HOME TEXTILES And

SRTEPC

Presentation ByMR. SANJEEV SARAN

Immediate Past CHAIRMAN, SRTEPC

The Synthetic & Rayon Textiles Export Promotion Council

GLOBAL TEXTILE EXPORTSIncreasing Home textiles share pro-rata

YEAR TOTAL APPAREL HOME TEXTILES OTHER TEXTILES2006 560.86 302.44 51.05 207.372007 621.33 341.79 56.25 223.292008 639.08 358.14 59.78 221.16Source: UN COMTRADE

Value in US $ Billion

GLOBAL TEXTILE EXPORTS GROWTH% growth is >>>>>

YEAR 2006 2007 2008 % GROWTH (08/ 06)APPAREL 302.44 341.79 358.14 18.42HOME TEXTILES 51.05 56.25 59.78 17.10OTHER TEXTILES 207.37 223.29 221.16 6.65Source: UN COMTRADE

Value in US $ Billion

WORLD EXPORT OF HOME TEXTILES/MADE-UPS (FIBRE-SHARE)

% SHARETOTAL 59.78 100COTTON 30.46 50.95MMF TEXTILES 19.12 31.99WOOL 4.44 7.42OTHERS 5.76 9.64Source: UN Secretariat

2008 (Value in Bn)

Is it same Story in India??? Answer is No India’s Total Exports of Home Textiles has a

very Low share of MMF textiles based Home textiles.

What Does it means for US!!!!!!

OPPORTUNITY How we translate this into the Volumes

and increased market share is the Key

EXPORT OF INDIAN MMF TEXTILES

90279681

10227

11844

13413

15863

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

Va

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CAGR 11.93

EXPORT OF INDIAN MMF MADE-UPS

1586

1845

2279 2286 2284

2661

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1500

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3000

2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

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CAGR 10.90%

Declining EXPORT OF POLYESTER COTTON FABRICS

154

184200

157

81

53

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2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

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EXPORT OF POLYESTER COTTON FABRICS

YEAR VALUE IN RS. CRS. % CHANGE2003-04 1542004-05 184 19.372005-06 200 8.672006-07 157 -21.182007-08 81 -48.632008-09 53 -34.40Source : DGCI&S

Value in Rs. Crores

1586

1845

2279 2286 2284

2661

0

500

1000

1500

2000

2500

3000

2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

Va

lue

in R

s. C

rore

s154

184200

157

81

53

0

50

100

150

200

250

2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

Va

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in R

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This is where the Answer is@Despite having Huge availability of Polyester

and Cotton why do we lag behind?? and could not develop a core strength??

@We are unable to Blend these perfectly in terms of Economics

@Dyeing+ Finishing and making up???? thus making not very viable Offer.

@Missing the Institutional +Lower Middle to Now even Upper Middle market segment which is HUGE

@ From Bed Room to Living room to Kitchen &dining, we restricted our market share world wide.

MAIN PRODUCTS OF INDIAN MMF HOME TEXTILES

Home Textiles 2008-09Bed Linen 184.88Bedsheet 124.58Furnishing Articles 67.47Table Linen 59.40Blanket 54.44Curtains 52.00Dish-cloths/ Dusters 38.30Motifs 27.72Toilet Linen 16.86Bed Spreads 13.18Tapestries 3.69Wall Covering 3.51Sanitary Towel 3.20Others 3.88Total 653.13

Value in Rs. Crores

GROWTH IN CAGR PERCENTAGE

2008-09 2003-04 CAGR (%)MMF TEXTILES 15863.00 9027.47 11.93MMF MADE-UPS 2660.61 1586.26 10.90MMF HOME TEXTILES 653.13 349.29 13.33

HIGH GROWTH PRODUCTS OF INDIAN MMF HOME TEXTILES

Home Textiles 2008-09 2003-04 Net Change % GrowthBed Linen 184.88 11.19 173.69 1551.71Bedsheet 124.58 26.67 97.91 367.10Table Linen 59.40 14.08 45.32 321.84Dish-cloths/ Dusters 38.30 4.00 34.31 858.60Toilet Linen 16.86 1.25 15.61 1248.34Curtains 52.00 39.33 12.67 32.21

Value in Rs. Crs.

FUTURE PRODUCTS Manmade fibres dominated by Polyesteracrylic staple fibre, nylon and viscose staple

fibre also recorded positive growth rates Among polyesters, the filament is having a

faster growth than staple fibre. However, the recent financial crisis has

affected polyester manufacturers as well, mainly because of depressed demand in the US and EC and also due to overhang of excess capacity in the supplying countries. But it is sure that the signs of economic recovery globally will again lead to improved off take and production of polyester in the immediate future. No other textile fibre is yet to be seen on the textile horizon, which can replace polyester from its present position of basic strength and demand.

