Honda Unicorn

download Honda Unicorn

of 77

Transcript of Honda Unicorn

  • 8/10/2019 Honda Unicorn

    1/77

    CONSUMER ATTITUDE TOWARDSHONDA UNICORN

    With special Reference to Sona Honda,Shimoa

    CONTENTS

    Chapter !

    INTRODUCTION

    Chapter "

    Research desin

    Chapter #

    OR$ANISATIONA% &RO'I%E

    Chapter (

    CONSUMER ATTITUDE ) CONSUMER *EHA+IOUR

    Chapter

    DATA ANA%-SIS AND INTER&RETATION

    Chapter .

    'INDIN$S, SU$$ESTIONS AND CONC%USION

    Anne/0re

    10estionnaire

    *i2lioraph3

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    2/77

    Chapter 1

    INTRODUCTION

    Introduction:

    General Introduction

    Twentieth Century witnessed a rapid dee!"p#ent in the industria!

    $ie!d. The %han&es and the pr"&ress #ade in the $ie!d "$ s%ien%e and

    te%hn"!"&y is re$!e%ted in the day t" a%tiities "$ the hu#an 'ein&s with

    the &r"win& ur'ani(ati"n the n"'i!ities "$ pe"p!e has in%reased pe"p!e

    tend t" reside in "ne p!a%e t" an"ther %"rner "$ the %ity $"r their w"r) "$

    'usiness. This has ne%essitated an in%reased dependen%e "n

    transp"rtati"n.

    There are tw" types "$ a transp"rt syste# aai!a'!e $"r %ust"#er t"

    trae!* First!y the pu'!i% transp"rtati"n syste# shared 'y #"ney pe"p!e

    n"r#a!!y &"ern#ent '"dies "perate these pu'!i% transp"rtati"n syste#

    in%!ude 'ushes trains ships* and aer" p!ans et%. S"#eti#es priate $ir#s

    are a!s" "peratin& the pu'!i% transp"rtati"n syste#.

    Se%"nd!y pers"na! transp"rt syste# is t" 'e %"nsidered whi%h "ne

    as #"re pers"ns usua!!y use. They in%!ude #"peds* s%""ters*

    #"t"r%y%!es* aut" ri%)shaws and ta+is et%. As %ities hae dee!"ped at

    rapid rates and with the in%reasin& %"n%entrati"n "$ industria! "$$i%ers and

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    3/77

    "ther 'usiness esta'!ish#ents at %ertain !"%a!ities and with the in%rease in

    p"pu!ati"n at a hi&her rate the pu'!i% transp"rtati"n is !indin& hard t" with

    the in%reasin& de#and. The inade,ua%y "$ the pu'!i% transp"rtati"n

    syste# whi%h !eads t" a !"t "$ ti#e spent wat%hin& $"r the# rather than

    trae!in& and added t" i$ the distressin& trae! %"nditi"n and a!s" "$ the

    hu&e %"sts "$ the aut" and ta+i whi%h #ay n"t aai!a'!e at the h"ur "$

    need has pr"pe!!ed the pe"p!e t" res"rt t" their "wn #eans "$

    transp"rtati"n $"r trae!in& 'etween the p!a%e "$ w"r) and residen%e 'y

    "win& tw" whee!ers either a #"ped "r #id si(ed #"t"r%y%!es. This

    pr"ides the %ase "$ #"'i!ity aai!a'i!ity "$ p"int-t"-p"int transp"rtati"n

    and %"nenien%e at a reas"na'!e e+penditure.

    Tw" whee!ers whi%h &"t p"pu!ar in /0* 'e%"#e a ery i#p"rtant

    #"de "$ #"'i!ity a$ter the Se%"nd 1"r!d 1ar. A$ter $"r%es were the $irst

    used $"r war purp"ses in the %"untries !i)e Fran%e. 2e!&iu# and "ther

    that #anu$a%tured intensie!y.

    India was a !ate starter "$ tw" whee!ers 'ut t"") "$ ery we!!

    'e%ause w"r!d !ar&est #ar)et "$ tw" whee!ers is resu!ted t" 'e the 'est

    suited $"r Indian %"nditi"ns. A$ter "penin& up "$ the e%"n"#y that is in

    the past !i'era!i(ati"n #any #u!tinati"na!s entered int" the %"untry and

    hae %han&ed the wh"!e &a#ete "$ pr"du%ts and seri%es %ust"#er are

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    4/77

    !e$t with nu#'ered %h"i%es $"r their pur%hase sa#e in the situati"n in

    aut"#"'i!e industry a!s".

    G"ern#ent "$ India in /30 !i'era!i(ed the !i%ensin& "$

    #anu$a%ture "$ tw" whee!ers ehi%!es in !ar&e s%a!e with $"rei&n

    %"!!a'"rati"n these drasti% %han&ed in p"!i%y "pened the d""rs "$ the

    %"untry $"r the entry "$ $"rei&n #anu$a%tured ehi%!es. This !ed t" the

    turn in the #"n"p"!y #ar)et "$ tw" whee!ers in t" a 'uyers #ar)et.

    Seein& the ri%h and &r"wth pr"spe%ts in the tw"-whee!ers industry.

    4any #anu$a%turers entered the #ar)et. The #a5"r %"#petiti"ns in the

    %urrent #ar)et in this seent are Her" H"nda* Kineti% H"nda* TVS*

    2a5a5 2i)ed* with s" #any p!ayers in the seent the %"nsu#er has a

    wide ariety "$ %h"i%es. It is up t" the %ust"#er t" #a)e a %h"i%e as per

    his re,uire#ents 'ut his %h"i%e %an 'e in$!uen%ed in #any ways. 2e$"re

    pur%hasin& a tw" 6whee!er a %ust"#er !"") at ari"us aspe%ts su%h as the

    ehi%!es re!ia'i!ities. Fue! e$$i%ien%y* ,ua!ity* p"wer* sty!in& and Sa!es

    seri%es.

    b. Special Introduction

    7"wered 'y a new!y dee!"ped H"nda 8 6 str")e 90 CC en&ine

    and in%"rp"rati"n #any %uttin& 6 ed&e te%hn"!"&ies dee!"ped 'y

    H"nda:s &!"'a! R;D tea#* uni%"rn sets new 'en%h#ar)s $"r pre#iu#

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    5/77

    #"t"r%y%!es in India with its swi$t a%%e!erati"n superi"r #i!ea&e*

    %aptiatin& sty!e* ridin& %"#$"rt and %"nenien%e.

  • 8/10/2019 Honda Unicorn

    6/77

    Chapter 2

    Research design

    Statement of problem:

    The pr"'!e# identi$ied $"r the pr"5e%t is t" )n"w Customers Opinion and

    Expectations about Hero Honda Vehicles in HI!O"#$%

    Objectives of the Study:

    The #a5"r "'5e%ties "$ the study are as $"!!"ws?

    @ T" study the #ar)etin& strate&y ad"pted 'y H"nda uni%"rn.

    @ T" study the #ar)et share "$ H"nda uni%"rn in shi#"&a %ity.

    =@ T" "$$er su&&esti"n $"r the i#pr"e#ent in the H"nda uni%"rn.

    8@ T" deter#ine the %"nsu#er pr"$i!e "$ H"nda uni%"rn.

    9@ T" asses the e+tent "$ satis$a%ti"n a#"n& the H"nda uni%"rn users.

    >@ T" $ind $a%t"r in$!uen%in& the pur%hasin& de%isi"n "$ the

    %"nsu#ers.

    Scope of the Study:

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    7/77

    The area %h"sen $"r the purp"se "$ the study is the %"tt"n City

    Shi#"&a is "ne a#"n& the $astest &r"win& %ities in Karnata)a with a

    p"pu!ati"n "$ a'"ut > !a%)s. It is an idea! &r"wth in pers"na!

    transp"rtati"n.

    H"nda is "ne "$ the !eadin& tw" whee!ers %"#pany in India this

    study a!s" tries t" $ind "ut the i#pa%ts "n pu'!i%* #er%hants* dea!ers

    students a!s" the identi$y the pr"'!e# and pr"spe%ts "$ H"nda uni%"rn.

    S" this study has 'een %"ndu%ted t" understand the '"th #ar)etin&

    and pr"'!e#s "$ H"nda uni%"rn. The study a!s" under ta)en t" )n"w the

    #ar)etin& strate&y ad"pted 'y the dea!er t" pr"#"te the H"nda uni%"rn.

    ethodology of the Study:

    In this Study '"th pri#ary and se%"ndary data has 'een used $"r

    the purp"se "$ %"!!e%tin& pri#ary data '"th ,uesti"nnaire #eth"d and

    dis%ussi"ns were %arried "ut with the %"nsu#ers and pers"na! "$ the

    %"#pany.

    The se%"ndary data has 'een %"!!e%ted $r"# the ari"us pu'!ished

    !iteratures. The in$"r#ati"n re&ardin& the "r&ani(ati"n has 'een

    %"!!e%ti"n $r"# rep"rt pr"ided 'y the dea!er "$ H"nda uni%"rn. The

    in$"r#ati"n %"!!e%ted t" the %"#pany pr"$i!e is th"u&h the we'site $"r

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    8/77

    whi%h the %"#pany has "r&ani(ed t" the p"!i%y and "'5e%ties "$ the

    %"#pany.

    Consumer summary:

    The in$"r#ati"n:s re&ardin& the study is %"!!e%ted in ; #eth"ds

    na#e!y* pri#ary #eth"d and se%"nds #eth"d.

