WELCOME

Session 1: Everything You Ever Wanted to Know About Social

Media (but were afraid to ask.)

Thank you for joining us. This Webinar will begin shortly.

Objectives

• Explain Social Media• Share Best Practices & Resources• Showcase Tools & Examples• Review Basics of Facebook, Twitter, Linked

In• Help You Connect with Some of the Millions

of People on Social Media Networks and Use Those Connections to Build Business

Important Notes

• Do Not Go Out and Build Hooters Pages – Leave that To the Marketing & PR Departments

• Don’t Be Overwhelmed – We’ll Never Get it All, and There’s Always Something New; Just Get the Basic Principles & They Translate to Most Sites

• Do Develop a Regional Game Plan on How You Can Leverage These Tools to Build Relationships, the Brand, and Drive Sales

• Do Listen to the Warnings & Best Practices

Social Media Will Change Your BusinessLook past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring

blogs out.

Our advice: Catch up…or catch you laterBy Stephen Baker and Heather Green

Influence Ripples in Effect

VIRTUAL PRESENCEHow You Are Presented in any way other than in

person

• Email – language, style • Phone – voicemail, cell, etiquette• Web Presence:

• Google Search Results• Work-Related Articles• Self Published Articles/Blogs• Social Media Interaction

It is increasingly likely that companies, potential guests,& potential employees will encounter you via the web before they ever meet you in person. What does your virtual presence say

about you? Everything communicates!

Social Media? WHY USE IT?The real question is “Why Not”?!

• Millions have active Accounts on these sites

• Tens of Millions of Twitter, Facebook, & Linked In Messages per day

• Tap into a potentially unique market & network

• Another way to be found & find opportunity

• People are talking about our company & restaurants, similar work challenges, and maybe even you!

• Do you know what they are saying?

WHAT IS SOCIAL MEDIA, REALLY?

Who’s networking online?

Social Media Stats

• 96% of Gen Y (in the Developed World) are on Social Media Sites

• Social Media has Overtaken Porn as the #1 Activity on the Web

• Facebook added 100Million users in 9 months

• If Facebook Were a Country, it would be the 4th Largest in the World

• 80% of Large Companies say LinkedIn is a Primary Recruiting Tool

• 80% of Twitter Use is From a Mobile Device (What does that Mean for Bad Guest Experiences?)

• 78% of Consumers Trust & Act On Peer Recommendations

• Only 14% Typically Trust & Act On Advertisements

TalentRevolution.net Tool

– Converse with guests, get feedback about their experience, favorite menu items, and even what they did over the weekend

– Run contests and tweet interesting content about Claim Jumper

– Tweet links to articles, websites, and photos (TwitPic)

– Guest Services

What Social Media Can Provide:

– Connections: with our employees, leaders in various industries, potential hires, current & potential customers

– Market Research: Provide insight on what is being said “about” the brand vs. to us

– Learning/Information: free content from leading consultants and chains & build my professional network

– Drive Traffic; React to Guests Real Time

– Elevate others & build social currency by highlighting their content, ideas and links

Social Media @ Hooters

Strategic Use of Social Media to Build Your Network

– Use Best Practices in Specific Social Media Sites

– Grow Business Connections & Potential Customers while Maintaining Professionalism

– Mapping Your Existing Network (who you know now)

– Mapping Your Future Network (who you’ll connect with)

– Innovative Opportunities to Leverage Your Social Presence and Network to Build Relationships & Business

– Apply Networking 101 to Social Media Engagement

– Focus not only on Finding Others, but also on Being Found

Look at the Major Sites

• Polls• Best Practices: Profiles• Best Communication Style• Common Mistakes &

Misconceptions• Maximizing Free Functions• Questions from You via Q&A

Personal vs Professional

2 Words: PRIVACY SETTINGS

Privacy Settings

Interacting with Fans & Friends

COMPANY & BRAND FAN PAGES

HOW TO USE IT

– Announce company updates

– Post upcoming in-store events

– Share pictures

– Develop a sense of community, ownership, and pride with your fans– Be sure to drive your network to this page

QUALITY & QUANITIY OF INTERACTIONS

RECRUITING & JOB INFO

Football Clubs Friend & Be Friended Follow & Be Followed

QUESTIONS???

