledge sharing, dissemination

• Business acceleration services; trade fairs etc.

• Facilitate access to private finance

• SME window in the EU financial facilities (debt facility and equity facility)

• No direct funding

Phase 1: Concept and feasibility assessment

Phase 1 recommended

Phase 2: R&D, demonstration, market replication

Input: • “Business Plan II” plus

description of activities under Phase II (~30 pages)

Activities:• Development, prototyping, testing

• Piloting innovative processes, products and services

• Miniaturisation/design of products

• Planning & developing scaling-up (market segments, process etc.)

• Market replication

Output: investor-ready

• “Business plan III

Output based payments: • 0,5 to 2,5 M€ EC funding ~12 to 24

months

but direct application to Ph2 possible

SME Instrument – how?

Ø What you really need to do, what can befunded within the SME-I project

Ø Are you really ready for Phase 2? (partnersand competitors, business plan)

Ø You need to present a crystal clearbusiness case: what really makesyou different, what you have now, what you need to do next and whatwill come out of it

Ø Help is available! Contact the NCP or use a consultant who knows what to do

Define the scope

Plan well ahead

Write your application

Information on Finnish participation in SME Instrument Data Hub: https://sme.easme-web.eu/ (Ph1 76 & Ph2 51, € 88 mio.)

SME Instrument funding cases

(EIC SME Instrument Data Hub: https://sme.easme-web.eu)

ALTAGRAM GMBH Phase 1: 50 t - http://www.altagram.de :

AltaGram 4.0 - Launching the First One-Stop Video Game Culturalization

Management Platform

Game culturalization is a complex process that involves many specialists:

specialized translation (localization), software interventions, design adaptation

interventions, video captions, voice-over and transcriptions, conversion of

requirements and addressing regional, national and local regulations. The

video game industry lacks a unified solution to facilitate culturalization

activities. As a result, games are full of inconsistences in the final contents, the

process is costly, time consuming and lacks expertise. Our Solution Altagram

4.0 represents an innovative and disruptive one-stop web solution thatoptimizes and largely automates the culturalization process of video games. Our aim is to contribute to Europe being the most integrated and

culturally sensitive in can be. And, for European game companies/publishers

to help them successfully enter foreign markets by having culturally adequate

and relevant game contents.

ADWAYS Phase 2: 946 523 € - http://www.adways.com

Interactive Video - Automatic creation of interactive video to double video advertising revenues whilst decreasing inconvenience for viewers

Adways is a fast-growing, cutting-edge startup company specializing in nteractive video. The project involves commercializing interactivevideo technology for specific adaptation to the advertisingmonetization requirements of major media outlets. With video advertising formats becoming more considerate of Internet users and more lucrative for media outlets, interactive video is increasing theprofitability of videos whilst decreasing the inconvenience for surfers. Thissmarter advertising format has real disruptive potential on the online video advertising market.. The solution will automatically add relevantinteractive content based on video context analysis. The objective is to provide new added-value information to Internet users whilst the videosplay. This interactive content will be monetized as an additionaladvertising inventory. The enrichments, which will be easily deployable on a very large scale but incorporated into the content of the videos, will bewidely accepted by Internet users despite the occasional similarity to advertising

ARTOMATIX LIMITED Phase 2: 1.470.000 € -http://www.Artomatix.com

ArtomatixSuite - : An innovative 3D content generation solution for digitalartists

The 3D Computer Graphics Industry represents a vibrant €115 billionglobal opportunity (2016) poised for spectacular growth. Studios creating3D content are already at the limits of human capacity and arechallenged to meet the current market demands. Artomatixrevolutionises the way 3D art is created. Instead of designing, say, an intricate brick wall pixel by pixel for use in a video game scene, one could take a photo of a brick wall with their phone and Artomatix will extrapolate the rest, imagining a new ‘virtual’ brickwall. Rather than being the paintbrush, your computer acts as thepainter. Instead of being the painter, an artist will become the art director, providing the high level guidance and vision.Artomatix is offering this‘virtual painter’ as a cloud-based Software-as-a-Service (SaaS) that canincrease the industries art asset production capacity from 69 millionassets in 2016 to 95 million, and to beyond 236m by 2022.

CORTECHSCONNECT LIMITED Phase 2: 1.268.750 € --

http://www.cortechs.ie

CereBrill - Brain training tools for better focus - using games and brainwavesto improve performance in children with ADHD

Cortechs is addressing an exponentially growing brain-based healthchallenge impacting over 2 billion people and 1 in 9 children worldwide: theinability to reach the basic cognitive skill levels needed to maintain theattention needed for school, work, home and life. Cortechs create data-driven, therapeutic games that improve attention levels in children. ADHD is expensive, it causes suffering and it impairs social and lifelong productivity for the child and their family. current EU-wide approaches to treatthese symptoms come at extortionate costs (trillions pa) to the European health and welfare systems with medication alone not tackling the core, cognitive skills affected in ADHD. Our intervention provides games whichcan be played using your brainwaves on smart devices. Progress data can be remotely assessed by specialist clinicians to prescribe and amend individual therapies on secure web dashboards. Cortechsneurofeedback platform and gaming delivery system is a highly innovative, consumer facing solution in the cognitive healthcare market for ADHD....