    !rimary method:

    7ri#ary #eth"d is %"!!e%ted thr"u&h dea!er:s dire%t intera%ti"n with

    the#.

    Secondary ethod:

    A suita'!e stru%tured and undersi&ned ,uesti"nnaire was desi&ned

    t" %"!!e%t the in$"r#ati"n $"r the study. Rand"# sa#p!in& #eth"d was

    ad"pted se!e%t resp"nds in di$$erent re&i"ns "$ the %ity. The resp"nd

    se!e%ted were a #i+ "$ a&es "%%upati"ns edu%ati"ns et% and were

    %"nta%ted pers"na!ity with the ,uesti"nnaire.

    "imitations of the study:

    #he limitations of the study are as follo$s:

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    9/77

    @ The in$"r#ati"n pr"ided 'y the %"#pany is assured t" 'e

    authenti%.

    @ The data and "pini"n %"!!e%ted are assu#ed t" 'e "'5e%tie.

    =@ This study was d"ne #ain!y thr"u&h the Se%"ndary data.

    8@ Ti#e !i#itati"n is a!s" "ne "$ the %"nstraints.

    9@ The Surey is %"ndu%ted "n!y 90 resp"ndents

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    10/77

    CHA7TER =

    ORGANISATIONAL 7ROFILE

    Introduction:

    H"nda #"t"r %"#pany* Bapan with its head,uarters in T")y"* has

    #anu$a%turin& "perati"ns in = %"untries with 0/ pr"du%ti"n 'ases. It

    has = 'usiness diisi"ns na#e!y -whee!ers H- whee!ers and p"wer

    pr"du%ts. Apart $r"# H4SI that #anu$a%turers -whee!ers* the "ther

    'usiness diisi"ns in India in%!ude H"nda Sie! %ars India Li#ited HCSL@

    And H"nda sie! p"wer !i#ited HS7L@.

    The %"#pany prin%ipa! "$ H"nda w"r!dwide is dedi%ati"n t"

    supp!yin& pr"du%ts "$ hi&hest ,ua!ity &et at a reas"na'!e pri%e $"r

    w"r!dwide %ust"#er satis$a%ti"n.

    %onda Siel Cars India "imited &%SCI'

    H"nda Sie! %ars India Li#ited the 5"int enture %"#pany "$ H"nda

    #"t"r %"#pany Ltd. Bapan and Sie! Li#ited. India was in%"rp"rated in

    De%e#'er //9 %urrent!y H"nda 4"t"r C"#pany* Bapan has // sta)e

    in HSCI

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    11/77

    %onda Siel !o$er "imited &%S!"'

    H"nda Sie! 7"wer Ltd H7SL@ is a 5"int enture 'etween H"nda

    #"t"r %".* Bapan and Sie! Ltd India* %urrent!y H"nda #"t"r %"#pany*

    Bapan has a > E,uity sta)e in this %"#pany. It was in%"rp"rated in

    Septe#'er /39 and pr"du%es a ran&e "$ p"wer pr"du%ts in India* !i)e

    p"rta'!e &enets* p"rta'!e en&ineers* p"rta'!e water pu#pin& set and

    !awn#"wers.

    %onda otorcycle ( Scooter India !)# "td:

    H"nda is the w"r!d:s !ar&est #anu$a%tures "$ -whee!ers. Its

    sy#'"!* the win&s represents the %"#pany:s unwirin& dedi%ati"n in

    a%hiein& &"a!s that are uni,ue and a'"e a %"n$"r#in& t" internati"na!

    n"r#s. These win&s are n"w in India as H"nda #"t"r%y%!e ; S%""ter

    India 7t Ltd. H4SI@ a wh"!!y "wned su'sidiary "$ H"nda #"t"r

    %"#pany Ltd Bapan these win&s are here t" initiate a %han&e and #a)e a

    di$$eren%e in the India -whee!er industry H"nda:s drea# $"r India is t"

    n"t "n!y #anu$a%ture -whee!ers "$ &!"'a! ,ua!ity* 'ut a!s" #eet and

    e+%eed the e+pe%tati"ns "$ India %ust"#ers with "utstandin& a$ter sa!es

    supp"rt.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    12/77

    *bout us %onda

    O$$i%ia! Na#e ? H"nda 4"t"r%y%!e ; s%""ter India 7t. Ltd

    Esta'!ished ? 0thAu&. ///

    7!a%e ? 4anesar* Distri%t Gur&a"n Haryana India

    New-De!hi@

    Inest#ent ? Rs. =00 Cr"re

    Representatie ? 4r. Shin5i Aaya#a* 7resident ; CEO

    Fa%t"ry !"%ati"n ? 4anesar* Distri%t Gur&a"n Haryana India.

    7r"du%ti"n %apa%ity? 0* 000* 00 units per year.

    #he +actory:

    The H4SI Fa%t"ry is spread "er 9 a%res* with a %"ered area "$

    a'"ut 39*39 s,uare #eters at 4anesar* Gur&a"n Distri%t "$ Haryana.

    The $"undati"n st"ne $"r the $a%t"ry was !aid "n 8 thDe%e#'er /// and

    the $a%t"ry was %"#p!eted in Banuary 00. The initia! instated %apa%ity

    was * 00*000 S%""ters per year* whi%h has rea%hed >* 00*000 s%""ters 'y

    the year 'y 00 and #"t"r%y%!e %apa%ity sha!! 'e 8* 00*000 per annu#.

    The t"ta! inest#ent "ut!ay $"r initia! %apa%ity was Rs. 9 %r"res and

    n"w the a%%u#u!ated inest#ent is 300 %r"res.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    13/77

    Gravity ,ie Cashing &"o$ pressure ,ie costing'

    Graity Die-%ashin& ; !"w pressure die %"stin& se%ti"ns are $"r

    #anu$a%turin& %ri#ina! en&ine parts.

    -elding robot:

    1e!d sh"p has sp"t we!din&* sea# we!din& and 4IG we!din&

    #a%hines t" we!d ari"us sheet #eta! parts t" $"r# the 'asi% $ra#e and

    "ther s%""ter pane!s.

    !aint shop Robot:

    7aint sh"p has a %"ney"r syste#* whi%h is uni,ue a#"n&st a!!

    H"nda Fa%t"ries in the w"r!d. The %"neyer %ar %arryin& the parts is

    r"tated and dipped s" as t" ena'!e &""d paint adhesi"n* hi&h &!"ss and

    superi"r paint $inish. R"'"ts are used in p!antin& $"r i#pr"ed paint

    $inish.

    ngine *ssembly:

    En&ine Asse#'!y is d"ne in an en%!"sed air pressuri(ed area t"

    pr"te%t the n" en&ine $r"# dirt and dust. Ea%h "$ the en&ines is then

    inspe%ted $"r ari"us para#eters.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    14/77

    +rame *ssembly:

    Fra#e Asse#'!y is d"ne at the s!at %"ney"rs. A$ter the Fra#e

    Asse#'!y !ine is the r"!!er tester t" %he%) the !inea! s%""ter ,ua!ity 'e$"re

    handin& "er t" dispat%h.

    #he !hilosophy

    H4SI "perates "n a prin%ip!e* whi%h is $"!!"wed w"r!dwide 'y a!!

    H"nda %"#panies* #aintainin& a &!"'a! iewp"int we are dedi%ated t"

    supp!yin& pr"du%ts "$ the hi&hest ,ua!ity* yet a reas"na'!e pri%e $"r

    w"r!dwide %ust"#er satis$a%ti"n.

    H"nda:s phi!"s"phy is 'ased "n the %"#pany is &uidin& prin%ip!e

    and ad"%ate:s $unda#enta! 'esides?-

    Respect +or #he Individual

    Initiatie

    E,ua!ity

    Trust

    It is the %"ntri'uti"n $r"# ea%h indiidua! in the %"#pany that has

    #ade "ur %"#pany what it is t"day and that* whi%h wi!! ta)e us int" the

    $uture.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    15/77

    #he #hree /oys

    In !ine with H"nda:s phi!"s"phy* H4SI %"ndu%ts as is dai!y

    a%tiities in pursuit "$ the $"!!"win& 5"ys.

    #he /oy Of 0uying

    The 5"y "$ usin& w"r!d %!ass pr"du%ts.

    #he /oy Of Selling

    The B"y "$ Se!!in& w"r!d %!ass pr"du%ts.

    #he /oy Of anufacturing

    The 5"y "$ pr"du%in& hi&h ,ua!ity pr"du%ts.

    %onda ( Racing:

    H"nda has a!ways p!ayed "n i#p"rtant r"!e in #"t"r sp"rts-

    'e!iein& t" 'e the sprin&'"ard $"r te%hn"!"&i%a! adan%e#ent H"nda has

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    16/77

    #ade its #ar) in the s"ur%e %!ass #"t"r%y%!e Ra%in& w"r!d

    %ha#pi"nship.

    %O1,* *1, #C%1O"OG

    Our $unda#enta! desi&n phi!"s"phy see)s #a+i#i(e spa%e and

    %"#$"rt $"r pe"p!e whi!e #ini#i(in& the spa%e re,uired $"r #e%hani%a!

    %"#p"nents* with this ai# in #ind. H"nda:s R; D a%tiities in%!ude

    pr"du%t-spe%i$i% dee!"p#ent and $unda#enta! resear%h.

