Home Textiles Today June 25th Issue

Monday, June 25, 2012

Inside This IssuePatriarch Partners Taps Granger to Head Croscill/Glenoit/Excell ................................................................page 2

Wheels of Retail ...................................................................................page 4

Plano-Gram ...........................................................................................page 4

Windows Show Growth ......................................................................page 6

Design Today: Kardashian Kollection .................................................page 24

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY | hometextilestoday.com | Vol. 33, No. 14 | $8.00

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BY CECILE B. CORRAL

NEW YORK — Under its new leadership, barely four months at the helm, Bardwil Industries is gearing up for the expansion of its newer business segments — kitchen textiles and bath co-ordinates — driven by a newly re-fi ned strategy.

Company president Alan Kennedy, a 38-year industry vet-eran who joined Bardwil in early March, told HTT, “We have had

Bardwil Cooks Up New Kitchen Textiles Program

NEW YORK — Pivoting off a roster of winter/spring shows that gener-ally saw improved turnout, show organizers for several summer/fall trade events are reporting expanded exhibitor participation.

There is one new show this season. The long-running Magic apparel trade fair in Las Vegas is adding a home textiles sourcing segment in conjuction China Foreign Trade Guanzghou Exhibi-tion General Corp (CFTE), one of China’s chief exhibition orga-nizations.

As always, the summer and fall shows are replete with education-al seminars, special events, and in some cases, awards programs.

BY HERMINE MARIAUX

NEW YORK — Is the grass green-er on the other side for home furnishings suppliers? It would seem that way judg ing f rom conversations with suppliers at the recent High Point Markets and here in New York showrooms.

Astonishing as i t might seem, global sales now make up roughly half — and in some cases more than half — of

total sales generated by many domestic furniture manufactur-ers. For home textiles … not so

much, and percentages vary by product cat-

egory, by licensed brand and by ini-tiative and un-derstanding of international markets.

On the fur-ni tu re s ide o f

the business, many have found fe r t i le

ground for their products in overseas markets such as The

Round Two: 2nd Half Trade Shows Gear Up for Business

SEE PREVIEW PAGE 10

Suppliers Ply Offshore Markets

SEE GLOBAL PAGE 31

From left to right: Mike Scotto, vp of sales and merchandising; Susan D’Arcy, svp, design; and Alan Kennedy, company president.

BY JENNIFER MARKS

MORRISTOWN, N.J. — Bed Bath & Beyond’s executives are notoriously tight-lipped when it comes to their public pronouncements, but once a year following the company’s annual sharehold-ers meetings, they speak off script with the press for a few moments.

Asked whether any of JCPenney’s business has redounded to Bed Bath as the former pursues its turnaround, ceo Steve Temares said: “The an-swer is: We don’t know.”

Both retailers overlap in numerous markets, he noted, adding, “Other mall anchors would probably feel the impact before we do.”

On the subject of product prices, Temares as-serted Bed Bath & Beyond did not raise retails as much as many others during the period of soar-ing cotton prices and he doesn’t anticipate doing so in the future.

“We don’t believe there’s a lot of elasticity there,” he said.

Bed Bath & Beyond continues to “evolve” its sourcing and private label posture to differentiate itself, he said. Asked whether this is in response to the so-called “showroom effect” in which con-sumers visit a store to handle merchandise then order online with another retailer, Temares said: “Not a reaction as much as a recognition that these opportunities exist to bring more value to the customer.” HTT

The Brief From Bed Bath & Beyond

SEE BARDWIL PAGE 2

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2 Home Textiles Today June 25, 2012

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A D V E R T I S E M E N T

NEW YORK — Patriarch Partners has appointed longtime industry executive Joe Granger as presi-dent and ceo of its Croscill/Gle-noit/Excell subsidiary.

Granger most recently was president of Springs Global US Inc., which he joined in early 2009. There he devel-oped the Diane von Fursten-berg home collection as well as the Pantone bedding and bath line. In addition to overseeing Springs’ Wamsutta and Spring-maid brands, he structured the launch of Nate Berkus branded home furnishings set to hit Tar-

get this October.Previously, Granger was the

svp of sales, licensing and product/retail devel-opment at Ralph Lauren Home, where he spent nearly a decade. He ear-lier had been with Cal-vin Klein Home when it was licensed to the former Home Innova-tions, and prior to that was with the former Pil-lowtex.

“Joe’s track record for achiev-ing growth and inspiring inno-vation in the home furnishings

industry well prepares him to drive the future of Croscill, Gle-

noit and Excell,” said Lynn Tilton, Patri-arch Partners’ found-er and ceo. “His expe-rience and established relationships in this tight-knit industry, we believe, will foster ac-celerated expansion and increased market-share for these great

brands.”Patriarch Partners LLC is an

investment firm and holding company that manages 75 com-

panies - among them Ex-Cell, Glenoit and Croscill, the latter of which it acquired in Novem-ber 2008 - and has annual reve-nues of more than $8 billion.

“I have long admired Lynn Tilton’s and Patriarch’s mis-sion of saving iconic Ameri-can brands and building great value for their respective con-stituencies,” Granger said. “I am thrilled to lead this exciting company’s new efforts to further build and enhance the brand value of Croscill, Glenoit and Excell for its retail customers and consumers.” HTT

Patriarch Partners Taps Granger to Head Croscill/Glenoit/Excell

Tracking Textiles

WINDOWS UPSales of Window Treatments in Dollars

Global Home Show Returns in September

NEW YORK — The Global Home Show, sponsored by Home Textiles Today and held in conjunction with the New York Home Fash-ions Market Week, is returning for its sixth edition this September.

The show, held at both the 295 Fifth Avenue Textiles Build-ing and 7West showroom build-ing, includes international and American exhibitors featuring a variety of home textiles products. Dates are Sept. 9-13.

“The continuing strong de-mand for exhibition space in New York for the home fash-ions market encourages us to help both international and U.S. based fi rms that do not have per-manent New York showrooms,”

said Joe Carena, show manager. Returning exhibitors include

Al Karam Towel Industries of Pakistan; Bombay Dyeing & Manufacturing of India; Chor-tex USA of the U.S; Comfort Products of the U.S.; Faze 3 of India; Lady Sandra of Canada; and United Weavers of the U.S.

One new firm joining the event is Ahmad Manufacturing Corp. of Pakistan.

While the show is open to all market week attendees, buyers are encouraged to set up specif-ic appointments with exhibitors, Carena said.

Exhibitors are also sponsors of HTT’s Big Market Kick-off Party on Sunday, Sept. 9. HTT

The window treatment market is at a turnaround point with dollar sales of both hard and soft windows up, coming primarily from double-digit increas-es in average selling prices. This would seem to indicate this may be a year of refreshment rather than just replacement. Price and appearance continue to be the prime purchase motivators, though both decreased versus lesser fac-tors like coordination, recommendations and eco-friendliness.

Source: The NPD Group, Inc. / Consumer Tracking Service

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News

JOE GRANGER

Patriarch Partners

the opportunity through attrition to bring in an extremely talented and experienced team of people to help us grow our table, kitch-en and bath businesses. We have a foundation in place now, and we are in the right position to take this company to the next level.”

Susan D’Arcy, who former-ly ran her own design consulting fi rm and prior to that worked at Jay Franco and Northwest Co., was named svp of design in mid April; and Mike Scotto, whose career in-cludes stints at WestPoint Home, Town & Country Living and Fran-co Mfg., was named vp of sales and merchandising April 1.

Bardwil’s new team recently held a meeting to explore new avenues for growth, and in that meeting outlined a plan to build up its kitchen programs into un-tapped areas.

“We’ve learned that having a good brand on kitchen textiles is a major impetus for retailers,” he said.

Bardwil is currently develop-ing new kitchen products for its current licensed brand table lin-ens programs — namely Tommy Bahama and Lenox — as well as new collections for other brands and private label programs at mid to high tier retail channels.

For about three years, Bardwil has been Tommy Bahama’s li-censee for table linens and kitch-en textiles — but only now is the company delving into the latter category with a product lineup.

While some customers have previewed the collection, the of-fi cial launch is set for Septem-ber during the New York Home Fashions Market.

“We think it is a very exciting brand for kitchen textiles,” Ken-nedy said.

Using lightly accented solid colored looks with iconic ele-ments from the Tommy Bahama lifestyle, this new collection com-prises an apron, pot holder, oven mitt, and three styles of kitchen towels — a berber-like solid, a fi ber reactive print, and a printed towel on fl at-woven plaid.

In total, there are six color sto-ries, each featuring a different Tommy Bahama theme, such as pineapples.

“The design infl uence comes from [new and] sophisticated Tommy Bahama apparel,” D’Arcy said. “We liked the idea that there was a lot of plaids and tone-on-tone color looks with pops of con-trast, and we’ve brought that to our kitchen towel line. ”

Bardwil is also bringing kitch-en textiles to its longtime Lenox-branded line. The company has offered some kitchen offerings in the past for the program, but this new effort represents the fi rst time Bardwil creates a fuller program.

Designed for the ladies in the kitchen, especially young brides, the Lenox collection centers on aprons, with six styles created for the initial offering, all based on existing Lenox patterns: Flo-ral Fusion; French Pearl, Mid-night Garden, Butterfl y Meadow Blue, which comes in two ver-sions; and Chirp.

“We went for very romantic looks here,” D’Arcy said. “And we went to town on the aprons with many cute details”

Rounding out the offering are kitchen towels in up to three dif-ferent constructions, oven mitts, pot holders and shaped trivets.HTT

BardwilBARDWIL FROM PAGE 1

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Untitled-63 1 6/18/12 8:54:27 AM

4 Home Textiles Today > hometextilestoday.com

OPINIONTodaY

June 25, 2012

SO T H E S I T UAT I O N in beauti-ful downtown Plano, Texas con-tinues to get ever more interesting, the recent departure of Mike Fran-

cis being only the latest chapter in the soap opera that J.C. Penney has very quickly be-come.

Penney patron Ron Johnson, in only sub-tlely throwing his former president under the

number 42 Plano cross-town bus, told the press that Penney’s marketing efforts were not reso-nating with its custom-ers and that he wanted to be more hands-on, thereby making Fran-cis the head of the De-partment of Redundan-cy Department.

OK, fair enough. The guy at the top of

the food chain gets to call the shots and also gets to take the heat when those shots miss. I’m not sure Ron Jon quite did a mea culpa, but that’s really beside the point.

Here are the points:1. Give this guy some time. He is trying

to change decades of bad habits on the part of both the company’s employees and its customers. This is going to take some time … lots of time. Setting up Francis as the fall-guy four months into the process is really not fair, certainly not to Francis but really not to Johnson either. Having lead investor Bill Ackman say the worst is over and the company would start putting up some pos-itive results soon didn’t help. It also clearly proves the next point.

2. Bill Ackman is calling the shots at this thing. Ron Jon is the front man and it’s his baby to make work, but Ackman — a short-term private equity-mindset kind of

guy if there ever was one — is the one who got Mike Ullman to bring Johnson in, and he’s the one looking to make a fast buck on Penney. He’s already decided one quarter into the repositioning that things are on the rebound. That’s just absurd. Retail history shows that this big a transformation takes years and there’s still no guarantee it will ul-timately work. The Mike Francis departure is proof that Johnson does not have years.

