Hoop It Up 3x3 11-13 Facebook competitive data
14
NOVEMBER 2013 COMPETITIVE ANALYSIS NOVEMBER 2013
-
Upload
cole-e-abshere -
Category
Marketing
-
view
313 -
download
1
description
Transcript of Hoop It Up 3x3 11-13 Facebook competitive data
NOVEMBER 2013
COMPETITIVE ANALYSIS NOVEMBER 2013
NOVEMBER 2013
Hoop It U
p
Spoka
ne Hoopfe
st
gusm
acke
r
Connect 3on3 Ba…
Nike Bas
ketb
all…
0
5.0K
10.0K
15.0K
20.0K
25.0K
30.0K
27.1
K
24.2
K
11.7
K
656 2,
792
Fan Page Comparison: Total Fans
Total Fans
Tota
l Fan
s
NOVEMBER 2013
Landing Page Overview www.facebook.com/hoopitup
NOVEMBER 2013
Landing Page Overview www.facebook.com/spokanehoopfest
NOVEMBER 2013
Landing Page Overview www.facebook.com/gusmacker3on3
NOVEMBER 2013
Landing Page Overview www.facebook.com/Connect3on3BasketballTournaments
NOVEMBER 2013
Landing Page Overview www.facebook.com/nikebasketball3on3
NOVEMBER 2013
All Account Avg. Lowest Account Leading AccountAll Account Avg. Lowest Account Leading Account
1,305
Hoop It Up
0
Connect 3on3 Basketball T…
489
2,447 total engagement
27k
Hoop It Up
656
Connect 3on3 Basketball T…
13k
66k total fans
1,874
Hoop It Up
0
Connect 3on3 Basketball T…
479
2.0% PTAT as % of fans
17
Hoop It Up
0
Connect 3on3 Basketball T…
6
32 total posts
How does the leader compare?How does the leader compare?
Leader posts more often than average. Content is mostly photos and links.
Leader has 2,834 (12%) more fans than the next best brand Spokane Hoopfest.
Leader sends about 1.2 posts per day and gets an average of 77 interactions per post.
Leader has a 78% share of PTAT compared to a 16% share for the second best brand Spokane Hoopfest.
Leader posts more often than average. Content is mostly photos and links.
Leader has 2,834 (12%) more fans than the next best brand Spokane Hoopfest.
Leader sends about 1.2 posts per day and gets an average of 77 interactions per post.
Leader has a 78% share of PTAT compared to a 16% share for the second best brand Spokane Hoopfest.
Engagement
Page Fans
People Talking About This (PTAT)
Brand Posts
Engagement
Page Fans
People Talking About This (PTAT)
Brand Posts
Competitive LeaderboardCompetitive Leaderboard
NOVEMBER 2013
Hoop It Up
Spoka
ne Hoopfes
t
gusm
acke
r
Connect 3
on3 Ba…
Nike Bas
ketb
all…
0
200
400
600
800
1.0K
1.2K
1.4K
0%
2%
4%
6%
8%
10%
12%
1.3K
974
168
0 0
9.6%
8.0%
2.9%
0.0% 0.0%
Fan Page Comparison: Total Engagement on Brand Posts
Total Engagement Engagement as % of Fans
Tota
l Eng
agem
ent
Enga
gem
ent a
s % o
f Fan
s
53%40%
7%
Relative Share of Engagement
Hoop It Up Spokane Hoopfest gusmacker Connect 3on3 Ba… Nike Basketball…
NOVEMBER 2013Hoop It
Up
Spoka
ne Hoopfes
t
gusm
acker
Connect 3on3 Ba…
Nike Bask
etball
…
1,874
384
126
011
People Talking About This
NOVEMBER 2013
Hoop It Up
Spokane Hoopfest
gusmacker
Connect 3on3 Ba…
Nike Basketball…
1.2
0.6
0.4
0.0
0.0
Brand Posts Per Day
Hoop It Up
Spoka
ne Hoopfes
t
gusm
acke
r
Connect 3
on3 Ba…
Nike Bas
ketb
all…
0
2
4
6
8
10
12
14
16
18
Fan Page Comparison: Brand Posts
Status Link Photo Video Other
Bran
d Po
sts
NOVEMBER 2013
MOST ENGAGING POSTS FROM PEAKMOST ENGAGING POSTS FROM PEAK
From 11/4/13 by Hoop It Up
✪✪✪✪✪✪✪✪✪✪✪✪✪✪SHARE✪✪✪✪✪✪✪✪✪✪✪✪✪✪✪✪ If you are a member of the Hoop It Up Nation! #HoopI…
251 interactions, 51% of brand total for the day
From 10/24/13 by Spokane Hoopfest
Gonzaga University Coach Mark Few visits former players at LA Lakers' practice. Story …
112 interactions, 56% of brand total for the day
From 10/29/13 by Hoop It Up
Countdown to #Halloween #WhosGotNext #HoopItUp | https://fbcdn-photos-b-a.akamaihd.net/h…
211 interactions, 100% of brand total for the day
10/21/1
310/2
2/13
10/23/1
310/2
4/13
10/25/1
310/2
6/13
10/27/1
310/2
8/13
10/29/1
310/3
0/13
10/31/1
311/1
/13
11/2/1
311/3
/13
11/4/1
30
100
200
300
400
500
600
Fan Page Engagement Comparison Over Time on Brand Posts
Hoop It Up
Spokane Hoopfest
gusmacker
Connect 3on3 Ba…
Nike Basketball…
Engagement Callout 3
Engagement Buffer
Fan
Inte
racti
ons
(Lik
es, C
omm
ents
, Pos
ts)
NOVEMBER 2013
Hoop It Up
Spokane Hoopfest
gusmacker
Connect 3on3 Ba…
Nike Basketball…
Engagement Details Comparison
Likes Comments User Posts Shares
Hoop It Up
Spoka
ne Hoopfes
t
gusm
acke
r
Connect 3
on3 Ba…
Nike Bas
ketb
all…
0
20
40
60
80
100
120
69
103
24
0 0
6
2 3
0 02 3
1 0 0
Average Response Per Brand Post
Likes per Post Comments per Post Shares per Post
Fan
Inte
racti
ons p
er P
ost
NOVEMBER 2013
CONTENT TYPE PERFORMANCE CONTENT TYPE PERFORMANCE
2,267 interactions, 93% of all engagement
Photos
MOST ENGAGING CONTENT TYPE
Photos
MOST COMMONLY POSTED
26 posts, 81% of all posts
Photos
108 interactions, 11% of the brand's engagement
Photos
Hoop It Up
Spoka
ne Hoopfes
t
gusm
acke
r
Connect 3
on3 Ba…
Nike Bas
ketb
all…
20
0
20
40
60
80
100
120
Fan Page Comparison: Engagement on Brand Posts
Link Photo Status Video Other
Enga
gem
ent p
er p
ost
(size of bubble = number of posts)
