1. 1. June 04, 2015 1 Content Capabilities & Case Studies
2. 2. 2 Introductions Pricing Matrix A guide to project types/complexities Content Who we are and why were here Categories & Complexities A full breakdown Case Studies Beyond clients expectations Questions Agenda
3. 3. 3 Why H&O video 10+ years working across event capture, editorial, animation, and broadcast production Our global production facilities put the appropriate resources against your projects to keep costs down We are Ogilvys global creative extension, adaptation, localization and production arm scale efficiencies We know
4. 4. 4 Why H&O We know technology ! financial services ! healthcare & wellness ! sciences ! package goods/retail ! beverages ! travel IBM, Intel, Qualcomm, Cisco American Express, Deloitte DuPont Nature Made Vitamins, PAREXEL Cabelas, Kimberly-Clark, GSK Molson-Coors Qantas, British Airways
5. 5. 5 H&O Philosophy Provide whats needed for the task at-hand Deliverables-based pricing with timely execution Execute and extend big ideas leveraging best practices Partner with Ogilvy & Mather and other WPP Companies Be where our clients are - North America (New York and Los Angeles) - Europe (London) - Asia Pacic (Singapore and Hong Kong) creative ! production ! distribution
6. 6. 6 Pricing Matrix
7. 7. PricingMatrixCosteffectivesolutionsforglobalbrands 7
8. 8. 8 H&O Philosophy Three Key Factors How we approach Videos categories ! complexities ! volume
9. 9. 9 VideoTypes Complexities &Each category has a video example for every level of complexity All examples have links to Vimeo with the password: H&O
10. 10. 10 Global Production Editorial Animation Many cameras capturing interviews, B-roll and events Use interviewees and narrators to guide the story Global productions, editorial, animation may be incorporated to achieve clients content needs. Edit existing or original content Color correction, sound design, music, animation and nishing Meet client objectives without lming costs Capturing events or other key visuals Motion graphics, special effects, editorial and animation Local and global resources to create cost effective content B-Roll / Expert / EC Motion graphics animation Design key frames in a storyboard deliverable Animate in 2D, 3D, with motion graphics and special effects Meet client objectives with or without lming and editorial costs Categories
11. 11. 11 SIMPLE Local crew Use local teams to capture key visuals or work with a crew of two Two cameras simple DSLR camera, audio and lighting Stock music usage to be negotiated based on budget and need Simple animation titles, motion graphics and lower thirds MODERATE Local crew Four to eight crew members Two to three cameras DSLR camera, audio and moderate lighting Stock or licensed usage to be negotiated based on budget and need Simple to Moderate animation titles, motion graphics and lower thirds COMPLEX Local crew Eight or more crew members Three to ve cameras Special cameras, audio and complex lighting Licensed or original music usage to be negotiated based on budget and need Moderate to complex animation Special effects and motion graphics CategoryGlobalProduction Mexico Today PAREXEL Brand Manifesto GSK ENO Bride Vimeo Password: H&O
12. 12. 12 SIMPLE Editorial source les existing or original content provided by client Stock music usage to be negotiated based on budget and need Simple animation titles and client logos or other assets Finishing simpleaudio mix, color correction and all other nishing in editorial session COMPLEX Editorial source les existing or original content provided by client Licensed or original music usage to be negotiated based on budget and need Moderate to complex animation titles, stock and client assets Finishing complex audio mix, color correction and nishing with specialists MODERATE Editorial source les existing or original content provided by client Stock music usage to be negotiated based on budget and need Simple to moderate animation titles, graphics and client logos or other assets Finishing moderate audio mix, color correction and nishing in edit or specialist CategoryEditorialWork Quantas Melbourne Snapdragon Lumia 435 Cabela's Fathers Day Vimeo Password: H&O
13. 13. 13 Storyboard Create simple layout with existing assets and some new designs Client assets provided logos, illustrations, style guide and existing animation Stock music usage to be negotiated based on budget and need Animation simple 2D movements with After FX Storyboard Create complex layout with new designs Client assets provided logos, illustrations and style guide Licensed or original music usage to be negotiated based on budget and need Animation complex 2D and 3D movements with various software applications CategoryAnimation Storyboard Create moderate layout with existing assets and new designs Client assets provided logos, illustrations and style guide Stock or licensed music usage to be negotiated based on budget and need Animation moderate 2D movements with After FX and some 3D MODERATE SIMPLE COMPLEX Cisco WAAS AMEX PBS PAREXEL Vimeo Password: H&O
