7/27/2019 Homework 6 Logos

1/4

7/27/2019 Homework 6 Logos

2/4

MPHTCMichigan Public Health Training Center

MPHTCichigan Public Health Training Center

MPHTCMichigan Public Health

Training Center

7/27/2019 Homework 6 Logos

3/4

Typeface Used: Garamond (Adobe Garamond Pro)

I chose Garamond because it is a clean and highly legible font, something that is importantin designing logos. Also, Garamond has been around for a long time and is easily available.It is not an of the moment typeface. Finally, Garamonds letterforms convey a sense of

uidity and consistency which adds to the logos message.

Color Palette: Complementary

Used bright vivid colors as per the clients wish. Used blue and maize, colors often associatedwith UMoch and consequently, the state of Michigan. e contrasting colors also providelegibility for the text.

7/27/2019 Homework 6 Logos

4/4

Competitor Logos