Thank You!For your p

atronage!

See you in April at

Home Expo India-

16-18 April, 2015.

Venue: India Expo Centre & Mart, Delhi-NCR

Show Bulletin III

Organizer: Export Promotion Council for Handicrafts

20-23 FEBRUARY 2015

congratulates exporters and EPCH oncontributing to industry’s growth trajectory

Hon’ble Textiles MinisterGraces Display Awards Ceremony

Vice Presidents, IHGF (Spring)- Mr. ShahnawazKhan and Mr. Vishal Bohra; Mr. Rakesh Kumar,Chairman, IEML and Executive Director - EPCH;and Mr. Lekhraj Maheshwari, Chairman, EPCH.Awards were given away in 11 categories, outof which 6 categories were for exhibitors in hallsand 5 for the Marts. Apart from these categories,a Teaser Award was also given in the mart ownercategory.

Two IHGF patron buyers, Mr. Bert DeMey ofBertrend from The Netherlands and Mr. Ian Snowof Ian Snow Limited from UK were also felicitatedfor their constant patronage and support toIHGF since its beginning.

While giving away the prizes, Minister of Statefor Textiles, Mr. Gangwar congratulated all theawardees and appreciated their excellentworkmanship. He further said that thehandicrafts sector is the second largest afteragriculture and the Government has plans togive a boost to this sector. He informed thegathering that his Ministry has urged the Hon'ble

The Ajai Shankar Memorial Awards for BestDisplay and Stand Design were given away byMr. Santosh Kumar Gangwar, Hon'ble Minister ofState for Textiles (Independent Charge), Govt. ofIndia, at the 39th IHGF(Spring) 2015. Theceremony was graced by Mrs. Vimla Baathlam,MLA from Noida; Mr. Sanjay Kumar(IAS), SpecialSecretary, Govt. of Uttar Pradesh; Mr. Vinod Johari,President, Reception Committee-IHGF (Spring);

Prime Minister of India to attach MGNREGA withthe Handicrafts sector so that artisans and craftspersons can be directly benefitted and theirconditions of livelihood can be improved. He saidthat while there's strong competition fromneighboring countries including China, the IndianHandicrafts sector has its own distinct identity andplace in the world market. The Minister was of theview that handicrafts sector should receive goodsupport in the forthcoming budget.

Display Awards album inside

Dignitary Visits

GlimpsesMr. Santosh Kumar Gangwar, Hon'ble Minister of State for Textiles (Independent Charge),Govt. of India; Mr. Abhishek Mishra, Minister for Vocational Education and SkillDevelopment, Govt. of Uttar Pradesh; Mrs. Vimla Baathlam, MLA from Noida; andMr. Sanjay Kumar(IAS), Special Secretary, Govt. of Uttar Pradesh graced the fair on day 3

The statistics at IHGF Spring 2015 are indicativeof a promising ending with several buyers fromover 60 countries and buying agents fromacross India having attended and conductedbusiness. This is certainly hard work gettingpaid off, not only for the organizers but also forthe entire handicrafts manufacturing andexports fraternity who have tirelesslycontributed. Impressive numbers come fromfrom USA, Canada, Germany, Sweden, UK,Spain, Italy, Russia, Australia, Japan, China,South Africa, Brazil and Argentina. IHGF hasalso brought in Indian representatives offoreign buyers. Visitors came in from Norway,

Holland, Czech Republic,Vietnam and Singapore.

Exhibitors have shared theirexperiences in terms of manufacturingspecialization, display at IHGF and buyerresponse. Offshoot of a 100 year old company,a brass bells manufacturing company since1900s have displayed their copyrighted itemsat the fair. They have decorative items made ofrecycled and handmademetals. As per theirrepresentative, they got agreat response on the firstday of the fair itself.Among new products,they have handmade soy

39th edition to sign off with promising tidings

Contacts, Business, Inspirationand Learning

NCDPD has beenproviding designforecasting andtrend analysisservices to theIndian handicraftexporters. We alsomake professionaldesigners availableto exporters atvery nominalrates. There is a

huge demand for these services amongthe exporters. NCDPD was started 12years ago by the Ministry of Textiles,Government of India. Apart fromdesigning and trend forecasts, we alsohelp artisans by providing them skilldevelopment workshops and similarassistance. In the IHGF Spring thisyear, we have almost 2524 exhibitorsincluding the mart owners. Theresponse from buyers is very good. Theexhibitors must keep refreshing theirproducts and keep innovating to makesure that the buyers stay interestedand many have learnt this. Basicallyefforts should be focused on adapting toword trends in terms of design andproducts. Our exporters are also gettingaccess to new and emerging markets;exports to China have also increased.Another favorable pointer is thatdemand from USA, which is a longterm buyer, is also increasing.

Ravi K PassiCo-Chairman,NCDPD

Exhibitors have learnt to keeprefreshing their products andinnovating to sustain buyerinterest

wax candles , garden mosquito coilholders and clocks, all receivedvery well by buyers. With amanufacturing base in Delhi, theyalso do wholesale business in theUS. Stationery and gifts productsspecialists and participating in theevent since 2004, shared, “the designand art work in our products are ourUSP”. Dealing majorly with USA andUK, the products of the company areprimarily made from paper and leather.

“We have got a good response of buyers tillnow, hoping for the best in the last day aswell”, says a representative of a Delhi basedexporter manufacturing all items of hard wood,soft wood, jewellery and home décor.Participating in the fair ever since it started, theymainly deal with USA but also export to SouthAfrica and in few parts of Sri Lanka.Participating since 2000, a Noida basedexporter of photo frames exporting to USA saidthey focus on bringing out latest designs as per

their market.Though theyexpected betterbuyer traffic,they say, “fairsareunpredictable,you may neverknow how it willturn out at theend so hopingfor the best in asIHGF concludes.”

An exporter ofgarments andaccessoriesdealing withcountries likeSpain andGermany said, hehas participatingin the event sincethree years. “We

have come up with new range of wool andpolyester stuff this time”, said theirrepresentative.