3. The power of the coupon is without question overwhelming. Going from a zil-lion coupons to none is a pretty drastic step, the boys in Plano have quickly learned. It’s a lesson that Macy’s learned when it tried to scale back — not even eliminate — cou-pons during the early Terry years. It’s a les-son that Bed Bath & Beyond has gotten an A-plus on as the very cornerstone of its mar-keting and merchandising program. Don’t be at all surprised to see some Penney cou-pons again before the end of the year. They may not call it a coupon, but a coupon by any other name is…

4. Penney vendors are getting creamed. There are enough anecdotal reports of indi-vidual sku comps being off by 40% or more to know that the store’s suppliers are taking some pretty massive hits during this period. You have to wonder if we’re going to see a round of vendor bankruptcies or at least se-vere trauma while Penney sorts out its game plan.

5. Market share is in play perhaps as never before. With Penney trying to get grounded, Kohl’s stumbling around a bit and Sears and Kmart rapidly becoming irrelevant, there’s a giant swath in the middle of the mar-ket up for grabs. Macy’s, Target and Bed Bath have no doubt already taken note.

Like any good soap opera, the twists in this story will be downright fascinating to watch. HTT

Plano-GramIT ’ S I RON IC W H E N YOU T H I N K about it. Just as national chain retail-

ers are embracing the model of limited-edition collections to gin up consum-er interest and drive traffi c, leading fl ash sale sites have been pushing some of their curated merchandise offerings beyond the typical three-day window to

create more sustainable return business.This November, Kohl’s will become the latest big box to embrace the one-hit

model pioneered by H&M when it launches a misses apparel line by designer Nar-ciso Rodriguez. Thereafter, it promises a rolling series of such collections under

the name DesigNation. Macys’ popped up with a short-run shop of Brazilian mer-

chandise two months ago. No word if similar ventures are planned in the future, but I wouldn’t be surprised.

Then there’s Target, which has been at the limited edi-tion game for a while now, most spectacularly with the Liberty of London program in 2010 and last fall’s Missoni collection. The results were suffi ciently impressive that Tar-get enshrined the practice this spring by establishing The Shops at Target, which will be reprised again this fall with a new set of brands.

Meanwhile, the new kids on the block are pursuing vari-ous strategies to make themselves something more than fl ash

sites without becoming mere brick-less ecommerce retailers.In announcing $30 million in new funding last week, ideeli said it will use the

money to transform the business “beyond the fl ash sales model into the next gen-eration of ecommerce.”

In April, the Foundary launched Specialty Shops, whose sales last from two weeks to 45 days, and One Kings Lane’s recently introduced Vintage & Market Finds segment offers fi ve-day sales.

Now, aping the other guy has a long-standing history in the retail business. Dis-count stores become grocers. Supermarkets expand their general merchandise. Pharmacies become convenience stores. General merchandise stores add phar-macies.

The next twist is on its way from two department stores: the recently ascendant Macy’s and the currently derided JCPenney.

Macy’s $400 million makeover of its fl agship Herald Square store in New York seeks to recreate the grand shopping emporiums of yesterday with a contemporary twist. Food — in the form of 22 restaurants and food stations — is a big part of driv-ing traffi c and turning the place from a store into an entertainment destintation.

JCPenney next year is set to unveil a prototype — which should take some time to permeate across the country — that promises a “town square” offering as-yet un-specifi ed services that will almost certainly involve food and likely some spa-style hotspots.

In retail, the wheel is ever turning. And there’s nothing ironic about that. HTT

JenniferMarks

EDITOR-IN-CHIEF

Wheels of Retail

Warren Shoulberg

PUBLISHER/EDITORIAL DIRECTOR

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5 Home Textiles Today> hometextilestoday.com

JCP Prez Exits, Tsuris Ensues

After last week’s announcement that JCPenney president Michael Francis was leaving the com-

pany after less than nine months on the job, Wall Street brayed, its stock took a hit and ceo Ron John-son said he will oversee marketing himself for the time being.

Johnson told Women’s Wear Daily the company will not seek a successor to Francis in the immedi-ate term. He also offered an explanation for Francis’ departure.

“My job as ceo is to really take responsibility for everything. I felt compelled to dive in and help with the new strategy. Michael and I both concluded we didn’t need two hands on the same steering wheel. The mar-keting I largely left to him. The fact that it hasn’t reso-nated [meant] I had to get involved,” he told WWD.

The decision to part ways was mutual, he said.

Burlington Coat Factory Pares Back Loss

Burlington Coat Factory dramatically narrowed its fi rst quarter loss to $3.9 million compared to a

net loss of $21.0 million in the year-ago quarter.Sales rose 5.7% to $53.3 million, with comps edging up 0.6%.

Tom Kingsbury, ceo, said inventory turn was 14% faster during the quarter ended April 28 and the retailer reduced the amount of aged inventory by 15%.

Costco Buys Out Remaining Stake in Mexican JV

Costco Wholesale Club is acquiring the remain-ing 50% stake in Costco de Mexico from its joint

venture partner, Controladora Comercial Mexicana, for approximately $766.79 million. The Mexico City-based subsidiary operates 32 units.

Crate & Barrel Launches Registry App

Crate & Barrel launched a wedding and gift regis-try app for the iPhone and iPod.Customers can use the app to create and edit a

registry, scan bar codes while in-store to add products to the registry, search products using voice command, access a registry assistant for ideas, view purchases in real time and locate stores.

The app is available at http://www.crateandbarrel.com/Mobile/App.

Kohl’s Takes on Limited-Edition Programs

H&M started it. Target ran with it. And now Kohl’s is getting into the limited-edition designer col-

lection business with a short-run program of misses apparel from designer Narciso Rodriguez, which debuts in November.

Kohl’s said it will launch multiple DesigNation col-lections throughout the year, each infl uenced by a designer’s travel inspirations.

Will any of those future programs include home?“We have not fi nalized plans,” a Kohl’s spokes-

woman told HTT.

RetailBriefs

June 25, 2012

NEW YORK — Industry showroom hub 7 W New York has added 14 new home textiles and gift suppli-er tenants to its building, which is located off Fifth Avenue on 34th Street.

The newcomers join the more than 500 current suites and lines, 7 W noted.

“We are very pleased with our leasing activity this year and

are excited about the number of new showrooms who have come on board, and of course the wide range of product offered by our new partners”, said Chris Collins, vp and general manager.

Among those who are new to the building since January edition of the Gift & Home Textiles Week, home textiles suppliers include:

• Sa m Salem & Son, 500

• G ul Ahmed Textile, 515• Louisville B edding, 600• K alaty Rugs, 807• Al- Karam USA, 839• Nisha t Mills USA, 933Home textiles suppliers ex-

panding their showrooms at 7 W include Apache Mills in suite 422 and S.L. Home Fashions at 735.

The market takes place Aug. 17-23. HTT

7 W Ramps Up Tenant Roster Ahead Summer Gift & Home Textiles Week

BY ALEX LEMONDE-GRAY

LOS ANGELES — Coyuchi, an 100% organic cotton bedding source, will supply products to SHFT Stu-dio, a penthouse demonstrating sustainable and eco-conscious design co-founded by star of HBO’s “En-tourage” Adrian Grenier.

Coyuchi will provide all-natural, organic bedding and bath products including duvet covers, throw pil-lows, blankets, towels and more to outfi t SHFT Stu-dio.

“We are so thrilled to have captured the attention of SHFT, whose mission falls right in line with Coyu-chi’s goal to bring nature home,” said Matt Levinthal, vice president of marketing, Coyuchi. “Together we hope to introduce a more natural approach living while showcasing the ultimate in comfort, quality and beauty for the home.”

Founded by Grenier and film producer Peter Glatzer, SHFT is a cultural media platform, offering original video series, curated shopping and other re-

sources to promote environmentally conscious living. Grenier and Glatzer founded SHFT after creating the TV show “Alter Eco” for Discovery Channel’s Plan-et Green.

Billed as “an urban eco-oasis in the heart of Hol-lywood,” SHFT Studio is housed at The Residences at W Hollywood. Everything used in decorating the space will be for sale on SHFT.com. SHFT will also produce web video content showcasing the space’s sustainability and conservation focused features.

SHFT plans to host private events and screenings, conduct meetings, produce lifestyle and video con-tent, and display curated products in the new Studio.

SHFT receives support from its founding partners Virgin America, Stonyfi eld Farm, Marvell semicon-ductor, AOL Huffi ngton Post, The Residences at W Hollywood and Ford Motor Company. HTT

Coyuchi Supplies Product to Adrian Grenier’s SHFT Studio

Coyuchi will provide all-natural and organic bedding and bath products to outfit the SHFT Studio, founded by Adrian Grenier, left, and Peter Glatzer.

News

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6 Home Textiles Today News > hometextilestoday.comJune 25, 2012

WINDOW TREATMENTSDistribution channels

2011 total retail sales: $2,695 millionup 5.1% from $2,565 million in 2010

2011 2010 % CHANGE

Mid-price chains $1,211 $1,156 4.8%Discount department stores $890 $847 5.0%Home textiles specialty chains $305 $290 5.3%Direct-to-consumer $127 $118 7.1%Home improvement centers $47 $45 5.1%Off-price chains $28 $26 6.1%Variety/closeout $26 $25 6.2%Department stores $21 $20 3.7%Single-unit specialty stores $20 $19 3.7%Other $20 $19 5.1%Total $2,695 $2,565 5.1%

*Other includes warehouse clubs and military exchanges.Figures have been rounded. 2010 figures have been revised.

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Windows Show GrowthBY JILL ROWEN

NEW YORK — Sales of soft win-dow treatments are showing signs of growth, but as with all home textiles categories, the overall story is much more complex.

While some makers are reporting stellar increases with new programs and new customers, others are only cautiously optimistic given the slow recovery for the economy and increased costs. But across the board, there are two truths that everyone can agree on: the impact of JCPenney’s future plans will be felt deeply in the window category and the e-commerce sector of the busi-ness is still growing by leaps and bounds.

“Business is picking up and we saw an uptick during tax refund season,” said Sandy MacNeil, svp, sales and mer-chandising, Beacon Looms.

Acknowledging the slowly rebounding economy, Mac-Neil nonetheless noted that consumers are becoming used to a “new normal” and begin-ning to slowly spend. In partic-ular, MacNeil said its kids’ busi-ness — the industry’s “cheap

and cute” category — was good. “People still spend on their kids,” she said.

For Beacon and others, new looks in sheers including tex-tures, embellishments and

embroideries are trending, as are linen and faux linen “dry looks.”

“Anything with bling and shine. A lot of linen and dry looks and ikat prints is what we are seeing,” said Jason Carr, principal, Softline Home Fash-ions.

According to The NPD Group’s Consumer Tracking Service, all drapery lengths saw dollar sales increases in the past 12 months, though ceiling to fl oor options saw the most sig-nifi cant increases compared to last year.

Solution-based offerings such as black-out curtains, energy efficient constructions and all-weather offerings are still strong contenders. “We’re having a good year, and are ahead of last year,” noted Carl Goldstein, vice chairman, S. Lichtenberg. “Our blackout business is especially good.”

“Business is very good. Spring was great. There’s tentativeness for the next few months, but we’re happy

and going full ahead,” noted Barry Goodman, vp, Common-wealth Home Fashions. Win-ners for the company include its thermal sheers and its out-door business which is “excep-tionally strong.”