    %onda ( Safety:

    At H"nda* we use a three pr"n& appr"a%h 'ased "n preentin&

    a%%idents. 4ini#i(in& in5ury in the un!i)e!y eent "$ an a%%ident and its

    Driin& Sa$ety pr"#"ti"n "perati"ns. H"nda:s Sa$ety phi!"s"phy

    e#phasi(es the dee!"p#ent "$ appr"priate te%hn"!"&ies $"r its pr"du%t.

    S" as t" u!ti#ate!y a%hiee #a+i#u# ridin& %"#$"rt $"r its %ust"#ers.

    H"nda was the $irst #anu$a%turer in Bapan t" dee!"p and app!y the and

    !"%) 'ra)e syste#.

    Enhan%in& sa$ety "n the r"ads is "ne "$ H"nda:s t"p pri"rities we

    $ir#!y 'e!iee that the rea!i(ati"n "$ %"#$"rta'!e and "n en5"ya'!e #"'i!e

    s"%iety depends "n the #utua! trust that aut"#"'i!es.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    17/77

    4anu$a%tures !i)e us* share with the %"nsu#ers and s"%iety. At

    H"nda* we use a three pr"n& appr"a%h* 'ased "n preentin& a%%idents

    $r"# happenin& in the $irst p!a%e #ini#i(in& in5ury in the un!i)e!y eent

    "$ an a%%ident and "ur driin& sa$ety pr"#"ti"n "perati"ns.

    H"nda:s Sa$ety phi!"s"phy e#phasi(es the dee!"p#ent "$

    appr"priate te%hn"!"&ies $"r this pr"du%t. S" as t" u!ti#ate!y a%hiee

    #a+i#u# ridin& %"#$"rt $"r its %ust"#ers. H"nda was the $irst

    #anu$a%turers in Bapan t" dee!"p and app!y the anti-!"%) 'rea) syste#.

    Edu%atin& the w"r!d* H"nda is a%tie!y in"!ed with drawin& edu%ati"n

    a%r"ss the w"r!d $"r pr"#"tin& tra$$i% sa$ety.

    #he %onda ,riving Simulator ( the %onda Riding Simulator

    These isua! rea!ity syste#s are desi&ned t" hei&hten the user:s

    a'i!ity t" anti%ipant and $"resee dan&er. Featurin& the !atest in

    #e%hats"ni%s and %"ntents te%hn"!"&y these si#u!at"rs a!!"w driers and

    "rders t" e+perien%e dan&er whi!e re#ainin& sa$e.

    *S3 42 )ehicles &*ctive Safety Research )ehicle and !assive Safety

    Research )ehicle

    H"nda:s dee!"p#ent "$ A%hiee sa$ety Resear%h ehi%!es 'e&an

    in //. Our ai# is t" he!p the drier predi%t and preent dan&er usin&

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    18/77

    enhan%ed in$"r#ati"n supp"rt* 'esides pr"idin& i#pr"ed isi'i!ity and

    pun%ture resistan%e in the passie sa$ety resear%h ehi%!e* we are

    resear%hin& areas su%h as #"t"r%y%!e air'a&s and i#pa%t a's"r'in&

    he!#ets. 1e are a!s" w"r)in& "n an in$"r#ati"n %"##uni%ati"ns syste#

    t" 'e used with '"th #"t"r%y%!es and aut"#"'i!es.

    %onda ( nvironment:

    H"nda has a!ways wanted t" pass "n the 'eauti$u! natura!

    enir"n#ent t" the ne+t &enerati"n* and wi!! %"ntinue its enir"n#enta!

    %"nserati"n a%tiities* #eetin& the hi&h &"a!s that it has independent!y.

    ,eveloping green vehicles:

    At H"nda* we are striin& t"wards dee!"pin& (er"-e#issi"n in a!!

    "ur ehi%!es we are the $irst %"#pany in Bapan t" #eet the #"st re%ent

    e+haust e#issi"n re&u!ati"ns.

    T" redu%e the enir"n#enta! 'urden "$ $"ur-str")e en&ineers* we

    hae dee!"ped a uni,ue e+haust air in5e%ti"n syste# and a pr"&ra##ed

    $ue! in5e%ti"n 7G4-F@ 7G4 6F@ syste# whi%h is %urrent!y in use in

    the HONDA

  • 8/10/2019 Honda Unicorn

    19/77

    co4friendly factory:

    H"nda:s pr"du%ti"n $a%i!ities a%r"ss the w"r!d a!s" a%tie!y pursue

    ener&y-e$$i%ient #eth"d and preent water p"!!uti"n 'y redu%in&

    industria! waste. H"nda has ta)en a&&ressie initiatie t" redu%e the

    enir"n#ent i#pa%t "$ its #anu$a%turin& "perati"ns. 2y i#p!e#entin&

    its %"n%ept "$ Green Fa%t"ry H4SI t" is a%tie!y w"r)in& t"wards

    esta'!ishin& an enir"n#ent #ana&e#ent syste#.

    %SI nvironmental !olicy:

    As resp"nsi'!e #e#'ers "$ s"%iety and industry* H"nda #"t"r%y%!e

    and s%""ters India 7t. Ltd. H4SI@ Re%"&ni(e that we!! 'ein& "$ hu#ans

    and %"nserati"n "$ earth:s enir"n#ent is i#p"rtant.

    H4SI &"t ISO 800 %erti$i%ati"n in De% 00* whi%h is

    %"##itted t" a%hiee enir"n#enta! e+%e!!en%e in a!! its indiidua!

    a%tiities.

    H4SI wi!! esta'!ish its enir"n#enta! #ana&e#ent syste#

    $"!!"win& 7DCA %y%!e and %"ntinu"us!y w"r) t" #a)e it #"re e$$e%tie.

    The p"!i%y wi!! 'e we!! disse#inated t" "r e#p!"yees as we!! as t" the

    pu'!i% at !ar&e.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    20/77

    ISO 56775 !O"ICIS:

    C"n%ernin& enir"n#enta! thr"u&h preentin& p"!!uti"n "$ its

    s"ur%e "$ &enerati"n and str"n& ti#in& "ur e+istin& p"!!uti"n %"ntr"!

    syste#.

    7r"#"tin& %"nserati"n "$ res"ur%es su%h as ener&y water "i! and

    &reat and "ther raw #ateria!s* 'y se!!in&* re%y%!in& and #ini#i(in& the

    waste &enerati"n.

    C"#p!yin& with a!! app!i%a'!e !e&a!J re&u!at"ry re,uire#ent and

    strier t" &" 'ey"nd whereer p"ssi'!e.

    Re&u!ar #"nit"rin& and se!!in& "$ enir"n#enta! "'5e%ties and

    tar&ets.

    In%reasin& enir"n#ent awareness and %"#peten%e a#"n&st "ur

    e#p!"yees and en%"ura&e end"rs ; dea!ers t" ad"pt E4S.

    Green ,ealer Concept

    The Green Dea!er C"n%ept started 'y H"nda is a step $urther in

    the dire%ti"n "$ %"nserati"n "$ the enir"n#ent The Green Dea!er

    C"n%ept w"u!d n"t "n!y he!p in pr"per and e$$i%ient use "$ res"ur%es

    su%h as water. E!e%tri%ity* paper et%. 2y %"nstant!y #"nit"rin& and

    i#pr"in& the e+istin& syste#s thus d"in& !"ts "$ %"st %uttin& 'ut a!s"

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    21/77

    redu%in& the p"!!utin& a%tiities t" #ini#u#. In%reasin& enir"n#ent

    awareness a#"n&st the e#p!"yees and the &enera! pu'!i% is a!s" $eature

    "$ this uni,ue %"n%ept.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    22/77

    %SI 1et -or8:

    Eery H"nda dea!er ship is )n"wn as a HEAD H"nda E+%!usie

    Auth"ri(ed Dea!er ea%h HEAD E+%!usie!y hand!es H"nda - whee!ers

    and pr"#"tes 'usiness a%tiities 'ased "n p"!i%es that $"%us "n %ust"#er

    satis$a%ti"n they are the representatie "$ H4SI in their respe%tie

    #ar)ets and pr"ide 89 $a%i!ities under "ne r""$ as per H"nda:s

    w"r!dwide standards* whereer y"u trae! a%r"ss the &!"'e* H"nda*

    H.E.A.D Dea!ership@ stand "ut with their uni,ue identi$y. The desi&n "$

    the H.EA.Ds in India has a!s" 'een d"ne with the sa#e purp"se in #ind.

    #he 6s !olicy:

    Ea%h "$ "ur dea!ers $un%ti"ns as a "ne-st"p sh"p that ta)es %are "$

    a!! y"ur %"n%erns re&ardin& y"ur H"nda pr"du%t. Thus* with the

    "'5e%tie "$ #a+i#i(in& %ust"#er satis$a%ti"n a!! H.E.A.D.s pr"ide

    $a%i!ities $"r sa!es* seri%e* spares* and sa$ety ridin&.

    Sales

    A!! H.E.A.D e+%!usie!y "$$er the sa!es "$ H"nda whee!ers when

    y"u enter the sh"wr""#* y"u wi!! en%"unter attra%tie disp!ay and

    distin%tie sh"wr""# enir"n#ent that wi!! he!p y"u )n"w "ur pr"du%ts

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    23/77

    'etter. Trained Sta$$ at ea%h H.E.A.D. wi!! he!p "n y"ur 'uyin& pr"%ess

    and "$$er test rides t" &ie y"u a $ee! "$ the pr"du%t.

