Hong Kong Island Magazine Media kit 2012/13

MEDIA KIT 2012/3

magazine

The first lifestyle magazine for Hong Kong residentsDelivereD to Hong Kong islanD’s elite

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• 60,000 extreme high net worth readers.

• Prime 28-48 year old readership.

• Delivered monthly to Hong Kong’s best residential buildings.

• Mailed free to residents who live in homes valued at $10 million+.

• Hong Kong Island Magazine is monthly — readers’ refer to it again and again.

• Hong Kong Island Magazine is glossy — your ads will look great.

Hong Kong Island MagazineThe best way to reach Hong Kong island’s high net worth residents.

Free every month!

EATINGFITNESSINTERIORSTRAVEL

SOHO Secret

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Free every month!


Living

Free every month!


successFulsecretthe

Free every month!


HEAlTH Fitness&

3

Free every month!


Diningissue

readership

BEAUTY FIRST86% visit professional hairdressers, nail salons or beauty spas regularly

About our readers

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FOOD MATTERS96% of readers will pay more for quality, healthy food

DInIng100% Dine outside of home at least three times per week}

BEAUTY FIRST86% visit professional hairdressers, nail salons or beauty spas regularly

Extreme high net worth demographic.

• 98% live on Hong Kong Island.

• 100% of subscribers live in homes worth more than $10 million (we do not deliver Hong Kong Island Magazine to apartments worth less).

• 89% control family spending decisions.

• 90% are in the prime 28-48 age range.

• 94% have a university degree.

• 64% of households have dual income with an average of $200,000 a month.

LIFESTYLE100% go out to socialise with friends at least three times a week

DInIng & SOCIAL • 100% dine outside of home at least three times

per week• 79% go to a bar or club at least three times a week• 75% order from home delivery services at least

once a week• Average annual spending on dining/entertainment

$90,000

BEAUTY FIRST• 86% visit professional hair, nail salons and beauty

spas regularly• 81% of readers work out regularly • 71% are members of a gym or yoga studio

FInAnCE• 79% invest in financial products• 52% own investment properties

SHOPPIng• 87% of our readers shop online regularly• 66% do a majority of their shopping in the

Central and Soho area

TRAVEL • 78% collect frequent flyer points• 96% use the Internet for travel information,

booking flights and hotels• 92% travel abroad at least three times per year

FAMILY • 80% of parents have children enrolled in an

International School or pre-school• 74% of Hong Kong Island parents have children

who take part in after-school activities

HEALTH MATTERS • 100% “care deeply” about the quality of the food

they eat• 90% have considered buying food from reputable

delivery services• 82% shop in organic and specialty food stores

TRAVEL

92% travel abroad more than

three times a year

FInAnCE

79% invest in financial products

FAMILY

80% of parents have children enrolled in an International School or pre-schoolFITnESS

81% of readers work out regularly

VEHICLE

90% have a driver’s license

SHOPPIng

81% of readers work out regularly

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For more info call 2776 2772 or email: [email protected]

Fast media survey 12 sep 2012

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Central

Sheung Wan Wan Chai

Admiralty

Causeway Bay

Mid-Levels

Sai Wan

SOHOKennedy Town

Happy Valley

Quarry bay

Tai Hang

RESIDEnTIAL

Jardine’s LookoutButler Tower

Cavendish HeightsThe Legend

Kennedy RoadKennedy Heights

Lexington Hill

Kennedy Town Luen Gay Apartment

Mount Davis 33The Merton

The Sail at Victoria

Quarry BayBraemar Hill Mansions

Taikoo Shing

Sai Wan HoGrand Promenade

Island ResortLei King WanLes Saisons

SOHOBella Vista

Centre Point

AdmiraltyBamboo Grove 82

Chenyu CourtKennedy TerraceKenville Building

MonticelloThe Royal Court

CentralBel Mount GardenRich View TerraceShiu King Court

Conduit Road39 Conduit Road

Sceneclife

Happy Valley23 Fung Fai Terrace

Bellevue CourtBeverly Hill

Billion Terrace Broadview Mansion

Evergreen VillaFelix Villa

Fortuna CourtIgloo Residence The Leighton HillVilla Monte Rosa

The LegendPrice $200 million Price per sq-ft $26KApartment size 3,000 sq-ft

A fairly new addition to Hong Kong’s list of opulent residential buildings is The Legend. Completed in 2005, this Jardine’s Lookout location is the ultimate urban hideaway for city slickers looking for a bit of peace and quiet.