The tentativeness comes from the rising price of every-thing. “The price of cotton —

which didn’t impact our busi-ness as much as others — has come down, but freight, elec-tricity, water, packaging, labor

WINDOW TREATMENTS

$25.72B2011 Home Textiles

Universe

$25.05B2010 Home Textiles

Universe

Up

2.7%

10.5% of the Home Textiles Universe

is up,” said Goodman.Carr seconds the concerns.

“We’re very cautious about our inventory; and we’re cau-tious about our Chinese part-ners,” he noted. “The recovery we were hoping for is coming much more slowly.”

At retail, there is also under-standable turmoil in the cate-gory. Michael Francis, JCPen-ney’s president of only nine months left abruptly last week and the retailer’s still unfold-ing marketing and merchan-dising plans are not boosting sales as yet. Suppliers noted that a revolving door of buy-ers and executives made it dif-fi cult to know how it would all work out.

“No matter what happens with Penney, the result will be felt by the entire industry,” noted Christine Bolton, pres-ident, Corona & Robertson, a division of Natco Fabrics. “It’s unlikely that a 100 million dollar business will shift com-pletely. A large part of that will just be gone.”

On the plus side, Bolton reported that Natco’s home center business was good and the company overall was “on a steady roll.”

One retail sector that is not in turmoil is e-commerce. In

HTT’s results, e-commerce was up by 7%, the highest gain of any sector.

“The growth in e -com-merce is staggering,” according to Budd Goldberg, ceo, Ellery Homestyles. While the indus-try overall is up in the single digits, the e-commerce portion is in the double digits in some cases, he noted.

According to Interactive Media in Retail Group (IRMA), total internet sales in the United States will grow at an annual rate of 10% to 15% in the next few years. HTT

HTT’s new Database series replaces the long-running Facts series of category sales reports.

“Business is picking up and we saw an uptick during tax refund season.”

—SANDY MACNEIL, Beacon Looms

“The price of cotton — which didn’t

impact our business as much as others

— has come down, but freight,

electricity, water, packaging, labor

is up.”—BARRY GOODMAN,

Commonwealth Home Fashions

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8 Home Textiles Today News > hometextilestoday.com

MOORPARK, CALIF. — Pindler & Pindler, an international fabrics and trim resource for the inte-rior design trade, has added an exclusive line of European-inspired fabrics from the Rich-ard Frinier Collection for Sun-

brella.Maison et Jardin features

Frinier’s interpretation of classic linen constructions and coordi-nating stripes and jacquards, resulting in elegant home décor that offers legendary Sunbrella

performance.“We have s een a huge

demand in the marketplace for upper-end Sunbrella per-formance fabrics that can be used both indoors and out,” said Curt Pindler, president of

Pindler & Pindler. “Using sub-tle nuances of yarn shades and weave effects, Richard has cre-ated the look of natural linen that is very popular among the design trade; the timing of this collection is perfect.”

Frinier created the Maison et Jardin Collection to erase the boundaries between indoor and outdoor upholstery. Authen-tically designed linen con-structions in two weights are complemented by a duo of sun-washed stripes and four vintage jacquard patterns. Each fabric is subtly distressed to create the luxurious appearance of gently aged surface textures with a nat-urally soft hand.

“We have re-interpreted heirloom linen weaves and authentically styled jacquards for today’s professional interior designers and their clients,” said Frinier, an internationally recognized fabric, furniture and accessories designer. “These fabrics can be used to trans-form transitional and soft-mod-ern living spaces to evoke the romantic essence of the coun-tryside of Provençe or to create more sophisticated, contempo-rary living spaces with neutral and tonal textures.”

The Maison et Jardin Collec-tion includes Classique, which is a lighter weight construction reminiscent of traditional linen textiles historically used for fi ne clothing and table linens. Vin-tage is a heavier weight con-struction epitomizing rich and textural characteristics sought after in antique linens.

La Mer and La Plage are two stripe patterns with vintage tex-tural surfaces inspired by Frin-ier’s travels to Mediterranean seaside and coastal villages. The four correlating jacquard pat-terns are Fontainebleau (fl oral motif), Fleur-de-Lis (classically styled lily or iris), Volute (scroll-shaped forms) and Orleans (gar-den gate pattern.)

“Success in today’s market-place requires collaboration among companies and individ-uals with common goals and aesthetics,” said Greg Rosen-dale, interior fabrics manager for Glen Raven Custom Fabrics, the makers of Sunbrella. “Pindler & Pindler, Richard Frinier and Sunbrella have long histories of bringing beautiful and durable fabrics to the marketplace; this latest addition by Pindler & Pin-dler furthers our partnerships for the benefi t of professional inte-rior designers.” HTT

June 25, 2012

Pindler & Pindler Adds Linen Fabrics From the Richard Frinier Collection For Sunbrella

htt120602_008_027 8 6/20/2012 5:16:22 PM

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10 Home Textiles Today News > hometextilestoday.com

2nd Half Trade Shows Gear Up for BusinessJuly 11-18Atlanta International Gift and Home Furnishings MarketAmericasmart, Atlanta(404) 220-3000www.americasmart.com

New home textiles exhibitors include Ann Gish, Belle Fiore, and French Laun-dry Home.

The show will offer a variety of sem-inars and activities each day. On July 12, there will be a complimentary ice cream party at 2 p.m. in Building 1, on Floor 3 that offers participants a chance to win a Kindle Fire. Trend forecaster StyleSight will present the interior forecast for fall and winter 2013 on July 13 from 1 p.m. to 2 p.m. in Building 1, Floor 14, Seminar Room.

The annual industry Icon Awards will take place July 14 at the Atlanta Marri-ott Marquis. The cocktail party will begin at 7 p.m., followed by the ceremony and awards presentation at 7:30 p.m. The pro-gram, co-sponsored by HTT parent compa-ny Sandow Media, will honor home and gift retailers, manufacturers, sales agents and service providers from across the in-dustry. Comedian Jeff Foxworthy and Grammy-winning singer/songwriter Dar-ryl Hall will be the featured entertainers.

July 12-15Atlanta International Area Rug MarketAmericasmart, Atlanta(404) 220-3000www.americasmart.com

New exhibitors include Bungalow Floor-ing, Home Accents Alliance, Innovations International, Tayse Rug, The Rug Collec-tion and Zollanvari.

Exhibitors with expanded or relocated showrooms include: Anadol, Azra Imports, Banilivy Rug Corporation, Jaipur Rugs, Ka-leen Rugs and Liberty Oriental Rugs.

During the show, the Oriental Rug As-

sociation will hold a number of seminars as well as sessions devoted to helping members pass the CRA exam. In addition, association education chairman Phil Me-nendian will lead a tour through the rug market July at 3 p.m., starting from Build-ing 1, Floor 4, Room 4-B-1.

July 24-26

Home Textiles Sourcing ShowJacob K. Javits Center, New York(678) 732-2418www.hometextilessourcing.com

Running in tandem with TexWorldUSA, largest sourcing event in North Amer-ica for apparel fabric buyers, the Home Textiles Sourcing Show will feature near-ly 100 international exhibitors offering a variety of products, including bath, bed linens, fl oor coverings, kitchen, outdoor, pillows, tabletop, upholstery, wall cover-ings and window coverings.

A series of Lenzing-sponsored seminars will take place each day. Among the topics are new sourcing opportunities in South-east Asia, textiles innovations, trend fore-casts, eco-certifi cations, designing for in-ternational markets, and more.

The show will also debut its alliance with Global Color Research, an interna-tional trend studio for color and design. Global Color Research curated the trends on display in January at Heimtextil in Ger-many, which like Home Textiles Sourcing Expo is organized by Messe Frankfurt. The studio also contributed to Heimtex-til’s offi cial trend book, Montage. Heim-texil trends and Montage images are pro-viding direction for the trend area at the upcoming Home Textiles Sourcing Expo.

July 30-August 3

Las Vegas MarketWorld Market Center, Las Vegas

(702) 599-9621www.lasvegasmarket.com

Las Vegas Market will hold its grand open-ing celebration July 30 at 6:00 p.m. in the Grand Plaza featuring performances by Absinthe Las Vegas, an acro-cabaret vari-ety show from Caesars Palace. The event will also include themed food stations.The 2nd annual Gift for Life Reception, gift and home industries’ national chari-ty funding the fi ght against HIV/AIDS will take place July 31 at 6:00 p.m. in the Sky-View Terrace. Tickets are required.

Several educational seminars will be held each day at the show. The 2013 Sher-win-Williams Colormix forecast is sched-uled for July 31 from 11 a.m. to noon in Buildng C, C176. Also July 31, a panel of design specialists will present Design Trends and the Role of Technology from 1:00-2:00 p.m. in Building C, C344.

On Aug. 2, How to Pin Down Custom-ers with the Power of Pinterest will cov-er the use of one of the fastest-grow-ing social media sites. The session takes place from 10:00-11:00 a.m. in Building C, C344.

August 17-23

New York Home Textiles MarketAt 7 W. 34th St. as part of 7W New York Gift & Home Textiles Market Week: August 17-23At 230 Fifth Ave. as part of NY Gift Show & Home Textiles Market WeekAt the Javits Convention Center as part of At Home featuring Home Textiles: August 19-22

Running in tandem with the New York International Gift Fair and New York Gift Week, the market feature a range of bet-ter home fashion products, including bed and bath fashions, table linens, kitchen textiles, towels, decorative accessories, area rugs, window treatments and dec-orative fabrics.

As part of At Home featuring Home Textiles, fi ve key home design trends will

be showcased in a new Open House at the Javits Center. These key themes also will be explored in a related seminar Aug. 19 from 8:30-9:30 a.m. at the Javits Center. HTT publisher/editorial director Warren Shoulberg will moderate a panel discus-sion featuring Susan Feldman, co-founder of One Kings Lane, and Laurie Pressman, Pantone vp for fashion, Home + Interiors. Tickets cost $20 advance/$25 onsite, and registration is available online at www.ny-igf.com/programs.

The At Home section will host a vari-ety of events. There will be an At Home welcome celebration Aug. 18 from 5:00-6:00 p.m. at Pier 94. At the event, ASID’s NY Metro Chapter will bestow its “Best of the Best NYIGF Summer 2012 Awards” to At Home exhibitors in seven catego-ries: Imaginative Product Presentation; Innovative Product Design; Social Re-sponsibility / Ecological Sensitivity; Light-ing; Accessories; Textiles; and Wall Art.

August 18-22

New York International Gift FairJacob K. Javits Convention Center, Passenger Ship Terminal Piers, New York(800) 272-7469www.nyigf.com

The NYIGF has rearranged its summer schedule, staggering the dates of its vari-ous show components. Those most perti-nent to home textiles include:

Aug. 18 – 21: At Home, Pier 94;Aug. 18 – 21: Handmade Designer Maker and Handmade Global Design, Javits Con-vention Center;

Aug. 19 – 22: At Home featuring Home Textiles, Javits Convention Center;

Aug. 19 – 21: Artisan Resource, Pier 92The ART (Accessories Resource Team) will facilitate “Retailer Roundtables” on Aug. 18. The open forum discussions will ad-dress social media, in-store events, store operations, retail competition, open to

June 25, 2012

SEE PREVIEW PAGE 23

2nd Half Trade Show Preview

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er

PREVIEW FROM PAGE 1

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INSIDE

August 28-30, 2012

Shanghai New InternationalExpo Center

Shanghai, China

www.intertextilehome.com

A Special Advertising Section

shanghai 2012.indd 1shanghai 2012.indd 1 6/19/12 10:15 AM6/19/12 10:15 AM

Inside Intertextile Shanghai Home Textiles2

This year, Intertextile Shang-hai Home Textiles will be more international in fl avor than ever.