    Services:

    ua!ity repair and #aintenan%e seri%es are pr"ided t" ensure that

    %ust"#er %"ntinue t" ride H"nda - whee!ers under sa$e and "pti#a!

    %"nditi"ns.

    Spare parts:

    Ade,uate st"%) "$ &enuine H"nda spares is readi!y aai!a'!e $"r

    ,ui%) repair and raisin&.

    Safe Riding:

    Respe%t $"r hu#an !i$e $"r#s a part "$ H"nda:s C"rp"rate

    7hi!"s"phy t" rea!i(e this* sa$ety ridin& is 'ein& a%tie!y pr"#"ted 'y

    H4SI sa$ety ridin& pr"&ra##ers hae 'een i#p!e#ented at a!! H.E.A.Ds

    "ur rush is t" 'ui!d up a sa$e enir"n#ent $"r driin&* 'y &iin& pre-

    de!iery Sa$ety adi%e t" ea%h H"nda Cust"#er.

    Spare parts4 Stoc8iest:

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    24/77

    T" ensure easy aai!a'i!ity "$ H"nda &enuine parts at a!! ti#es.

    H4SI has esta'!ished a netw"r) "$ A

  • 8/10/2019 Honda Unicorn

    25/77

    $ree enir"n#enta!!y $riend!y #ateria! in #anu$a%turin& its pr"du%ts

    therapy $u!$i!!in& its resp"nsi'i!ity as an e%" $riend!y %"#pany H"nda as

    an ISO /00 and ISO 800 %erti$ied %"#pany whi%h !ays e#phasis "n

    its dea!erships t" a!s" uti!i(e ,ua!ity #ana&e#ent syste#s ti!! n"w

    dea!erships hae a!ready 'een %erti$ied $"r ISO /00 as we!! as ISO

    800.

    %SI Set to pand Reach:

    7resent!y H4SI Netw"r) en%"#passes 9= HEADS a!"n& with

    ASC9 and =8 st"%)iest. In iew "$ a&&ressie $uture p!ans* 'y the end "$

    0-* H4SI p!ans t" in%rease its dea!ers %"unt t" a'"e 3. H4SI

    has a!s" started a new initiatie %a!!ed 'ran%hes =s setup@ where eer

    3=9 'ran%hes "ut!ets wi!! 'e esta'!ished "er the ne+t $inan%ia! year t"

    ta)e H4SI %!"ser t" the #asses.

    A!"n& with the dea!er netw"r)* H4SI a!s" has p!ans t" in%rease the

    nu#'er "$ auth"ri(ed seri%e %enters $r"# 89 t" 8>0 and st"%)iest $r"#

    =8 t" 80 'y the end "$ $inan%ia! year 0- t" ensure aai!a'i!ity "$

    spares and seri%e.

    %onda turning dreams into reality:

    Our %"##it#ent t" 'ein& N". in the #ar)et in %ust"#ers

    satis$a%ti"n #eans n"t "n!y "utstandin& pr"du%ti"n ,ua!ity 'ut a!s" an

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    26/77

    e+%epti"na! e+perien%e thr"u&h the pr"du%t:s !i$e %y%!e uti!i(in& the

    e+pandin& %apa'i!ities "$ H"nda R D India we #"e ,ui%)!y t" resp"nse

    t" %han&in& #ar)et %"nditi"ns and %ust"#er e+pe%tati"ns t" %reate new

    a!ue $"r "ur %ust"#ers said 4r. 4"t"hide Sud" e+e%utie i%e

    president* Asian H"nda 4"t"r %"#pany.

    H4SI wi!! %"ntinue t" intr"du%e new and inn"atie pr"du%ts in

    the Indian #ar)et '"th in the s%""ter as we!! as #"t"r%y%!e seent.

    These !aun%hes wi!! he!p H4SI rea!i(e its drea#s "$ 'e%"#in& a $ew

    !ines up %"#pany and a!s" w"r) t"wards he!pin& H"nda 'e%"#e "n "$ the

    t"p tw" whee!er #anu$a%turers in India said 4r. A"shi#a* president ;

    CEO. H4SI.

    %onda R;, &India' !vt "td:

    2y esta'!ishin& RD $a%i!ities in three )ey re&i"ns 'ey"nd Bapan

    desi&nated as the A#eri%ans Asia and Eur"pe@ H"nda RD dee!"ps

    te%hn"!"&ies and pr"du%ts that re$!e%t the need "$ pe"p!e in indiidua!

    re&i"ns. et '"und t"&ether 'y %"##"n a!ues in%!udin& enir"n#enta!

    preserati"n and re&i"na! e%"n"#i% dee!"p#ent.

    The %"#pany:s "'5e%ties is t" #a)e "n RD that w"r)s 5"int!y

    with the pe"p!e "$ India t" pr"du%e #"t"r%y%!ed $"r the enri%h#ent "$

    s"%iety and !i$esty!es "$ users "$ India.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    27/77

    The %"#pany:s "'5e%ties is t" #a)e "n RD that w"r)s 5"int!y

    with the pe"p!e "$ India t" pr"du%e #"t"r%y%!ed $"r the enri%h#ent "$

    s"%iety and !i$esty!es "$ users "$ India.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    28/77

  • 8/10/2019 Honda Unicorn

    29/77

    2.= +inancial Statement:

    %onda motor Co.> "td.> and Subsidiaries year ended or at arch ?5

    &an '!illions except per share

    data(

    U%% Dollars

    'millions

    except per

    share data(

    Net sa!es and "ther

    "peratin& reenue

    3>9009 //0//> 0380 /=//

    Operatin& in%"#e >=0/0 3>3/09 393/ >

    In%"#e 'e$"re in%"#e

    ta+es* #in"rity interest

    and e,uity in in%"#e "$

    a$$i!iates

    >>3=>8 3//08 /3>3 >>

    E,uity in in%"#e "$

    a$$i!iates

    />09 //>09 0=8 3>

    Net in%"#e 83>/ 9/0== 9/= 903

    Cash diidends paid

    durin& the peri"d

    8/ 0> 8083 /0

    Resear%h and

    dee!"p#ent

    8>98 90=39 99/8 8>9

    T"ta! assets /=>3=> 0>=800 0=>900 0/>

    St"%)h"!ders e,uity =3//8 8990 883> =/

    Capita! e+penditure

    E+%!udin& pur%hase "$

    "peratin& !ease assets@

    ==/30 8938 >0>> 9=

    Depre%iati"n e+%!udin&

    pr"perty "n "peratin&

    !eases@

    99 >9 =>8 =0>8

    )er share data

    Net In%"#e >0.=8 =8.== =8.> .9

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    30/77

    Diidends paid 9.9 =3.9 0.>9

    St"%)h"!ders e,uity 3.8 9/.> 8>0.3 0.38

    ource * #nnual Report

    Unit ales

    brea+do,n

    'Thousands(

    !otorc-cles #utomobiles )o,er products

    .//0 .// Chan2e .//0 .// Chan2e .//0 .// Chan2e

    Bapan =>3 == 3.8 >/> > =.8 83 9

    N"rth

    A#eri%a

    >9 90= 3. >3 33 >.= .3 =0=

    Eur"pe =9= =/ >.3 / =8 .= 8 .>9

    Asia /0 3/9 0. 9 >0 /.0 >0

    Other

    Re&i"ns

    03 =09 >./ 0 83 =.8 =>3 80>

    Total 1/.1 1/304 1%/ 3341 305. % 560 07.1

    Operatin2 data &ears ended !arch 31

    Unit ales

    brea+do,n

    'Thousands(

    !otorc-cles 8usiness #utomobile business 9inancial er:ices

    8usiness

    )o,er products and Other

    businesses

    .//0 .//Cha

    n2e

    .//0 .//

    Chan2

    e

    .//0 .// Chan2e .//0 .// Chan2e

    Bapan //00/ 09= .3 88=33 8> .8 880 8/ . >90 898

    N"rth A#eri%a =8/8 =0//= ./ 8=98 9/=/ /. >839 =>83/ =>.8 3/ 399

    Eur"pe 030/ /= 9.> =>0 /// ./ 003 >8 9. =3> 38=

    Asia =80> =3==3/ 3.= =3== />> . />> =90 >0. >> =900=

    Other Re&i"ns 88/88 =980/ 89./ =399/ 93808 =8.80 >0 90 ./ 3383 3=0

    Total 1..561. 13/01 11%6 6//7047 6664/6/ 11%/ 3/0604 7/4/1 33%5 3/0.1 717.

    ource* #nnual Report

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    31/77

    )RODUCT )RO9I;E

    ,efinition of a !roduct

    A pr"du%t %an 'e de$ined as anythin& that %an 'e "$$ered t" a

    #ar)et $"r attenti"n* a%,uisiti"n use "r %"nsu#pti"n whi%h wi!! satis$y a

    want "r need.

    7r"du%ts that are #ar)eted in%!ude physi%a! &""ds seri%es*

    e+perien%es* wants pers"ns* p!a%e pr"perties* "r&ani(ati"ns* in$"r#ati"n

    and ideas.

    %istory of motorcycle:

    The $irst rea! #"t"r%y%!e was inented in 333 'y G"ttri%h

    Dai#!er* a Ger#an en&ineer. He atta%hed a $"ur str")e pist"n en&ine t" a

    w""den 'i%y%!e $ra#e. F"r the ne+t $ew years #"t"r%y%!es re#ained

    !ar&e!y e+peri#enta!. Durin& the ear!y /00 with %"ntinued

    i#pr"e#ents they dee!"ped int" use$u! ehi%!es.

