PORTFOLIOWe strive to achieve outstanding results through creative graphic design and branding.

about horgancreativehorgancreative was was established in 2011 by Chris Horgan, a Perth Graphic Designer with several years experience working for publicly listed companies including Woodside Energy Limited, Fluor and AusGroup.

Our aim is to work closely with each and every client to ensure we reach a solution for your design project which you are completely satisfied with, and one that ultimately adds value to your business.

We are not a large design agency, which means we can offer highly personalised, affordable and efficient service – something horgancreative prides itself on.

No graphic design or branding project is considered too big or small, and horgancreative can take care of everything from a logo for your new business right through to brochures, stationery and even signage.

We can also advise the best options when it comes to having your marketing collateral professionally printed. horgancreative can also manage the entire printing process of your project through our established industry relationships, giving you piece of mind that your project will be produced to the highest quality and will be delivered on time and on budget.

If you don’t know where to start, that’s OK too. Just contact us and we will tee up a time to catch up and discuss your requirements.

PACKAGING

PUBLICATION

IDENTITY

PROMOTIONAL

t: +61 409 887 829e: hello@horgancreative.com.auw: www.horgancreative.com.au

PO Box 1124 Nedlands WA 6909

design | identity | packaging | strategy

e hello@horgancreative.com.auw www.horgancreative.com.aum PO Box 1124 Nedlands WA 6909

We are not a large design agency, which means we can offer highly personalised, affordable and efficient service.

As an emerging gourmet coffee brand, Oromo wanted to ensure their identity and packaging design was visually strong enough to compete with the extensive range that already exists within the marketplace.

Oromo is an ethnic group of people within Africa with a rich cultural

history. Some of this history has been incorporated in to the identity by using the tree and star elements from the Oromo flag in the logo design.

The brief also required designs for the coffee packaging along with a point of sale display system.PA

CKAGING

Lincoln Reeds is a new Bourbon product being released on to the Australian Market. Uniquely, Lincoln Reeds Bourbon is distilled in Kentucky however it is packaged in Australia and targeted specifically at Australian consumers. Therefore, the packing design needed to portray conventional Bourbon elements

with a subtle Australian undertone.

The requirements for this brief were to produce a label design for both the standard and special limited blends, display box for the special limited blend and a point of sale device to appropriately market the brand and product.PA

CKAGING

Silverbird is Australia’s newest low cost Airline operating from Perth, Western Australia. Silverbird operates flights both domestically and internationally and offer passengers a “hybrid” air travel experience. This essentially means that Silverbird fall in the middle of a premium and no frills

airline. Silverbird offers passengers complimentary beverages and free use of the entertainment system on flights over five hours.

This brief required the development of a corporate identity accompanied with an annual report design.PU

BLICATION

Powerhouse is a new, upmarket apartment development located on the banks of the Swan River at the site of the old East Perth power station.

The identity has been designed to appeal to young professionals working in the CBD who the developers hope to attract to the new apartment complex.

The brand mark resembles a sense of excitement, movement and energy, in the form of a turbine which consequently pays homage to historical significance of the location.

This brief required a visual identity, sales brochure, lobby concept and promotional signage.PU

BLICATION

Leighton Contractors are one of Australia and New Zealand’s leading contractors, service providers and project developers, with operations spanning mining, resources, construction, telecommunications, energy, infrastructure investment and facility management.

This brief involved the creation of an expression of interest brochure for a multi billion dollar BHP Billiton project.

The layout and design for this 36 page brochure was produced in a 48 hour window to enable Leighton’s bid team to meet their submission deadline on time.PU

BLICATION

AusGroup, a publicly listed company on the Singapore stock exchange provides fabrication, manufacturing, construction and maintenance services to the resources sector.

The brief from the client called for an annual report concept, which portrayed the group as a professional

organisation with a vision for growth, underpinned by their most important asset - people.

