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Welcome to the wild and wonderful world of House of Quirky.
Soon enough, you’ll discover that everything is just a little left of centre and nothing is ever impossible.
so, here’s the thing with us. We do a lot of stuff. House of Quirky design, produce and sell
inspirational, aspirational and original collections season upon season that girls from every
walk of life can afford to buy and loVe to wear.
founded in 2005, we’re now major players in the global fashion market. yup. House of Quirky
comprises eight house brands, a multi-brand online store and a full product development
division. our unique, beautifully designed brands all have very different personalities,
materialised by our ballsy and ridiculously imaginative design team. As far as we’re
concerned, fashion is all about having fun and experimenting - we stick to this philosophy
like glue because we know that this, combined with all the love our designers pour into their
work every single day, is reflected in our stand-out end product.
may we brag just a little more, please? Great, thanks! House of Quirky’s growth shows no
signs of slowing, and with offices in both Australia, uk and the usA, our brands are loved
by a loyal legion of global fans and stocked in thousands of boutiques around the world.
With brand presence at an all-time high, our distribution channels now encompass over 30
countries across the globe, and our portfolio of brands is stocked in some of the world’s
most renowned fashion retailers including Harrods, urban outfitters, selfridges, Nordstrom,
Asos, Barneys Ny, David Jones and myer.
our original, beautifully-designed brands all have very
different personalities. Girls from all walks of life want
what we have. that said, ballsy design, imaginative
details and affordability is what unites all our brands.
founded in 2005, hoQ now comprises 7 house brands, a multi-
brand online store and a full product development division.
we’ve got 25 designers based in our Sydney studios. and
guess what? that’s more fashion designers than any fashion
apparel business in australia.
Prints are exclusive! our super print team whip them up.
ahem. JuSt Quietly, there’S nothinG hoQ don’t do.
home to 8 leADiNG BrANDs
HoQ Hires leGeNDs!our Creative director’s CV flaunts a throng of game-
changing stuff: years of experience working with
the arcadia group (miss Selfridge, dorothy Perkins,
topshop uK), whistles and Coast uK, Calvin Klein uSa
and Sportsgirl au.
Collectively, our team boasts decades of experience
in delivery of fashion to over 30 countries.
we do things in our own certain, excellent way.
we’ve even developed our own Standard operating
Procedures.
we’re totally on top of innovations. our sourcing team
tenaciously researches new techniques, textiles and
finishes so our designs are always hella fresh.
we’re good at telling people why we’re good! our zealous marketing and Pr teams work out of australia, uK and the uS.
DesiGN. ProDuce. sell. tHAt’s us.
we have upwards of 40 suppliers. we love them. they’re all certified
with the capacity and technical know-how to deliver apparel
programs of 100,000+ units, meeting our strict compliance and
price requirements. and because we’re always growing, we’re
always on the hunt for more.
we have an established Global logistics Solution network with warehousing in Sydney, Shenzhen, Shanghai, la, Vancouver, uK and europe.
we get by with a little help from our friends.
Wild, playful, irreverent, the minKPinK girl fizzes with sassy personality. allow
us to gloat about the repertoire of high-profile babes who’ve worn us. there’s big-time
model babe Cara delevingne. there’s much-hyped ‘Voice of our Generation’ and creator
of a massive tV show called Girls, lena dunham. there’s she of diamond-like shine,
rihanna. there’s Selena Gomez, ellie Goulding and sprawling list of others.
hundreds of thousands of followers keep up to date with all things minKPinK across all
channels (facebook, twitter, instagram, Pinterest, tumblr and blog). our key to success?
We love being part of miNkPiNk as much as our loyal girls love wearing it.
minKPinK.Com
and oh! let’s just touch on our list of minKPinK ambassadors: Kaleidoscopic-haired Chloe norgaard, rock royalty duo Chelsea tyler and alexandra richards. always innovating and never predictable,
minKPinK is like ryan Gosling or pugs doing stuff: it makes
girls everywhere weak at the knees.
sHe’s All tHAt.
our sliGHtly Nutty DesiGNers
a team of unique, talented and
slightly nutty minKPinK babes
come together to form our
ballsy minKPinK design team.
ridiculously imaginative and
never afraid to take a risk, we’ve
got this eclectic and diverse
bunch to thank for all the
awesome minKPinK threads out
there! ideas are never in short
supply and inspiration comes
from every source imaginable,
because these chicks know
that often the most abstract of
thoughts can lead to the most
killer of designs…
Celeb babes of the moment can’t get enough of minKPinK
right now! the label on everyone’s lips is being snapped up
quicker than we can keep it on the shelves by it-Chicks like:
Cara delevingne, Selena Gomez, rihanna, lena dunham, ellie Goulding and Kristen ritter to name but a few…!
instore story
rihanna
cara delevingne
laUren cOnrad
Stocked in some of the world’s most
famous and downright awesome
fashion retailers such as harrods, urban
outfitters, nordstrom, Shopbop and
Barneys nyC, minKPinK stamps its vibrant
and distinctive personality not only in
our product but also in our head-turning
in-store concept areas.