    Tw" whee!ers whi%h &"t p"pu!ar in /0 'e%"#e a ery i#p"rtant

    #"de "$ #"'i!ity a$ter Se%"nd 1"r!d 1ar. A$ter $"r%es were the $irst

    used in were purp"ses in the %"untries !i)e Fran%e 2e!&iu# and "ther

    #anu$a%tured intensie!y.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    32/77

    anufacture of #$o -heelers in India:4

    4"st "$ the tw" whee!ers in industries d" n"t #anu$a%ture a!! the

    parts. They pur%hase the parts $r"# "ther industries that hae the

    %apa%ities t" #anu$a%tures the ri&ht ,uantity in ti#e s"#e industries

    pur%hase the spares $r"# s#a!! S%a!e Industries in a%%"rd t" the

    &"ern#ent instru%ti"ns.

    4any industries #anu$a%ture the #ain parts su%h as en&ine &ear

    units whee!s dru#s %hasin& et%. Indi&en"us!y with the te%hn"!"&i%a!

    assistan%es $r"# their $"rei&n %"!!a'"rati"n usua!!y %ar'uret"r are

    pur%hased $r"# the w"r!d re#"ed #anu$a%tures !i)e Sa%" #a%a're and

    "r'ita! 'e%ause it is #ain!y %"n%erns with $ue! e$$i%ien%y "$ the ehi%!e.

    The "ther part !i)e tires 'earin&s* speed"#eters da#pers e!e%tri%a!

    et% are pur%hased $r"# re%"&ni(ed industries.

    H!I

    H"nda 4"t"r%y%!e and S%""ter India 7t@ Ltd. 7resents a s%""ter

    that wi!! usher a new era in the India ; whee!er #ar)et.

    The H"nda A%hiee* the uni,ue s%""ter si&na!s in the 'e&innin& "$

    H"nda in India* the %ust"#er %an e+pe%t a !"t #"re new pr"du%ts and new

    te%hn"!"&y* w"r!d %!ass seri%e standard eery thin& that wi!! 'e re$ined*

    per$e%ted and ad"pted t" Indian %"nditi"ns t" de!ier a superi"r ridin&

    and pr"du%t e+perien%e.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    33/77

    #he various products for %SI are as follo$s:

    H"nda A%tia -00

    H"nda Di" -00

    H"nda Etern" 6 00=

    H"nda shine 6 00>

    H"nda uni%"rn 6 008

    %onda *ctiva:

    H"nda a%tie is the $irst s%""ter

    #"de! "$ H4SI the Indian 4ar)et. It has

    reita!i(ed the Indian S%""ter #ar)et a$ter

    its !aun%h in the year 00. 2y desi&n*

    the A%tia !ets any'"dy in the $a#i!y &et

    their hands "n it. T" #a)e ridin& $un. 1e

    re#"ed the &ears and retained "n!y th"se %"ntr"!s whi%h %an 'e sa$ety

    !e$t t" y"ur re$!e+es !i)e the a%%e!erates and the 'ra)es in a !i&htwei&ht

    '"dy. S" n"w #"thers %an en5"y an easy ride white $athers wi!!

    appre%iate its sturdy 'ui!d.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    34/77

    In $a%t "n A%tia has s"#ethin& in it $"r eery"ne we &"t tw" new

    %"!"rs &raphi% sti%)ers a $!a#'"yant "ne $"r the y"u and rides wh"

    adheres t" sty!e and $"r the #ature rider we hae &"t a #"re s"'s !"")in&

    sti%)er a re$!e%ti"n "$ their pers"na!ity. "u wi!! neer see ease*

    te%hn"!"&y and sty!e %"#e t"&ether in su%h a s#""th way.

    %onda *ctiva :

    %onda ,IO

    One !"") at DIO wi!! te!! its #"re an a%%ess"ry than a #ere

    %"nenien%e. As India it '!ends the !"")s

    "$ #"t"r%y%!e with the %"#$"rt "$ a

    s%""ter. The '"dy-#"unted indi%at"rs

    !eap ri&ht "$$ the $r"nt. A#p!e !e&r""#

    &ies y"u an e!e&ant p"ise. The '"dy

    !i&ht and yet %"ntinues t" draw attenti"n "$ %"urse. The DIO ,ua!i$ies us

    t" hae the there eer e+isted an attenti"n #a&net* the DIO is it.

    %onda terno:

    An entire!y new standard in

    s%""ters. Th"u&h* s!ee) and with the 'est

    #i!ea&e in espe%ia!!y $"r the India

    %"nditi"ns ; t" suit y"ur eeryday needs.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    35/77

    The etern" is a t"u&h ; sty!ish H-str")e s%""ter in%"rp"ratin& the

    'est "$ H"nda:s we standards ri&ht $r"# the en&ine t" the '"dy $ra#e*

    ea%h part is desi&ned t" with stands t" r"u&h ; t"u&h Indian %"nditi"ns.

    Re!ia'!e new!y desi&ned H-str")e ISO %% en&ine

    2est $ue! e$$i%ien%y in its %!ass >0 #pt@

    A#p!e* pra%ti%a! !"adin& %apa%ity.

    Ridin& %"#$"rt een durin& #u!tip!e rides.

    4"s%ri!ne th"u&h ; s!ee) sty!in&.

    S" shed y"u:re w"rried a'"ut the $ue! si(e s%""ter as Geared

    surprise $r"# H"nda is he en5"ys the ride.

    %onda Shine*

    A #aster$u! '!end "$ $"r# and

    $un%ti"n* the new H"nda shine 'rin&

    t"&ether the 'est in a #"t"r%y%!e int"

    "ne awe inspirin& pie%e "$ aut"#ati%

    te%hn"!"&y.

    E,uipped with a h"st "$ adan%ed te%hn"!"&ies !i)e #u!ti #appin&

    CDI. Tu#'!e %a#'er-L"n& insta!! pipe and %"nne%tin& Tu'e CV

    Car'uret"r* ways Air Ba%)et Syste#. The new!y dee!"ped 9%%

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    36/77

    "pti#a en&ine de!iers %!ass !eadin& 0.= H"nda shine t" de!ier the 'est

    'a!an%e "$ pi%)up and #i!ea&e.

    Desi&ned t" ensure superi"r ride ,ua!ity and ease "$ hand!in&

    thr"u&h re"!uti"ns whi%h is 'ased "n hu#an en&ineerin& H"nda Shine

    wi!! set new 'en%h#ar)s in #"t"r%y%!e seent.

    H"nda Shine %"#p!eted a 0->0 Ke#p run in 5ust 9.= Se%s and

    returns a %!ass !ead pr"%ess in the Indian ridin& #"de.

    H"nda Shine has 'een end"wed with new #"dern inte!!i&ent sty!e

    appea!* whi%h p"st de%ent !"") with t"u&h ; #a%h" appea! and an i#a&e

    "$ sp"rty !"")s with internati"na! the H"nda Shine a De%ent and Sty!ish

    !"").

    H4SI w"r)s "n #ar)et in %"n%ept whi%h $"%uses "n understandin&

    %ust"#er need and desire and trans!atin& the# int" pr"du%t spe%i$i%ati"ns.

    It is duet t" this %"n%ept that within 5ust $"ur years "$ its !aun%h in India

    H4SI has %han&ed the Indian tw" whee!er #ar)et with its pr"du%ts

    H"nda A%tia* Di"* Etern"* shine uni%"rn.

    %onda 3nicorn:

    The uni%"rn is the $irst $"ray $"r H"nda 4"t"r%y%!e and s%""ter

    India in the Indian #"t"r%y%!e #ar)et. The 90 %% uni%"rn ta)es "n the

    e+istin& p!ayers with e+tre#e!y hi&h $it and $inish !ee!s syn"ny#"us

    with the H"nda na#e.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    37/77

    Dee!"pin& =.= 2H7 the uni%"rn has ade,uate p"wer t" %"#p!ete

    with the e+istin& p!ayers in the seent* the #us%u!ar sty!in& and add t"

    its appea!.

    A!! new sp"rty uni%"rn is p"wered 'y a new!y dee!"ped H"nda 8-

    str")e 90 %% in%"rp"rates #any %uttin& Ed&e Te%hn"!"&ies dee!"ped 'y

    H"nda is &!"'a! R; D new 'en%h#ar) in the upper #a5"rity seent in

    India a%%e!erati"n* superi"r #i!ea&e* internati"na! sty!in&* ridin& %"#$"rts

    and %"nener.

    0 K4S per h"ur in a #re 9 se%"nds. It

    has a distin%tie sp"rt desi&n with a ra%y $r"nt $a%e #as%u!ine $ue! tan)

    with )nee &rip and a s!ee) Rear.

  • 8/10/2019 Honda Unicorn

    38/77

  • 8/10/2019 Honda Unicorn

    39/77

    1ei&ht J 4easure#ents | 2"dy | En&ine ; Trans#issi"n | E!e%tri%a!s

    0 )#p!

    0ody

    9rame #d:anced desi2n Diamond 9rame Fr"nt suspensi"n Te!es%"pi%

    Rear suspensi"n Adan%ed te%hn"!"&y #"n"-suspensi"n Fr"nt tire.9 +

    3Rear tire 00J/0-3Fr"nt 2rea) Type80## Dis% Rear 2ra)e type80

    ## Dis%

    =0 ## Dru#.

    ngine and #ransmission

    En&ine Type8 str")e* a!! %""!ed DHC sin&!e %y!inder Disp!a%e#ent 8/.

