Hop2Top Teaser

8/12/2019 Hop2Top Teaser

1/34

presents


2/34


3/34

WAT !?!?


4/34


5/34

GroupDiscussions


6/34


7/34

1

(1) Growth in Economy(2) New Job Opportunities will be created

(3) Benefits to Farmers :In the retailing business, the intermediaries have dominated the

interface between the manufacturers or producers and the consumers. Hence the farmers

and manufacturers lose their actual share of profit margin, as the lions share is eaten up by

the middlemen. This issue can be resolved by FDI, as farmers might get contract farming,

where they will be able to supply an organised retailer based upon demand and will get paid

handsomely for that and they need not run in search of buyers.

(4) Benefits to consumers :Consumers will get variety of good quality products at low

prices compared to market rates and will be able to choose from various international brands

at one place.

(5) Infrastructure will grow :This has been one of the common issues in the retailing chain

in India for years, which has led to the process of an incompetent market mechanism. To cite

an example, in spite of India being one of the largest producers of fruits and vegetables, lack

of proper cold storage facility significantly affects the selling of these perishable items and

also in huge losses. Allowing FDI might help India have better logistics and storage

technologies resulting in avoiding wastage. Due to FDI foreign companies will invest around

$ 100 million in India. Thereby, infrastructure facilities, refrigeration technology,

transportation sector will get a boost.

(6) Cheaper Production facilities(7) Availability of new technology and hence development of new skillsets


8/34

(8) Long term cash liquidity :FDI will render necessary capital for establishing organised

retail chain stores. It is a long term investment because the physical capital in the domestic

company is not easily liquidated.

(9) Foreign countries will also create a supply chain management in the Indian market. This

will result in avoidance of food wastage and perishables.(10) FDI opens up a new avenue for Franchising

(11)According to the Indian Governments condition, foreign companies have to source a

minimum of 30% of their goods from Indian micro and small industries. This will encourage

the domestic manufacturing by creating a big effect for employment and technology up

gradation and income generation.

(12) Countries like China, Indonesia and Thailand have 100% FD1 in retail. Reports show

that these countries have experienced high growth in agro processing industry, refrigeration

technology and infrastructure.

(1) Impact on the organised players (eq. Kirana shops) The overall size of retail market inIndia at present is estimated at ` 5,88,000 crore of which, the unorganised portion of the

market is worth ` 5,83,000 crore and the share of organised portion of the market is ` 5000crores. The unorganised market provides the second largest employment opportunities to3.95 million people (first being the agricultural sector). It is argued that opening the retailsector will have an impact on sales in the unorganised sector. As a result of this,employment provided by the unorganised sector will be affected. It is reasoned that byreducing the number of intermediaries, organised retailing will lead to some jobdisplacement.

(2) Limited Employment Generation It is said that FDI might provide employmentopportunities, but it is argued that it cannot provide employment opportunities to semi-illiterate people. This argument gains more importance because in India, large number of

semi-illiterate people are present.

(3) Fear of lowering of prices There is a fear that allowing FDI in retail would result inlowering of prices, as FDI will bring in good technology, supply chain etc. If prices arelowered, then it will lower the margin of unorganised players also. As a result of this, theunorganised market will be affected. This in turn will have an impact on the employment

opportunities provided by the unorganised market.

(4) FDI in retail will drain out the countrys share of revenue to foreign countries, which maycause negative impact on Indias economy.

(5) Fears that domestic organised retail sector might not be competitive enough to tackleinternational players might not only resulting in loss of market share for them but in closure oftheir units.


9/34

(6) There is a possibility of small business owners and workers from other functional areas,as lot of people are involved in unorganised retail business, may lose their jobs.

(7) Small retailers and other Kirana Stores may close down.

(8) Supermarkets will establish their monopoly in the Indian market. Due to supermarketsfine tuning and higher accessibility they will be able to buy goods at lower prices andtherefore will be able to sell at lower prices to consumers. This will result in closing of manysmall retailers.

(9) Though Government has stipulated that 30% procurement should be from Indiansources, this may get diluted over the years. The remaining 70% procurement from cheapercountries will make the people run towards that stuff and the 30% supply from Indian smallindustries will have their own death, unable to compete with low price Chinese goods

(Note: This is just a sample of the main content. Please order your copy now for the

full version)


10/34

BSTR CT GDTOPICS


11/34

How to attack Abstract Subjects during a GD

or an Interview?

Some Pointers

Such topics are based on your perception.

The way you look at the topic decides your subsequent participation and performance

The challenge here is to put forth multiple implications of the topic and then evoke a

discussion on some of them

Idea generation and ability to add a tangible angle to an otherwise abstract topic are the

hallmarks of success in this case. Try and connect the topic to your knowledge of

subject areas such as general awareness, politics or sport

In a GD, take a minute or two to gather your thoughts. Try not to kick-start the GD unless

you have a decent idea on how to go about it

In an interview, feel free to ask the interviewer for some time (say a minute) to think

about what to say. Good humor is appreciated; Bad humor can get you shot!

