Homestead H.S. Career Day - Marketing
description
Transcript of Homestead H.S. Career Day - Marketing
Marketing careers
Jay PatelMarketing ManagerMozilla Corporation
Homestead Career DayJanuary 14th, 2010
agenda
Marketing 101
Marketing Evolution
My Career
Questions?
What they teach you first…
the 4 P’s1. Product
• what are you offering?
• are you satisfying a need?
2. Price• how much will you ask for?
• are consumers willing to pay?
3. Place• how will you sell you product?
• where will you make it available?
4. Promotion• what will your message be?
• how will you convince consumers?
What Marketers actually do?
Marketing Functions
Connecting with Customers
What do I study in college?
my advice:Major in something that you are passionate about.
Pick a subject that will help you develop the skills to
CREATE products or services that you enjoy and
have a genuine interest in. If you’re an expert at
something, you can always learn to market it. ;-)
Any major that helps you become a better writer,
speaker and creative thinker is good as well.
Consider communications, design, cognitive
science, marketing or business.
Marketing is
changing
from MASS targeting
to individualrelationships
from tools that interrupt
to tools that engage
As a Marketer you should be
prepared to evolve
Working for Mozilla
Company InfoTotal Employees: ~250
HQ: Mountain View, CA
Locations: Vancouver, Toronto, Paris, Beijing, Tokyo
My Career2004 - 2005: Software QA Engineer
2005 - 2007: QA Community Lead and Firefox Project Manager
2007 - 2009: Community Marketing (Campus Reps)
2009 - Present: Developer Marketing (Mozilla Developer Network)
We are a private, non-profit technology company.We are small and efficient. We are open and global.We make Firefox and a bunch of other stuff.
Marketing Firefox
Connecting with Students
Connecting with Developers
Measuring Success
thank youany questions?
suggested reading• Brand Autopsy
• Chris Brogan
• Church of the Customer
• Copyblogger
• Duct Tape Marketing
• Inside Adwords
• Junta42
• Logic + Emotion
• Marketing Minute
• Marketing Profs
• Marketing Sherpa
• Seth Godin
• Tom Fishburne
• Web Ink Now
Slides Attributionintersection consulting: http://www.slideshare.net/msmiciklas
Images Attributionpoultry: http://www.cals.msstate.edu/depts/img/poultry_big.jpg
social media collage; social media logos: http://www.flickr.com/photos/luc/
broken tv: http://www.flickr.com/photos/schmilblick/
magazine: http://www.flickr.com/photos/defrostca/envelope: http://www.flickr.com/photos/stoller/2255681370/
phone: http://www.flickr.com/photos/robbn1/3448476781/
evolution: http://commons.wikimedia.org/wiki/File:Human_evolution.svg