GLASSUP SRL Phase 2: 1.078.000 € - http://www.glassup.net

Uno-sport - Delivering contextual information in a hands-free experience, optimized for users engaged in action sports:AR Glasses in the past were the result of a technology push by largeplayers who failed to understand what the customer really requires. Wehave developed a technology that will disrupt the AR Glasses market specifically the use of AR in Sports. Current AR Glasses fail in 3 departments: 1) bulky, large and cumbersome to wear, 2) too expensive(> €1000) and 3) they obstruct the field of view of the user with a bulkyprism or monitor. Users istead want an appealing set of glasses, at a reasonable price and feeling comfortable when worn. UNO Sport usespatented technology similar to the technology used in heads up displaysfor fighter jet pilots. Instead of having a display mounted in front of the lens, our technology ‘projects’ an image on the glass’s lensitself, thereby, the user has 0% obstruction of the real scene. Secondly with our technology we can project the ‘virtual’ image exactly at the centre of the screen instead of having to look at thebottom or side. Finally, we managed to slash the price of ourproduct down to €399. During our feasibility study, we decided to focuson Sports sector (product extending the smartphone’s display -> information seen while practicing sport).

Yousician Oy Phase 2:1 956 063€ - http://www.yousician.com

NextBillionMusicians - The Next Billion Musicians: Leading the Digital Disruption of Music Education

Music helps people express emotions and ideas, from the commonplace to therevolutionary. Playing a musical instrument is a great lifelong activity, and thebenefits for the individual and for society are manyfold. Unfortunately, traditionalmeans of music education do not work for most people. However, now thetechnological advances enable totally new solutions to emerge. Yousician is a mobile service that uses advanced audio technology combined with music exercises to motivate users to learn and play an instrument. Users play along on their real instruments as the app provides instruction. Yousician hasboth the benefits of private lessons, guidance and feedback, and of self-learningmethods such as books and videos, affordability and 24/7 access anywhere. Because of its game-like design, Yousician keeps users motivated to practice and lets them connect to other players around the world. Yousician's educationalapproach is based on the best pedagogical practices and the learning patterns of millions of users. Today, Yousician is leading the disruption of the highlyfragmented music education market which is in its infancy stage of digitalisation. By 2017, The goal of this project is to make music educationavailable to a billion new people..

Interested?

The new Funding & Tenders Portalhttps://ec.europa.eu/info/funding-tenders /opportunities/portal/

SME instrument information in the portal

Suomen H2020-rahoitus organisaatiotyypeittäin (tilanne 29.9.2018)

myönnetty H2020-ohjelmasta

35,56 mrd €

myönnetty Suomeen766 M€

Onnistuminen EU-keskiarvo

14,73 %

OnnistuminenSuomi

13,83 %

OrganisaatiotyyppiVarmistunut EU-rahoitus

%

Yliopisto 303 304 065 € 39,6 %

Tutkimuslaitos 174 860 316 € 22,8 %

Pk-yritys 164 949 643 € 21,5 %

Suuryritys 60 235 730 € 7,9 %

Muu 54 792 861 € 7,2 %

AMK 8 039 997 € 1 %

H2020 & suomalaisten pk-yritysten rahoitus

• Suomalaiset pk-yritykset ovat saaneet rahoitusta yht. 165 M€

• Tästä 79,5 M€ on pk-instrumentin kautta (sekä 1- että 2-vaihe)

Pk-instrumentti 79 556 497 € Muu rahoitus 85 393 146 €

Kokonaisrahoitus 164 949 643 €

Rahoitus suomalaisille pk-yrityksille H2020-ohjelmassa

Helsinki-Uusimaa 89 785 481 € Varsinais-Suomi 19 130 011 €

Pirkanmaa 16 687 955 € Pohjois-Pohjanmaa 15 724 939 €

Etelä-Karjala 4 276 675 € Pohjois-Savo 3 667 952 € Etelä-Savo 2 920 945 €

Päijät-Häme 2 846 400 € Pohjois-Karjala 2 843 150 €

Satakunta 2 442 146 € Pohjanmaa 2 003 977 €

Kymenlaakso 1 029 400 € Keski-Suomi 754 984 €

Etelä-Pohjanmaa 320 563 € Kanta-Häme 218 917 €

Lappi 176 775 € Kainuu 119 375 €

Keski-Pohjanmaa - € Ahvenanmaa - €

PK-yritysten varmistunut rahoitus maakunnittain

@Eutifi #H2020 #HorizonEU #HEuropewww

Heini Günther

H2020 National Contact Point NCP SMEs and Access to Finance

Tel. +358 50 502 0042heini.gunther@businessfinland.fihttps://www.businessfinland.fi

https://www.horisontti2020.fihorisontti2020@businessfinland.fi