The best way to reach Hong Kong Island’s high net worth residents.

How we distribute

Jardine’s Lookout

Sai Wan Ho

The Leighton HillPrice $60 million Price per sq-ft $28KApartment size 2,200 sq-ft

Recognized as one of Hong Kong’s high-class private housing estates, The Leighton Hill is a collection of 8 high-rise buildings looking over Happy Valley racecourse. Its lists of residents includes icons such as actor Adam Cheng and Rafael Hui, former Chief Secretary for Administration.

distribution

TregunterPrice $28 million Price per sq-ft $14KApartment size 3,000 sq-ft

Built in 1981, Tregunter has made its mark as one of Hong Kong Island’s premium living locations. Its three towers have housed a countless number of Hong Kong’s elite and their families. Not surprising given its impressive list of amenities including sporting facilities, private restaurant and function rooms for hire and shuttle buses to Hong Kong’s key business districts.

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Mid-level11 Macdonnell Road

AigburthAlbron CourtAlpine Court

Birchwood PlaceBowen Place

Caineway MansionCatalina MansionCentury Tower IClovelly CourtDonnell Court

Dynasty Court TowersEstoril Court

Greenview GardensGreenville HouseGrosvenor HouseKenville Building

Monmouth VillaPalatial Crest

Park MansionsPo Garden

Queen’s GardenRegence Royale

Robinson Heights BlockSerene Court

South Garden MansionSuncrest Tower

Tavistock The AlbanyThe Mayfair

Tregunter TowerVictoria HeightsWealthy HeightsWilliam MansionWisdom Court

Wan ChaiKennedy CourtOne WanChaiStar Street 5The MorrisonThe Oakhill

Warner BuildingYork Place

Zenith

Sai WanHabour One

Kingsfield TowersMagazine Court

Ning Yeung Terrace

grand PromenadePrice $32 million Price per sq-ft $17KApartment size 1,700 sq-ft

Set in one of Hong Kong Island’s fastest developing areas, Grand Promenade was designed to suit the lifestyle needs Hong Kong’s growing number of young yet extremely successful residents.

Sheung Wan226 Hollywood Road

Cartwright GdnsCasa Bella

CentreStageGrand Terrace

Hollywood TerraceOne Pacific Heights

Palatial CrestQueen’s Terrace

Tai HangFlora Garden

Fontana GardenGrand Deco TowerIllumination Terrace

Jardine SummitSerenade

Sunrise CourtSwiss Towers

The ColonnadeThe Legend

The Signature


The SignaturePrice $62 million Price per sq-ft $30K

With apartments that average about 2,100 square foot each, life at The Signature in Tai Hang is all about comfort, luxury and space to unwind.

The MayfairPrice $100 million Price per sq-ft $38KApartment size 2,600 sq-ft

Tucked away in a secluded, green and tranquil hideaway in Mid-Levels, The Mayfair is only a deceiving 10 minutes from Central. Complete with tennis courts, swimming pool, a gym and around the clock security — there’s no doubt Hong Kong Island residents at The Mayfair live right in the lap of luxury.

“We know who our readers are because we distribute directly to their homes”

distribution

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151 and 163 Serviced Apartments21 Whitefield

338 ApartmentActs Happy Valley

Acts MidlevelsActs Wan Chai

Atria Green Residencies COMO COMO Causeway Bay

COMO COMO HollywoodConvention Plaza Serviced Apartment

Domus Queen’sEaton House (100 Blue Pool Road)