140 Characters

FreeMicroblogging

Real Time

Getting Started

Search for people you know

Invite your contacts

Enter Hooters Restaurant:

Results: All tweets with “Hooters Restaurant”

Twitter Recommends

Search interesting topics

Engaging the Guest

Follow “Your People”

Find Fanclubs & Teams

Find Fanclubs & Teams

Profile Info

Profile Pic & Username

Who You’re FollowingMessage or “tweet”

Twitter Home Page Breakdown

DO:– Be real, creative, honest, witty, interesting, professional. BE YOURSELF

– Reach out, connect, link articles, recommend people, share pictures

– Focus on QUALITY, not QUANTITY

– Join the conversation!

DON’T:– Say anything you’ll regret. You can delete from your profile, but not the public timeline

– Be mean, rude, or negative. Use your voice in a positive way

– Focus on # of followers. It’s not a race or a competition

– Over promote yourself or your brand. Twitter is a “social” forum. You will be voted off the island (or in Twitterverse – UnFollowed and Blocked)

BASIC TWITTER LANGUAGE

• RT: is an abbreviation for retweet. This isn’t an official Twitter command or feature, but users and/or applications add RT in a tweet to indicate that part of their tweet includes something they’re re-posting from another person’s tweet, sometimes with a comment of their own. This is a great way (and proper Twitter etiquette) to give others credit for posting the original content.

• Usernames (Twitter handles): all start with the @ symbol (e.g., @KatColeATL)

• @reply: an @reply is a public message sent from one person to another, distinguished from normal updates by the @username prefix. You can reply publicly to any update on Twitter by using the @username format. You need not officially “follow” someone on Twitter (or vice versa) to reply to their tweet, but all of your replies are publicly visible (see http://help.twitter.com/portal for more information).

• DM: Direct messages (known as “DMs”) are private messages sent from one Twitter person to another. DMs can only be sent to people who follow you. When you receive a DM, it is placed in yourdirect message inbox, accessible from the Direct Message tab in the sidebar in your home page.You can set your e-mail preferences to notify you if you have a new DM.

Mapping your Twitter network & Using it to Drive

Sales

TweetUp

Direct to Hooters.com/Events &/or your Evite Site

Finding a Tweet Up

Finding a Tweet Up

Tweet Up Directory

TWEETDECK: Consolidation & Market Research

Recommends Top Users

QUESTIONS?

2009 WFF Summer Leadership Series

2009 WFF Summer Leadership Series

Bringing your current network online

Import Existing Contacts

Advanced Search for New Contacts

Advanced Search, Bottom of Page

Advanced Search Results

Notice Connections of Connections

Finding Groups

Groups – Engage in Conversations

Finding people you know (or meet new) in groups

Join in the discussion

QUESTIONS??

Overarching Best Practices

• Security Settings • Pictures• Consistency • Social Media Policy

at Work

Consistency Between Social Media Platforms

Time Management

Industry & Role-Specific Sites

Laser Target Your Contributions & Connections

•Other places to establish your brand

•Find the online communities relevant to your brand, department, or industry

•Join in the conversation that’s already happening

Communicate Your Communities

Add the same info to your business card.

Your Twitter/LinkedIn page and

“Follow Us on Twitter @Hooters_Rest”

Be our Fan on our Hooters Facebook Fan page

Have Network – Will Travel

• Local & Long Distance Network Mapping• Fill Business Trips with Effective Networking • Build and Maintain Long Distance Relationships

• Do Your Homework• Use Consolidating Services like Tweetdeck & Flock to

research • Linked In – Advanced Search, Set Location, Browse• Good ‘ole Goggle!

• Meet & Greet• Check upcoming.org, eventful, or search #tweetup for in-

person events in the city you’re in or will be visiting• When you meet new contacts on the road, ask how they

prefer to connect and stay in touch: LInkedIN? Twitter? • Add them to that network when you return and drop

them a Thank You note.

Find Events & Engage

• Importance of Virtual Presence• Understand Social Media• Best Practices in Profiles & Sites• Language & Communication to use• Common Mistakes & Misconceptions• Overarching Best Practices• You can have a ton to say, but if no one’s

listening, you’re not heard

Recap

• Employ these techniques• Use Tips on this Powerpoint• Drive Connections to Hooters Fan Page

on Facebook, Hooters_Rest on Twitter, & Hooters.com

• Send in Feedback, Connections You Make, Success Stories or Questions

Next Steps

Thank You for Attending

Session 1: Everything You Ever Wanted to Know About Social Media (but were afraid to ask.)