A Jodhpur based home décor manufacturershared, they started by manufacturing for fewexport houses. Now they are exportersthemselves and are happy with their growthwith many loyal clients. Among pluses theyalso entertain small orders. For designinspirations, they study international trendsonline and work on client feedback. They say,the buyer footfall is satisfactory and IHGF has

proved to be a great platform for new start-ups.A wooden furniture and gift itemsmanufacturer from Jodhpur who works withbuyers in USA brings out products madeprimarily from wood and hand painted.

A Moradabad based designer turned exporterdoing industrial design products shared thatthey work primarily with US and roll in newproduct offerings keeping in mind latest trendsand suggestions from their clients. This is theirsecond participation at IHGF and amonginnovations their ‘aero-plane’ design has beenreceived with lot of enthusiasm.

A Moradabad housewares exporter dealing inhotel and kitchen ware is participating for thefirst time. They market products made from acombination of wood-metal and ceramic-metalfor importers in UK. Another Moradabad basedexporter dealing in wall décor, accessories, wallhooks and table wares for markets in USA andUAE, has been participating since 22 editions.“The product which we make is out ofmaterials like aluminum, brass, copper, glass,wood and iron”, said the owner of thecompany.

A Moradabad based furniture and wall décorcompany participating in the fair since the yearit started says, “the quality in our products isthe strength of our company and that is whywe’ve always had good clientele be it at the fair

or after it”.Dealing with USA,Europe and a fewMiddle Easterncountries, the firmmanufacturesgoods made ofmetal, wood andglass.

A furniture company from Jaipur dealing inwooden and iron furniture has beenparticipating at IHGF since 2000. Exporters tomany countries, they have their main market inUSA and UK. They bring out new designs everytime with a good range of crafted furniture.

A colourful selection in rugs, poufs, ottomansand bath mats, sit pretty at a Meerut basedexporter’s stall. They are products are exportedin over 80 countries. This is the third time theyhave participated in and have got along newdenim patterned area rugs besides area rugsmade of viscose material. They are happy withthe response.

A home products manufacturer who has beenin the market since 40 years, dealing in all sortsof knitted items from throws, blankets, cushioncovers to hot bottle covers, scarves, caps, bagsand kitchen towels highlighted their qualityand delivery commitment towards buyers as

It’s been more about the cultural

connect than business

It’s a great

honor for me to

get such award

from EPCH. My

association with

India goes by to

my first visit in

1969. I lived in

Benaras for a

year and a half

and learned

Tabla there. It was only in 1972 that I tried my

luck in importing ‘knit’. Since then it’s been

more about the cultural connect than business.

We love the nature of product. Personally for

me, the story behind these products carries

much importance. I have always tried to give

due credit to the rural artesian who make

these products. Also inform my clients about

the cultural relevance of these products

before they buy it. My catalogue carries short

stories of each product that I supply to

European market. Quality at times has been

our concern but has never been a deadlock.

The working conditions and economic drives

are more open India than China. Over five

decades I have seen several governments in

India. New Indian Prime Minister is face of

change and I am hopeful that he is able o

transform his words into action.

Ian Snow, Ian Snow Limited, UK(Recipient of EPCH Award for the exceptional

support extended to EPCH and IHGF.)

their USP. US, Europe, Australia and Japan aretheir main importers. With products made fromcotton, wool, linen, acrylic, polyester andblends, the company stands out in its colourcombinations and presentation. “The visit ofthe buyers has been good till now, we have gotnew buyers along with our old buyers whokeep coming to us”, said the director of thecompany.

Several exhibitors are playing an eco-friendlytune at IHGF . A jute shop that has beenattracting a good number of buyers over adecade says that they have something reallyinnovative to offer this time. “We have bio-degradable products - a blend of Jute andcotton, and also a blend of cotton and jutewhich nobody has. We are the first company todo that.” With a consumer and marketpreference for bio-degradable materials overplastic goods, all major markets like the US,China and Hong Kong are buying ourproducts,” said their representative.

Participants represented in the North EastPavilion at IHGF have displayed home textiles

like curtain fabrics, home furnishings, fragrant candles, hand-woven shawls, caneand bamboo products, lamps, jewellery, bags, seetal patti chappals, fishing items,etc. bringing in products from all six states of India’s north east region exceptSikkim. The products are mostly natural, handmade and woven. Providing theartisans and craft clusters of north east, a platform to showcase their art, theNorth East Corporation has displayed all range of products made by them. “Weprovide the local unemployed women a chance to come up with the skill they

Spring Fair is the oldest IHGFfair. It is a prime fair in termsof its line of products. Onlythose with serious buying intentcome to this fair. So in termsof business we are much focusedin this fair. Scheduling of IHGFSpring and Autumn fairs fall inthe international fair circuit.Though it is difficult for Indianexhibitors to manage two fairsin such a short span but beingin the circuit brings satisfactory

footfall. I strongly believe that by the end ofspring’15 we will be able to meet our goals. We arepositive about the outputs. As exporters we aretrying to become country specific so that we canattract focused footfall.

Prince MalikVice Chairman,EPCH

The timing of Spring fair primarilyattracts those with serious buying intent

We are getting tremendousresponse from buyers in thisedition of IHGF, mainly becauseexhibitors have come up withfresh designs, be it their boothsin the fair area or theirproducts. Buyers from the USAare also increasing in numbersagain. EPCH has closely workedwith NCDPD all through lastyear and that has yieldedpositive results. The Coastal

theme and the Indigo blue colour are in vogue in theinternational markets and our exporters havedesigned their products accordingly. Thisunderstanding of trends was given to the exporters byEPCH organized seminars in places like Firozabad,Agra, Saharanpur, Meerut, Aligarh, etc. Along withour regular customers from countries like USA,Australia and European region, we are focusing onattracting buyers from Latin American Countries andto expand our reach in these markets. Exporters aredoing well in terms of design and materials and canimprove if technology is upgraded and help isprovided to the artisans in form of machines andtools. There is freshness in the fair this time and theMarts are also witnessing much higher footfall.