Equinox MercuryFour seasons place

Fraser Suites Hong KongGarden East

Hanlun Habitats — Lily Court I & II Hanlun Habitats — Orchid

Hanlun Habitats — Peach Blossom Harbour Grand Hong Kong Serviced Suite

Island Apartment in WanchaiJ Residence

Kailash Apartments KAZA @ Sai Ying Pun

KAZA @ Wanchai Knight on Wyndham

Le Rivage Serviced Apartments Manhattan Heights Serviced Apartment

Oakwood Apartments Mid Levels East HK Ovolo, Arbuthnot Road Central

Ovolo, High StreetOvolo, Hollywood Road

Pacific PalisadesPacific Place ApartmentsPresidential Apartments

S-ResidenceShalom Queen’s Serviced ApartmentShalom SOHO Serviced Apartment

Shama Causeway BayShama Central

Shama Mid-LevelsThe Archive, Hong Kong

The Bauhinia Serviced ApartmentsThe Ellipsis Serviced Apartments

The HenryThe Jervois

The Mood @ LKFThe Mood SOHO

The PutmanTreasure View BroadwoodTreasure View Happy Valley

Treasure View SOHO V Causeway Bay Serviced ApartmentsV Happy Valley Serviced Apartments

V Wanchai Serviced ApartmentsYin Serviced Apartments

SERVICED APARTMEnTS

Agnes B CafeCafe O

Caffe HABITUCapo’s Espresso

Chicken on the RunClassified

Cova Ristorante & CaffeEinstein Cafe

Gourmet Coffee and DelicatessenGrappa’s Ristorante

Harvey NicholsIsola Bar + Grill

JaspasLiberty Exchange

Life CafeMetropolitan Cafe

OolaaPaisano’s

Tai Orchard

RESTAURAnT

Royal Hong Kong Yacht ClubThe Foreign Correspondents’ Club

The Hong Kong Cricket ClubThe Hong Kong Football ClubThe Hong Kong Jockey Club

CLUBS

Our 60,000 high net-worth readers are all Hong Kong islands residents.

The OakhillPrice $30 million Price per sq-ft $19KApartment size 1,500 sq-ft

The Oakhill is a sophisticated gem amidst the hustle and bustle of Wan Chai. Apartments boast floor to ceiling windows overlooking stunning views of our city and the amenities match that of a 5-star luxury hotel.

CentrestagePrice $19 million Price per sq-ft $18K Apartment size 1,000 sq-ft

CentreStage is the epitome of chic city living in Hong Kong and not just because of its exclusive 108 Hollywood Road address. Residents live walking distance to some of the city’s hottest restaurants and bars while having immediate access to world-class amenities including a heated outdoor pool, gym, spa, theatre room and more.

The only magazine delivered directly to Hong Kong Island homes.

Crowne Plaza Hong KongEast

Island Shangri-laMandarin Oriental

The LandmarkThe Upper House

HOTEL

AVEDAClarins Institut

Epic MMAHair CornerIndulgence

La Coupe Hair Avant GardePure Yoga CenterSeasons FitnessSense of Touch

The Philip George SalonThe Spa by Valmont

HEALTH, BEAUTY, FITnESS

Agnes b.’s Librairie GalerieDymocks

Fringe Club

ARTS


“We know who our readers are because we distribute directly to their homes”

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The trusted lifestyle guide for Hong Kong island’s elite

Hong Kong Island’s resident art writer is a gallery owner, well tapped into Hong Kong’s art scene — our readers will always hear it from us first.

Keeping fit and keeping up to date with the latest workouts matters to our health-conscious readers; we make sure they’re in the know.

social

aRt Fitness

Hong Kong is always buzzing with exclusive events; gallery openings, product launches, restaurant and bar openings. Our readers go to these events regularly and refer to Hong Kong Island’s social pages to relive these special nights out. Gatekeeper to the door of Hong Kong’s most sought-after parties and CEO of Occasions PR, Francis Cheng, writes a monthly column for Hong Kong Island.

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editorial

Our contents

Enjoying a good meal with friends is an essential part of Hong Kong Island lifestyle. Our dining section keeps things delicious with some of Hong Kong’s best kept dining secrets, the latest hotspots and so much more.

Cultured and worldly with an insatiable travel bug, readers of Hong Kong Island love to get away.