Custom created for each individual store.
whether it’s punk pompom mohawked
minKPinK dinosaurs, hyper-neon colour
splashes or customised minKPinK 90s
troll dolls, when minKPinK’s around, you’ll
definitely know about it!
CeleBloVe
Buyers and consumers from around the world can’t
get enough of our mainline collections, swimwear,
sunglasses, accessories and basics thanks to our
ability to tap into leading international trends
and merge them with vintage influences, creating looks that every savvy fashionista worth their
salt just haS to get their hands on.
exclusive prints
PriNts cHArmiNG
if you will
a favourite of global superstar rihanna, in addition to swimwear the thrice-
yearly ranges (Spring, Summer and resort) burst
with easy, throw-on dresses, playsuits and kaftans,
as well as cute beach shorts and maxi skirts that
will take you effortlessly from beach to bar.
renowned for their moulded bra cup bikini signature
swim shapes, minKPinK Swim also offer a stunning
range of triangle and bandeau swimwear. as well
as one-pieces that can double up as bodysuits.
perfect for hitting up the summer festival scene!
it's been an un-stoppable ride for the brand affectionately known as Somedays. a true
feast for the eyes, the brand has captured the imagination of free spirited girls
the world over. effortlessly blending that indefinable laid back Australian spirit with an attitude of rock chick nonchalance, the Somedays team of
creatives produce authentic and dreamily distinctive collections time and time again.
renowned for its distressed cuts, digital prints, and saturated acid wash colour pallette,
the brand effortlessly encapsulates the carefree australian beach girl attitude and is
loved for its languid silhouettes and inimitable stand-out denim collections.
SomedaySloVin.Com
She lures you away from home, looking for adventure,Spontaneous and wild, free spirited and
undone. a quick witted vagabond, she'll swiftly
seize your heart.
A slave to rock and roll, she heads out to the highway. A creator and believer, travelling by the sun.
Somedays lovin has presence across
australia, new Zealand, the uSa, uK, Canada,
Japan and europe.
Our bespoke and creative instore displays encapsulate the Somedays attitude.
Bloggers Natalie Off Duty and Dylana Suarez of Color Me Nana.
Paint it red gets the party started! offering up on-trend statement
dresses, pop colours, gorgeous prints and can’t-live-without pieces, perfect for the
girl looking for that show-stopping outfit.
Paintitred.Com.au
the girl
style obsessed
the Paint it red girl was put on this earth
to shop. treating fashion like a celebrity
would, she wouldn’t dream of being caught
wearing the same thing twice! this brand is
for the girl who dresses up, not down and
always pulls off office-to-party dressing
without fail. Paint it red signatures include
bold prints, cut out detailing, mesh inserts,
micro lengths, pop colours, leather-look
fabrics, foiling and detailing.
the brand has a cult following amongst
style-obsessed, craze-led babes who live
fact.
behind the scenes.
our designers scour the globe for the latest trends, pore over
catwalks and celebrity style and create to-die-for collections
with a signature paint it red twist. working with high profile
bloggers on our campaigns, events and shoots, this is a
brand that beckons for the seriously fashion addicted.
for those on-trend wardrobe updates and
love their fashion fast, fun and loud!
Born from a need for uncomplicated, clean, elevated fashion that gives a nod to punk
and street-style sensibilities, eVil twin’s inimitably rebellious, hard edged aesthetic has
gained a cult following the world over. the brand resonates with muso-fashion fans,
having been worn by the likes of rihanna, lizzy Plapinger of ms mr, Haim, kelly rowland, Alisa Xayalith of the Naked & famous and Hayley mary of the Jezabels.
eViltwinthelaBel.Com
Born from a need for uncomplicated and elevated fashion that gives
a nod to punk and street-style sensibilities, eVil twin’s inimitably
rebellious, hard-edged aesthetic has gained a cult following the world
over. opinions? to be frank, the eVil twin girl has plenty, and you can
be certain she’ll freely dish them out! She’s a little brash, she’s quick-
witted and she doesn’t seek anyone’s approval. maybe you don’t agree
with her, but what makes you think she cares?
so, Here’s HoW it is.