Rajesh K JainVice Chairman,EPCH

Tremendous buyer response to products &designs by exhibitors in this edition of IHGF

This 39th edition ofIHGF has been aperfect run-up forthe milestoneedition, the 40th,IHGF Delhi Fair.We witness allround developmentand progress. Ourparticipants have

quickly adapted to, and furtherdeveloped design trends based on marketinformation and design initiatives of thelast edition.Buyer feedback too is very encouraging.We are engaging with our visiting buyersto take their valued feedback to betterplan the coming editions of IHGF.More exhibitors in the mart areaalongwith many other initiatives of theExpo Mart management have workedvery well for all our exhibitors, as buyersare now freely moving between Halls andMarts.I extend a very warm welcome to allexhibitors and visitors to be with us hereagain for IHGF Delhi Fair 2015 from14 - 18 October 2015. Patrons dealingin Home products should meet againduring Home Expo India - the tripleshow from 16 - 18 April 2015; whileour fashion jewellery and accessoriesbuyers and exhibitors are invited during10 - 12 July for the Indian FashionJewellery & Accessories Show.

39th IHGF-a perfect run-up forthe milestone edition, the 40th,IHGF Delhi Fair, Autumn 2015

R K VermaDirector, EPCH

have and give them aplatform to earn a living. Allour products are made bywomen only “, says therepresentative of Manipurstate. Variety of products outof silk, bamboo, seeds,terracotta and cotton aredisplayed alongside accentchairs and moodhas (stoolsfor sitting). Exportingproducts to Los Angeles,Sweden, Italy, Bangkok,Australia, Germany theyhave a unique and eco-friendly range of products.

A Moradabad basedfurniture and light fixturesmanufacturer dealing withUS importers has broughtout classic ranges infurniture. Participating since2000 in the fair, thecompany has a good hand inmetal products and is alsoworking on wood itemssince the last two years,according to theirrepresentative.

Better finishing, exclusivity & aesthetic valueI come here for the first time and I have great respect for the

Indian Civilization. Everyone in Tunisiaknows about India and its culture. Wehave Indian shops across our country,especially Indian restaurants that are foundeverywhere. Women too have greatadmiration for Indian clothes and they arevery fond of wearing sarees. I specialize inpolitics and economy and feel that India ismaking a great progress. It is fast andeveryone over here has a great mind. It'swonderful to be here in this fair. Althoughwe have handicrafts made in Tunisia also

but it's India which I find to be more attractive. The reason forthis is that India has a mix of past and present. The newgovernment has taken up great measures to attract global buyerswhich I feel would certainly boost Indian economy. India has agreat future in handicrafts business and I hope the Indian marketgrows up with rapid speed.

Hope for good to and fro trade between

both countries to better trade relationsIndian products are not much popular in theCambodian market and the trade relation isnot that well-coordinated. Indian films arevery popular in our country and so should bethe products. It is a very good opportunityfor me to come here and have a look atIndian products, so that people over there inmy country get more knowledge about it. Inour country, there is no organization whichfocuses on handicrafts and its promotionlike India's EPCH. According to me if Indianproducts are sold in our market, the

demand of home décor will be more. I hope for a good to and frotrade between the countries to better trade relations.

Adel Essid TayariAchourouk-Journalist,Tunisia

Better finishing, exclusivity & aesthetic valueThis is my first visit to IHGF. I am amazedat Indian handicrafts and am surprised attheir perfection. In fact, I had to confirmwith some exhibitors if their products wereactually handmade. I find the fair quitehuge compared to other global fairs. Atpresent, there are not much Indianproducts in the Suriname market. Onlyfew religious articles such as statues ofIndian gods, etc. are in demand in there.But I am so pleased with Indian handicraftsthat I shall promote them back home. Dueto Suriname's developing economy, not

many people can buy expensive Indian handicrafts. However, Ifeel there is a need to expand the market for India and otherAsian countries and lessen the effect of western products. I alsofeel that Indian products are better than Chinese because of betterfinishing, exclusivity and the aesthetic value attached to them.

Indian textiles and accessories could be

popular in Zimbabwe

People in our country like dressing up andputting up accessories and so Indian textilesand accessories would be among hits inZimbabwe. We have a trade fair in ourcountry every year in the month of April andonly few Indian products are sold there. Iwould like to see more Indian products in thefair so that people get a chance to knowmore about what is available here. Ourcountry has a huge market for handicraftsand so India should export hand-craftedmaterials to our country. We import products

from China and they are not of best quality so we would like to seemore of Indian products in our country. And yes, I would like to seemore co-ordination in terms of trade between the two countries.

Appreciate Indian government's efforts to

promote tradeAs it is my first experience at visiting this fair,I am quite bewildered to see Indianhandicrafts. The fair is huge with a number ofproducts. I majorly liked the scarves, lampsand home décor products. In Vietnam, thereis already a market for Indian textiles. But Iwould like to see Indian handicrafts gettingavailable in Vietnam. Vietnamese useproducts made from bamboo for home décor.I also liked the accessories made from woodmaterial in the fair. There are accessoriesfrom India in the Vietnamese market but

jewellery of wood will be an addition. I appreciate the Indiangovernment's efforts to let the foreign markets enter their countryand promote trade. I rate this fair 8 out of 10.

Papier mache and wooden handicraftscaught my fancy

I will really be happy to visit India onceagain. Before this I have been to China andother South Asian countries. The differencethat India has is its different types ofhandmade products, particularly the papiermache and wooden handicrafts that caughtmy fancy as unique items. Apart from thesethings I liked the metal products, especiallycopperwares. Our country has a greatmarket for Indian textiles and carpetsbecause of their unique designs. Also thatdesigns can be accomplished as percustomers' order is a fact that attracts manybuyers here. I feel that it's China with whichIndia has direct competition.