    ICC 2"re + str")e9.=## + 9.3 ## Net p"wer=.= 'hp M 3000 rptn

    /./ Kw@T"r,ue .= )&.# M 9900 rp# .3@ net Air- Fitter 7aper type

    Car'uret"r CV Type Startin& syste# Se!$ Trans#issi"n C"nstant #esh9

    speed &ear Gear shi$t pattern d"wn -8up

    lectricals

    I&niti"n Di&ita! CDI 4u!ti- 4appin&@2attery- Ah E!e%. Start Head

    !a#p Ha!"&en J=9 w

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

    http://www.honda2wheelersindia.com/unicorn/flying_machine/specifications.asp#weighthttp://www.honda2wheelersindia.com/unicorn/flying_machine/specifications.asp#bodyhttp://www.honda2wheelersindia.com/unicorn/flying_machine/specifications.asp#enginehttp://www.honda2wheelersindia.com/unicorn/flying_machine/specifications.asp#electricalshttp://www.honda2wheelersindia.com/unicorn/flying_machine/specifications.asp#weighthttp://www.honda2wheelersindia.com/unicorn/flying_machine/specifications.asp#bodyhttp://www.honda2wheelersindia.com/unicorn/flying_machine/specifications.asp#enginehttp://www.honda2wheelersindia.com/unicorn/flying_machine/specifications.asp#electricals
  • 8/10/2019 Honda Unicorn

    40/77

    Stunning features:

    2est pi%) up in its %!ass

    It de!iers an in%redi'!e >0 K4S t" a !iters

    It is a per$e%t $usi"n "$ sp"rty.

    1ith 4"n" Suspensi"n De#and $ra#e it ta)es a!! )inds "$ R"ad*

    sh"%)s with a's"!ute ease.

    It is the $irst #"t"r%y%!e e,uipped with a pun%ture Resistant tu$$ up

    tu'e.

    On!y 2i)e in India with 4"n"suspensi"n.

  • 8/10/2019 Honda Unicorn

    41/77

    =. sty!in&

    8. ridin& %"#$"rt

    9. %"nenien%e

    >. dura'i!ity ; #aintenan%e

    5. !ic8 up

    C!"%)in& 0->0 K#ph t" a#a(in& 9 se%"nds the uni%"rn '"asts the

    'est pi%) up in its %!ass with a p"wer$u! =.=

    'hp en&ine and !"aded with %uttin& ed&e

    te%hn"!"&ies !i)e CV %ar)uret"r* way air

    Ba%)et* ru!es e+haust syste# and "$$set %ran).

    This #ean #a%hine de!iery p"wer at a!!

    speed ran&es and under aried heat %"nditi"ns s" 5ust sit 'a%) and re!a+

    whi!e y"u (""# "$$ t" y"ur destinati"n.

    6 stro8e> 5@7cc 0lac8 Robust ngine

    C) Carburetors

    2 $ay *ir /ac8et

    Offset cran8

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    42/77

    2. ileage

    The

  • 8/10/2019 Honda Unicorn

    43/77

    6. Convenience

    The

  • 8/10/2019 Honda Unicorn

    44/77

    and the $i'r"us #ateria! %"ntained in the &e! is s,uee(ed "ut. At that ti#e*

    the $ine %era#i% parti%!es $i!! the "penin&s "$ the $i'er* and the a%ant

    spa%es are $i!!ed with the &e!. As there is a pressure inside "$ the inner

    tu'e* #ini#a! ,uantity seeps int" the air %ha#'er 'ut with"ut %ausin& any

    har# as it is a water 'ased &e!.

    %ole !lugging mechanism

    Convenient primary 8ic8

    @. ,urability and maintenance

  • 8/10/2019 Honda Unicorn

    45/77

    tai! !a#p. Eery part e+%ides sty!e in additi"n* the a!! new s!ee) &raphi%a!

    and sp"rty %"!"rs $urther a sty!e appea!.

    4"n" Suspensi"n

    Hi&h ua!ity Appea!

    3nicornBs colours

    F"r%e s!ier #eta!!i%

    Cha#pi"n 2!ue 4eta!!i%

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    46/77

    Candy 2!a(in& Red

    2!a%) with Gray Stripes

    2!a%) with 2!ue stripes

    Riding comfort and Stability

    Fr"# the w"r!d "$ internati"na! 'i)es*

  • 8/10/2019 Honda Unicorn

    47/77

    suspensi"n %!"se t" the %enter "$ &raity "$ the #a%hine* turnin&

    %hara%teristi%s* sta'i!ity durin& 'ra)in& and "era!!

    ridin& per$"r#an%e is su'stantia!!y enhan%ed.

    Ori&ina! te%hn"!"&y "$ #"n" suspensi"n

    %"#es $r"# the w"r!d "$ ra%in& where 'i)es %"#pete in #"st e+tre#e

    %"nditi"ns. 4"re adan%ed ersi"n "$ this te%hn"!"&y is e#p!"yed in

    these 'i)es. Een the internati"na! pr"du%ti"n #"de!s in%"rp"rate #"n"

    suspensi"n t" &ie state#ent "$ sty!e and %"#$"rt.

  • 8/10/2019 Honda Unicorn

    48/77

    A!ways !"%) the hand!e when !eain& the 'i)e unattended t"

    preent the$t.

    C!"thin& pre$era'!y !"n& s!eeed t"p and !"n& tr"users@ sh"u!d $it

    we!!* a!!"w $"r easy #"e#ent and sh"u!d in%"rp"rate hi&h!y isi'!e

    C"!"urs.

    C"ndu%t r"utine %he%)ups t" ensure sa$e and %"#$"rta'!e ridin&.

    At interse%ti"ns with"ut tra$$i% !i&hts* a!ways 'e sure t" st"p and

    !"") '"th !e$t and ri&ht. 7!ease a!s" 'e aware "$ !ar&e ehi%!es whi%h #ay

    'e turnin& !e$t

    "oc8:

    A!ways !"%) the hand!e when !eain& the 2i)e unattended t"

    preent the$t.

    FII %!"thin& sh"u!d $it we!!* a!!"ws $"r easy #"e#ent sh"u!d

    in%"rp"rate hi&h!y isi'!e %"!"urs

    Che%)? C"ndu%t r"utine %he%)up t" ensure sa$e and %"#$"rta'!e

    ridin&.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    49/77

    St"p? at interse%ti"ns with"ut tra$$i% !i&ht:s a!ways 'e sure st"p and

    !"") '"th !e$t and ri&ht* p!ease a!s" 'e a%)w"!d&e ehi%!es whi%h #ay 'e

    turnin& !e$t.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    50/77

    Colours:

    H"nda:s en&ineerin&

    pr"wess ste#s $r"# its ra%in&

    herita&e. Tea# H"nda has w"n*

    "n #"st* 4"t"G7 %ir%uits "er the year. 1hi!e H"ndas en&ineers hae

    'een p"wer de!ieries t" the en&ine '!"%)* Ni%)y Hayden s%"red a 'i&

    "ne* winnin& 4"t"G7* ridin& a H"nda.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    51/77

    Inspired 'y its su%%ess$u! si'!in& $r"# the 4"t"G7 and the !i#ited

    editi"n H"nda 0)#ph in #ere 9 se%.

    7ri%e ?

  • 8/10/2019 Honda Unicorn

    52/77

    %"#$"rt and sta'i!ity. An"ther additi"na! a!ue and pea%e "$ #ind is &ien

    'y

  • 8/10/2019 Honda Unicorn

    53/77

    7ri%e 4i+?

    The dea!er d"es n"t ta)e a%tie part in pri%in& the pr"du%ts as the

    %"#pany itse!$ d"es the pri%in&. The %"#pany !in)s the #a+i#u# retai!

    pri%e 4R7@* s" the dea!er has t" add the te#p"rary re&istrati"n %har&es

    ta+ "n the ehi%!es t" RTO there$"re* the dea!ers se!! the pr"du%t at the

    pri%e !ist pr"ided 'y the %"#pany.

    As per the instru%ti"n !aid d"wn 'y the %"#pany the dea!er has t"

    underta)e the pr"#"ti"na! a%tiities eery #"nth in the $"r# "$ test ride

    'anners* h"!din&s !ea$!ets. R"ad sh"ws "$ the ehi%!e &iin&

    adertise#ent in !"%a! %a'!e T.V. adertise#ent in !"%a! newspaper et%.

    $urther the %"#pany e+e%utie in his isit wi!! !"") a$ter whether any

    pr"#"ti"na! strate&y is ad"pted 'y the dea!er "r n"t "ne %"py "$ the

    pr"#"ti"na! strate&y has t" sent the %"#pany as pr""$ that eery #"nth

    the dea!er #a)in& the pr"#"ti"na! strate&y $"r the H"nda ehi%!es.

    ,istribution mi:

    The distri'uti"n aspe%t "$ the dea!er is ery si#p!e. The dea!er 5ust

    needs t" p!a%e "n "rder t" the %"#pany thr"u&h ph"ne re&ardin& the

    %"!"urs and the ,ui%)!y t" their re&i"na! sa!es representatie and the

    dea!er has t" dep"sit the a#"unt we!! in adan%e 'e$"re p!a%in& "n

    "rders. It the a#"unt is dep"sited in the %"#pany we!! in adan%e the

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    54/77

    dea!er &ets the de!iery "$ the ehi%!e within the days $"r the date when

    the "rder has p!a%ed.