The 2012 edition of the fair, to be held August 28-30 at the Shanghai New In-ternational Expo Centre, will feature newcomers from Aus-tralia, Belgium, France, India, Portugal and Thailand taking part in China’s leading home textiles trade event.

In addition, pavilions from Greece, Italy, Korea, Pakistan, Taiwan and Turkey plus an EU zone will feature leading international bedding and upholstery brands in halls W1 and W2.

The show’s organizer, Messe Frankfurt (HK) Ltd., credits China’s increasing demand for quality imported home textiles with boosting international participation.

“As China is now the world’s second largest con-sumer goods market, many international suppliers are hoping to expand their busi-ness in this thriving sector, which is why the show’s po-sitioning has evolved from an export oriented trade fair to both an import and export trading platform,” said Wen-dy Wen, director of trade fairs for Messe Frankfurt.

In response to interna-tional interest, the fair has grown from 11 to 12 halls, with a 33 percent increase

in the international area, which now measures 23,000 square meters (about 250,000 square feet) of ex-hibition space.

For the fi rst time, Fe-dustria vzw, a federation of Belgian textile, woodworking and furniture manufacturers who regularly show at Heim-textil, will debut a pavilion that will showcase uphol-stery and decorative fabrics from six companies includ-ing Annabel Textiles, Boe-laert & Moens, Symphony Mills, Tavelmo / Movelta / Waesland, Ter Molst Interna-tional and TissatDeslee Inte-rior Fabrics.

“The global market is becoming bigger and it’s no longer possible to reach the whole world by exhibiting in one single trade show,” said Mark Vervaeke, division man-

ager for Fedustria vzw. For the same reason,

Portugal-based manufacturer Toque Dourable will join the fair to promote their fash-ionable quilts, duvet covers, throws, curtains, pillowcase, tablecloths and pure wool bedding. “We hope to fi nd wholesalers for our prod-ucts in China, which is a new market for us, and this fair is a chance to connect with potential clients from this region,” said Joana Ribierio, a spokesperson for the com-pany.

“Last year, our agent in China joined this fair and received a positive response from the Chinese custom-ers,“ said Antoinette Casol, president of Antoinette et Freddy. “This time we de-cided to join on behalf of our company to establish direct business connections with home furnishing printers and designers from China.”

For Thai Filament Textiles Co. Ltd, developing new and innovative products is neces-sary to maintain a competi-tive edge in the massive Chi-na market. “We will feature our new collection of linen and silk-look curtains and upholstery fabrics to attract new customers at the show,” said Sunil Kher, a representa-tive of the company.

Also new to the show is WLS Australia, the sole dis-tributor for Australian bed-ding brand Kelly & Windsor in China. They will display high-quality wool quilts, alpaca quilts, blankets, pillows and baby bedding suitable for the mass consumer market in China.

Intertextile Shanghai To Draw From Entire Textiles World

Th e fair is shift ing from one solely focused on export to an event for both the international and the Chinese domestic markets

“The global market is becoming bigger and it’s

no longer possible to reach the whole world by exhibiting

in one single trade show.”—Mark Vervaeke, Fedustria vzw

Inside Intertextile Shanghai Home Textiles is a special advertising section for Home Textiles Today profi ling the upcoming Intertextile Shanghai Home Textiles fair in August in China. This section was prepared by the Home Textiles Today marketing department.

This year’s Intertextile Shanghai has expanded at the New International Expo Center to almost 250,000-square feet of exhibition space.

Newcomers from Australia, Belgium, France, India, Portugal and Thailand will be showing this year.

Booth at the 2011 Intertextile Shanghai Home Textiles trade fair


3Inside Intertextile Shanghai Home Textiles

Intertextile Shanghai Home Textiles fair has become the go-to event for the worldwide textiles market, trailing only its sister fair, Heimtextil, in Frankfurt on the global scene. Wendy Wen, direc-tor of trade fairs for Messe Frankfurt (HK) Ltd., organiz-ers of the event, gives an overview of the 2012 event.

1. Intertextile Shanghai Home Textiles continues to be positioned as the lead-ing home textiles trade fair in Asia. What makes this fair the best place for American and European companies to shop for and source home textiles products from the Asian region?

With over 25 years of experi-ence in organizing trade fairs in Asia, Messe Frankfurt has developed strong networks and expertise in providing professional trade platforms across the textile industry supply chain, our strongest trade fair portfolio. This year, in its 18th edition, Intertex-tile Shanghai Home Textiles will attract over 1,100 suppli-

ers who will showcase an en-tire selection of home textile products.

This season we have a strong exhibiting focus within the Asia Pacifi c textile indus-try. Exhibitors from China are showcasing home textile related products from the entire supply chain including bedding, upholstery fabrics, curtains, towels, sun protec-tion systems, wall coverings and interior accessories in a range of prices.

In addition, suppliers from Taiwan will feature deco-

rative and functional fabrics. Korea producers are high-lighting synthetic upholstery fabrics with fancy design. Meanwhile Pakistan manu-facturers are presenting cot-ton bedding and towel prod-ucts. And suppliers from India are displaying quality cotton bedding and uphol-stery fabrics.

Besides Asian made products, the fair will also present a full range of top-quality home textile prod-ucts from Europe and other regions, providing a compre-

hensive sourcing platform.

2. What’s new and different about this year’s fair?

Developing the fair in line with the international market is important for attracting both exhibitors and visitors. As China is now the world’s second largest consumer goods market, many interna-tional suppliers are hoping to expand their business in this thriving sector, which is why the show’s positioning has evolved from an export oriented trade fair to both an import and export trading platform.

Exhibitors and product displays will also be arranged within the whole home con-cept framework, where visi-tors can fi nd a range of textile products for an entire home living concept in one conve-nient location. These include bedding & towels, curtain, upholstery, interior decora-tion and sun-protection sys-tem and wall covering.

Our Trend Forum has also changed from a purely home textiles display to home living trends by adapting up-and-coming home textile prod-ucts, set against a backdrop of different moods, colors and themes. The new “Inter-textile home trend commit-tee”, chaired by fi ve industry experts from France, under

the direction of Nelly Rodi, will interpret 2013 home tex-tiles trends in four themes: “Primal Future”, “Decorum Play”, “Expressive Nature”, “Sensual Well-Being” (see pages 6 and 7).

3. Any changes in the make-up of the Chinese compa-nies at the fair? Are there new resources being added, perhaps from places in the interior of China that many overseas buyers aren’t famil-iar with?

To further improve the whole home living experience at the

fair, this year, we have an ex-panded section of wall cover-ing and accessories suppli-ers from China in addition to the regular upholstery, sun-protection system, bedding and towel zones. This of-fers a complete home living supply chain to complement buyers’ sourcing needs. Ex-hibitors taking part in this expanded section include Zambaiti (Baoding) Wallcov-ering, an Italian based wall covering producer renowned for elegant design; Uniwal, a specialist in non-woven, gold foil and fabric-backed wallpa-pers; and Yava Aristocratic Family, a leading interior decoration products supplier from Chongqing.

Shanghai Fair Continues to Focus on International Textiles Market

Show organizers Messe Frankfurt point to expanded presence of exhibitors and pavilions from European and Asian companies

Wendy Wen: “China is keen to keep up its competitiveness in export business by improving its product quality and actively cooperating with industry players worldwide”

Continued on page 4Italy is one of a number of European countries participating in Intertextile Shanghai

“The show’s positioning has evolved from an export oriented trade fair to both

an import and export trading platform.”

—Wendy Wen, Messe Frankfurt (HK)



Another new feature is the Zhouquan pavilion. Zhouquan is a town in Zhe-jiang province located at the Eastern part of China. This region is well known for pro-ducing silk quilts. More than 20 top manufacturers from this area will form into a pavil-ion in the domestic hall, pro-moting their expertise to the international market. Among them are Tongxiang Tiannuo Home Textiles, Huanasi and Yinsang. They will showcase silk quilts in satin strip, jac-quard and various prints and patterns.

4. There is a sense in the U.S. that Chinese companies are less interested in export-ing to the American market than they used to be. Do you believe that’s true and can you talk about the overall ex-port strategy of the Chinese home textiles industry, par-ticularly as it pertains to the U.S. and Europe.

The decrease in China’s ex-port to the U.S. can be attrib-uted to the U.S.’s declining demand rather than China’s lack of interest in the Ameri-can market. According to the statistics from China Home Textiles Association, US total imports of home textile prod-ucts in 2011 dropped, most signifi cantly in cotton prod-ucts, which led to a 5.78% low growth rate of exports from China to the US.

In fact, China is keen to keep up its competitiveness in export business by improv-ing its product quality and ac-tively cooperating with indus-try players worldwide instead of focusing on single mar-ket. For the fi rst quarter of 2012, the country’s total ex-ports show a positive 8.89% growth, meanwhile exports to the US also increased by 10.72%.

5. The Chinese Renminbi (RMB) continues to appre-ciate in value versus the American dollar. How does this impact the fair and the international marketplace.

The increasing value of RMB has led international buyers to look for more sourcing

options in Asia -- instead of China only -- including India, Pakistan, Korea and Taiwan where they also have the skills and technologies in producing mass to high qual-ity home textiles.

This trend is also refl ect-ed at Intertextile Shanghai Home Textiles as we have had a continuous increase in exhibitors from these re-gions. The impact of the rising RMB value has also created new business op-portunities for American and international brands and re-tailers. According to some of the international exhibitors and buyers we talked to at the 2011 show, more and more international home tex-tile companies and retailers have local agents, have set up representative offi ces or retail shops in fi rst-tier cities across China and are expand-ing to second-tier cities such as Chengdu and Chongqing.

6. How are you feeling about the business conditions in 2012 and 2013 for the world-wide home textiles market?

We understand that 2012 and 2013 will continue to be challenging for home textile industry players as Europe and the U.S. are still strug-gling to economically recover,

which is directly affecting world markets thereby slow-ing China’s economy too. Fortunately, the luxury mar-ket in China doesn’t seem to be affected, which will be a good opportunity for the in-dustry, most notably for high-end products and brands. It’s no wonder that our inter-national halls are expanding as their products, craftsman-ship and heritage are in great demand in China, making this platform the most promi-nent choice for premium in-ternational suppliers wishing to expand business in this marketplace.

Continued from page 3

The Trend Forum is a key element of Intertextile Shanghai this year, focusing on design directions for the entire home.

Symphony Mills is showing new fabrics as part of a fi rst-time Belgium pavilion representing six companies.

The international presence at the fair promises to be larger and more extensive than ever.



When President Richard Nixon made his historic trip to China in 1972, the prepa-rations and arrangements needed to make the visit happen were enormous and wide-ranging.

Today, 40 years later, American business people traveling to trade fairs and to see suppliers in China have it a whole lot easier.

But it’s not just a mat-ter of booking a fl ight online and showing up at the fair. Those planning on attending Intertextile Shanghai Home Textiles this August need to get their plans in order in advance to make their trips happen.

Here are some of the things show visitors need to do:

1. Passport and visa

Of course you need a valid passport to go to China, one that doesn’t expire within six months of your visit. You’ll

also need a visa, arranged through the Chinese consul-ates in the U.S. Their web-site, www.china-embassy.org/eng/hzqz, gives all the details on what you’ll need, including a letter of invitation from a Chinese business.