Aliro SoependPolsbroekEditor in Chief,Times of Suriname,Suriname

Overseas Media Perspectives

BounfaengPhaymanivongJournalist,Vientiane TimesLao People'sDemocraticRepublic

Phan Thi Le HangEditor,Vietnam NewsAgency, Vietnam

Ung Cham RoeunDy. Editor in ChiefThmey Thmey OnlineNews, Cambodia

Sinqobile TesaDy. Editor

The Zimbabwe Mail,Zimbabwe

IHGF - Spring 2015 Show Bulletin is brought out on behalf of EPCH by EPB; E-mail: mail@epbureau.com, Tel.: +91 11 22246094

It's really "incredible India”

I have been to Paris and other countries but itsIndia where I find people more welcoming. Notonly are the products wonderful but also thestory behind them. People not only speak abouttheir products but also share the history that isbehind them. Indian products are unique in theinternational markets and India produces itsown designs as well as custom designs as perbuyer demands. One can buy stuff fromanywhere across the globe but if one wishes tobuy something special they look forward toIndia. I really liked the traditional home decorand jewellery. I feel India is moving in the right

track and is going to be a major global market that will attract moreglobal buyers. We have handicrafts in Brazil as well but Indiandesigns are really different. There are stores in Brazil that sell Indiangoods with Brazilian label (secretly) but when we talk to them we getto know that they are Indian products. It's a guarded secret.

Indian products are original and special Among famous Indian products inour country are textiles, leather,perfume, pearls, incense sticks andfragrant candles. We believe Indianproducts are original and special andtraders would like to buy them. Sothere should be more promotion ofthe products in our country. In factnot just products but Indian food andyoga are also popular in our country.We would like to see more tradeflourishing between India andKyrgyzstan. Also, there should beretail facility at IHGF.

Amaliya Benliyan,Dy. Editor in Chief andVoloshina Elena, Journalist,Vecherniy Bishkek Newspaper,Kyrgyzstan

Scope for Indian textiles and home décor in

Russian market

Vladimir SkosyrevObserver,NezavismyaGazeta(IndependentDaily), Moscow,Russia

Beatriz De OliveiraPaivaJournalist, GrupoComunidada DeComunicacao, Brazil

Big move for ecological products in S. AfricaIndian products find a special place in our country because of

ethnicity and international packaging, areason why India has managed to growenormously and is making billions from ourmarket. Also, the ban on import fromChina has allowed Indians to cover a largerchunk. The quality of Indian productsmakes much sense in our market andtraditional Indian design has a larger share.As there is big move for ecologicalproducts in our country it adds on thedemand for Indian Handicrafts, that is avery niche market right now. Due to theprevalent class difference in S.A. only the

rich can afford majority of Indian handicrafts. Indian clothing-fabric and design are amazing. Though we don't have muchdemand of furniture in S.A. but they are impressive.

Colleen FrancesDardaganJournalist, TheMercury Newspaper,South Africa

Exhibitors in Marts greet IHGF trade visitorsMany buyers warm up to lively display and visual merchandising in Mart aisles

Business interactions with suppliers

Buying Agents’ CampOffice noticed too!

Some of the done-up aisles in the Mart area

Buyers take a bite, relax and rejuvenate in Buyers Lounges Checking out products of interest

It's my first visit to IHGF. I loved theproducts on display. Russian people havegreat respect for Indian handicrafts,perfumes and sculptures.Some of theproducts that I saw, like drapers, lights andlamp shades are very marketable in Russia.Some segments of the Russian market arealmost monopolized, but in segments liketextiles and home décor, there is a scopefor Indian manufacturers to expand. Theproducts from Indian exporters are priced alittle too high for the Russian market andsome of the products are bit Western.

Ajai Shankar Memorial Awards

Houseware, Decorative & GiftsGold Silver BronzeStand No.H-04/12Hall-9A

Stand No.E-13/07Hall-7

Stand No.E01/05Hall-1

Home Textiles, Furnishings and Floor CoveringsGold Silver BronzeStand No.G-01/08Hall-9

Stand No.G-03/41Hall-9

Stand No.G-12/01Hall-12

Fashion Jewellery & Accessories and BagsGold Silver BronzeStand No.F-13/10Hall-8

Stand No.F-15/26Hall-8

Stand No.H-03/01Hall-9A

Christmas Decorations, Candles and Incense SticksGold Silver BronzeStand No.E-01/01Hall-1

Stand No.E-08/05Hall-3

Stand No.E-05/12Hall-1

M/s. Kish Handicrafts Private LimitedNoida, Received by Mr. Atul Agarwal

M/s. This & That, JaipurReceived by Ms. Chayan Bhasin

M/s. Amit Exports, AgraReceived by Mr. Aminesh Mehra

M/s. Sharda Exports, NoidaReceived by Mr. Ashish Sharma

M/s. Somendra Textiles, JaipurReceived by Mr. Somendra Gupta

M/s. Venus Designs, MumbaiReceived by Ms. Priyanka Mishra

M/s. The East India Natural Goods Co.,Kolkata, Received by Mr. J.K. Daniel

M/s. La Diva, Delhi, Received byMs. Neetu Barathi & Mr. Chirag Choudhary

M/s. Lustre Impex, DelhiReceived by Mr. Shameem Ahmad

M/s. Zedsons, MoradabadReceived by Mr. Naved Ur Rehman

M/s. Artifacts India, New DelhiReceived by Mrs. Savina Saran

M/s. Sethi Handicrafts, DelhiReceived by Mr. Vijay Sethi

For Best Display and Stand Design

Furniture & Home AccessoriesGold Silver BronzeStand No.E-15/11Hall-7

Stand No.E-07/05Hall-3

Stand No.H-04/17Hall-9A

Lamps & Lighting ProductsGold Silver BronzeStand No.G-02/18Hall-9

Stand No.H-04/08Hall-9A

Stand No.E-09/01Hall-5

M/s. J.C. Antiques & Crafts, JaipurReceived by Mr. Vikas Jain

M/s. Khemchand Handicrafts, JodhpurReceived by Mr. Khemchand Khatri

M/s. Latiyal Handicrafts Pvt. Ltd.Jodhpur, Received by Mr. Himanshu Ranga

M/s. Zakaria Shahid IndustriesMoradabad

M/s. Artigianale Creations, GhaziabadReceived by Ms. Vrishti & Mr. Abdullah

M/s. Daksh Arts, JaipurReceived by Mr. Shivendra Kumar Punia

Housewares & Decoratives Gifts

Mart Promotion Bureau AwardsFor Best Mart DisplayFestive Decoration Home Textiles, Furnishing &

