Merchandising for $ale$, Too Damian Skretta Manager Packaging & Merchandising.
Horizon Product Snapshot Merchandising - SITA · Product Snapshot HORIZON ... Merchandising can...
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© SITA 2017 - 17-BRO-046-1 All trademarks acknowledged. Specifications subject to change without prior notice. This literature provides outline information only and (unless specifically agreed to the contrary by SITA in writing) is not part of any order or contract. For further information, please contact SITA by telephone or e-mail: Americas +1 770 850 4500 info.amer @ sita.aero Asia Pacific +65 6545 3711 info.apac @ sita.aero Europe +41 22 747 6000 info.euro @ sita.aero Middle East, India & Africa +961 1 637300 info.meia @ sita.aero SITA AT A GLANCE SITA transforms air travel through technology - for airlines, at airports and on aircraft. Our vision is to be the chosen technology partner of the industry, a position we will attain through flawless customer service and a unique portfolio of IT and communications solutions that covers the industry’s every need 24/7. We are the innovators of the industry. Our experts and developers keep it fuelled with a constant stream of ground-breaking products and solutions. We are the ones who see the potential in the latest technology and put it to work. Our customers include airlines, airports, GDSs and governments. We work with about 400 air transport industry members and 2,800 customers in over 200 countries and territories. We are open, energetic and committed. We work in collaboration with our partners and customers to ensure we are always delivering the most effective, most efficient solutions. We own and operate the world’s most extensive communications network. It’s the vital asset that keeps the global air transport industry connected. We are 100% owned by the air transport industry – a unique status that enables us to understand and respond to its needs better than anyone. Our annual IT surveys for airlines, airports and passenger self-service are industry-renowned and the only ones of their kind. In 2016, we had consolidated revenues of US$1.5 billion. For further information, please visit www.sita.aero Follow us on www.sita.aero/socialhub Product Snapshot HORIZON ® Multi-channel ancillary sales Horizon ® Merchandising www.sita.aero/merchandising Horizon Merchandising Horizon Merchandising provides your airline with integrated multi-channel retailing. It lets you give your customers value and choice of ancillary services in your direct and indirect distribution channels. Whether you are just starting out, or evolving your retailing practices, Horizon Merchandising provides a continuous path to growth in generating and fulfilling ancillary sales and revenues.
Transcript of Horizon Product Snapshot Merchandising - SITA · Product Snapshot HORIZON ... Merchandising can...
© SITA 2017 - 17-BRO-046-1 All trademarks acknowledged. Specifications subject to change without prior notice. This literature provides outline information only and (unless specifically agreed to the contrary by SITA in writing) is not part of any order or contract.
For further information, please contact SITA by telephone or e-mail:
Americas+1 770 850 4500 [email protected]
Asia Pacific+65 6545 3711 [email protected]
Europe+41 22 747 6000 [email protected]
Middle East, India & Africa+961 1 637300 [email protected]
SITA AT A GLANCE
SITA transforms air travel through technology - for airlines, at airports and on aircraft.
Our vision is to be the chosen technology partner of the industry, a position we will attain through flawless customer service and a unique portfolio of IT and communications solutions that covers the industry’s every need 24/7.
We are the innovators of the industry. Our experts and developers keep it fuelled with a constant stream of ground-breaking products and solutions. We are the ones who see the potential in the latest technology and put it to work.
Our customers include airlines, airports, GDSs and governments. We work with about 400 air transport industry members and 2,800 customers in over 200 countries and territories.
We are open, energetic and committed. We work in collaboration with our partners and customers to ensure we are always delivering the most effective, most efficient solutions.
We own and operate the world’s most extensive communications network. It’s the vital asset that keeps the global air transport industry connected.
We are 100% owned by the air transport industry – a unique status that enables us to understand and respond to its needs better than anyone.
Our annual IT surveys for airlines, airports and passenger self-service are industry-renowned and the only ones of their kind.
In 2016, we had consolidated revenues of US$1.5 billion.
For further information, please visit www.sita.aero
Follow us on www.sita.aero/socialhub
Product Snapshot
HORIZON®
Multi-channel ancillary sales
Horizon®
Merchandising
www.sita.aero/merchandising
Horizon Merchandising
Horizon Merchandising provides your airline with integrated multi-channel retailing. It lets you give your customers value and choice of ancillary services in your direct and indirect distribution channels.
Whether you are just starting out, or evolving your retailing practices, Horizon Merchandising provides a continuous path to growth in generating and fulfilling ancillary sales and revenues.
Overcome complexity
3Challenge:
A merchandising strategy affects many parts of your operation. You must not only consider implementation, usage and fulfilment, but also anticipate the growing sophistication of your retailing program.
How it works: ready to goSITA has addressed this complexity, giving you the freedom to focus on your business. Horizon Merchandising has all the components in place to let you get started right away. You can easily grow from a simple offering of basic ancillary services to advanced merchandising practices.
Results: pathway to growth• Implement painlessly• Make quick wins• Evolve at your own pace.
Horizon®
MerchandisingHorizon®
Merchandising
www.sita.aero/merchandising
2Challenge: Customer satisfactionIncrease revenues
1Challenge:
How it works: more ways to sellMerchandising can help you compete and win customers. You can also be creative with your offers of individual services, fare families and branded fares, giving greater upsell potential. Horizon Service Fees (HSF) is the engine that delivers ancillary pricing to all direct channels including your airline reservations and check-in agents, and e-commerce, mobile and kiosk applications.
Results: revenues and choice• Broaden revenue sources• Increase customer choice• Engage customers
consistently across multiple channels.
How it works: relevant optionsHorizon Merchandising supports a range of services that can be offered individually or bundled. It ensures that what’s presented corresponds with the customer’s loyalty status and is available on the selected flight. Customers can choose at any time in the booking process and in any channel. Pricing is consistent across all channels – direct and indirect.
Results: tailored experience• Customize the offer• Recognize loyal customers• Drive increased
sales conversion.
Ancillary services provide more ways to satisfy your passengers and attract new clientele. No wonder then that airlines are increasing their revenues from ancillary sales – some have already achieved over 25% of total sales*. Are you missing out?
Your customers may have different needs, but they all value choice. Some prefer the lowest price with just the basics included. Others want to select additional services, either individually or in a packaged offer. And they want to choose in any channel, at any time.
* Ideaworks – 2016 Worldwide Estimate of Ancillary Revenue