The people theme became the basis for the design concept, with the front cover visual device showing a stylised growth curve with AusGroup personnel forming the basis of the PU

BLICATION

growth, followed by assets and then the delivery of projects.

The final design utilises a modern design approach through the use of minimal and clean aesthetics. Visually, this communicates the notion of forward thinking and looking to the future.

Ackermann is a Boulangerie Pâtisserie based in Switzerland. Unlike a traditional bakery, Ackermann consider themselves to be artisans of all things sweet and delicious.

Additionally, Ackermann has a long and proud history which they wanted to reflect in their new identity.

The final outcome for this brief includes a logo which combines traditional elements with a modern logotype.

Additional collateral items include packaging design, uniform design and delivery vehicle signage design.ID

ENTITY

Will Udall is a Perth musician who has recently made the move to the United Kingdom to further his career.

Given the competitive nature of the industry it is crucial that Will has a memorable brand that can be applied to a range of collateral.

This will ensure Will stands out from other musicians who are also vying for space on the desks of record executives.

Will’s new identity will be extended to business cards, YouTube, facebook, twitter and his web site.

IDENTITY

Hardcover is a book shop located in Fremantle specialising in art and design books. They also sell a wide range of rare and imported magazines, other specialty books and high quality stationery such as MolekineTM products and designer papers.

The new identity for Hardcover needed to convey a sense of professionalism whilst making a clear reference to their specialty of sourcing art and design books from around the globe.

IDENTITY

HAR

DCOVER BOOK SELLERS

• FREMANTLE •

SPECIALTY BOOK SELLERS

HAR

DCOVER BOOK SELLERS

• FREMANTLE •

Colour does

not add

a pleasant

quality to

design. It

reinforces it.

- Pierre Bonnard

Design is not

just what it

looks like

and feels

like. Design

is how

it works.

- Steve Jobs

There are

books of

which the

backs and

covers are by

far the

best parts.

- Charles Dickens

HARDCOVER BOOK SELLERS

• FREMANTLE •

HARDCOVER BOOK SELLERS

• FREMANTLE •

SPECIALTY BOOK SELLERS

9336 1216www.hardcover.com.au

Dawson’s Garden World has been a Perth gardening institution for many decades, however with aging baby boomers down sizing to smaller homes, Dawson’s required a rebrand in order to appeal to a younger demographic.

Extensive research was conducted in to the target audience in order to arrive at

a new corporate identity which visually communicates “garden centre” with refreshed aesthetics.

In conjunction with the new identity, the deliverables for this brief included a business card design, letterhead, signage and press advertisement.ID

ENTITY

The Road Safety Council are responsible for driver education throughout the state of Western Australia. Many road safety issues are covered through a range of advertising campaigns. Some of these safety issues include drink driving, excessive speed and cyclist awareness.

This brief required two posters to convey the seriousness of driving tired, whilst maintaining the existing styling that has been used for previous campaigns.

A range of collage and montage techniques were used to build a picture of the seriousness of driving tired.

PROM

OTIONAL

ANZ see the current downfall in the economy as an excellent opportunity to promote their financial planning product to new and existing customers.

Through the use of metaphorical imagery, two executions relating to the same campaign have been produced.

Both executions have also been strongly underpinned by ANZ’s new brand identity in order to ensure there is no confusion as to whom these visual communications are for. The ANZ identity has also been extended through to the photographic imagery used within the advertisements. PR

OMOTIONAL

Where do you stand is an advertising campaign which is intended to show Australians that the idea of a carbon tax is not as bad as it may sound.

According to the government, in most cases Australian families will be unaffected by the carbon tax and in some cases families will be better off.

A digital advertising execution was primarily used for this campaign which features a mobile enabled web site with the main purpose of providing users with a carbon tax calculator to see how they will be impacted. Users can then post their results to facebook to show their friends that the carbon tax isn’t so bad after all.

PROM

OTIONAL

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THE VERDICT

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GovernmentContribution: $111 / yr

Total out ofpocket for agreener country: $49 / yr

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