2. Travel

Many airlines, including American carriers like United and Delta, as well as Asian companies such as China Southern and China Eastern, fl y from several U.S. cities to Shanghai, often non-stop. Flights generally fl y overnight with travelers losing a day on the outbound leg of the trip, making up for it on the return.

Shanghai’s international airport is on the outskirts of the city and generally re-quires a cab ride in to your hotel. Have the name of your destination written out in Chi-nese, most cab drivers do not speak or read English. West-ern-style hotels are plentiful

throughout Shanghai, both near the fairgrounds and closer to downtown. English is almost universally spoken in these hotels catering to American and European busi-ness people.

The Offi cial Travel Agent for the fair can help in all ar-rangements:Mega Expo & Meeting Solu-tions Co., Ltd. Shanghai

Ms Jenny Zheng / Ms May Wu

Tel: (86) 21 5445 3125 (Ext.805/(86) 21 5445 3126

Fax: (86) 21 5481 6032

[email protected] /[email protected]

3. Fair registration

Once you’ve got your travel plans set, the next step is to register for the fair itself. That’s easy to do online through the show organizer, Messe Frankfurt:

1) Go to http://portal.messefrankfurt.com.hk/services/vor/2) Complete the form3) Print out your badge in the confi rmation email. Show your badge at the fair’s entrance for fast admission

4. Show appointments

1) Select the suppliers you wish to meet in the online exhibitor list. 2) Go to www.intertextile-home.com, 3) Select Intertextile Shang-hai Home Textiles – Autumn Edition and click “Exhibitor List”.

5. Free time

Don’t forget about building in a little time for visiting the city of Shanghai. Whether it’s your fi rst time or your fi ftieth, the city is a vibrant, excit-ing place closer in spirit and temperament to New York or

Hong Kong than any other mainland Chinese city.

While the fair is on the new side of the city, Pudong, many of the restaurants, stores and attractions you’ll want to see are on the other side of the river, in the older Puxi part of town. It’s a great city to walk and just take in the sights. Even though it’s perhaps the most Western-ized city in China don’t be surprised if the locals still want to strike up a conver-sation with you or take your picture.

There’s more to your trip than just sheets and towels.

More Show DetailsContact:Messe Frankfurt (HK) Ltd.Ms. Candace LauTel: (852) 2239 9982Fax: (852) 2598 [email protected]

CHINA

QingdaoBedding and towelling

Beijing

Shanghai

GaoyangDecorative fabrics

NantongDecorative fabrics

Hangzhou, *Haining, Jiande, Pujiang, *Shaoxing, *Tongxiang and *YuhangDecorative fabrics*ZhouquanBedding and quilted cover

Guaugzhou

Guangdong provinceFurniture and upholstery fabricsFurniture

* Regional pavilions at Intertextile Shanghai Home Textiles - Autumn Edition 2012

Planning Your TripEverything you need to know to make your travel arrangements

to attend Intertextile Shanghai Home Textiles

Home Textiles and Product Manufacturing Bases in China



Live From Shanghai: Th e 2013 Home TrendsTh e new trend forum will highlight four distinct design

directions, as created by an international panel of specialists

Nichibei

Kuan’s Living

Unichina

Creative Portico

These new neutral tones are inspired by natural shades and materials including chalk, ivory, string, linen, pebble, tobacco and smoked granite, with elegant touches of coppery gold and intense Tuareg blue. Interiors fuse primitive materials with modern technology.

Exotic shades inspired by fl ora and fauna, such as bougainvillea, canary yellow, mango and cactus are tempered by neutral ecru and kraft beige. This interior showcases natural motifs and materials.

Primal Future

Expressive Nature



Decorum Play

Well-Being Sensual

Hong Kong Best Home presenting Italian brand Brignoli-Zante

Nichibei Trading Co.

Kageyama

Hong Kong Best Home featuring Japanesebrand WakayaSenkou

The 2013 home trends being presented at Intertextile Shanghai Home Tex-tiles are the work of a new international committee that has its collective fi nger on the pulse of what’s hot.

Under the direction of Nelly Rodi, the leading Paris-based trend forecasting agency, the new committee features cutting edge trend specialists from France including: Yves Mirande, design consultant and journalist; Mathieu Lehanneur,

industrial designer; Jean Boggio, jewelry and home furnishings designer and Anne Marie Gaultier Dreyfus, retail specialist and marketing director for Paris department stores Galleries Lafayette and BHV.

Nelly Rodi will host a video and visual presentation on the 2013 trends with details on methodology, marketing and sociological factors, as well as a discus-sion on color and design.

Here precious jewel colors includ-ing pearl, emerald, garnet, purple and ruby blend with shimmering dark tones. This interior is an ar-tistic mood marrying illuminations, embroideries and ceramics.

Featuring sophisticated soft colors such as powder pink, ivory, silver gray and taupe awakened by luminous pastels, these interiors are sensory cocoons with sensual materials.



Shanghai Blue Ocean Focus on

High-End Bedding

Nishat Counts on Scale To Give it

Advantage In the Marketplace

Competition from neighboring Asian countries is stiff for Nishat Chunian Limited, a bedding company from Pakistan. But lower labor costs and economies of scale give the com-pany an edge, according to Taha Baig, marketing manager.

“The past couple of years have been very challenging for the textile sector in Pakistan,”

due to rising labor costs and the cost of raw materials, he said. But being a vertically integrated company has its ad-vantages, according to Baig.

“Vertical integration has helped us offset most of the impact of rising raw material costs.”

While Nishat Chunian is looking to become a global pres-ence, “a signifi cant chunk,” as Baig described it, of its ex-ports go to the U.S. market.

American buyers, he said, appreciate the company’s exclu-sive products for different markets featuring a variety of fi n-ishes, fi bers and blends.

In addition to fabric processing, Nishat Chunian also special-izes in unique sewing techniques.

As for Intertextile Shanghai Home Textiles, the fair repre-sents an opportunity to tap into the huge Chinese market as well as connect with buyers and suppliers from all over the world, Baig said.

“China has emerged as one of the leading economies of the world and it has always been a global player in textile,” he said. ■

Kageyama’s Japanese Designs

Set it Apartin China

Nichibei Trading Co. makes window blinds and shades and its major introduction at the fair will be a roller shade

with a single straight opera-tion cord for consumers con-

cerned about child safety.

Its target markets are North and South America, Europe

including former eastern bloc and Asia including China -- as well as its own home turf of Japan.

George Niimura, head gener-

al manager, was brutally hon-est about challenges from European and Asian com-panies. “There’s no way to compete price-wise. However we have many designs and functions that are not always available from the competi-tion from Europe or Asia.” ■

Creative Portico, a bedding supplier, is a fi rst time exhibi-tor and its main products are

cotton printed bed linens, in-cluding duvet covers, quilts,

and bedspreads. The com-pany said it is hoping for the right clients who will see it as alternative to Chinese suppliers.

“Our designs and qual-ity, along with our innovative packaging coupled with

our customer service makes our products attractive to international buyers,” said Dinesh Nair, vice-president of exports.

Target markets for the com-pany include Europe, South-east and Middle East Asia, and Latin America. ■

Pakistanwww.nishat.net

Japanwww.nichibeitrading.com/eng/

Indiawww.porticoindia.com

Shanghai Blue Ocean Textile Co. is a maker of high-end linen bedding for the Chinese market. Its focus at the fair will be yarn-dyed jacquard and printed down-proof fabric from

its own brand, Blue Ocean and the brands it represents.

The company is an agent for Ital-ian brands Brignoli-Zante and Martinelli, as well as Japa-nese brand Wakaya Senkou.

The company sees Intertextile Shanghai Home Textiles as integral to popularizing its products and attracting more cus-tomers. ■

China/Italy/Japanwww.bot-china.com

Kageyama & Co. makes printed and dyed fabrics for quilts and comforters and tar-

gets the market in China. To maintain its competitiveness against European and Asian

companies, it is dedicated to maintaining a large inventory and developing new designs in modern and classic styles.

The company credits the ex-quisite nature of Japanese printed and dyed fabric for its popularity on the interna-tional market. ■

Japanwww.feather-proof.jp

Nichibei New Roller Shade Has Single Operation Cord

Creative Portico Is First-Time

Exhibitor

Kageyama showcases the best of Japanese print and dyed fabrics.

Nichibei is debuting a single-operation cord roller shade as a way to differentiate its product line.



Kuan’s Living

Focuses On

Luxury Market

Gul Ahmed exports to Asia, Europe, South America and North America. Despite chal-lenging economic conditions, “the U.S. continues to have

an appetite for creative and innovative products,” a com-pany spokesperson said.

There are a number of incen-

tives for international buyers to source from Pakistan, with cost-competitiveness chief among them, the company said. Pakistan’s cost advan-tage grows as labor costs in China and India continue to rise.

As for participation in Intertex-tile Shanghai Home Textiles, “we really hope that the show will open doors to the Chinese market for us.” ■

Pakistanwww.gulahmed.com

Kuan’s Living bills itself as the luxury indicator of home textile industry, specializing in design and quality. The vertical company markets, designs and manufactures upscale linens and custom high-end bedding, as well as bath and kitchen textiles and curtains.

The 20-plus-year-old compa-ny has a design and manu-facturing center in Italy and has about 30 retail locations around the world, with sev-eral in China, including the company fl agship in Shang-hai.

These stores also sell pre-mium goods from European home textile brands such as Pratesi and Yves Delorme. ■

Italy/Tawainwww.kuansliving.com

Gul Ahmed Counts OnPakistani Advantages

Kuan’s Living is showing new high-end bedding additions to its luxury offerings.



Indus Home Limited will be coming to market to promote its fade-resistant and benzo-

yl peroxide-safe towels. The company says these towels also have stretch for extra comfort, and are anti-micro-

bial for better health. In ad-dition, the company will show modal and organic towels.

Farhan Ahmed, head of mar-keting and product devel-opment, said the company sells globally. In the U.S., it sees great demand for its towels from big box stores, discounters and department

stores.

Ahmed says low production costs enable the company to stay competitive against other Asian manufacturers. Although labor costs are in-creasing, he noted, raw ma-terial costs are stable, and so business in general is stable, he said. ■

WLS is the exclusive Chi-nese distributor for Kelly & Windsor Australia quilts, pil-lows and under-blankets. At

Intertextile Shanghai Home Textiles, the company will be exhibiting its Australian-made Alpaca and wool quilts.

“China is a key target for WLS for both high-end Alpaca and wool bedding. We have

already established a sig-nifi cant presence in our fi rst year of collaboration with Kelly & Windsor Australia,” said company representative Martin Li.

Goals for the show include making contacts with visiting retailers and buying groups to distribute the company’s bedding collections in China. They are targeting the high-end retail and buyer groups, especially in the north of China. ■

While it would be a new-comer to the U.S. market, Ronald Baetens, sales direc-tor of Boelaert & Moens,

reports that the company is primed to do business there. It is coming to the fair with a new introduction that is be-

ing kept under wraps until its debut.

The company offers strong inventory support and the ability to handle small or-ders, Baetens said. At In-tertextile Shanghai Home Textiles, Boelaert & Moens representatives are seeking contact with new customers in new countries. ■

Symphony Mills has built its reputation on its imitation leather and nubuck looks,

and these as well as natural fi bers will be the company’s focus at the fair. In addition, the company will introduce a velvet collection in a broad color range.