Floor Coverings

Mart No.D05/24-32

Mart No.D02/17-21

Mart No.B02/18-28

M/s. Gyaneshwar Saran SudheshwarSaran & Co.Received by Mr. Sudheshwar Saran

M/s. Royal De WajidsonsReceived by Mr. Nadir Obaid

M/s. Surya InternationalReceived by Mr. Vashu Pahwa

Best Display Best Display Best Display

Mart No.B05/19-29

Mart No.C03/18-22

Mart No.D07/30-32

M/s. Curio CraftsReceived by Mr. Rakesh Jain

M/s. Encore ExportsReceived by Mrs. Snigdha Saluja

M/s. JayanitaReceived by Mr. Raveen Jain

Runner-up Runner-up Runner-up

Special felicitation for consistent patronsof Indian Handicrafts & Gifts Fair

M/s. SharaReceived by Mr. Rajiv SirohiMart No. C-06/05

Furniture Home Decor Products

Mart No.C-03/17-25

Mart No.B11/41

M/s. BasantReceived by Mr. Gaurav Jain

M/s. Chirag ExportsReceived by Mr. Kanwar Omed Pershad

Best Display Best Display

Mart No.B01/02-04

Mart No.B04/07-13

M/s. Miglani ExportsReceived byMr. Ravindra Miglani

M/s. FormsReceived by

Mr. Rukshad N Bhagwagar

Runner-up Runner-up

Best Teaser Display

Mr. Ian Snow, M/s. Ian Show Limited from UK

Mr. Bert De Mey, M/s. Bertrend from The Netherlands

Mr. Manuj Bajaj, CEO & Founder - GREYBOX Technologies makesa presentation on benefits of digital marketing

Sessions & Seminars

An informative seminar was organized in the board room to makeexporters aware about the export strategies and opportunities in LatinAmerican Countries. Mr. Rakesh Kumar, Chairman, IEML and ExecutiveDirector, EPCH, introducing the attendees to the topic of the seminar, saidthat there are tremendous opportunities in the Latin American Region. Hesaid, the total exports of handicraft items from India is valued at 4 billionUSD. The two largest markets for Indian handicrafts are US and Europewhich make up for about 60% of all handicraft exports. The Latin AmericanRegion and the Caribbean region are two upcoming markets which canprovide opportunities to all kinds of exporters, right from the start-ups tobig and experienced players.

The seminar was moderated by Mr. R Viswanathan, Former Ambassadorto Argentina, Uruguay and Paraguay, who complimented EPCH for beingthe most professionally organized and efficient export promotion councilin the country. He informed that while Indian handicraft exports make up4% of the total exports to Latin American countries, this share can betaken to almost 500 million dollars by 2020. Indian culture is respected inLatin America and Indian handicrafts are treated as cultural and not justcommercial products. Latin America is a large and growing market with

21st February, 2015

Opportunities and Export Strategies for Handicraft Products in Latin America &Caribbean Region

a population of 550 million people and the GDPof the area comes to almost 6 trillion dollars. Theper capita income of the region is almost thricethe Indian per capita income. People in thesecountries are moving rapidly from lower class tomiddle class as the economies have stabilized.Brazil is the largest economy and Mexico is thesecond largest, added Mr. Vishwanathan.

Economic and Commercial Counsellor, Embassyof Peru, Mr. Luis M. Cabello, introduced theaudience to Peru and informed them about thePeruvian markets. He informed the attendees that

inflation is controlled inPeru and it is one of thestrongest economies inthe Latin AmericanRegion. The geography isvaried and the culture is based in age old traditionjust like India. Peru is a leading exporter of Lead,Fish, Silver, Copper, Zinc, Asparagus, Paprika,Avocados and Bananas. Indian producers whileentering the Peruvian markets must customize theirproducts to suit the market and must apply theirtechniques to similar and familiar designs, headviced.

Dr. Tamanna Chaturvedi, eminent faculty of IndianInstitute of Foreign Trade, made an elaboratepresentation on the need for exporters to understandthe markets they are planning to sell to. Giving theexample of Madhubani print t-shirts, she explained

that a product which might be a best seller in one market may be altogetherrejected in another. Along with the understanding of the market, an abilityto adapt product to the specific market can also give exporters an edge inbusiness. She also stressed that using the right HS codes while exportingproducts can help the exporters in availing the low duty brackets.

Mr. Rakesh Kumar Executive Director, EPCH initiates the discussion andintroduces the speakers

Mr. Luis M. Cabello,Economic andCommercial Counsellor,Embassy of Peru,advices exporterscustomize theirproducts to suit themarket and applytechniques to similarand familiar designs

Mr. R Viswanathan,Former Ambassador toArgentina, Uruguayand Paraguay shares,Indian handicraftexports to LatinAmerican countries,and this can be takento almost 500 milliondollars by 2020

22nd February, 2015

Effective Use of Digital Marketing and Online Promotion for Handicrafts SectorOn the second last day of IHGF Spring 2015 a seminar on ‘Digital marketing foroverseas handicrafts client acquisition’ was organized. Mr. Manuj Bajaj (CEO &Founding Partner at Greybox Technology) enlightened the delegates that howdigital marketing can be used to expand the business opportunity. Present on theoccasion were Mr. Lekhraj Maheshwari, Chairman, EPCH; Mr. Vinod Johari,President, Reception Committee, IHGF Spring 2015; Vice Presidents-ReceptionCommittee, IHGF Spring 2015 - Mr. Vishal Bohra and Mr. Shahnawaz Khan; and

presenter, Mr. ManujBajaj, CEO & Founder -GREYBOXTechnologies andmember exporters.