Some examples have been presented in the following material which emphasize how to

kickstart idea generation and proceed further.

It is advisable to come up with a couple of ideas in the beginning, and extrapolate them

further by quoting real life scenarios and situations

Some examples with possible answers/ideas are:

Pigs can fly1. Essentially this phrase is used as a figure of speech so hyperbolic, that is

describes an impossibility

2. One interpretation of this phrase is some impossible event has occurred3. AAP coming to power in Delhi

4. Blackberry's sudden debacle

5. Jasmine revolution usurping incumbent dictatorships across North Africa

6. Another interpretation could be what would be the 'impossible thing that can now

happen'

7. Here one example is Indian Football team taking on the world and then can talk

about poor condition of sports other than cricket in India


12/34


13/34

PI


14/34

General PI Questions

Question 1:

Tell me something about yourself

I was born and brought up in Delhi, and completed twelve years of schooling from the

same school Delhi Public School, Mathura Road post which I went on to pursue

Engineering in Information Technology from MIT, Manipal. I started my career with J.P.

Morgan Chase, Bangalore. I spent a couple of years in a technology based role within the

Investment Bank. It was here that I developed an innate passion for finance which led to my

current objective of attending B-School. I have had the opportunity to travel extensivelyaround the world and interact with individuals across diverse cultures and geographies.

Courtesy of my fathers profession as a sea-going captain, I have visited over eighty

countries around the world by ship. I pride myself in being a hard worker and a result-

oriented person with very high integrity and strong values something that my upbringing

has taught me. In addition, I believe I have strong interpersonal skills, and the ability to

adapt and get along well with people. Im passionate about learning new skills and taking up

new challenges whenever an opportunity presents itself. Some of my other interests include

playing the guitar, hiking & exploring places, listening to music and experimenting with new

cuisines

Question 2:

Mention your strengths. State one instance associated with each.

Inclusiveness

As with every area of organizational work, in the organization I was employed with, there

was diversity in culture that impacted the delivery of services. I was part of a global team

spread across 5 worldwide locations. This called for inclusiveness and an all-encompassing

attitude. Being inclusive and accepting varying opinions and viewpoints, in my opinion, has

not only made me a better team player but also a better individual

Good at planning and execution

I was part of a 3 member team that had to completely overhaul the design of an existing

(Note: This is just a sample of the main content. Please order your copy now

for the full version)


15/34


16/34

INDIAThe name India is derived from Indus, which originates from theOld Persian wordHindu.The

latter term stems from theSanskrit word Sindhu, which was the historical local appellation for

theIndus River.The geographical term Bharat, which is recognised by theConstitution of

India as an official name for the country, is used bymany Indian languages in its variations.Theeponym of Bharat isBharata,a theological figure that Hindu scriptures describe as a

legendary emperor of ancient India. Hindustan was originally aPersian word that meant "Land

of the Hindus"; prior to 1947, it referred to a region that encompassed northern India and

Pakistan. It is occasionally used to solely denote India in its entirety.

No. of States: 29( Including Telengana)

No. of Union Territories: 7(Including Delhi)

Population: 1,210,193,422(Census 11)

Uttar Pradesh most populous state

Literacy Rate:74.04%

GDP: 1.84Trillion(2012)

HDI: 0.554Sex Ratio :940

Chief Justice of India: P Sathasivam

Chief Election Commissioner: V.S. Sampath

Chief Vigilance Commissioner: Pradeep Kumar

Chief of Air Staff: Air Chief Marshall N.A.K Browne

Chief of Army Staff: General Bikram Singh

Chief of Naval Staff: Admiral Devendra Kr. Joshi

(Note: This is just a sample of the main content. Please order your copy now for

the full version)
http://en.wikipedia.org/wiki/Old_Persian_languagehttp://en.wikipedia.org/wiki/Hindushttp://en.wikipedia.org/wiki/Hindushttp://en.wikipedia.org/wiki/Hindushttp://en.wikipedia.org/wiki/Sanskrithttp://en.wikipedia.org/wiki/Indus_Riverhttp://en.wikipedia.org/wiki/Constitution_of_Indiahttp://en.wikipedia.org/wiki/Constitution_of_Indiahttp://en.wikipedia.org/wiki/Names_of_the_Republic_of_India_in_its_official_languageshttp://en.wikipedia.org/wiki/Eponymhttp://en.wikipedia.org/wiki/Bharata_(emperor)http://en.wikipedia.org/wiki/Persian_languagehttp://en.wikipedia.org/wiki/Persian_languagehttp://en.wikipedia.org/wiki/Bharata_(emperor)http://en.wikipedia.org/wiki/Eponymhttp://en.wikipedia.org/wiki/Names_of_the_Republic_of_India_in_its_official_languageshttp://en.wikipedia.org/wiki/Constitution_of_Indiahttp://en.wikipedia.org/wiki/Constitution_of_Indiahttp://en.wikipedia.org/wiki/Indus_Riverhttp://en.wikipedia.org/wiki/Sanskrithttp://en.wikipedia.org/wiki/Hindushttp://en.wikipedia.org/wiki/Old_Persian_language