To maintain its competitive-ness against Asian and Chi-nese suppliers, Symphony Mills offers stock programs, said Serge Nevejans, direc-tor. “Our customers can or-der when they actually need the fabric,” he said.

The company is looking to

expand in the U.S., South American and Asian markets. “We believe that this show

will bring us new contacts from all over the world,” said Nevejans. ■

Pakistanwww.indus-westpoint.com

Belgiumwww.bmfabrics.com

Belgiumsymphony-velvets.be

Australiawww.weilishi.com

Symphony Mills Has New Velvet Collection

Indus Home Emphasizing Towels With Special Features

WLS Australia Showing Kelly &

Windsor Line

Boelaert & Moens Has Secret Intro

Symphony Mills promotes its stock programs as a competitive advantage.



Advansa’s dedication to innovation, technology and branding has contributed to its stature as one of the largest polyester manufacturers in the world. Its newest target markets are the

U.S. and Asia, where the company sees rising demand for quality bed-ding fabrics.

At Intertextile Shanghai Home Textiles, Advansa is showing Suprelle fi bers and Climarelle Cool for bedding, a patented fabric that is cool to the touch. The company is interested in making new Asian contacts at the fair to start new partner-ships and develop business here. ■

Unichina, an import whole-saler for decorative fab-

rics for interior design and contract, outdoor, upholstery and European-

style curtains will introduce jacquards, new patterns and prints at the fair.

It will also be promoting Sati, one of Spain’s largest tex-tile companies, with over 40 years of experience in mak-

ing products such as cur-tains and upholstery.

The company’s target mar-kets are China and Europe and it specializes in fast delivery for large capacity orders. ■

Ter Molst To Preview New

Mood Collection Ter Molst, a Belgian manufacturer of upholstery and deco-rative fabrics, is coming to Intertextile Shanghai Home Tex-

tiles with its latest Proposte & Evteks collection and will pre-view its new Mood collection.

The company is one of six companies participating in a pavil-ion organized by a federation of Belgian manufacturers that will showcase upholstery and decorative fabrics.

According to Carl Vanneste, sales manager, Ter Molst targets export markets in Europe, the Middle East and Southeast Asia. It is fully integrated, with its own yarn and dying plant. And as a result it can offer competitive prices. “We are also very fl exible and can respond quickly to market needs. Our collection is international and is suitable for wholesale as well as manufacturers,” Vanneste said. ■

Richloom Shanghai Sees Fair As Way

to Expand Customer Base

For Richloom Shanghai Trading Ltd., Intertextile Shanghai Home Textiles “is a stage for us to meet more customers,”

according to Jade Wang, human resources manager. She said her company, the Asian division of U.S. company Richloom Fabrics Group,

which launched in 2006, uses the fair to “develop more cus-tomers, get more orders and follow the market trends from the show.”

The privately-held Richloom sells upholstery fabrics, outdoor fabrics, contract and hospitality fabrics, home decorative fabrics and fi nished bedding ensembles, window treatments and accessories to furniture manufacturers, retailers and the contract and hospitality trade.

Richloom’s fabric constructions include prints, jacquards, tapestries, dobbies, yarn-dyes and piece-dyed fabrics. ■

Germanywww.advansa.com

Spainwww.unichinadistribution.com

Belgiumwww.termolst.be

USAwww.richloom.com

Unichina Introducing New Jacs and Prints

Advansa ShowingSuprelle and Climarelle

UniChina will have a new range of jacquard, pattern and print introductions at the fair.


Untitled-47 1Untitled-47 1 6/11/12 12:33:14 PM6/11/12 12:33:14 PM

23 Home Textiles Today> hometextilestoday.com

buy budgeting, credit card policies and more. The sessions will run from 9:30-11:00 a.m. in the Pier 94 Café.

The new Artisan Resource segment of the show will offer a series of seminars for ex-hibitors and at-tendees. Attendee programming includes a daily “Importing 101” sem-inar, addressing importing basics, FOB pricing, customs, warehousing and distribution at Pier 92 at 9:00 a.m. on Aug. 19, 20 and 21. An opening night reception will take place on the exhib-it fl oor at Pier 92 Aug. 19 from 5:00-6:00 p.m.

New York Chapter of the Interna-tional Furnishings & Design Associa-tion (IFDA) will sponsor “Color Trends and Practical Applications” on Aug. 20, from 9:00-10:30 a.m. Doty Horn of Color Voyant, a color marketing company, will preview color trends for 2013-14. Lisa White, creative direc-tor of WGSN, the online trend-analy-sis and research, will present season-al Macro Trends which predict interior and fashion translations of these col-or directions.

In a fi rst-ever partnership with NY-IGF, the Fashion Group International will host “Double Dossier: Fashion De-signers on Home. Home Design Re-defi ned” on Aug. 21 from 9:00-10:00 a.m. Designer Ralph Rucci of Chado Ralph Rucci and others will address lifestyle trends between the worlds of fashion apparel and home design.

The Home Textiles Market Week “Best New Product Awards,” select-ed by a panel of trade and consumer editors, will be announced Aug. 21.

August 20-23

Sourcing at Magic HomeLas Vegas Convention Center, Las Vegas(310) 857-7653http://www.magiconline.com

For the fi rst time, the country’s larg-est apparel trade and sourcing show is adding a home furnishings compo-nent. In addition to a broad array of Chinese manufacturers, the home sec-tion will feature exhibitors from the U.S., Bangladesh and India.

Product categories will include fabrics, materials and components for home application (bed, bath and kitchen linens, towels, window treat-ments, rugs and accessories).

The show runs concurrently with the Sourcing at Magic section for ap-

parel, which includes an array of dai-ly seminars. Topics include how to sell one’s brand overseas, growing ecom-merce traffi c, using Google to boost sales, how to open a retail store, sourc-

ing challenges, and consumer trends, among many others.

As part of the core Magic Show, the Buzz Boutique will provide attendees with information about tools for dig-ital fashion marketing, from mobile applications to social media to digi-tal advertising. Participating compa-nies include Google, eBay Fashion, Storesigns.com, Handshake, Volusion Ecommerce and Social Radius – each of which will demo their products and present a workshop.

August 28-30

Intertextil Shanghai Shanghai New International Expo CentrePudong, Shanghai, China(852) 2238 9982www.intertextilehome.com

This year’s show will feature 1,162 ex-hibitors, up 10% from 2011. The num-ber of international exhibitors is also growing, with country pavilions from Belgium, Greece, Italy, Korea, Paki-stan, Taiwan and Turkey.

Also new and exhibiting indepen-dently are French home textile design house Antoinette et Freddy, curtain and upholstery fabrics manufactur-er Thai Filament Textiles Co Ltd and Australian bedding manufacturer WLS (Aust) Pty Ltd.

International trend forecaster Nelly Rodi will host a video and vi-sual presentation, further explain-ing the 2013 trends including season-al trend stories as well as directions on colour, design and texture. The related Trend Forum curated by Rodi and a panel of designers will ex-pand beyond home textiles to show-case an entire lifestyle experience.In addition, China Home Textiles Trends Research and Extension Atelier will unveil a Chinese inspired home textile and color trend forum located in domestic hall.

September 10-16

Maison & ObjetParcs des Expositions, Paris-Nord Vilepinte, Paris(888) 522-5001www.maison-objet.com

In Hall 7, the “projets” exhibition for interior design will be designed by Philippe Boisselier. His work will cen-

ter around three themes: outdoor and bath wellbeing; craftsmanship and decoration; and technical and tech-nological innovations.

Maison will release future details of special events and exhibits later this summer.

The fall edition of the show will just overlap with Paris Design Week – during which some 60 studios and em-poria will welcome visitors with their most forward-looking presentations from Sept. 10-16.

September 10-13

New York Home Fashions MarketNew York showrooms, New York(212) 297-2131 (Kellen Co.)www.homefashionproducts.com

The showroom-based home textiles market, colloquially known as “market week,” will kick off with HTT”s semi-annual market party on Sunday, Sept. 9. This season, the party returns to 230 Fifth Ave. in the 230 Fifth lounge and restaurant on the 20th fl oor. The par-ty will kick off at an earlier time this fall. Doors open at 5:30 p.m. and the event runs to 7:30 p.m.

Just before the party, the HFPA’s (Home Fashions Products Association) Young Professionals Group – known as the YoPros – will hold an industry panel and networking session at 230 Fifth Ave. from 4:00-5:15 p.m. Details and participants will be announced this summer.

HFPA, which organizes the week, has announced dates for the 2013 market weeks. The spring market will take place March 18-21, 2013, and the fall market will be held Sept. 23-26, 2013.

October 13-18

High Point MarketInternational Home Furnishings Center, Other locations, High Point, N.C.(336) 869-1000www.highpointmarket.org

The High Point Market last week launched a Countdown Campaign on its home page featuring information, new content, tips and tools to mar-ket preparation. Each day through July 10, the site is offering articles and photos as well as previews of upcom-ing topics.

The roster of educational and so-cial events is expected to be posted soon on the market’s web site.

Online registration for the show opens July 10.

2nd Half Trade Show Preview

PREVIEW FROM PAGE 10

2nd Half Trade Shows Gear Up for Business

News June 25, 2012

htt120602_010_023 23 6/21/2012 4:09:52 PM

24 Home Textiles Today Design Today > hometextilestoday.com

In-Store ReviewHome Textiles Today continues this series critiquing branded private and captured label programs at retail, shopping both in store and online for a specifi c retail. Rankings are from one star (least) to fi ve stars (most) with the overall score an average of the fi ve individual evaluations. For this feature, the reviewer visited three individual stores and also went on the Sears website.

1 Design“It seems one is not meant to buy the Kardashian program at a Sears store. Should you go to one, you are immediately discouraged by the lack of merchandise. So, there is no way to discern what this collection is about from what is in the store. The website will tell you there are three ‘design’ stories and can be described as various attempts at glamour. I realize, of course, that the appeal and motivation here is ‘celebrity,’ and that design is a very minor afterthought. Having neither seen nor touched the sheets, comment is not possible.”

Rating: No Stars

2 Visual Presentation“In downtown Oakland, there was a footprint with some quilts, some comforter sets, some decorative pillows and a lot of European shams. But no sheets. The feature bed was dressed in an un-named polyester satin serving as the sheet. After asking for help, a gentleman arrived with a scan gun. He personally knew no sheets had been deliv-ered and that there was no way he could fi nd out if they ever would be. His scan gun said they were discontinued. He didn’t seem at all surprised. In the Northgate Mall in San Rafael, there was nothing and in Santa Rose, it was basically the same as in down-town Oakland. Incomplete merchandise and sloppy presentation.”

Rating: No Stars

3 Packaging“The comforter sets are solidly packaged in plastic with carry handles, but with the coverlets, there was no package. The product was naked and wrapped in wide rib-bons, which in most cases had fallen off. The functional comforter set vinyl suitcase is totally negated by the non-functioning ribbons on the quilts. The decorative pillows had no packaging and had edges that were shredding, typifying the cheap and shoddy nature of the product in general.”

Rating: No Stars

4 Relevance to Store Customer“It certainly isn’t that Sears is disinterested in selling bedroom ensembles in store, There are dozens of them, Cannon being featured, plus many other brand names. But the [Kardashian] program is totally foreign to the rest of the assortment. If there is another customer they are trying to reach, I don’t understand this method.”