The two hour longinteractive sessionhelped delegates to understand the marketing strategies and various means of reachingout the customers by engaging with them. Mr Manuj Bajaj also emphasized onimportance of taking feedback from customers. Using SEO as tool to increase thewebsites in order to be on the top of the Google search thus increasing the possibilities ofgetting clicked and generate leads, converting them to business later on.

Liked the bohemian style accessories

I am here to source scarves, fashion accessories

and bags. I am a

wholesaler in Japan

and this is my second

visit to this fair. I

came 6 years ago

and stopped coming

due to the increase

in prices of the

products. The products are of good quality and

the designs are different. I really liked the

bohemian style of the accessories. The use of

blue and yellow is pleasing. I feel that the

designs of the products displayed in the Mart

are too traditional whereas in the halls the

designs are trendy and new.

Chie Manabe, Japan

Here to buy incense sticks

I represent an import

organization. I am here

to buy incense sticks.

This is my first visit to

IHGF and I like it very

much. The German

market is quite

enthusiastic in

accepting Indian products. I received a mail from

one of the suppliers here and got to know about

the fare. I feel that the presentation of booths

could be better. I am not keen on the Marts as they

are well laid out but don’t give that feel of a trade

fair. I feel the suppliers here are quite amicable

that will lead to growth of business.

Christian Wenzl, Germany

Indian market is growing

I represent a company that deals in bath mats,

cotton rugs and bed

rugs. I give my own

designs to the suppliers

which they produce

with their techniques. I

feel that the Indian

market is growing

globally so they need to

make the fairs even bigger.

Vojtech Krouzek, Czech Republic

Buy carpets for bath spaces

I buy carpets for

bathroom

spaces. I feel that

the fair is huge

and the

organization is

good. I also go to

Hong Kong for

buying products.

The materials of the products here are

good but the designs are not in accordance

with my market. So, I will be briefing my

suppliers on some ideas and they will get it

made for me. However, some the products

take a lot of time to be manufactured.

Clelia Bravi, Italy

Buyers Comment...

Furniture made in India is in demand

I am a wholesaler

dealing in furniture

made of attic and

ancient wood. There is a

huge scope for

furniture products in

Lebanon. I also go to

Indonesia to source. The

furniture made in India is quite in demand in

Lebanon. There is possibility of Indian accessories

manufacturers to reach out to Lebanon.

Jean Khattar, Lebanon

Indian suppliers could develop

knitted accessories for Spain

This is my

second visit to

this fair and I

buy accessories,

jewellery, bags,

and scarves. I

work for a

company that

has Indian partners and am here to meet

my regular suppliers. I feel that that the

accessories and cloth bags are exclusive in

design and are in tune with trends in the

Spanish market. However, I am disspointed

at not finding much of leather bags. In

spain, there is demand for knitted

accessories which one does not find in

India. It would be great if suppliers

develop products in this category. I feel

that globally, Indian jewellery and

accessories are present in all markets

because of their beautiful designs.

Rose and her Indian associate, Spain

Looking for glasses and metal

products

I am an Art Director of a

fashion company in

Spain and I have been

coming to this fair since

last five years. Apart

from India I have been

visiting fairs at

Singapore, Thailand and

France. I am looking for glasses and metal

products. I must say that the fair has grown over

years. Juanma Lorenzo, Spain

Have seen IHGF grow in size, design

andand innovationWe are

retailers

and

interior

design

consultants

from

England

and source all our products from India, with

textiles and furnishings among main interests.

We have been visiting IHGF Delhi for many

years and have seen this fair grow with time. It

has not just grown in size but also in terms of

product design and innovation. We have deep

trade ties with India and are glad to see that

exhibitors have brought in such great stuff in

the home décor segment. We were just going

through the Mart area and think it's a great idea

to have such showrooms. It gives the buyers

more time to interact with exporters as the

marts are open after the regular fair hours as

well. George and Gulliver Bristow, UK

Interested in furniture and home

decor products

I am interested in

furniture, metal

vases and mirror

frames. I am an

importer and

cater to high and

medium end

markets. Apart

from India we source our goods from China

and also locally from Vietnam.

Marco Mariotti, Vietnam

Good quality and design

I buy products

for my bazaar

i.e. of textiles,

shawls,

carpets and

decorative

items. I am a

retailer in

spain and have been coming to the IHGF

since 5 years. I feel that the quality and

designs of Indian product is good and

different but they are becoming expensive

now. Hence, Indonesia seems feasible. I

come to india to buy woolen, silk and

cotton products. Pedro, Spain

New items in handloom here

I am visiting IHGF

since last five years

and we deal in gift

items ,festivals

items and

handicrafts. This

time I found some

new items in

handloom and apparel. The clothing and

handloom products are new and different and

this is something that our customers will like

to buy. The fair is really well organized and has

been getting better over years. All the very

best to the team. Petra Rehwald, Germany

Products all all-high end to low end

I am a designer and our company deals in

designing and

sourcing furniture

and other home

decors. We do both

wholesale and retail

business. This is my

first visit to IHGF and

it feels glad to be

here. Apart from

India we import from Vietnam and Indonesia. I

feel that India has a great opportunity to

expand its market in this sector. It is the quality

of Indian furniture and home decor and range

from high to low end that impresses the

customers in our country. There is a big

demand for Indian products in USA, which

makes me feel that India has great opportunity

to expand its market base.