Dining

liVing tRaVel

Our readers live in well-sized, well-located homes on Hong Kong Island. Creating a space that is comfortable and most of all, personal, matters to them and they invest in quality home decor to do so.

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Many Hong Kong Island readers own and invest in property. Our property section features useful information on buying, selling as well as featuring gorgeous Hong Kong pads to inspire.

editorial

Each month we feature a quirky Top 10 list, bringing our readers a hint of nostalgia or stirring in them a desire for the new.

Hong Kong Island makes planning the month ahead easy; listing the city’s most anticipated events.

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PRoPeRty

PlanneR toP 10

The majority of Hong Kong Island readers have lived abroad in their lifetime. They have experienced — and appreciate — the luxury of owning and driving quality cars. From pre-launch reviews to custom Ferraris, our motoring section is one of a kind.

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Hong Kong Island might be small but it’s full of interesting and inspiring characters. Our readers can get to know them through our exclusive and in-depth interviews with Hong Kong’s chic and elite.

inteRView

MotoRing


Display adverts

Mechanical specifications

• Displayadsarethemosteye-catching.• Displayedatthefrontofthemagazine,theymake

a significant impact with your target audience.

•Youcanplaceadisplayaddirectlyintotheeditorialcategorythatsuits your business such as dining, family, beauty, spa’s, schools, travel, interiors and so on.

Full PAgetRiM 215mm x 270mm

BleeD 225mm x 280mm(w x H)

display

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1/2 PAge93mm x 245mm

(w x H)


(w x H)


(w x H)1/4 PAge190 x 60mm

(w x H)

1/2 page options

1/4 page options

Full page

Rate card for display adverts

Digital Material Requirements

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• Crop Marks requested to recognize your artwork’s size.

• 5mm bleed area.

• Fonts included? Please outline or embedded your fonts.

• Images included? Please embbed or flatten your images’ layers.

We love to design!

Speak to our sales person at 2776 2772 or email [email protected]

We accept the following file formats: AI, JPEG, PDF, TIF, PSD.

• Adobe Illustrator / InDesign / Photoshop CS5 or earlier.

• Final completed artwork and digital images used in the file should have a resolution of 300dpi.

• Final must be in CMYK colour mode (no RGB and Spot Color).

• Convert all typing to outlines.

A delinquency charge of 2% per month will be made on any invoice outstanding for more than 30 days from the date of invoice.

Artwork made easy

Need our help?

Fast Media Ltd Floor LG1, 222 Queens Road Central Hong Kong Office Phone: 2776 2772

Trim size Bleed size

Crop Marks


1x 3x 6x 9x 12x

Double page spread $30,000

Please contact us for more [email protected]

Inside front cover $30,000

Inside back cover $28,000

Back cover $40,000

Insert $20,000

Onsert $50,000

Full page (upfront) $20,000 $19,000 $18,000 $17,000 $16,000

Full page $16,000 $15,200 $14,400 $13,600 $12,800

1/2 page $10,000 $9,500 $9,000 $8,500 $8,000

1/4 page $7,200 $6,840 $6,480 $6,120 $5,760

• Arespeciallydesignedforsmallbusinessesandlocalserviceproviders.• Allmarketplaceadvertisersautomaticallyrecieveafreelistinginour

monthly Ultimate Guide.• Weofferspecialdiscountsforlongtermadvertisers.• Paymentiseasy.Youcansendachequeormakebanktransfer.• MarketplaceadsaresimplythebestvalueintownforreachingHong

Kong Island residents who need your services.

marketplace

Marketplace adverts

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HAlF PAge190mm x 120mm

(w x H)

QuAd125mm x 120mm

(w x H)

TriPle-HorizonTAl190mm x 57.5mm

(w x H)

double-HorizonTAl125mm x 57.5mm

(w x H)

Single60mm x 57.5mm

(w x H) double- verTicAl

60mm x 120mm(w x H)

TriPle-verTicAl

60mm x 182.5mm

(w x H)

File copy

Mechanical specifications

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1x 3x 6x 12x

Half page $9,000 $8,550 $8,100 $7,200

Quad $5,400 $5,130 $4,860 $4,320

Triple $4,400 $4,180 $3,960 $3,520

Double $3,000 $2,850 $2,700 $2,400

Single $1,600 $1,520 $1,400 $1,280

Rate card for marketplace adverts

Digital Material Requirements

• Crop Marks requested to recognize your artwork’s size.

