Homepage Strategy

What is a Bounce Rate?

When you visit a site, and don't go further than the page you landed on, it's called Bouncing.

If 40 out of 100 visitors bounce off a page, it has a 40% Bounce Rate.

If your Homepage Bounce Rate is greater than 12% you need to read on.

12% Bounce Rates ARE Possible!

Site Transparency

A homepage needs to offer transparency to a site. A visitor, should be able to arrive and know 3 things.

Is your homepage transparent?

Who are you.

What you do.

What does it mean for them.

Streaming Visitors

Each type of audience needs to know where to go, and what areas of your site are useful and intended for them

Consider your Best type of Audience and Design Primarily for them.

How To Layout a Niche Landing Page...

Local Business Homepages

Need to have:

1. The area your serve 2. Address (add neighborhood if applicable). 3. Location Map (cross roads version will suffice) 4. Phone # 5. eMail

Give Them What They Want...

Homepage Quadrant Guide

Give visitors what THEY want before what YOU want.

Here is how to lay out content on your homepage

Still more
than 12%?...

Tips For Homepages

For More Information, Visit: http://www.emarketingmatador.com/great-homepage-secrets

Readable Font Sizes

Visible Navigation. No Dropdown menus. Seriously!

No Splash Pages

Make sure your links work.

Use White Space Don't crowd.

Make Paths into the site clear.

Write For Scanning.

The More Links The Better. If Organized.