Mathew Rogers, USA

Products with a soul from India

I have a

wholesale

business of

souvenirs and

this is my

second visit to

this fair. We

import mostly

from Asian countries out of which 20% is

from India. At the fair, I found the wooden

products and textile stuffs to be really

interesting. Not only the products but the

people of India are also special. It is not only

Indian products that one takes along but also

the soul of the country which is in the

products. They are really amazning and

unique. I feel that Indian handicrafts have a

good future ahead. Katrina Tissen, Russia

Vivek Bhola, GM-Sales, MSC (Mediterranean

Shipping Company), South Africa

MSC : Shipping capacities

with economies of scale

This is an excellent fair, displaying

merchandise from all major export hubs of

the country. The display is brilliant and the

products are well suited to the markets of

developed countries. MSC has been

providing shipping facilities to Indian

exporters for a long time. In order to expand

their business horizons, the exporters must

stick to the timelines and keep coming up

with innovative products. In India, almost all

the major producers of handicraft items are

located in land-locked areas.

To help Indian exporters reach the world

markets easily, MSC has deployed the

maximum ship capacity to India so that the

exporters can enjoy the economies of scale.

MSC is also coming with a world class ICD

facility in Faridabad, which will be a

sprawling 104 acre facility with rail

connectivity offering single window

solutions including custom clearances to

the exporters.

Exceptional quality, impressive

design and price

We started our retail

business in US in

2000 and it’s been a

decade long

association with

India and IHGF. We

used to source

Indian products from European fairs. In order to

maintain economies we decided to ship

directly from India. Our US clients just love

Indian handicraft goods, especially home decor,

furniture and gifts. The quality that you get in

IHGF is exceptional and price and design has

been impressive over the years. Some big

players need to work on attitude. I appreciate

efforts made by Mr. Rakesh Kumar (ED EPCH).

I also believe that Indian products can standout

even without the evident traditional essence.

Serge Milan, USA

One gets new design very easily here

Mine is new start-up

in Japan dealing in

lifestyle products. It’s

been hardly three

and I exclusively

source my products

from India. India is a

colourful country so

are the products available here. It has its own

charm. The quality here is acceptable and one

gets new design very easily. We have already

placed our orders and I am looking to do more

business. Utsumi Michiya, Japan

I have made friends here and its fun

to meet them

I am a wholesaler for

home accessories.

Here they are trendy

but textiles are too

traditional for my

market. I mainly

come here to meet

regular suppliers and

find a few new and good suppliers. I give my

suppliers my own designs. Indian dealers

should try to make some innovative designs

and not repeat what they have already

exhibited. I visit the Marts as well to meet my

regular suppliers. Quite a lot of Marts are empty

still, but the silence is good to relax! Due to

such a long association with the country, I have

made friends here. Michael Kohler, Germany

Products are modern in style

This is the third

time that I am

coming to this fair

and I am looking

for handmade

scarves, cushions

and coasters. I am

into a wholesale

business of handmade decor products and

import from Thailand and India in which India

is our main source. We have a good market of

Indian products as they are modern in style.

The fair is well organized and everything is

orderly placed. My good wishes to the

organizers.Gao Jing, China

Exploring options for gifting

I am Director of Toniq Retail Brands Pvt Ltd. and

cater to both online

and offline market.

We have stores

across India. I have

been visiting IHGF

fairs for past three

years and feel its

opening an array of

opportunities for new players. I am exploring

my options for the Christmas gifts and

decoratives. Poonam Lalvani

Fusion of tradition and modern

We are Iltaly

wholesalers dealing

in bags, scarves and

garments and have

been in the business

for past 15 years. We

cater exclusively to

the medium end

market. I am a designer myself and yet the

innovative designing in drapes here amazes

me, especially their shape and sizes. However,

bag designs appear to be slightly repetitive.

Though it’s not my business area but I find the

furniture and glassware impressive. The fusion

of tradition and modern trends makes it a hot

pick. There is great demand of Indian products

in Italy. To be honest, Italians don’t like a ‘made

in China’ label on their products!

Loretta Fabbrri, Italy

Mix of exhibitors here provides

goodoptions to choose from

We are Germany

based wholesalers

dealing in home

decor and furniture

in business since 20

years. WE have a 15

years association

with IHGF fairs.

Initially we imported Indian products from

Europe but later switched to direct imports. We

cater mainly to EU countries, Austria and

Germany. To meet these demands we source

our products from China and India. Indian fairs

are interesting. The mixture of exhibitors

provides good option to choose from. India is a

place where one develops the design. We

source 80% of designs from Indian fairs.

Wiegers, Germany

IHGF increases market presence

I am a wholesaler

for handicrafts,

soft stones, wood

and brass

products. The

quality of the

Indian products is

different. This is

my fifth year of IHGF visit. I bring my own

designs and the suppliers make it here. I also

visited marts this time but found them to be

expensive. The buyer’s lounge is quite relaxing.

I believe that with such fairs the space for the

Indian market is expanding. Josef, Austria

Indian suppliers offer flexibility on

quantity

This is my sixth visit

to IHGF. I buy

houseware and

interior decorative

items. I feel that the

quality of products is

average but designs

are far better. In

Japan, there is a huge market for Indian metal

products, rugs and particularly, brass. I feel India

is a better market than China because there we

need to buy in bulk. The Indian market provides

us the flexibility with the amount of products

that we need. In Japan, we expect Indians to

manufacture and export more of wooden

items in the interior décor products.

Ho Mit Suka, Japan

Great fair for home accessories and

handicrafts

I have been visiting

India since a very

long time and have

attended around

twenty IHGF fairs in

India. I find IHGF a

great fair for home

accessories and handicrafts. We sell both in

wholesale and retail but this time I have come

here for our E-Commerce that is getting

launched very soon. Each time I visit this fair I

find it to be different. This time I find many

innovative products like recycled metals which

are very environment friendly. Apart from India

we source from Philippines, China, Thailand,

Vietnam among which India and Philippines

are our major sources and Indian imports have

a great market in our country. India has good

scope to expand and I hope that it turns out to

be the leading producer of handicrafts and

home accessories.

Sonny Boey, Singapore

Indian products by competitors

forced us to explore Indian market

We own retail stores

in Ecuador that caters

furniture and home

decor to medium

and high end

markets. This our

second visit to India

and first to IHGF fair.