‘sWeet’ & ‘loVely’ HAVe No PlAce Here.now, we don’t mean to say she’s mean-
spirited – just that she’s super fearless
when it comes to experimenting with
new looks. her huge immersion in all
things music means she favours a
tougher aesthetic, distressed details
and considers leather boots, beanies
and layers of jewellery to be everyday
essentials. She’s an avid festival-goer
who adores getting dressed everyday
but is never a slave to trends, putting
her own unique spin on a look by
mixing high-end, mid-market and
vintage finds.
the State of Being philosophy emphasises simplicity, timelessness and sophistication
with a fluid, directional twist. the label has evolved into a functional yet contemporary
blend of relaxed basics and loungewear, chic tailoring, refined lines and clean
colour palettes. inspired by european trends, State of Being is designed with unique
attention to detail. the collections feature breathtaking exclusive prints, cutting-edge
silhouettes and innovative fabrics and textures.
StateofBeinGlaBel.Com
theGirl.the State of Being girl is as intelligent as she is stylish,
effortleSSly Cool attitude
m i x i n g
h i g h - e n d a n d
h i g h s t r e e t
w i t h a n
her look is always polished, and she
is conscious of impeccable design,
fabrication and finish. the State of Being
girl will always be one step ahead, but
with a fondness for understated style.
launched in 2007, vintage-inspired fashion brand Quirky Circus’ flirty and bubbly
collections reference bygone eras and carefree days. the playful separates and
pretty dresses come in a range of whimsical prints and feminine cuts that can be
styled super girly or downright grungy. Quirky circus is all about offbeat feminine pieces at affordable prices.
QuirKyCirCuS.Com.au
forever young, the Quirky Circus girl is full
of life and looks at the world through rose
coloured glasses. She has a knack for
finding vintage fashion treasures, and she
knows how to pull them off with a modern
flair. She is always vibrant and versatile,
living for today and radiating piles and piles
of confidence in every outfit.
she’s all this, and probably more
She is always vibrant and versatile, living for today
Combine the following and serve wherever fun is abundant and imaginations run wild:1 cup of retro style
2 wide eyes
1 sweet smile
BY MINKPINK
miNkPiNk’s little sister, crush-worthy tween label the lost Girls
mixes up a dollop of quirkiness, a pinch of glam, and a great big slice of free-spirited
style to bring together their retro-cool collections, adored by mums and daughters
alike. upping the style ante, the lost Girls keeps it cute with bucket loads of personality.
following the same ethos of an affordable label that is fashion forward yet creates
its own path with each new collection, the brand hits all the same key trends while
keeping the fits and styling age appropriate for girls aged 8 to 14 years.
theloStGirlS.Com.au
minKPinK’s little sister, crush-worthy tween label the lost Girls blends a dollop of quirkiness, a pinch of glam,
and a generous slice of free-spirited style to bring together their
retro-cool collections – adored by mums and daughters alike.
upping the style ante, the lost Girls keeps it cute with bucket
loads of personality.
with affordability and a fresh, chameleon-like approach to
each new collection, the brand keeps the fits and styling age
appropriate for girls 8 to 14. the brand calls a flock of
young starlets and bloggers fans, with dancers tori wade and
ashi ross, bloggers emily Jane, Steph’s Style Blog and miss Zali and
even Brangelina’s chic daughter Zahara repping the lost Girls.
Get some teeN sPirit.
our campaigns capture the lost Girls spirit, and
are always the epitome of fun! the winter 2014
campaign saw adorable home & away actress alea
o’Shea running wild at the movies and flaunting her
gaming skills at the arcade, whilst styling out all the
latest lost Girls looks. Spring 2013 was blogger Zali Bartholomew’s time to shine, with a riotous
campaign that played out an ultimate tween house party!
She’s equal parts edgy and cute - a mini fashionista
with her own quirky eye for styling. whether she’s
hitting the shops, soaking up the sun or having a
laugh with her friends, she’s always got the perfect
outfit. expressing her individuality through fashion is
key.
BloGGerZAli BArtHolomeW
she may be
young but
she’s already
got big plans
and is super
psyched
about all that
lies ahead.