Rating: No Stars

5 Relative Value“How does the consumer judge value when there is no merchandise to see or feel? Prices seem comparable to what is available, but condition of the merchandise is such a turn-off, value becomes moot. And with nothing to touch or feel and high prices, I have to wonder what the return rate is. I cannot help but muse on what once was the world’s most trusted catalog store and wonder how much of that trust is still in place. Maybe this customer doesn’t care.”

Rating: No Stars

Overall Rating: 0 Stars ★★★★

Program: Kardashian KollectionStore: SearsShopped at Oakland, San Rafael and Santa Rose, Calif. stores and online,

photographs taken at Jersey City, N.J. store

Reviewer: Julian TomchinFormer senior vp for Bloomingdale’s, Macy’s West and Fieldcrest Cannon

June 25, 2012

htt120602_024 24 6/21/2012 3:02:01 PM

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Untitled-63 1 6/18/12 8:54:46 AM


PEOPLETodaY

Maklakoff to Manage Glen Raven

Casual Fabrics

NEW YORK — Michael Robinson has joined MSLO as vp of ecom-merce to expand the company’s web selling operation, including the branded Martha Stewart site being built in conjunction with JCPenney.

Robinson was most recently head of ecommerce for Europe and the UK at Anthropologie, where he built and managed that brand’s website and cata-log businesses. Prior to that, he was a retail consultant and held

managerial positions at Smith & Hawken and Banana Republic.

He reports to Lisa Gersh, coo.

“Michael brings a great back-ground from several innovative, successful lifestyle retail brands, as well as an understanding of the markets we’re targeting and the best ways to attract those con-sumers to an e-commerce envi-ronment,” said Gersh.

At one time, Omnimedia had a catalog and ecommerce operation

offering upscale Stewart-branded merchandise — a counterpoint to its $1.5 billion Everyday Living brand at Kmart. However, in 2003 it began to scale back the direct-to-consumer segment and ultimately exited the business.

The company will re-enter ecommerce through a joint ven-ture with JCPenney in 2013, which will also mark the debut of Martha Stewart shop-in-shops anchoring the retailer’s remod-eled home department. HTT

New Ecommerce Veep Hired at Martha Stewart

Living Omnimedia CHARLOTTE, N.C. — Glen Raven Custom Fabrics has named Alexis Maklakoff business man-ager for casual fabrics, over-seeing merchandising, marketing and product support for the outdoor furniture market.

Maklakoff’s career at Glen Raven has included 10 years in Hong Kong as international sales and marketing manager for the North Pacific Rim. He moved to Glen Raven’s U.S. corporate headquarters five years ago to become director of multi-national accounts, working with retail buyers and coordinating pro-grams with furniture manufactur-ers. His career has also included positions with two French-based

companies, Dickson and Somfy.In his new role, Maklakoff

leads a team that includes three regional sales managers for the

casual market: Rob-ert Hernandez, Chris Price and Rob Nelson. He also retains respon-sibilities for multi-national accounts.

He reports to Suzie Roberts, vp and busi-ness manager for dec-orative fabrics.

“ A l e x i s b r i n g s extensive retail experi-

ence to his new position, along with an international back-ground that’s invaluable today,” said Roberts, who remains closely involved in casual fabrics marketing as well as residential interiors and contract. HTT

SINT-BAAFS-VIJVE, BELGIUM —Rug and flooring manufac-turer Balta Group said ceo Jules Noten will leave the com-pany July 31 to pursue another opportunity. While the company searches for a successor, cfo Carl Verstraelen will also take on the chief executive’s duties.

“I leave behind a strong team with a clear agenda and

a company with a positive cul-ture. I have very much enjoyed my time at Balta and I wish my Balta colleagues the very best in the future,” said Noten.

Balta generated approxi-mately $948 million in sales last year, according to the company. Its product categories include area rugs, carpet tiles, laminate and broadloom. HTT

CARLSTADT, N.J. — Rug man-ufacturer Momeni has hired Douglas Tashjian to the newly created position of cus tom program director. The move also marks an expan-sion to the Momeni branded cus tom rug program that launched several years ago.

Ta s h j i a n i s a longtime veteran

of the area rug industry and has worked in management positions with Tufenkian and

Megerian Carpets. He will report to company presi-dent Reza Momeni, who commented: “Douglas is a well known talent in this industry. Being able to add him to our team will bring our Momeni Con-cepts custom program to a new level. Making beauti-ful rugs has been his life’s

work.”The updated custom pro-

gram will be introduced at the July Atlanta Area Rug market and will feature custom devel-opment from all over the world, including China, India, Nepal and North America.

“Momeni Concepts is the natural extension of Momeni’s commitment to servicing this segment with excellent service, value and quality,” Momeni added. HTT

ALEXIS MAKLAKOFF

Glen Raven Custom Fabrics

Momeni Adds Custom Program Director

DOUGLAS TASHJIAN Momeni

Balta’s ceo Moves On

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htt120602_026 26 6/20/2012 3:11:31 PM

27 Home Textiles TodayNews> hometextilestoday.com

GREENSBORO, N.C. — WithIt, a nonprofi t network based here, will host a 15th Anniversary Celebrity Gala celebrating the organization’s role in support-ing the careers of women in the home and furnishings industries.

Tickets are now available for the gala, which will be held from 7:30-11:30 p.m. Satur-day, July 28 at Parisian Palace, a famed mansion in Las Vegas located at 6150 Palmyra Ave.

The evening’s festivities will include regional food and wine pairings directed by celebrity chef and sommelier Chef Quat-trocchi, a silent auction, on-cam-era interviews with HGTV’s Lori Dennis and entertainment by acclaimed opera singer Marco Antonio Verela and the Women in Music and Arts Foundation.

In addition, WithIt and the Design Leadership Network will present the Las Vegas Wom-an’s Leadership Achievement Awards, a recognition program that honors Las Vegas industry professionals who make signifi -cant contributions to the furni-ture and design industries. The recipients are Dana Andrew, vp of marketing, International Mar-ket Centers; Beth Schwartz, edi-tor, Luxury Las Vegas magazine; and Andrea Thomas, owner of Thomas Design Source and scholarship director for NEWH The Hospitality Industry Net-work.

“Las Vegas is the perfect back-

LAS VEGAS — Jay Franco and Sons’ Star Wars home collection took top honors in the soft goods category for Best Film, Televi-sion, Celebrity, or Entertain-ment Licensee of the Year at the International Licensing Industry Merchandisers’ Association Expo here earlier this month.

It was the only soft home company to receive an award among this year’s 17 winners.

Angry Birds was voted the overall Best Licensed Program of the year during the event. HTT

drop for WithIt’s Anniversary Gala, and we purposefully timed our celebration as a kick-off event to the summer Las Vegas Mar-ket,” said WithIt regional vp and gala chairperson Kassie Smith, Kassie Smith Lifestyle Group.

Gala tickets are $75 for

WithIt members and $100 for non-members and guests. Access to a VIP clubroom, which will offer blackjack, champagne tast-ings and hors d’oeuvres, is avail-able for an additional $25 per person. A limited number of tickets will be sold. WithIt rec-

ommends reserving tickets prior to the event at www.withit.org.

Gala sponsors include Cres-cent Fine Furniture, Ekornes, Furniture Today, HGTV Home, Las Vegas Design Center, Lex-ington Home Brands , Liz O’Brien, The Media Matters,

PROFITSystems, Rowe Fur-niture, Woolrich and Wright Global Graphic Solutions.

For more in fo rmat ion , including sponsorship inquiries, contact Sara Lyke at (336) 880-2188 or Kassie Smith at (702) 378-2276. HTT

Withit To Mark 15th Anniversary With Celebrity Gala

Jay Franco And Sons Wins Licensing

Award

June 25, 2012

htt120602_008_027 27 6/20/2012 5:16:58 PM


BUSINESSTodaY

NEW YORK — Same-store sales rose 2.4% in the third week of June after a 2.0% increase the previous week, according to the Johnson Red-book Retail Sales Index.

“Business recovered in the third week of June, but not as much as hoped for,” said Redbook analysts Cat-lin Levis.

Product categories re-lated to Father’s Day drove traffi c, she said. In addition,

sales of seasonal items such as swimwear, fans, air conditioners and patio furniture picked up during the week. HTT

Same-store sales

Comps Regain Some Ground

Consumer Spending Cooled In May

Johnson Redbook IndexFirst week of June, year-over-year % change

WEEK ENDED 6/2 6/9 6/16 6/23 6/30 MONTH TARGET

Department stores* 2.4 1.0 1.9 1.8 2.2

Discounters 3.5 2.4 2.7 2.9 3.3

Redbook Index 3.1 2.0 2.4 2.5 2.9*Including chain stores and traditional department storesSource: Johnson Redbook Index

June 25, 2012

WASHINGTON — Builders of sin-gle-family homes are feeling a bit more confident about the future, according to the Nation-al Association of Home Build-ers/Wells Fargo Housing Mar-ket Index (HMI), released last week.

Confi dence grew one point in June to 29 on the Index - the highest level the index has post-ed since May 2007.

“This month’s modest uptick in builder confi dence comes on the heels of a four-point gain in May and is refl ective of the con-tinued, gradual improvement we are seeing in many individ-ual housing markets as more buyers decide to take advan-tage of today’s low prices and interest rates,” said Barry Ruten-berg, chairman of the National Association of Home Builders (NAHB) and a home builder from Gainesville, Fla.

However, cautioned NAHB

chief economist David Crowe, builders “continue to report that overly tight lending condi-tions and in-accurate ap-praisals are major obsta-cles to com-pleting sales at this time.”

I n Ju n e , the HMI com-ponent mea-suring current sales conditions rose two points to 32, which is its highest level since April of 2007. Meanwhile, the components measuring sales expectations in the next six months and traffic of prospec-tive buyers held unchanged at 34 and 23, respectively.

By region, gains were stron-gest in the Midwest and West while optimism declined slight-ly in the Northeast and the South. HTT

FORT WORTH, TEXAS — Pier 1 will soft launch its ecommerce operation July 28 with a new web site on a new platform, the company announced today as it reported its 11th consecu-tive quarter of comp and prof-it gains.

The ecommerce business

will initially the same merchan-dise assortment as the stores, then add categories of merchan-dise not carried in-store, pres-ident and ceo Alex Smith told analysts during its quarterly con-ference call June 14.

From a marketing perspec-tive, Pier 1 will begin to ramp

up its ecommerce messaging in the fall, he added.

Net income for the quarter ended May 26 climbed 26% to $17.8 million, or 16 cents per share. Sale rose 7.9% to $361.1 million. Comps increased 7.2% on top of a 10.2% jump in the year-ago quarter. HTT

WASHINGTON — Pure retail sales — excluding automobiles, gas stations and restaurants - rose 4.8% unadjusted year-over-year in May, marking the 23rd straight month of growth, accord-ing to the National Retail Feder-ation. Adjusted from April, sales fell 0.3%.

Earlier today, the U.S. De-partment of Commerce report-ed that retail sales when includ-ing automobiles, gas stations and restaurants rose 7.1% un-adjusted year-over-year in May but fell 0.2% seasonally adjust-ed from April.

“As the first industry to feel any backlash from consumers’ attitudes about the revival of the economy, retailers are far from discouraged by May’s sales re-port, it’s evident that consumers are simply taking a breath,” said NRF president and ceo Mat-thew Shay. “Going forward, re-tailers will make sure to keep a

steady eye on key economic in-dicators, being cautious with in-ventory and promotions as back to school - the second biggest time of the year - approaches.”

