Homework 7 - Logo Style Guide

8/7/2019 Homework 7 - Logo Style Guide

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LPAnn Arbor Languages Partnership

SI 520 | Homework 7 | Kevin Champion


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Logotype Design

RGB 76 123 191CMYK 60 36 0 25

RGB 96 166 140CMYK 42 0 16 35

RGB 232 198 65CMYK 0 15 72 9

RGB 199 60 55CMYK 0 70 72 22


The concept for this logo was to use a conversation bubble toevoke the notion of communication, which relates directly to whatthe A2LP does. Making the logo bright and colorful was meant toevoke the sense of playfulness that goes along with working pri-marily with children. Freeway Gothic was chosen for the font be-cause it has a nice thick weight and a balanced feel when consid-ered letter for letter.


3/7SI 520 | Homework 7 | Kevin Champion

Typography Guide

Logo font: Freeway Gothic Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Freeway Gothic Regular

* Freeway Gothic does not come slanted or non-bold, Letter Gothic is a related font


Letter Gothic Bold Slanted


Letter Gothic Slanted


Letter Gothic Medium

Ancilliary font: Letter Gothic


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Logotype Scaling




LP

LP

width: 5, 3, 1, and .5


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Free space / safety area guide

LPAnn Arbor Languages PartnershipLPAnn Arbor Languages Partnership

xx1

6x1

6

x16



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6 color conversion variants



LPAnn Arbor Languages Partnership LPAnn Arbor Languages Partnership

LPAnn Arbor Languages PartnershipLPAnn Arbor Languages Partnership



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T-shirt designs





Logotype size recommendations

width: 3 in

height: 2 in


width: 3 inheight: 2 in


width: 2.5 in

height: 1.67 in

Symbol

Text

width: 8 inheight: 3 in

Kids Tee

Womens Tee

Adult Tee

LP

Ann Arbor Languages

Partnership

Homework 7 - Logo Style Guide

Documents

Transcript of Homework 7 - Logo Style Guide