Hoppala at XMediaLab

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Mobile Augmented Reality From Science Fiction to Fact

description

Presentation at XMediaLab Sweden, Malmö, January 21st 2011

Transcript of Hoppala at XMediaLab

Page 1: Hoppala at XMediaLab

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Mobile Augmented Reality

From Science Fiction to Fact

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Marc René Gardeya, Founder and CEO

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

TodayTomorrow

Soon

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Today

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

7 Cases

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Rhônes-Alpes Tourism

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

German Yellow Pages

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Virtual Public Art Project„Key element of our application is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“

Chris Manzione, Artist

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Quiznos Campaign

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Social Is Mobile

Happy easter!Looking forward to see you again!

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Woombamania

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Berlin Wall 3D

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Berlin Wall 3D

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Advertising

Google Patent #20100010893, 14. Januar 2010

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Real WorldSpatial

3D

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Technologie

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

ContentContentContent

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Content Management

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Consulting & Training

School

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Tomorrow

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Natural Feature Tracking

Paul Otellini, CEO Intel, CES 2008

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Word Lens

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Face Recognition

TAT The Astonishing Tribe, Concept Work, 2009

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Face Recognition

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Parallel Tracking and Mapping

Georg Klein,University of Oxford

(now Microsoft)

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Mobile AR Device

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Point Cloud Model

Dubrovnik Old City Center, 4.619 Photos, 3.485.717 PointsUniversity of Washington in Seattle, funded by Microsoft

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Microsoft Photosynth

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

LocationLocationLocation

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Location Tracking

Chris Grayson, „AR & Emerging Tech pt. 3“, www.chrisgrayson.com

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Soon

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Gesture Control

John Underkoffler, TED Konferenz, February 2010

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Gesture Control

Concept work, Schematic

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

AR Glasses

Concept work, Nokia

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Make tea

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Augmented (Hyper)Reality

Keiichi Matsuda, January 2010

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HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

THANK Y UO