Sales for furniture and home furnishing stores’ sales increased 0.4% seasonally-adjusted month-to-month and 11.4% unadjust-ed year-over-year, according to NRF.

NRF chief economist Jack Kleinhenz likened the current economy to “an old machine with many fits, starts and even some sputtering.”

“This economy thus far is working like an old machine with many fi ts, starts and even some sputtering,” NRF Chief Econo-mist Jack Kleinhenz said. “Over-all though, consumers are ben-efi ting from the slow but steady decline in gasoline prices and we expect growth will resume, and should pick up through the fall.”

He added: “Overall though, consumers are benefiting from the slow but steady decline in gasoline prices and we expect growth will resume, and should pick up through the fall.”

In other segment breakouts:• Clothing and clothing ac-

cessories stores' sales increased 0.9% seasonally-adjusted month-to-month and increased 7.3% un-adjusted year-over-year.

• Electronics and appliance stores' sales increased 0.8% sea-sonally-adjusted month-to-month and 1.2% unadjusted year-over-year.

• Health and personal care stores' sales decreased 0.1% sea-sonally-adjusted month-to-month but increased 3.1% unadjusted year-over-year.

• Sporting goods, hobby, book and music stores' sales decreased 0.1% seasonally-adjusted month-to-month but increased 9.1% un-adjusted year-over-year. HTT

Pier 1 to Launch Ecommerce July 28

Homebuilders Slightly More

Confident

BARRY RUTENBERG

NAHB

GONZALES, LA. — Infant goods manufacturer Crown Crafts closed out its fiscal year April 1 with a 16% boost to the bot-tom line.

Net income rose $5 million, or 52 cents per share, even though sales declined 5% to $85.3 million.

“Beginning in late 2010 and continuing through most of fiscal 2012, high raw materi-al costs, including higher cot-ton prices, and double digit in-creases in labor costs in China

negatively impacted our results. Additionally, during our third and fourth quarters, we transi-tioned away from an unprofi t-able private label bedding pro-gram. While this negatively impacted our top-line, we be-lieve this will be a positive im-pact to our future profi tability,” said president and ceo Randall Chestnut.

In the fourth quarter, net in-come jumped 19% to $1.9 mil-lion, or 19 cents per share. Sales fell 8.8% to $24.8 million. HTT

Crown Crafts FY Profit Jumps

Hometextilestoday.com

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30 Home Textiles Today

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June 25, 2012

DALTON, GA. — Looking to build its brand awareness in the industry, area rug house Kaleen has launched a three-pronged marketing campaign the com-pany calls “Access Kaleen.”

Joe Barkley, executive vice president, explained the cam-paign “consists of three levels of increased availability and expo-sure to the award winning prod-ucts from Kaleen.”

The first part of the effort, dubbed “Volume 1,” is a coffee table catalogue which highlights the company’s nine new collec-tions as well as more than 100 design introductions for 2012.

Volume 2 entails the company’s updated and re-launched web site - www.kaleen.com - which is being revamped to become “brighter and more interactive than previous generations,” Bar-kley noted.

Access Kaleen’s Volume 3 is the initiation of a high-tech mo-bile app, which is now available at no charge through the Apple App Store.

“The app will make it even more effi cient for retailers and consumers to access the library of beautiful Kaleen products any time and any place,” Bark-ley said. HTT

SADDLE BROOK, N.J.— Nourison rugs will be making a cameo appearance on a new prime time TV show this fall.

More specifi cally, two of Noursion’s Siam rug styles will be featured as part of the set of the new “Ready for Love” NBC dating show, starring ac-tress Eva Longoria.

The show centers on three eligible bachelors, each of whom gets help looking for new love from an experienced matchmaker. And the mandate is that everything has to feel “top notch/A-list/luxu-ry.”

Longoria is the show’s executive producer. “Ready for Love” starts production this month and will be shooting June through August. It is set to premiere in the fall.

Nourison’s rugs will be mentioned in the show’s credits, noted marketing director Thom-as Itty. HTT

Kaleen Launches New Marketing Campaign With

High-tech Initiatives

Noursion Rugs are “Ready for Love” with Eva Longoria

Nourison’s Siam Rug will be featured on “Ready for Love.”

News

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31 Home Textiles TodayNews

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Telephone: (646) 805-0227 Fax: (646) 365-2307 USPS 497-490HOME TEXTILES TODAY (USPS 497-490) (ISSN 0195-3184) is published 29 times a year except for the weeks of 1/16, 2/6, 2/20, 3/12, 3/26, 4/9, 4/23, 5/7, 5/21, 6/4, 6/18, 7/2, 7/16, 7/30, 8/13, 8/27, 9/17, 10/1, 10/15, 10/29, 11/12, 11/26, 12/10, 12/24 by Furniture/Today Media Group, 360 Park Avenue South, 17th fl., New York, NY, 10010 a subsidiary of Sandow Media LLC, 3731 NW 8th Ave, Boca Raton, FL 33431. Periodicals postage paid at New York, NY, and additional mailing offices. HOME TEXTILES TODAY copyright ©2012 by Sandow Media LLC. Annual subscription rates: U.S. and Canada $169.97; 1 year, other countries $325.99 for surface mail . All payments must be made in U.S. currency. Subscription inquiries: HOME TEXTILES TODAY, PO Box 5879, Harlan, IA 51593-1379. Phone: (866) 456-0405. HOME TEXTILES TODAY and THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY are registered trade-marks of Sandow Media LLC, used under license. Sandow Media LLC does not assume and hereby disclaims liability to any person for any loss or damage caused by errors or omissions in the material contained herein, regardless of whether such errors result from negligence, accident or any other cause whatsoever. (Posted under Canadian International Publication Agreement No.40624074. Sandow Media/CDS (Mint Hill)POSTMASTER: Send address changes to HOME TEXTILES TODAY, P.O. Box 5879, Harlan, IA, 51593-1379 Email: [email protected]. Return undeliverable Canadian addresses to: RCS International; APC; PO Box 503, RPO West Beaver Creek, Rich Hill, ON L4B 4R6

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June 25, 2012

Middle East, Russia, Latin America and, of course, Asia. Western Europe seems to be stronger for home textile firms, which have built solid busi-nesses in France, Germany, Italy and Scandinavia for many years now. Even if those markets are temporarily sub-dued by Europe’s fi nancial woes, the groundwork has been laid and future business is expected to resume as Eu-roland fi nds its release.

Home textiles companies are ap-proaching global markets in various ways. Carey Kravet, president/ceo of Kravet Fabrics, has found Western Eu-rope especially receptive for his com-pany’s upscale textiles. Owing to the di-versity of its collections, many of them by well-known designers who have be-come brands in their own right, Kra-vet services both traditional and mod-ern customers. Predictably, traditional dominates in countries such as France, Italy and more recently Russia, while colorful modern design is favored in Northern Europe, particularly Ger-many, Belgium, Scandinavia and Great Britain.

The recent acqui s i t ion o f Brunschwig & Fils allows the com-pany to have its own beachhead in Paris served by its own agents and employees for direct contact with European customers. However, its business in Asia is growing as well alongside the trust relationships that develop over time and as language bar-riers are overcome.

Mike Shelton, president/ceo of Valdese Weavers has had less success abroad so far, except for stealth sales which come from the upholstered furniture covered in Valdese fab-rics sold by his customers to foreign lands. By his own admission, the company has yet to make a desig-nated effort to strengthen its inter-national distribution, which is still in its infancy.

P.Kaufman’s Ron Kaufman also downplays international sales. While his company employs an export manager, he is disappointed by distribution in Asia especially. Most of Kaufman’s products are made in China where intellectual property theft runs rampant and copies are sold to poten-tial customers direct. He states that ex-clusive arrangements are virtually im-possible to obtain or enforce in the process of outsourcing and that local

companies press their advantage.Although P.Kaufman — which rep-

resents Ralph Lauren, Waverly and supports a separate division for the Clarence House brand — exports to Europe, Australia, New Zealand and South Africa, the company fi nds sales abroad wanting and diminishing.

Revman — whose roster of licens-es include Laura Ashley, Eddie Bauer, Vera Wang, Coach and Marrimek-ko, among others — currently exports only roughly 10% of its products to other countries, held back in part by the well-known differences in sizing for bedding products but also because some of its licenses limit Revman’s distribution to North America. Laura Ashley is a case in point, which has its own brand representations in Europe as well as in Asia.

This isn’t keeping the com-pany from doing business in Western Europe and China, according to Rich Roman, president/ceo. The offshore business is primarily with better goods sold

in shop-in-shop en-vironments, such as the popular shopping mall Plaza 66 in Bei-jing or by piggybacking a brand, such as Mar-rimekko, which sells in Dubai via its re-tail partner Crate & Barrel.

Keith Sorge-loos, president/ceo

of HomeSource, takes a different approach to global sales. Having lived along the Pacific Rim for many years and traveled the world early on, his understanding of the global opportunity for American

companies comes intuitively.

While the percent-age of home textiles his company sells into inter-national markets is still small, he exports directly from the countries of or-igin where his goods are made — India, China and Pakistan – to cus-

tomers in Asia, Singapore, the Carib-bean and Mexico.

Roughly 20% of his export busi-ness, however, stems from the Shiner brand of unique furniture pieces the company acquired, including the pat-ented “Rocking Bed” that is now part of the HomeSource line. Distribution to date includes South America, Ger-

many, France, Asia, New Zealand and Australia. In some of these territories, HomeSource maintains its own web-site based on Sorgeloos’ belief that the future belongs to the consumer.

To be as close to consumers as possi-ble, he subscribes to a new validity and opportunity of U.S. based manufactur-ing and direct-to-consumer initiatives. In his view, “if within the next 10 years you don’t have a direct-to-consumer business, you will not be in business.”

Speaking of furniture — this is where the greatest export strides have been made.in the home furnishings

word.According to Eric Schenk,

president of Century Furni-ture, more than half of the company’s volume comes from sales abroad — the Mid-dle East, Russia, Asia and Western Europe. Century was probably one of the earli-est to venture into foreign ter-ritories.

Its ties with Japan go back some 20 plus years and are very much alive and profi table.

Its global business has grown so brisk that Century has hired linguists to ease communications.

Schnadig president/ceo Jeff Young said the company sees particular strength in Asia, where parent Mar-

cor not only manufac-tures the Schnadig collec-tions — including Lauren and Caracole — but also retails them through Mar-cor’s own 580 stores and beyond. Marcor plans to expand its retail network to 1,000 doors within one year.

This allows the com-pany to keep all parts of

the global sales transaction under one umbrella as manufacturing, warehous-ing, shipping and distribution all stem from one departure gate. Lauren, with its international brand power, has gar-nered an annual percentage between 55% and 60% of global sales whereas Caracole, a highly eclectic collection imbued with a sense of humor and lightness, accounts for around 50% of global sales. Aside from Asia, the col-lections are sold heavily in the Middle East and other emerging markets.

Similar results were reported by Baker and Hickory Chair, i.e., global reach especially benefi ts the high end. Quality products, it seems, are very much more appreciated abroad than they are sometimes at home. HTT

GLOBAL FROM PAGE 1

Global Markets

KEITH SORGELOOS

HomeSource

RICH ROMAN

Revman

MIKE SHELTON

Valdese Weavers

RON KAUFMAN

P. Kaufman

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