• 5mm bleed area.

• To avoid any trimming mistake from printer? take care of your text area.

• Fonts included? Please outline or embedded your fonts.

• Images included? Please embbed or flatten your images’ layers.

We love to design!

Speak to our sales person at 2776 2772 or email [email protected]

We accept the following file formats: AI, JPEG, PDF, TIF, PSD.

• Adobe Illustrator / InDesign / Photoshop CS5 or earlier.

• Final completed artwork and digital images used in the file should have a resolution of 300dpi.

• Final must be in CMYK colour mode (no RGB and Spot Color).

• Convert all typing to outlines.

Artwork made easy

Need our help?

Fast Media Ltd Floor LG1, 222 Queens Road Central Hong Kong Office Phone: 2776 2772

Trim size

A delinquency charge of 2% per month will be made on any invoice outstanding for more than 30 days from the date of invoice.


classified

Classified adsEveryone loves the small ads! A great spot for tuition, property sales and that hare-brained project.Charities can advertise for free. Spread the love!

No. of insertions

Charities/Community

Domestic Helpers Lost & Found Services

Property Rentals / Property Overseas

Employment / Recruitment

Financ, ie Home

Insurance, Tax Agent, etc

1x free (50 words max)

free (28 words max)

free (28 words max)

$460 = first 28 words, $6 per

extra word


extra word


extra word


extra word

3x free (50 words max)

free (28 words max)

free (28 words max) 10% off

6x - - - 20% off

12x - - - 30% off

vw free free free $50

How much? Classified adverts

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File copy File copy


Fast Media’s philosophy is to publish market-leading “residential lifestyle” magazines that connect with Hong Kong’s brand conscious, high net-worth, individuals through the area in which they live.

More than any other media, our “residential lifestyle” magazines form a unique bond with their readers.

Our editorial is of international quality. But our content is highly localised. Each magazine defines the core lifestyle values and provides detailed living information associated with each residential area. For our high net-worth residents our magazines are the best source of lifestyle information, local events, products and services.

Our monthly magazines are free to our target high net-worth residents. We reach our readers in the following ways:

1 We mail direct, for free, to subscribers who live in our target area 2 We deliver direct into targeted high net-worth building and

residential complexes3 We distribute free in select high-value venues such as private-

members clubs, international schools, serviced apartments and select bars & restaurants.

Welcome to the world of luxury residential lifestyle magazines.

Fast Media’s philosophy

Fast Media: Local content, international quality.

www.hkisland.com

Material & Deadlines1. All advertising reservations and materials must be received on or before 17th day of the

month for publication the following month. Exceptions can only be made with the written permission of The Publisher.

2. Customers with long term contracts wishing to update artwork (when allowed by their contract) must send new artwork to Fast Media Ltd by the 17th of each month, for publication in the following month’s issue. In the absence of written notification by the 17th of each month Fast Media Ltd will re-run the ad unchanged in the next issue.

Payment3. Frequency discounts apply to ads run in a continuous period. No alternating issues or other

schedules are allowed. Frequency must be ordered with the first insertion.

4. Payment must be received (not postmarked) on or before 17th of the month before publication. Any invoice not paid within 30 days of invoice will be subject to interest and penalty charges.

5. In the event of a customer failing to pay an invoice Fast Media Ltd reserves the right to cancel publication of any ads under contract to that customer.

6. There will be a HK$200.00 charge for any check not honored by the bank. Returned checks must be replaced with certified/cashier/wire transfer funds within 48 hours of notification. Fast Media Ltd reserves the right to withhold further advertising pending receipt of replacement funds.

7. In the event an account is referred to a third party for collection, advertiser agrees to pay collection and/or attorney fees, as well as court costs incurred to effect collection.

