Hong Kong SAR:TourismHong Kong SAR:Tourism

目录目录 Introduction of Hong Kong tourism

The evidence of the prosperity

the reason of the booming

The outlook of the tourism industry of HongKong SAR is expected to remain positive in 2006

Visitors arrivals reached to 23.36 million,up to 7.1% year-on-year.The Chinese mainland was still the largest source market, increasing moderately by the 2.4%.he average occupancy rate for 2005 was 86%,a mild drop of 2% point as compared with 2004.In january 2006, the average occupancy rate was 85%.the average length of stay visitors in 2005 was 3.7 nights

Standard and

Perfomance

Accesing Hong Kong

Tourism Attractions

and Facilities

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Tourism Commission

(TC)

Promoting Hong

• TC was established in May 1999• to coordinate within government

varios tourism development efforts

• to provide better policy support • to lead on the part of government

of the tourism in HK

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The government has planned to develop a wiThe government has planned to develop a wide range of diverified tourst attractions in HK de range of diverified tourst attractions in HK SAR with a view to enhancing our overall attrSAR with a view to enhancing our overall attrativeness as a premier tourist destinationativeness as a premier tourist destination

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2 give a faceliftto the

existing populartourist areas

green

tourism

Hong Kong SAR's

traditional relics and

assets

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Tourist Guide PassTourist Guide Pass

A Hospitable Hong KongA Hospitable Hong Kong

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Tourist Guide PassTourist Guide Pass

A Hospitable Hong KongA Hospitable Hong Kong

Tourist Guide PassTourist Guide Pass

A Hospitable Hong KongA Hospitable Hong Kong

• the government continues to ensure HK SAR`s accessibility.Nationals from some 170 countries can vist HK visa free for period from 7to 180.

• The Individual Visit Scheme was introduced on July 28,2003.The scheme has been gradually extended and now covers Guangzhou,Dalian,Shenyang,Jinan and 9 cities in Fujian,Jiangsu and Zhejiang.

• to promote HK SAR globally as a business and leisure destination and take initiatives to enhance the experience of visitors when they arrive.

• emphasis on developing joint marketing efforts with strategic partners to promote multi-destination tourism and develop new markets.

• continue to work with the HKTB and the trade to maintain HK SAR`s status as Asia`s world city.