Being a designer I can say that Indian fairs have

much more innovative designs. People are very

nice and they have agreed to take small order

from us. As our competitors were already

offering Indian products we were forced to

explore options in the Indian market by visiting

ourselves.

Claudia Colina & associate, Ecuador

IHGF fairs offer more options in

furniture and industrial design

I am here for

furniture and

industrial design

products. I own a

wholesale business

in Germany and

cater to high end

market. This my third

visit to IHGF fair. Apart from India we source our

products from China, Turkey and France. Indian

products have good design and their quality is

satisfactory. They are expensive as compared

to Chinese products, especially the furniture.

But IHGF fairs offer more options. We have

good demand for Indian products in Germany.

The organizers have put up a satisfactory show.

Mustafa Gur, Germany

A search for table top gifts

Our thirty year old company ’Finns of Chelsea’

is based in London.

We cater high end

luxury goods. We are

coming to India for

past five years and

it’s been a search for

table top gifts. China,

Scandinavian,

Morocco and US are our other sourcing

destinations. It’s convenient for us to ship

products from European countries but Indian

exporters offer great variety. We source atleast

25% of our products from India. Quality of

Indian products depends on the quantity. Larger

the volume better the quality. Designs here are

more innovative and on-trend. They should also

work a bit on the sampling of products. On one

fifth of occasions product delivered has been

different from sample. Milli Bagot, UK

Demand for Indian products intact

I have been

sourcing products

from India since

decades. The growth

in past 5 years has

been exceptional.

Now IHGF fairs are

more organized and

better managed.

Trends in Austria have kept on changing but

demand for Indian products have always

remained. Product in demand has kept on

changing, from knob to lighting. This time I am

looking for good brass, mirror and wood boxes.

Most important thing is that Indian products

have established themselves as international

hot picks. Many in the European market don’t

know the religious importance of Ganesha but

they like it as design! Marian Jehsner, Austria

Natural fibre textiles bring me here

I am a retailer for

textiles visiting IHGF

for the 5th time. The

quality is good here

and we have the

flexibility of buying

less quantity.

Products made from

natural fibre such as cotton and jute mainly

attract me. I also give ideas to my suppliers and

then they produce as per specifications. I also

feel that Indian furniture has good scope in my

market because of the kind of wood that is

used. The handmade products are of excellent

quality. They really excite the French market.

Marine & associate, France

Good scope due to excellent quality

This is my 7th visit. I buy lamps and interior

decorative items.

The products are

too traditional for

my market. Hence, I

have my imports

custom designed

here. India is getting

more and more

expensive due to

which people tend to turn to Chinese market.

The Indian products have excellent quality and

hence have a good scope, provided they

maintain reasonable prices.

Gro hustoft, Norway

Furniture suppliers provide designs

in accordance with UK market

I am a retailer and

wholesaler from

UK and this is my

12th visit. I love

the quality and

designs. I feel that

there are enough

furniture suppliers

that provide exclusive and trendy designs in

accordance with the UK market. I visit the Marts

and like the display that they have put outside

the Marts. It attracts more people. I feel the fair

is at par with those in UK. The halls are better

placed. I have developed an emotional

connect with the suppliers that brings me here

again and again. Matthew Harrison, UK

Exclusive designs here

I am a wholesaler

for furniture, home

decorative items

and textiles. It has

been 3 years that I

have been visiting

the fair. I like the

quality and

exclusive designs seem here. They are much

demanded in Lebanon market. The fair is

huge and better than many.

Tarek Zebian, Lebanon

5th IHGF visit but 1st Spring fair

I buy home décor

products. It is the first

spring fair that I am

attending but I have

always attended IHGF

Autumn I liked the

products and designs

that are exclusive and

in trend with the US market. The fair is easy to

navigate and locate suppliers. I visit the Marts as

well. I like the handmade quality. Gradually,

India is making its own space in the global

market. Lonte Wires, USA

Discovered new areas in lighting

I am a wholesaler

and a retailer of

metal wares,

lights,teen wares

and glass lights.I

used to import from

China but now I buy

from India as well. I

feel that we have discovered many new areas

this time, in nightlights, industrial lights and

glass lights.

Irvin Hoover, USA

I like wooden decoratives & lights

I am a wholesaler

cum retailer of

home decor and

this is my 2nd

visit to IHGF. I also

import from

China but now

we are planning

to buy only from India.I like Indian textiles

especially the carpets and pillows. Apart from

this I like wooden decoratives and lighting. I

wish the fair is mapped better next

time.Iexpect to see this change in April Home

Expo by EPCH.Vladimir Zaharov, Russia

Designs in sync with Spain

I am a retailer and

this is my first visit

here. I buy mainly

handicrafts and

jewellery. The

designs are really

different and the

quality is good and

in sync with Spanish

market. I am pleased to see the handmade

products and use of leather in bags. I really

liked the fair and am looking forward to come

to the next edition. Macricio Pucae, Spain

Flexible suppliers bring me here

I am from france but live in Jaipur. I buy

handicrafts and

work as a

wholesaler. I feel

that the designs of

the products are

repetitive. I would

love to design for

them. The

presentation of the exhibition is pretty. I have

been coming here for 6 years now and feel

happy about the flexibility that suppliers

provide. I give them my designs and they

manufacture for me. I would suggest that the

fair should give bigger platform to artisan

articles.

Florence Frenay, France (based in India)

Found exclusive products

We deal in small

gifting merchandise

and souvenirs. We

found out about

IHGF through an

email. We deal in

very particular

designs and have

found some helmets, swords and wrought

iron products that suit our needs. We think

these products will be easily marketable.

There is huge variety in the products.

Robert Bungay, Sweden

Lights and furniture for me

It feels great to come here. I am into a

wholesale business

of furniture and

lighting. I feel that

India has the best

handicrafts in the

world. I import from

Vietnam and China

as well but Indian

products are something which has a better

market in our country. Its light and the

furniture which caught my fancy this time.

Thipsuda Sirichote, Bangkok

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