17/34


18/34

Google sells

Motorola to Lenovo

for $2.91 billionLenovo will useMotorola's name to

enter the US smart

phone market

Google is selling Motorola Mobility to Lenovo, giving the Chinese smart phone

manufacturer a major presence in the US market. Lenovo will buy Motorola for $2.91

billion in a mixture of cash and stock. Google will retain ownership of the vast majority of

Motorola's patents, while 2,000 patents and a license on the remaining patents will go to

Lenovo. At the deal's closing, Lenovo will pay Google $660 million in cash and $750

million in stock, while the remaining $1.5 billion will be paid out over three years.

Microsoft acquires

Nokias devices &services business, license

Nokias patents and

mapping services

Etihad gets CCI nod for

50.1% stake buy in Jetloyalty unit

Abu Dhabi-based Etihad Airways today got

Competition Commission's approval for purchase of


19/34


20/34


21/34

(Note: This is just a sample of the main content. Please order your copy now for the full version)


22/34

Essential Economics


23/34

Some essential economic terms

Gross domestic product (GDP):

The total of goods and services produced by a nation over a given period, usually 1 year. Gross

Domestic Product measures the total output from all the resources located in a country,

wherever the owners of the resources live.

Gross national product (GNP)

It is the value of all final goods and services produced within a nation in a given year, plus

income earned by its citizens abroad, minus income earned by foreigners from domestic

production. The Fact book, following current practice, uses GDP rather than GNP to measure

national production. However, the user must realize that in certain countries net remittances

from citizens working abroad may be important to national well being. GNP equals GDP plus netproperty income from abroad.

Globalization:

The process whereby trade is now being conducted on ever widening geographical boundaries.

Countries now trade across continents and companies also trade all over the world.

Human capital Productive investments embodied in human

persons:

These include skills, abilities, ideals, and health resulting from expenditures on education, on-the-job training programs, and medical care.

Imperfect competition:

A market situation or structure in which producers have some degree of control over the price of


24/34

What is money?The characteristics of money are:

Rise of banking- role of Banks

Inherentlydesirable

DivisiblePortable -

High Value perwt/vol

Durable -Storehouse of

Value

TraditionallyGold/Silver

Collection of funds from sources

Lending of funds to businesses

Foreign Exchange

Letters of credit -Facilitate Trade


25/34


26/34


27/34


28/34


29/34

2

Marketing vs. Selling

In general we use marketing and selling as synonyms but there is a substantial differencebetween both the concepts. It is the action part of marketing only and has shortterm goalof achieving market share. The end means of any sales activity is maximizing profits throughsales maximization.Marketing as a concept and approach is much wider than selling and is also dynamic as thefocus is on the customer rather than the product. While selling revolves around the needs

and interest of the manufacturer or marketer, marketing revolves around that of consumer. Itis the whole process of meeting and satisfying the needs of the consumer.


30/34


31/34

4

BMW or go on a cruise. Thus a step ahead of wants is demands. When an individual wants

something which is premium, but he also has the ability to buy it, then these wants are converted to

demands. The basic difference between wants and demands is desire. A customer may desire

something but he may not be able to fulfil his desire. Example of demandsCruises, BMWs, 5 star

hotels etc.

The needs wants and demands are a very important component of marketing because they help themarketer decide the products which he needs to offer in the market. Thus the flow is like this.

Target Group

First, the target group is a group of intended users of the product. These are the people for

whom the product was designed. These are the individuals who will be experiencing the value

proposition.

Second, the key target user is a predominant user for the product. There may be other

secondary and tertiary users for the product.

Third, the key target user does not refer to an individual. It refers to a segment of individuals

that share the same characteristics.

(Note: This is just a sample of the main content. Please order

your copy now for the full version)


32/34


33/34


34/34

For Placing your order...

call/text on any of these numbers+919999670705+919971848154

Start Following our FB page todayhttps://www.facebook.com/Grasshoppers4M

BA

Drop an email at this [email protected]
https://www.facebook.com/Grasshoppers4MBAhttps://www.facebook.com/Grasshoppers4MBAhttps://www.facebook.com/Grasshoppers4MBAhttps://www.facebook.com/Grasshoppers4MBAhttps://www.facebook.com/Grasshoppers4MBAhttps://www.facebook.com/Grasshoppers4MBAhttps://www.facebook.com/Grasshoppers4MBA

Hop2Top Teaser

Documents

Transcript of Hop2Top Teaser