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History of the product

Minato, Tokyo, Japan (1959)

(Evolution)

Honda Civic

6(in July 1972)

7(1983-1987)

8(1991-1995)

9(1995-2001)

10(2000-2005)

11(2006 -?)

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Civic Hybrid

MARKET SEGMENTATION

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“”Less gas. More comfort. And you have the Civic Hybrid to thank””.

In townWhen braking

On the highway 4.4l

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Slogan and logo

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Advertising(video)

http://www.youtube.com/watch?v=KuAEIZJl_do