8. Extension of credit to advertising agencies is based on the agency’s acceptance of sole liability for all advertising placed by it and billed to its account. No endorsement, statement or disclaimer on any insertion order, check or letter shall act as an accord or satisfaction, or as a waiver of this condition unless and until it is accepted by Fast Media Ltd by a separate written agreement signed by a duly authorized representative of Fast Media Ltd. In the event of nonpayment of any agency account, prior to referring said account for third party collections, Fast Media Ltd reserves the right to contact the agency’s client(s), as disclosed principal(s), for payment. If the outstanding balance is still not satisfied, Fast Media Ltd may proceed with collections against both the agency and its client(s). No such action on the part of Fast Media Ltd shall relieve the agency of liability for the debt.

Refunds9. No refunds will be given for failure to publish an ad. Instead, the ad will be published in the

next available issue. The only exception is for time-sensitive ads (such as event ads).

10. Fast Media Ltd is not responsible for misspellings or other errors in advertisements. Proofs are not provided.

11. It is the Customer’s responsibility to find an issue of the magazine in which their ad appears to check if the ad is correct. If there is a mistake, one free insertion of the ad will be given regardless of the number of issues in which the mistake has appeared. A refund for the incorrect ad will be given only if i) the ad was time sensitive and no free insertion can be given and ii) the error was a material one which would prevent a reader from reaching the advertiser (for example a wrong telephone number).

Cancellations12. The Customer may cancel an ad only before the first insertion of the ad. The request

for cancellation must be made in writing via registered mail to The Publisher, and must be received on or before the 17th of the month before publication. No telephone cancellations are accepted. For administrative reasons, no refunds are allowed after the first insertion.

13. Fast Media Ltd will not be liable for any loss or damage incurred by a Customer arising from any failure to publish Advertising in accordance with a Customer’s request.

Content of Ads14. Any advertising copy that might be mistaken as an article, commentary or other non-

advertising material must be clearly marked “advertisement”. In the event such copy is not clearly marked, the “advertisement” notation will be added by Fast Media Ltd.

15. The Customer certifies that it has all necessary rights and permissions to offer, sell and/or license advertised products and services and that their advertisement does not and will not violate any applicable laws or regulations or any third-party rights (including, without limitation, intellectual property rights), or contain any libelous or defamatory materials. The advertiser and advertising agency assume liability for all ad content (regardless of who designed the ad) and any claims arising therefrom made against Fast Media Ltd, including costs associated with defending against such a claim.

16. In the event that the ad was designed by a third party (including Fast Media Ltd) the content of the ad and liability for the ad still rests with the advertiser.

Ad Placement17. Fast Media Ltd does not guarantee any given level of circulation or readership for an

advertisement. Fast Media Ltd reserves the right to vary the placement of Advertising or to change the format of Advertising (including changing colour to black and white) without notice to Customer or any change to rates. Fast Media reserves the right to change the title or name of the magazine publication without notice or any change to rates. If the press configuration is changed, Fast Media reserves the right to shrink or enlarge the Advertising by up to 10%.

18. All positions are at the option of Fast Media Ltd. In no event will adjustments, reinstatements or refunds be made because of the position and/or section in which an advertisement has been published. Fast Media Ltd will seek to comply with position requests and other stipulations that appear on insertion orders, but cannot guarantee that they will be followed. Payment of a premium position fee does not guarantee positioning. In the event that Fast Media Ltd is unable to provide the requested positioning, the premium position fee will be refunded. Customer service representatives and Account Managers are not authorized to modify this provision or to guarantee positioning on behalf of Fast Media Ltd.

general19. Advertiser (and agency) may not resell any advertising or advertising space.

20. Fast Media Ltd shall be under no liability for its failure for any cause to insert an advertisement.

21. Fast Media Ltd reserves the right to edit, revise or reject any advertising.

terms & conditions

Floor LG1, 222 Queens Road Central, Hong Kong Sales & Marketing: 2776 2772 General: 2776 2773 www.fastmedia.com.hk

Hong Kong Island Magazine Media kit 2012/13

Documents

Transcript of Hong Kong Island Magazine Media kit 2012/13