Homestays in India: Trends & Patterns
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Transcript of Homestays in India: Trends & Patterns
HOLIDAY INTELLIGENCE
Home Stays in India / Trends and Patterns
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Growth of Home Stays in India
• There is an exponential growth of Home Stays in India
• Below is the graph which indicates the Year-on-Year Growth since 2004 –
17 32 40 49 73 119 210
435
890
1275
1663
0
500
1000
1500
2000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Growth of Home Stays YoY
Number of Home Stays
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Accommodation Types and Share of Home Stays
Homestay: a holiday spent staying in the home of a local family
• Hotels and Resorts share 67% of the
total accommodations and Home
Stays occupy 5% of the total share
• In the top 50 emerging tourism
destinations of India, Home Stays
form 13% of total accommodation
• 72% of Home Stays are located in
South followed by North (17%)
• There are a total of 1663 Home Stays
distributed among 207 destinations
Others include Self Catering Villa, Heritage, Nature Stays, Ship/House Boat, Farm House, Spa and Boutique Hotels
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Accommodation choice for Home Stays/ Price Range
Home Stays has properties which fit in all price brackets
Distribution by Price Range
Room Price per Night
# of Properties Share (%)
Above 5000 (Luxury)
65 4%
2000 – 5000 (Mid-Range)
518 31%
Below 2000 (Budget)
1080 65%
Room Price refers to publicly quoted minimum room rack rate in INR
• Budget travellers have significant
choice in Home Stays with 65% of the
accommodations at Rs 2000 or
below per night
• The mid-upscale segment at Rs 2000
to Rs 5000 per night comprise 31% of
the total accommodations
• The luxury accommodation segment
has relatively less choices
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Distribution of Home Stays by State and Destinations
Kerala has the highest number of home stays in India
• 40% of the home stays are located in
Kerala followed by Karnataka (27%)
• Top 5 states with max share (88%) of
HS are Kerala, Karnataka, Himachal
Pradesh, Maharashtra and Tamil Nadu
• 3 Southern States share 71%
• 10 out of 207 destinations share 51%
(832) of total Home stays
• Top 5 destinations with max Home
Stays are Coorg, Kochi, Alleppey,
Chikmagalur and Wayanad
40%
27%
10%
7%
4%
0% 10% 20% 30% 40% 50%
Kerala
Karnataka
Himachal Pradesh
Maharashtra
Tamil Nadu
Distribution of Home Stays by State
18%
10%
6%
4%
3%
3%
2%
2%
2%
2%
0% 5% 10% 15% 20%
Coorg
Kochi (Cochin)
Alappuzha (Alleppey)
Chikmagalur
Wayanad
Munnar
Thiruvananthapuram
Manali
Thekkady(Periyar)
Shimla
Distribution of Home Stays by Destination
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Comparison of States with Homestays by Price and Quality
• In many places, Home Stays are beating other forms of accommodation in guest
satisfaction
• All the states with high concentration of home stays have better satisfaction levels
compared to other forms of accommodation (See the below table)
Non- Home Stays include Hotels, Resorts, Apts/Serviced Apts, Self Catering Villa, Heritage, Nature Stays, Ship/House Boat, Farm House, Spa and Boutique Hotels
Overall Satisfaction
State Home Stay Non Home Stay Kerala 5.39 5.22 Karnataka 5.35 5.08
Maharashtra 5.14 5.06 Himachal Pradesh 5.38 5.26
Pan-India 5.33 5.10
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Comparison of States with Homestays by Price and Quality
• When States are compared based on their Avg Price and Quality by Home Stays and
Non-Home Stays, all the 6 states have better Quality for Home Stays.
• Home Stays in Kerala, Himachal Pradesh, Maharashtra and Rajasthan have got better
Value for Money compared to other types of accommodation.
• States with minimum 50 Home Stays are considered for the comparison.
Non- Home Stays include Hotels, Resorts, Apts/Serviced Apts, Self Catering Villa, Heritage, Nature Stays, Ship/House Boat, Farm House, Spa and Boutique Hotels
Home Stays Non Home Stays
State # of HS Overall Quality
Avg Price
Overall Quality
Avg Price
Kerala 669 5.39 2103 5.22 2463 Karnataka 452 5.35 2479 5.08 2058
Himachal Pradesh 167 5.38 1340 5.26 1983 Maharashtra 113 5.14 1632 5.06 2243 Tamil Nadu 70 5.11 2544 5.02 1664
Rajasthan 57 5.51 2301 5.19 2368
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Home Stays in Maharashtra
• Maharashtra has 7% of all Home Stays in India
• Destinations along the Konkan Coast are seeing traction for homestays with
significant growth in recent months
• Top destinations based on number of homestays are ranked below
Destination No. of HS
Malvan 16 Tarkarli 13 Alibaug 13
Diveagar 11 Guhagar 7
Dapoli 6 Shriwardhan 5 Sindhudurg 4
• Some of the Notable Home Stays in Maharashtra are
1. Vedant Holiday Home, Alibaug
2. Mama’s Nest, Alibaug
3. Mayekars Holiday Home, Malvan
4. Pandurang Niwas, Tarkarli
5. The Nest Bamboo House, Murud
6. Viki Holiday Home, Ganapatipule
7. Mauli Village, Alibaug
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