HOME TEXTILES - CONSUMPTION

•Accounts for 60% of consumption in Developed Countries

•In India Home Textiles accounts for only 10% of consumption

GLOBAL EXPORT OF MMF HOME TEXTILES

PRODUCTS VALUE IN US $ MN.BLANKETS 1909FURNISHING ARTICLES 1127SANITARY TOWEL 703BED LINEN 673LACE 567TABLE LINEN 505

GLOBAL EXPORT OF MMF HOME TEXTILES

PRODUCTS VALUE IN US $ MN.BED SHEET 433KANTHA 258CURTAINS 241WALL COVERING 93BED SPREAD 51HAND KERCHIEFS 45TERRY TOWELS/ FABRICS 19

MAJOR IMPORTERS FOR MMF HOME TEXTILES•USA

•GERMANY

•FRANCE

•UK

•SPAIN

•ITALY

•CANADA

•HONG KONG

MAJOR EXPORTERS FOR MMF HOME TEXTILES

•CHINA

•BANGLADESH

•INDIA

•TURKEY

•PAKISTAN

•GERMANY

EXPORT OF INDIAN MMF HOME TEXTILES

ITEM 2008 2007 % CHANGEBED LINEN 191 167 14.37BED SHEETS 145 129 12.40FURNISHING ARTICLES 79 86 -8.14TABLE LINEN 74 50 48.00BLANKET 54 45 20.00CURTAINS 54 65 -16.92

Value in Rs. Crores

EXPORT OF INDIAN MMF HOME TEXTILES

ITEM 2008 2007 % CHANGEDISH-CLOTHS/ DUSTERS 41 34 20.59TOILET LINEN 17 4 325.00BED SPREADS 12 22 -45.45TAPESTRIES 5 3 66.67SANITARY TOWEL 4 2 100.00TERRY TOWEL 4 6 -33.33

Value in Rs. Crores

EXPORT OF INDIAN MMF HOME TEXTILES

ITEM 2008 2007 % CHANGEWALL COVERING 4 2 100.00FURNISHING FABRICS 3 7 -57.14HANDKERCHIEF 2 3 -33.33KANTHA 2 1 100.00WADDING 1 1 0.00

Value in Rs. Crores

HOME TEXTILES – CONSUMERS REQUIREMENT

•Efficiency

•Functionality

•Value for Money

•Eco-friendly

•Personalized products

STRENGHS OF INDIAN HOME TEXTILES INDUSTRY

•Availability of wider width weaving .

•Lesser Manufacturing Costs.

•Availability of Raw Materials.

•Skilled Manpower.

•Unmatched colours and designs.

•Low Volume Sourcing

Weaknesses Yarn??

Weaving??Processing: Dyeing Finishing & Printing

Making UP:- Automation Basically to Make an economically Viable Offer

and ability to handle Volumes (since in the lower Price segment the volumes go high but that leaves a Big issue )

CONSISTENCY????Is Processing park an answer???As we have gone into frenzy of textiles park

which are mostly weaving??

Don’t we go for more value added product???

We Have to strike a balance This Increasing weaving capacity of good

quality now Requires investments in Processing

ParksEnvironment clearances, Common Structure

Nation WideThan Labor Law reforms so Making Up

efficiencies increased .

INNOVATIVE PRODUCTS IN HOME TEXTILES

•Vitamin E (Skin Care) bed Sheets

•Water Repellent Bed Sheets

•Mosquito-Bacteria Repellent Bed Sheets

•Stain Free Bed Sheets

NEW DEVELOPMENTS• Encompassed wider fashion elements.

•Exotic designs and innovations with new and exciting looks

•Transforming a house into a home

•From the high-end chenille to wide-width jacquard, dobby and yarn-dyed, the Indian furnishing industry manufactures a wide range of premium fabrics.

NEW DEVELOPMENTS-In home technical textiles, the demand for synthetic

products is expected to rise considerably. Eco-friendly and personalised productsGoing hand –in-hand with emerging buying

philosophy of consumersThe global market offers consumers a broader

range of fibre combinations, fabrics, designs, textures and colours than it did in the 1990s.

Use of cutting-edge technologies in home textile products. For example, bed sheets are being made from Coolmax and Thermolite fabrics. Coolmax fabric incorporates a moisture management

NEW DEVELOPMENTSFIBRES AND FABRICS USED IN HOME

TEXTILESTRADITIONAL FIBRES AND FABRICS- Cotton- Man-made fibres- Luxury FibresPERFORMANCE FIBRES AND FABRICS- Stretch fibres and fabrics- Moisture management fibres and fabrics- Thermo regulating fabrics

NEW DEVELOPMENTSENVIRONMENTALLY-FRIENDLY

FIBRES AND FABRICS- Bamboo fibre- Modal- Lyocell- Ingeo- SoyBu

NEW DEVELOPMENTS EASY-CARE

STAIN PROTECTIONFLAME RETARDANCYANTI-MICROBIAL PROTECTION- X-StaticFRAGRANCE ENCAPSULATIONTREND TOWARDS SIMPLICITYFROM FUNCTIONALITY TO FASHIONINNOVATIONS IN BEDDING

NEW DEVELOPMENTSSOFT-FILLED PRODUCTS

- Down and feather fillings- Down-alternative fillings: Dacron polyester- Hypoallergenic filling fibresBED SHEETS- Increases in thread countTHERMALLY ADAPTIVE BEDDINGMARKETING INNOVATIONS

MMF Home Textiles!magine the possibilities!

Thank You!