14. 14. 14 COMPLEX Locations various man on the street locations and two moderate set ups for all interviews Cameras single to two camera moderate to complex set up Licensed or original music usage to be negotiated based on budget and need Moderate to complex animation titles, original designs and client logos/assets Content one to 4+ day schedule to capture OC and EC/B-Roll SIMPLE Location limited man on the street locations or one simple set up for all interviews Cameras single or two camera simple set up Stock music usage to be negotiated based on budget and need Simple animation titles and client logos/assets Content one day schedule to capture OC and EC/B-Roll MODERATE Locations various man on the street locations and one moderate set up for all interviews Cameras single and two camera moderate set up Stock or licensed music usage to be negotiated based on budget and need Simple to moderate animation titles, limited original designs and client logos/assets Content one to 3+ day schedule to capture OC and EC/B-Roll CategoryExpert/B-Roll/EventCapture British Airways Ungrounded IBM Cloud AMEX Pay with Points Vimeo Password: H&O
15. 15. 15 Case Studies
16. 16. CASE STUDY QUALCOMM SNAPDRAGON 46 creative executions 6 languages 3 OOH and Print 132 Digital (Mobile, Flash, Rich Media) 20 weeks and running ! ! ! Partnered with: Ogilvy & Mather When Ogilvy & Mather came to H&O, they were looking to transform their brand awareness in six key markets, with a cost effective strategy. ! By leveraging existing creative content, we were able to provide enough assets to produce over 45 TV spots and high resolution assets. ! The brand awareness among their target markets rose signicantly. Through a streamlined production process, we were also able to deliver high resolution images for other content needs. ! We were also able to use our global team for: Creation & Implementation, TVC, Translation, Transcreation, and Global Adaptation. Snapdragon OPPO R5 16 Vimeo Password: H&O
17. 17. CASE STUDY MEXICO 12 creative executions 4 languages 10 weeks 225 Print and OOH ad 178 Digital (Mobile, Flash, Rich Media) 10 Videos 1 Book ! Partnered with: Ogilvy & Mather Mexico Today was looking to build a more positive visual representation of the country. O&M had already completed a print campaign and needed to do this in video in a more cost effective way. ! H&O translated print ads for ve different markets throughout Europe and recommended bringing visuals to life so we created all this content. We resized all the print assets, looked at media buy to incorporate animated hi-res images. ! H&O was able to create the video for four markets with different languages for a fraction of all the other quotes. ! We were also able to use our global team for: Creation & Implementation, Translation, Transcreation, Global Adaptation Mexico Today 17 Vimeo Password: H&O
18. 18. CASE STUDY BRITISH AIRWAYS 6 two-to-three minute videos 4 press release content packages 10+ hours of original footage 20 images for social media platforms 750+ images for asset library 4 days - quick turn around on ground 6 person crew in Los Angeles, San Francisco, & London ! Partnered with: Ogilvy One Ogilvy one came to H&O to help them put together videos and assets for a press release for their partnership on the G8 conference in 2013. ! H&O created mobile editorial and animation stations for quick response team of six to shoot footage of people on the ight and participating in the Future of Innovation G8 summit. ! The team did everything in parallel path-shooting, editing, and delivery of the videos and press release packages of content (video and stills). ! We could tell the story as it happened, sending out video pieces and content of what British Airways does everyday, producing on demand press release content, and expert videos talking about what happens at British Airways. Bristish Airways Ungrounded 18 Vimeo Password: H&O
19. 19. CASE STUDY GSK, ENO 10 creative executions 40 markets 6 languages 15 units ! ! ! ! Partnered with: Ogilvy & Mather When Ogilvy & Mather came to H&O they had a big idea, but it was poorly produced locally in each market. ! Collaboration throughout the network allowed us to elevate the big idea and produce 10 campaigns that were distributed in over 20 countries. ! The result A global campaign with local adaptability that could focus on the cultural needs of our target markets. ! We were also able to use our global team for: Creation & Implementation, TVC, Online Content, Print, OOH, Translation, Transcreation, Global Adaptation GSK ENO Bride 19 Vimeo Password: H&O
20. 20. CASE STUDY PAREXEL 4 creative executions 1 language 20 weeks ! ! ! ! ! Partnered with: Ogilvy One The client wanted to elevate their brands journey and mission, so we delivered creative videos that visually brought their story to life. ! The network seamlessly allowed H&O to lm and produce in ve cities throughout three continents and we delivered four version of the video to Ogilvy One. ! Through a streamlined production process we were also able to deliver high-resolution images for other content needs. ! We were also able to use our global team for: Creation & Implementation, Online Content, Translation, Transcreation, Global Adaptation PAREXEL Brand Menifesto 20 Vimeo Password: H&O
21. 21. 40 Questions