Sandra Millis

Founder, Southern Comfort Redesign & Home Staging

Certified, licensed & insured home stager serving greater Jacksonville area since 2006

Services include home staging, redesign, floral design, color consultation and move management

President of the Real Estate Staging Association (Jacksonville Chapter)

Co-presenter at UNF Continuing Education “Home Staging and Home Styling”

Welcome

This presentation is about YOU and making it easier to sell your properties faster and for more money.

The definition of home staging

“It is simply enhancing a property's appeal and marketability by transforming it into a welcoming, attractive product that will appeal to the greatest number of potential buyers.”

Home Staging is an investment that will add value to your property and help you sell it more quickly.

Why Stage?

Buyers view staged listings as "well- maintained".

Buyers' agents recognize that professionally staged listings are "move-in" ready and are more inclined to show staged properties.

Photos of professionally staged listings look better in print and web media.

Professionally staged listings "stand-out" in prospective buyers minds.

Why Stage?

Professionally staged properties will show better and sell faster when compared with houses that have not been staged. From the date of listing until the day of closing, home staging shortens this time frame, even in a slow real estate market.

Home buyers decide if they are attracted to a house within the first 10 seconds.

Why Stage?

Experts agree, home buying is an emotional decision so you want to visually engage the buyer immediately so they imagine themselves living there.

National Statistics on Home Staging

The home sells in half the time.

The selling price can be 6 to 10% more.

Agents are 50% more likely to show a staged home to his or her client.

According to NAR – Homes sold after 4 weeks on market typically sold for 6% less

Real Estate Staging Association Statistics

RESA’s study includes 87 vacant home (not staged) previously on the market an average of 277 days unsold.

Those homeowners had their properties staged. Those same homes sold in 63 days on average after staging.

This is 78% less time on the market.

Four Phases of staging after de-cluttering:

Furniture Placement

Streamline/Neutralize Color

Choosing and Hanging Art

Accessory Placement

Empty House Staging Before & After

Empty House Staging Before & After

Empty House Staging Before & After

Staging Before & After

Staging Before & After

Staging Before & After

Staging Before & After

Staging Before & After

Staging Secrets

Use Febreze in closets before each showing. Put cedar blocks in all closets. Get rid of medicine smells in bathrooms. Citrus scents cover pet smells; vanilla scents

make them worse. Silks Alive revives silk plants. Magic Eraser works on scuffs on walls. Bath Stone for mineral and hard water buildup,

Staging Secrets

Design Master works to camouflage a brown spot on the lawn for an important open house.

Windex Outdoors attached to a hose will wash windows in minutes.

Magic Eraser now has a shower door product. Water and hair-dryer restore memory to carpet.

When and How to Update

Carpet Styles for Staging: Frieze Best Choices for Countertops: Ubatuba,

Venetian Gold Formula for Cost of Updating: 1% of the cost

of the home per year to keep it updated Curb Appeal Advice: Cut back foliage long

before listing.