    6.= Sales:

    The dea!er se!!s the &""ds "n Cash 'asis and n" %redit $a%i!ity is

    "$$ered. Further the dea!er has )ept the $a%i!ity "$ $inan%in& the !"an t"

    pr"spe%t %ust"#er with the sh"wr""# wh" %an appr"a%h the# easi!y. As

    the $ir# %arry "n de!iery "n %ash 'asis there wi!! 'e n" 'ad-de'ts and the

    dea!er need n"t spend "r #a)e e+penses t"wards the %"!!e%ti"n "$ de'ts.

    The dea!er )eeps is %"nstant t"u%h with his %ust"#ers t" #aintain a

    &""d re!ati"nship 'etween the#.

    Stoc8 maintenance:

    The dea!er #aintains a #ini#u# st"%) "$ a!! the %"!"urs "$ the

    ehi%!es t" the %ust"#er. S" that* i$ any %ust"#ers de#and $"r the

    parti%u!ar %"!"ur the dea!er wi!! pr"ide it at ri&ht ti#e $"r the %ust"#ers.

    S" he #aintains a!! %"!"urs "$ st"%) in adan%e.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    55/77

    CH#)TER 7

    CONU!ER #TTITUDE = CONU!ER 8EH#VIOUR

    Introduction:

    The Tea# C"nsu#er re$ers t" a pers"n wh" 'uys &""ds as

    seri%es $"r his pers"na! as h"useh"!d use and n"t $"r sa!e.

    C"nsu#er 'ehai"r is that 'ehai"r e+hi'ited 'y %"nsu#ers in

    p!annin&* pur%hasin&* and usin& e%"n"#i% &""ds and seri%es $"r the

    satis$a%ti"n "$ their wants.

    7r"$. 7"u! G*1 and 7r"$ 1a!ter C.G de$ine %"nsu#er 'ehai"r is

    the pr"%ess where'y indiidua!s de%ide what when where h"w and $r"#

    wh"# t" pur%hase &""ds and seri%e.

    2uyin& 'ehai"r is a pr"%ess where p"tentia! %ust"#ers are

    su'5e%ted t" ari"us sti#u!i the %"nsu#er is re&arded as a 2!a%) '"+ as

    we %ann"t see what is &"in& "n his #ind the resp"nds t" the esti#ate "n

    inputs and #ay pur%hase s"#e pr"du%t "r seri%e "$ interest t" the

    #ar)etin& #ana&e#ent.

    The #"de! "$ 'uyers 'ehai"r is sti#u!ates resp"nse #"de!

    resp"nse #ay 'e de%isi"n t" pur%hase "r n"t pur%hase.

    3nder the system vie$ of buyer behavior $e have:

    @ Inputs

    @ 7r"%essin&

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    56/77

    =@ Outputs

    8@ Feed'a%) !""p

    Sin%e* the 'uyers 'ehai"r is the %"rner st"ne "$ the #ar)etin&

    Strate&y* #ana&er sh"u!d 'e aware "$ di$$erent #"de!s "$ the"ries whi%h

    deter#ine the 'uyer 'ehai"r.

    The $"!!"win& are the i#p"rtant deter#inants "r #"de!s "$ %"nsu#er

    'ehai"r.

    @ E%"n"#i% #"da!

    @ 7sy%h"!"&i%a! #"da!

    =@ S"%i"-%u!tura! #"da!

    8@ Or&ani(ati"na! #"da!

    9@ G"ern#ent re&u!ati"n.

    #he psychology of consumers to$ards t$o $heelers is

    a@ Lu+uri"us

    '@ C"st!y

    %@ Inade,uate $und

    d@ Ne%essary

    The ne%essary "$ tw" whee!ers s%"res "er "ther p"ints. F"r the

    dyna#i% s"%iety tw" whee!ers are n"t %"nsidered t" 'e a !u+ury.

    F"r the 'ene$it "$ %"nsu#er wh" is n"t hain& ade,uate $und.

    C"#panies hae pr"p"sed pur%hase s%he#es. 1ith the rapid &r"wth "$

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    57/77

    $inan%e %"#petitie aai!a'i!ity "$ $inan%e at a ery %"#petitie tea# has

    p"pu!ar.

    #ypes of customers:

    The #ar)etin& #ana&er sh"u!d hae the )n"w!ed&e "$ ari"us

    types "$ %ust"#ers 6 their attitudes "$ 'ehai"r and a'i!ity t" re%"&ni(e

    and hand!e the#. A sa!es #an #ust 'e aware "$ a %ust"#ers are n"t !i)e

    #en #"ney #inds. Ea%h %ust"#er has his "wn pers"na!ity and his

    psy%h"!"&i%a! #a)e-up.

    There is n" ready-#ade $"r#u!a t" des%ri'e the type "$ %ust"#ers.

    H"weer the $"!!"win& are the i#p"rtant types "$ %ust"#ers.

    @ I#pu!sie %ust"#ers

    @ Si!ent %ust"#ers

    =@ Ta!)atie %ust"#ers

    8@ Ar&u#entatie %ust"#ers

    9@ Ner"us %ust"#ers

    >@ Snappish %ust"#ers

    @ De!i'erate %ust"#ers

    3@ 7ri%e #inded %ust"#ers

    /@ Suspi%i"us %ust"#ers

    0@

  • 8/10/2019 Honda Unicorn

    58/77

    @ Industria! 'uyers

    =@ Friend!y %ust"#ers

    Conclusion:

    In this %hapter %"nsu#er pre$ers t" 'uy 'est "$ tw" whee!er whi%h

    are e%"n"#i%a! pe"p!e !i)e tw" whee!er* whi%h are $ue! e$$i%ient* whi%h

    hae r"ad &rip* 'ri&ht !i&hts* sty!ish and %"#$"rta'!e* and a!s" %"nsu#er

    pre$ers t" 'uy tw" whee!ers "$ a %"#pany where there is easy aai!a'i!ity

    "$ spare parts and a$ter Sa!es Seri%es at a reas"na'!e pri%e and in ti#e.

    Then* it is the uni%"rn whi%h satis$y re,uire#ent "$ the a'"e-y"u

    $ee! the earth #"e under y"u with a $!i%) "$ the itse!$.

    The s"und "$ thunder. A $!ash "$ !i&htin& and it:s &"ne that is

    H"nda uni%"rn* the #"re p"wer$u! tw"-whee!ers in India.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    59/77

    CH#)TER 5

    D#T# #N#;&I #ND INTER)RET#TION

    Resu!ts and $indin&s are a!s" %a!!ed as Ana!ysis and Interpretati"n.

    This part "$ the rep"rt %"ntains an a!!"t#ent "$ ta'!es* %harts* &raphs* and

    narratie "$ the resu!ts "$ the surey.

    The ana!ysis identi$ies the ari"us $a%t"rs that p!ay a #a5"r r"!e in

    deter#inin& why the resp"ndents &" $"r a parti%u!ar pr"du%t "n 'rand.

    The ana!ysis has a!s" 'een #ade with re$eren%e t" $a%t"ry a$$e%tin&

    'uyin& de%isi"ns the #u!tinati"na! $a%t"r t" &" $ar a parti%u!ar 'rand.

    F"r s"#e "$ the ta'!es. Graphs are used t" interpret the $indin&s in a

    'etter #anner.

    The "'5e%t "$ surey was t" )n"w the #ar)etin& "$ H"nda uni%"rn

    in Shi#"&a City %"nsu#er ana!ysis %"nsu#pti"n $a%t"r "r pur%hasin&

    pattern and "ther re!ated aspe%ts.

    The "%%upati"n* in%"#e "$ the resp"ndents is a!s" re%"rded in

    "rder t" )n"w the %"rre!ati"n 'etween these $eatures.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    60/77

    #able no.5: On the basis of Gender factor

    #able 1o.5

    "ender No o> respondents )ercenta2e

    4a!e 90 00

    Fe#a!e 0 0

    Total 5/ 1//

    ource* 9ield ur:e-

    A!#"st "ut "$ 90 Resp"ndent were #a!e i.e.* 00 the Resp"ndent

    wh" were #a!e are en&a&ed in their "wn 'usiness* pr"$essi"n and a!s"

    students.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    61/77

    #able no.2: #he marital status of the respondents is presented in

    !arital tatus No o> Respondents )ercenta2e

    4arried > =

    3

    Total 5/ 1//?

    ource* 9ield ur:e-

    The a'"e ta'!e * Sh"ws that >3 resp"ndents are un#arried and =

    "$ resp"ndents are #arried.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    62/77

    #able no.?: #he age groups of the respondents

    #2e 2roup No o> Respondents )ercenta2e

    2e!"w 0 8 3

    0 t" =0 > 9

    A'"e =0 0 0

    Total 5/ 1//?

    ource* 9ield ur:e-

    A'"ut 3 "$ the Resp"ndents are in the a&e &r"up "$ 2e!"w 0* 9

    "$ the Resp"ndents are in the a&e &r"up "$ 0 t" =0* 0 "$ the

    resp"ndents are in the a&e &r"up "$ a'"e =0.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    63/77

    #able no.6: ducational ualifications of the respondents.

    Educational

    @uali>ications

    No o> Respondents )ercenta2e

    S.S.L.C 8 3

    7

    Graduate =0 >0

    7"st Graduate 8 3

    Other 8 3

    Total 5/ 1//

    ources* 9ield ur:e-

    #nal-sis*Out "$ the 90 resp"ndents 3 2e!"n&s t" SSLC. 3*

    > 'e!"n&s 70 2e!"n&s t" Graduate* 3 2e!"n&s t" 7"st

    &raduate and a!s" 3 'e!"n&s t" "thers.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    64/77

    #able no.@: O%%upati"n "$ resp"ndents is presented

    Occupation No o> Respondents )ercenta2e

    7r"$essi"na! >

    2usiness 3 >

    G"ern#ent Seri%e 8 3

    Student > 9

    Others >

    Total 5/ 1//?

    ource* 9ield ur:e-

    Out "$ 90 Resp"ndents* Resp"ndent hain& the "%%upati"n !i)e

    pr"$essi"na!* > Resp"ndent hain& the "%%upati"n !i)e 'usiness 3

    Resp"ndent hain& the "%%upati"n !i)e G"ern#ent seri%e* 9 "$

    resp"ndents hain& "%%upati"n !i)e students "n!y resp"ndents

    hain& the "%%upati"n !i)e "ther "%%upati"n.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    65/77

    #able no.A: Income of the Respondents on onthly 0asis.

    Income Rs No o> Respondents )ercenta2e

    Less than 0*000 0 80

    0*000-9*000 8

    9*000-0*000 0 0

    0*000 a'"e 3 >

    Total 5/ 1//?

    ource* 9ield ur:e-

    #nal-sis*Out "$ the 80 Resp"ndents 'e!"n&s t" in%"#e &r"up !ess

    Rs. 0*000 per #"nth* 8 2e!"n&s t" Rs 0*000 -9*000 per #"nth. 0

    'e!"n&s t" Rs. 9*000 0*000 per #"nth. ; > 2e!"n&s t" 0*000 ;

    a'"e.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    66/77

    #able no.=: #he factors motivated to the respondents to buy the

    %onda unicorn

    9actors No o> Respondents )ercenta2e

    7ri%e 8 3

    Adertise#ent 3 >

    4i!ea&e 3 >

    ua!ity 8 83

    Others >

    Total 5/ 1//?

    ource* 9ield ur:e-

    The a'"e ta'!e sh"ws resp"ndents are #"tiated t" 'uy H"nda

    uni%"rn 'y whi%h $a%t"rs 3 "$ the resp"ndent are #"tiated t" 'y the

    pri%e. > "$ the resp"ndents are #"tiated 'y the "$ the resp"ndents are

    #"tiated 'y the Adertise#ent > "$ the resp"ndents are #"tiated 'y

    the #i!ea&e 83 "$ the resp"ndents are #"tiated 'y the ,ua!ity. "$

    the resp"ndents are #"tiated 'y the "ther.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    67/77

    #able no.D: #he Respondents opinion about the pic8 up of %onda

    unicorn

    !ic8 up no. of

    RespondentBs percentage

    Out "$ 90 Resp"ndents 80 "$

    Resp"ndents su&&ested that the pi%)up "$ H"nda uni%"rn is &""d 3 "$

    Resp"ndents su&&ested that the pi%) up "$ H"nda uni%"rn is Aera&e

    "$ Resp"ndents su&&ested that the pi%) up "$ H"nda uni%"rn is 'ad. 0

    "$ Resp"ndents su&&ested that the pi%) up "$ H"nda uni%"rn is

    E+%e!!ent.

    4% ales er:ices Table sho,in2 the respondents opinion to the dealer

    #>ter ales er:ice No o> Respondents )ercenta2e

    G""d =3 >

    2ad 8

    Total 5/ 1//?

    ource* 9ield ur:e-

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

    Good 67E>

    *verage 2DE>

    0ad 52E>

    cellen

    t

    27E

  • 8/10/2019 Honda Unicorn

    68/77

    Out "$ 90 resp"nds > "$ resp"ndents su&&ested that the seri%e

    "$ sa!e 'y the dea!er is &""d. 8 "$ resp"ndent su&&ested the seri%es

    sa!es 'y the dea!ers are 'ad.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    69/77

    CH#)TER 0

    U!!ER& O9 9INDIN"A U""ETION #ND

    CONC;UION%

    +indings

    . In this rep"rt a!! resp"ndents are #a!e.

    . 4a5"rity "$ the resp"ndents are

  • 8/10/2019 Honda Unicorn

    70/77

    Suggestions:

    . The pri%e "$ H"nda uni%"rn is ery hi&h when %"#pared t"

    %"#petiti"n. The %"#pany has wi!! esta'!ished %an pr"ide s"#e

    &i$ts and dis%"unts t" the %ust"#ers.

    . The dea!er is a!s" re,uired t" pr"ide dis%"unt "n %ash pur%hase.

    =. The %"#pany a!s" tries t" &ie %ertain "$$ers t" the dea!er s" as

    i#pr"e his e$$i%ien%y in the se!!in& the H"nda pr"du%ts whi%h

    "ther %"#pany a!s" &ie t" their dea!er.

    8. As te!eisi"n as the %"##"n #edia $"r adertisin& $re,uent

    adertise#ent #ust 'e sh"wn in !"%a! %ity %a'!e.

    9. As the dea!er has arran&ed the ne"n 'u!'s $"r adertisin& in the

    sh"wr""# in the sa#e way.

    >. The %"#pany sh"u!d pr"ide the warranty $"r s"#e parts !i)e

    %!ut%h p!ates #ar).

    . The dea!er is pr"#"ti"na! strate&y sh"u!d pr"ide test rides in

    %"!!e&es and a$ter s"#e spe%ia! &i$ts !i)e diaries pens* 'a&s et%.

    3. The dea!er is re,uired t" #aintain a!! %"!"rs "$ H"nda uni%"rn at a!!

    ti#e ; it is aai!a'!e t" %ust"#er at ri&ht hi#.

    /. Gie #"re adertise#ent in Shi#"&a City.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    71/77

    Suggest to$ards product:

    @ New a&e sty!in& $"r a stunnin& !"").

    @ The new H"nda uni%"rn e+hi'its internati"na! sty!in& at its 'est. A

    part $r"# a %!assy d"u'!e tai! !a#p and #as%u!ine $ue! tan).

    =@ 4"n" suspensi"ns $"r 'etter sta'i!ity and %"#$"rt.

    8@ 2"dy &ettin& &raphi%s and Sp"rty a!"n& whee!s.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    72/77

    Conclusion:

    A ariety "$ tw" whee!ers hae entered int" the tw" whee!er

    #ar)et. This has in%reased the %"#petiti"n 2e%ause "$ %"#petiti"n Sa!es

    "$ tw" whee!ers #i&ht hae de%reased. There$"re* the H"nda C"#pany

    has t" )eep in #id the !atest %"#petiti"n preai!in& in the #ar)et whi!e

    $i+in& the pri%e "$ its tw" whee!ers parti%u!ar!y H"nda uni%"rn.

    2e%ause "$ H"nda 'e!iees in e+%e!!en%e in the te%hn"!"&y it has

    a%hieed #"re than "ne #i!!i"n %ust"#er satis$a%ti"n within part "$ the

    years $r"# its !aun%h N" "ther India tw" whee!er %"#pany has a%hieed

    its pr"&ress within sh"rt peri"d.

    As per the #ar)et resear%h %arried "ut 'y H"nda C"#pany it is

    $"und the# it is the nu#'er "ne %"#pany in tw" whee!er seent. 2y

    %"nsiderin& a!! the $indin&s "$ is h"pe that the %"#pany ; dea!er wi!!

    sin& a sweet s"n& "$ pr"$it:s in $uture years.

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    73/77

    @UETIONN#IRE

    Respe%ted Sir J 4ada#*

    I a# NOAL DSOerence to ona

    Honda himo2a I re,uest y"u t" $i!! the $"!!"win& ,uesti"ns and d" the need$u!. The

    in$"r#ati"n pr"ided 'y y"u wi!! 'e used stri%t!y $"r a%ade#i% purp"ses.

    Than)in& y"u*

    "urs sin%ere!y*

    &1O*" ,SO3F*'

    . Na#e ? PPPPPPPPPPPPPPPPPPPP

    . Address ? PPPPPPPPPPPPPPPPPPPP

    PPPPPPPPPPPPPPPPPPPP

    PPPPPPPPPPPPPPPPPPPP

    =. Se+

    a. 4a!e Q '. Fe#a!e Q

    8. 4arita! status?

    a. 4arried Q '.

  • 8/10/2019 Honda Unicorn

    74/77

  • 8/10/2019 Honda Unicorn

    75/77

    . I$ H"nda

  • 8/10/2019 Honda Unicorn

    76/77

    3 .D" y"u hae any %"#p!aint re&ardin& uni%"rn

    a. es Q '. N" Q

    I$ yes* PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

    PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

    /. 1hat is y"ur "pini"n a'"ut resa!e a!ue

    a. Has &""d resa!e a!ue Q

    '. Has !"w resa!e a!ue Q

    %. Has n" resa!e a!ue Q

    0. D" y"u hae any su&&esti"ns

    a. es Q '. N" Q

    I$ yes* PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

    PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP

    Than)in& "u

    7!a%e? Signature of the Respondent

    Date?

    ours Sincerely

    KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR

  • 8/10/2019 Honda Unicorn

    77/77

    Bibliography

    ar8eting anagement 4 C.1. Sonta88i

    !g. 1o. 5 4 226

    1e$s papers 4 )ijay #imes

    Company ( !roduct !rofile #hough internet 9

    $$$.honda2$heelers india.com